Exhibitors corner - Issue 2

EXHIBITORS’
CORNERThe platform to grow, connect and equip SMME businesses.
July 2019 - Issue 2
ADMINISTRATION
Charllote Mpofu
Gugu S. Mabikwa
MARKETING & SALES
Gugu S. Mabikwa
DESIGN LAYOUT & BRAND
COORDINATION
Bacebile B. Balufu
BUS. DEVELOPMENT MANAGER
(DIAMOND BERRY CREATIVE AGENCY)
Nhlanhla Dabengwa
CHEIF EDITOR
Mellisa Tshuma
EDITORIAL TEAM
Jennings Chibike
Khayelihle Sibanda
Anittah Munyaradzi Chidonhwe
Gugulethu Ncube
DIAMOND BERRY CREATIVE AGENCY
Suite 320 Africa House, 10th Ave & Fife St
Bulawayo, Zimbabwe
MARKETING & ADVERTISING
Tel: +263 29 226 2993
Cell: + 263 73 532 4308
Email: newsroom@excomag.co.zw, info@diamondberry. co.zw
PUBLISHED BY DIAMOND BERRY CREATIVE AGENCY
Like a germinating seed,
The Exhibitors’ Corner is set out to provide
a springboard to companies and brands that
are involved in innovative and disruptive
solutions across Africa.

- Profiling Businesses
3 | Exhibitor’s Corner

T
he journey you constantly
tremble upon will one day
give a strong base and a sure
foundation. The new expedition you
decide to embark on today can turn
out to be one of thorns or a delightful
endeavor…or a recurrent stream of
small catastrophes and triumphs upon
which you build a foundation capable
of supporting a far bigger vision. It
is with great pleasure that we at the
Exhibitors’ Corner are here to see and
make your business grow to its fullest
capacity. We are offering businesses
and individuals the opportunity to
show the world at large their most
imaginable visions. A fresh idea and a
base to network and connect with those
of disruptive and innovative mindsets,
who build upon the adrenaline of
making something different though
not quite sure how the outcome will
be, only basing on what they hope to
attain no matter how much they plan
on it. These are the people worth
celebrating and profiling and realizing
their efforts both individually and as a
team on doing something that changes
the world.
Our expectation is to help spread
the incredible knowledge and insight
that great business minds and leaders
have been willing to share with us. In
this, bringing out content to motivate,
inspire and educate individuals on how
to succeed or even start up a business
that will soon become successful.
We hope this edition will bring more
insight and knowledge of how to grow
and equip your business. Remember,
networking is not about just connecting
people. It’s about connecting people
with people, people with ideas, and
people with opportunities. The
Exhibitors’ Corner is here to do just
that!
For comments and feedback, you can
write to the editor on newsroom@
excomag.co.zw
5 | Excomag
By Melisa Tshuma
Editor’s
Note

Nhlanhla Dabengwa
F
or small business owners, SMMEs getting the
right financing is often a challenge for a number
of reasons. Small businesses seldom have the
assets, track record, or management background
to qualify for conventional financing. Financial institutions
only finance large companies because they are safe
investments. But without financing, few small companies
can grow. Generally finding finance in any economic climate
can be extremely challenging, be it you are looking for start-
up funds or capital to expand your business, but however
the case there are creative ways to get start-up finance and
get our SMMEs to a certain growth which we can leverage
and go for conventional financing to grow our businesses
further. I have listed realistic ones below that we can opt for
considering our economic environment:
1. Micro loans/Micro credit.
Micro credit is the extension of very small loans to less
privileged borrowers who typically lack collateral, steady
employment or verifiable credit history. This type of
financing is designed to support entrepreneurs and alleviate
poverty. There’s a number of organisations that offer this
type of financing to start-ups and SMMEs, look into your
area and get yourself a micro loan from registered NGOs
and trusts that focus on such.
2. Friends and Family Investors.
Many small businesses get funding from friends and family
investors. The business owner gets funding through a loan
from the friend/family member or by selling them equity.
Loans allow you to keep ownership of the business but
Exhibitor’s Corner | 6

