1. systembuilt homes
Brand Design
& Visual Identity
sector7g | making brands visible

2. Before rebranding
— Little or no target advertising
— Only one range of product
— Perceived as a cheap,
transportable home builder
— Under utilised and out of
date display centres

5. Branding process
Naming - why stick with systembuilt?
— 30 years of history in SA
— Known in Victoria and NSW
— No nonsense description
of the building process
— Offered a point of difference
to competitors’ names

6. Branding process
Positioning - designed for living
— Focus the message on design
— Link the product to quality
of lifestyle and location
— Alludes to the practical use
of the product range
— Use coastal and rural town
names as product names

7. Branding process
Logotype
— Geometric typeface
— Notches make it distinct
— Make the name one word

11. Branding process
Marketing collateral
— Product sheet for each home
— Simple folded wrap to
contain the product cards
— Product brochure
showcasing key products
along with lifestyle images
and message

17. Branding process
Display centre signage
— Two locations in high
traffic areas
— Visible to travelling
holiday makers
— Information panels in
each display home
— Systemised, discrete
and stylish signage

25. Branding process
Advertising
— Present the lifestyle brand
message.
— Selected publications;
Barossa Living, Fleurieu
Living SA Life
— Campaigns designed to
reinforce the switch in
brand perception to stylish
holiday homes

27. Where every
day is a holiday

28. Where every
day is a holiday

29. Where every
day is a holiday

30. Where every
day is a holiday

31. Branding process
Website
— Simple method of
browsing products
— Key contact information
presented in hot spots
— Use of warm red to clash
with green for highlighting
key information

36. Results since the re brand
— Moved into a higher end
market. Now seen as quality
beach house or affordable
family home.

37. Results since the re brand
— Average sale price has
increased by 36%.
Standard house price
has not changed over
the same period.

38. Results since the re brand
— The operation has grown
by 76% since the re brand.

39. Results since the re brand
— Average customer
experience rated at 87%

40. Systembuilt Achievements
— Key provider of
transportable homes to
the remote APY Lands

41. Systembuilt Achievements
— Key provider of
Transportable homes to the
Olympic Dam project

42. Systembuilt Achievements
— Raised in excess of $360k
exclusively for the Women’s
and Children’s Hospital.

43. Systembuilt Achievements
— Employ 14 staff and
have over 140 individual
subcontractors

44. Suite 3, 2 East Terrace, Adelaide
South Australia 5000
T +61 8 8232 7377
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sector7g.com.au
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