1. 9 September2015
To whom it may concern: Ms. Shereé Conway
Dear Sir/Madam
I am pleasedtogive myfrankimpressionsonthe professional servicesprovidedbyMs.Shereé
Conway,asthese have beenexperiencedbyme inmycapacityas founderandeditor-in-chief of
WHAM! Media,a bespoke social investmentcommunicationshubsetupbyme aftera numberof
yearsservingasPublicAffairsExecutive of TshikululuSocial Investments.The lastfollowed my
corporate social investment(CSI) communicationsmanagementforthe NedbankGroup,itself a
successionfrombeingAssistantEditorof FinanceWeek magazine
For itspart, TshikululuSocial Investmentsisanon-profitcompanyestablishedbyAngloAmericanSA
and De BeersConsolidatedMinesin1998 to manage the corporate social investmenttrustsof those
companies,andwhichhassubsequentlytakenaboardothermajorclients,includingthose of the
FirstRandGroup(includingFNB,RandMerchantBank,and WesBank),DiscoveryandUTi.
In mycapacity as an executiveatTshikululu,apostI vacatedinAugust2012 in orderto establish
WHAM! Media (hence thisbeingwrittenonthe letterheadof thissole proprietorship),Ihadcause to
understandagreat needamongsocial change agents,whethercorporate,not-for-profit,orprivate,
across SouthAfrica,fordedicatedandinsightfulcommunicationsservices.
Thus wasformedWHAM! Media(“winningheartsandminds”) inearly2013.
Almostfromthe start of WHAM! there hasbeena great reliance placedonthe initiative,
professionalism,adviceandsolidreliabilityof MariannhillMediaand,inourcase, onthe project
managementontheirbehalf byMs.Shereé Conway.
Thisincludedagreat reliance byWHAM!and her clientsonMs. Conway’scommunications
management,innovation,anddirection.Herworkhasbeenvital toWHAM!’s success.
Settingupand managingmultiplemediaplatforms wasneededforthe disseminationof ourwork
publishedweeklyinmainstreamlocal media(principally TheCitizen),andthat of my weekly Radio
Today programmesbroadcastfromDar es Salaamto Cape Town.This creationof complementary
online andsocial mediaplatforms,andane-zine,alongwiththe measurementof theirreach,fell
happilytoMs. Conwayand her team.The resultantlypositive consequenceshave beenreal and
profound.Quite simply,the workof the Mariannhill Media teamdedicatedtothis,underproject
managementof Ms. Conway,hasbeenthatdifficult-to-get-and-keepdifference betweenmere
message presence,andissue dominance.
It wouldbe difficulttoover-stressmyconvictionthat oursuccesseshave been innosmall partdue
to the guidance,innovative platformmanagement,consistencyof purpose andstraightforward
excellence-in-constant-actionof Ms.Shereé Conway.
SubsequenttoherleavingMariannhill MediainWinter2014, I have usedMs Conway’sservicesin
designingane-zinetemplate forthe national FieldBandFoundation, andforstrategicwebsite
designadvice forsame, withexcellentresults.

2. It isalso worthnotingthat face-to-face meetingswithMs.Conwayhaven’tbeenneededinour
comfortable andstimulatingcollaborationonthese projects.
Indeed,inall myinteractionswith her, Ms.Conwayhasalwaysbeenunfailinginhercourtesy,
efficiency,helpful andoftenunpromptedbutwelcome advice,swiftresponsetimes,and
helpfulness. She isaladyof consistentprofessionalism, honesty,goodhumour,andreliability.
I trust that I will have the pleasureof working withheragain,andIstronglyrecommendherservices
to otherswhomay value suchthingsas excellence,care,ethical conduct,innovation,andreliability.
I shouldbe delightedtodiscussthismatterfurtherwithinterestedparties,on+27 (71) 932 9216.
I remain,
Yours faithfully
Paul
Paul Pereira
Editor-in-chief
WHAM!Media (www.whammedia.co.za)