must be paid back. Selling a part of
your business (equity) does not require
that you pay back the money. However,
it provides ownership to your friend/
family member and gives them a
permanent share of your profits.
While this method of financing a
business is very common, it is also
very risky. There is a very real chance
that your relationship will be affected –
permanently – if anything goes wrong.
Unfortunately, the chances of this
happening are very high. If you decide
to use this type of financing, consider
getting professional advice from an
attorney.
3. Factoring.
Factoring is a source of finance for
small businesses. Factoring is a financial
transaction between a business owner
and a third party that provides instant
cash to the former in exchange for the
account receivables of the business. If
your business has poor credit or you
involved in supplying like clothing
manufacturing and you have to fill
orders long before they get paid, get
those invoices and raise funds through
factoring.
4. Crowd-funding.
Crowd-funding could be an alternative
source of financial resources for
potential businesses that do not have
access to capital and conventional
forms of financing. As the name
suggests,crowdfundingisthecollecting
of funds from the general public,
usually constituted by contributors of
small amounts from large
pool of people. Internet has made this
source of funding to be more common
and effective, locally we have sites like
Fun-4-Crowd (www.f4c.co.zw) where
you can create a campaign and fund
your project.
5. Inventory Financing.
Getting credit from suppliers can
be difficult for small wholesale and
manufacturing companies. Often,
suppliers don’t extend enough credit.
Whentheydoextendcredit,theyusually
demand fast payments. This limits how
much inventory you can purchase, and
ultimately limits your ability to sell your
products and grow.
If your company has funds tied to
inventory, or needs funds to purchase
more inventory, consider using
inventory financing. It is a form of
asset-based financing that allows you
to leverage your existing inventory.
It improves cash flow and provides
funds to pay for business expenses.
It’s available to small and growing
businesses that might not otherwise
qualify for bank financing.
6. Purchase Order Financing.
Purchase order (PO) financing is a
specialty form of financing designed
to help small product re-sellers and
wholesalers. One of the main problems
for small wholesalers is getting an
order that is too large. They are unable
to handle it and make the supplier
payments. Ultimately, they risk losing
the order – and the client.
PO financing provides the funds
to pay the supplier costs associated
with an order. This funding allows
you to fulfill large orders and grow
your revenues. Like factoring, PO
financing transactions don’t rely on
your personal credit. Instead, they rely
in the capabilities of your supplier and
the credit of your client.
7. Get A Bank Loan.
Lending standards are more stricter and
tighter in this present-day economy,
but recently most local banks have
introduced packages that are lucrative
and tailor made for SMME businesses.
Get in touch with a banker today and
find out the packages and bundles
available for your small business. Not to
mention also that there are specialised
banks for specialised businesses and
if not, most commercial banks have
special units within them to assist small
businesses.
Inconclusionasnotedabove, financing
for small businesses is a challenge
because of various reasons and the
risks involved in financing SMMEs,
but with that being said it is important
to know the kind of financing your
business needs and why, for you to
know the kind of finance shopping
you are going to undertake. Every
financing model works differently
for different SMMEs because no two
businesses are the same, it’s impossible.
BEST OF LUCK!
Manager’s Remarks

“Each and everyone
has a God given
purpose in life which
must be utilized, if we
do so we all can create
something beautiful”

T
here are many cards
in a pack but there is
a singular and distinct
A.C.E (Arthur C. Evans)
in the pack. This phrase alludes to
the one and only gentleman who is
taking over not only the media but the
entrepreneurship terrain by storm. A
winner of multiple accolades, a voice
over artist, a professional speaker,
an actor and a television and radio
presenter- no doubt he is a force to
reckon with.
Yes, your guess is as good as ours! We
are talking of the charismatic ZTV’s
Good Morning Zimbabwe news
anchor Arthur C Evans (ACE). Arthur
also is at the core of the exciting and
informative World Sport on Tuesday
night plus the exhilarating Arthur
Evans show which airs on DSTV. On
his show on DSTV Arthur tackled
celebrity news and trend-setters
with notable people to appear on it
being the late Dr Oliver Mtukudzi,
songstress Ammara Brown, Motlatsi
Mafate, Maps Mopany, Bishop C
Nyathi and Thatho Molawo. The
show went on to be part of the “who
is who” in television productions as it
once scooped the Most Outstanding
Television Production award at the
NAMAS all this at its first season, a
remarkable milestone.
Braced with confidence and hunger
for success the former Skyz Metro
presenter has shown that the sky is
never the limit, through his growing
work as the Financial Director of
TechnoExpert Construction. An
exceptional family run company
located in the heart of Bulawayo
and has been in existence for more
than three decades and offers civil
and construction services to the city.
With a track record of high-quality
renovations and refurbishments in the
city.
The widely celebrated and maverick
Evans is also a Master of Ceremonies
who uses his booming voice and
confidence to manage and control
multitudes. He has hosted highly
prestigious occasions such as
Mine Entra, Mega Fest Awards,
Matebeleland fashion week and
the Bulawayo Arts Awards, private
functions and weddings.
Having emerged from humble
beginnings where he learnt the art
of selling and interaction at the age
of 19 in his mom’s takeaway, Arthur
says that in 2003 he was inspired by
one Dale Harding who pushed and
advised him never to box himself but
rather branch out and reach out. After
that it has been a roller coaster ride for
the well-built Bulawayo based media
personality as he appeared on SABC3
in the highly competitive Gauteng
presenter search which saw him being
among the best 10.
Arthur Evans is not only limited to
media and construction; Arthur has
a passion for leadership and inspiring
people to be the best they can be. He
has embarked on a 12-month leaders
training, self-help and life coaching
platform called the D.I.Y sessions
(Develop I Yourself) the platform
which isdesignedfor grooming SMME
leaders, visionaries and pioneers who
are willing to reach zenith heights in
their lives.
Asked to comment He says “Each and
everyone has a God given purpose in
life which must be utilized, if we do so
we all can create something beautiful”
Cover Story
Evans
Aurthur C.

M
arginalization of
children, in particular
the girl child and
women are an urgent
and pressing global concern, an issue
which calls for everyone’s attention at
local, regional and international levels.
Women and girls are often considered
second class citizens in comparison to
boys and males. The call for gender
equality is championed at highest levels
such as at the U.N under the Sustainable
Development Goals (SDGS) 2030 as
well as at the African Union under its
African Union Agenda 2063.
Stepping up to achieving this global
goal is none other than Sindy Zemura-
Bernard. One of thirteen children,
born in Zimbabwe and raised between
Zimbabwe and South Africa. A
humanitarian at heart, an entrepreneur
and a pioneer advocate for marginalized
women and girls. Sindy is a youth
mentor, career coach and specialist on
gender equality, youth empowerment,
ending gender-based violence, HIV
awareness, poverty alleviation and
SDGs.
Sindy was raised in a Christian home
and says God is first in her life followed
by her two beautiful children Mbalenhle
and Nandipa, her husband, family,
friends and the global family she now
belongs to thanks to her work. Her
early years of life following her father’s
passing were a bit challenging and so
she left Zimbabwe for South Africa
to seek greener pastures. She migrated
from South Africa to Ireland, United
Kingdom and U.S.A but was faced with
life obstacles living in a foreign land
without much support and was faced
with threats of gender-based violence.
She enrolled in higher education
upon arrival in Canada, worked as an
accountant within the private sector
whilst studying at undergraduate level
over the course of time in business
management, social work and political
science.
Drawing from her life experiences as
a young girl with a desire to follow in
her father’s footsteps and on her life’s
experiences as a teenager leading up to
her early adulthood years, Sindy wanted
to work on a global scale to give back
and advocate for those vulnerable and
marginalized across Southern Africa.
In the year 2010, She founded an
International Development Charitable
Organization registered in Canada
called Southern Africa Embrace
Foundation.
The vision behind the organization
was birthed from Sindy’s experiences
when she was a young girl growing
up in Bulawayo. Her father, the late
Cde, Rueben Mutambiranwa Zemura,
was a politician, businessman and
a philanthropist who advocated for
those less fortunate across Zimbabwe
and through his political influence
and business ventures gave to the
poor and promoted women and youth
empowerment.
Sindy recalls how she witnessed
troublesome eventualities that some of
her less privileged family members of
her age went through. Additionally, she
witnessed some of her female relative’s
experience gender-based violence from
their partners, spouses and even family
members. She knew then that she has
Sindy Zemura-Benard - Founder of SAE foundation

to one day do something to address
these issues of injustice, violence and
inequality.
The mission of SAE-Foundation
emanated from that, its mission is to
advocate and support the wellbeing of
vulnerable and marginalized persons
in Botswana, Eswatini, Lesotho,
South Africa and Zimbabwe. The
organization’s team is in Toronto,
Canada with ground volunteers across
Southern Africa. Since its inception,
the organization has supported over
one thousand people across the five
countries and 283 school age going
children with educational sponsorships
from ECD to Garde 11.
SAE Foundation has worked with
partners including Samathonga Primary
Scchool, Emganwini Secondary School,
Nketa Secondary School, Kezi Primary
School, Lupane Primary School,
Mkheswa Foundation, Cowdray Park
Secondary School, Burombo Children’s
Home, Mustard Seed Africa, Children
of the Dawn, Tag A Life International
and in Canada with other local
community groups across the Greater
Toronto Area.
SAE Foundation is also very active
within the United Nations by
participating at the various UN hosted
conferences which include the General
Assembly, Commission of Status of
Women, High Level Political Forum,
Youth Assembly and much more.
Sindy is a mentor of young people in
her networks in both the diaspora and
across Southern Africa. She is also
serving as the special advisor to the
newly appointed African Union Special
Youth Envoy, Ms. Aya Chebbi who
began her tenure in November 2018.
Her mandate serving in this virtual role
is to help bridge a gap between young
people and senior leaders (political,
private and public sector), promote
youth empowerment, capacity building,
matters of education, policy, political
inclusion, mentoring, employment,
migration, access to quality health
services and leadership.
Sindy leads the OYE team on the
Intergenerational Dialogues action
plan, an area Sindy is passionate about
because close to 41% of the people
in the African continent are below 15
years old while another19% are youth
between 15 and 24 years old making
Africa the youngest continent.
Over and above that SAE Foundation
launched a social enterprise in 2018
called Nguni Accessories, a standalone
business run by the rural women
artisans that are financially supported
by SAE Foundation under the
rural development program. Nguni
Accessories has over 87 independent
rural women artisans from across
South Africa and Zimbabwe who
produce beaded traditional jewelry and
accessories, arts and crafts, baskets and
African print inspired bags for women.
When asked what else she is involved
with outside of her work at SAE
Foundation, Sindy shared that she is
an active member and serves in several
global committees, working groups
and networks within UNAIDS, UN
Women /AU (African Women Leaders
Network), VOW (Canadian voice
of women for peace), CanWaCH (
Canadian Partnership for Women and
Children’s Health ), WIIS (Women in
InternationalSecurity),WomenDeliver,
CANFAR ( Canadian Foundation for
AIDS Research) to name but a few.
“Always believe in
the power of YES!
Embrace failures,
lessons and rejections
because those teach you
how to rise and be a
better person. Be extra
ordinary, dream big,
never doubt yourself, do
not be afraid, share your
story and never give up”
Profile

I
BM Couture is a wholly
Zimbabwean owned designer
label for the modern man who
knows where he is coming from
and going to. Ideal Black Man Couture
(IBMC) clothing differentiates itself
through custom made clothing bespoke
to the body, skin tone and personal
appearances of the individual. Though
local, it harnesses modern global
fashion trends hence its GLOCAL
rhetoric. IBM Couture has a product
range which is, but not limited to;
suits, blazers, formal shirts, golf shirts,
chinos, formal trousers, boxer shots,
socks, ties and a host of trendy, chic
and modern apparel tailor made for
and worn by the ideal man.
Ideal Black /Bespoke Man Couture
Clothing Line.
1. IBM Business Couture.
2. IBM Casual Couture.
3. IBM Khaki Couture.
4. IBM Gym Couture.
5. IBM Toddler Couture.
6. IBM Mature Classic Couture.
7. IBM Bridal Couture, Plus more.
The philosophy at IBM Couture is as
follows.
• Looks matter
• There is no second chances to a
first impression
• You are addressed by the way you
are dressed
• When you feel good you do good
and
• Style is temporary and class is
permanent.
IBM Couture wants to bring out the
best in its clients, through dressing
them to feel good. Nothing beats the
feeling of custom-made apparel. So,
go ahead, spoil yourself with some
tailored finesse by Velile Dube.
IBM Couture
Tailored | Finesse | By Velile

“Excellence is not an
achievement, it’s a standard,
a way of life and my goal is
to breed a crop of confident
men who know where they
are going to”
Profile

F
inancial distress occurs
when an organisation is
unable to pay its creditors
and lenders. This very con-
dition is likely when a business is high-
ly leveraged, its per-unit profit levels
is low, its break-even point is high,
or in our case in Zimbabwe where
one’s sales are sensitive to economic
declines. Running a business isn’t easy,
and there may be occasions where
you need to know how to manage
financial distress. If you are in such
a situation where your business is no
longer making the money it needs to
be making, there are a few things you
can do to lessen the blow should you
need to dissolve your business entirely.
Here are a few ways to help you.
Keep Your Records
Updated.
Keeping a clear picture of what’s
happening with your business
financially will not only help you set
your priorities straight but will also
inspire confidence in your ability to
navigate financial distress.
Make Your Debts Clear.
This isn’t to say you should clear
them unless you can – but honesty
regarding the debts you owe will be
valued by potential sources of income
who may help you out of a hole.
Pay Your Taxes.
Always, always, always pay your legal
obligations first – never hold back
cash if you’re yet to pay taxes!
Don’t Dismiss Bankruptcy!
Bankruptcy is a harsh word, but it
need not be, declaring bankruptcy
can effectively wipe the account clean
though it will affect your credit rating
for years to come.
Take a Deep Breath.
Tax advisors and accountants across
the city, are here to help you manage
your struggling business, whether it
means helping you cleanly tie up and
close down trade, or even to resurrect
it, their job is to look at the options
with you and provide legal advice on
how you can easily, and painlessly,
make a break from financial distress.
Finance

Too often a times people ask, “how do you take
criticism?”
I take criticism just the way l take my coffee.
Sometimes l like it very hot, creamy and sweet,
sometimes black and strong, regardless of how l
want it, l still sip it slowly but surely.
So many of those little things we must care to
capture before they escape. Half the time it has
something to do with the nature of ideas maybe
with the same palate that took us there in the first
place.
Growing up as an ordinary child, who went to an
ordinary school, got ordinary grades, everything
about me was just ordinary except for one
thing...l had really big dreams but then people
around me always had their own opinions of me
or anything and everything that l wanted to do,
and frankly, their opinions always mattered to me
because my insecurities stemmed from having too
much faith in their opinions.
Criticism is what most people fear. If we all got
an opportunity to do whatever we wanted to do
without any critics l am sure many of us would
be the change that we want to see in the world.
The point l am driving at is that, we can always
learn from each other, we just need to have the
humility to accept feedback and the courage to
speak up and help each other feel self-motivated.
The battles worth winning are those that you
need to fight inside of you because people’s
opinions of neither you nor those around you
can never become a reality if you change your
mentality.
Success is the freedom of self-expression. It
is working towards your own expectations
unapologetically. Even so, we always leave a room
for criticism and fear of failure.
Criticism is divided into two, constructive
criticism which l term as, “to be” and destructive
criticism which l term as, “not to be.”
Constructive criticism i s what l take in every
form and shape and try to implement it in a best
way l can, yet destructive criticism is what l turn
a blind eye to because it instills the fear of failure
yet, fear is just false evidence appearing real.
Note, not all storms are meant to disrupt your
life, some come to clear your path.
Lack of seriousness on your dream or talent is
an insult to those who believe in you. Surround
yourself with people who will help you grow your
seed, make mindful choices and bring balance in
your life.
Instead of waking up to an alarm clock, you get
to wake up to an opportunity each and every day,
driven by the consequences wavering around you,
giving everyone the perception of competence to
perceive choices and letting the community know
that we’re in this together, we need each other.
Think big. Do big. Win big.
Passion is the full force of attention that you give
to whatever that is In front of you
If you’re so busy looking for contentment in
critics, you could miss the opportunities that can
change your life. The most fulfilling careers are
those that still have the power to surprise you
regardless of other people’s opinions.
It is entirely up to you whether to be or not to be.
To be or to be not
By Ladyprofound
Inspiration

The quote below has been the
anthem of our time, be it in social
media circles, in restaurants, places of
amusements and dangerously so at
workplaces. Understandable so with
the constant flow of bad economic
news, it is very easy to get caught up
in thinking that nothing positive is
happening. We start to believe that
there is little or next to nothing that we
can do to improve our circumstances,
we play safe, withdraw, succumb, feel
great panic and fear of the future. We
become especially cautious for further
signs that we are indeed at risk.
Being optimistic/optimistic leadership
is not about ignoring signs or being
naive to our surroundings or looking at
the world with a spanned eye or tinted
glasses. The economic downturn is
real, and we need to make business
decisions based on that reality. But if
you have your plan and a clear course
of action, optimism will inspire a sense
of hopefulness and the confidence
that is required to take full advantages
of the opportunities that do exist.
Effective leaders are optimistic and
confident by nature, and they can
convey their optimism to others in a
way that is motivating. They have a
strong belief in their vision and ability
to make it happen. Mike Mears says
optimism or pessimism is not about
the reality of the situation, at most it is
a conscious choice that has an impact
on your ability to succeed.
Below are 5 ways to become more
optimistic and energize your team:
1. SEEK POSITIVE
STANDPOINTS AND
EVIDENCE.
Unfortunately, most of what is being
reported, speculated or so today has
a very deep negative tone to it, so
to build a more balanced view, one
needs to look for the positives. In a
depressed and slumped economy like
ours, pessimists may be more right
to a greater extent, but optimistic
leadership requires that we see more
opportunities and chase after them
to accomplish more. Optimism is a
learned habit and contagious, seeking
out people who have a positive outlook
is a bonus, as the saying goes, we are
only good as the company we keep.
2. PRACTICE POSITIVE
THINKING.
As human beings we have an amazing
ability to construct our inner world
and outlook, to use self talk to
either build ourselves up or tear
ourselves down. Allow yourself to
re-frame your thoughts and focus on
the opportunities not the negative
consequences – the 70% that can still
be celebrated than the 30% lost. See
bad events as setbacks and lessons to
embolden your resolve, see them as
temporary and not permanent dents.
Most importantly focus on what you
can do to energize and build growth.
Possibility thinking can be a powerful
tool to staying motivated.
3. BUILD A COMPELLING
VISION.
‘The best way to predict a future is to
create it.”
Build a compelling vision that inspires,
a compelling vision far outweighs
profitability at any given time. Take
time to develop a deep sense of
mission and purpose, to get really clear
about what you want for your business
and the unique value you can provide.
Its hard not to be optimistic when
there is a sense of future.
4. BELIEVE IN THE
CAPABILITIES OF YOUR
TEAM.
Teamwork makes the dream work, one
of the most powerful gifts you can give
someone is to believe in their potential,
gradually they can accomplish so
much more, which gives you more to
be optimistic about. Encourage open
dialogue, being open will draw people
towards you. You need to remain
open to fully understand alternative
perspectives and be able to lead people
to a more positive mindset.
5. STAY FOCUSED
When there is a lot of information
and disruptions, it is important that
you keep your eyes focused on the
road ahead. Stay focused and track
your accomplishments no matter how
trivial, focusing on the things you can
do and control while celebrating your
victories along the way give hope and a
sense of optimism, knowing although
it may be a tough road the desired
destination is possible.
Leadership
How to lead with optimism
“Are you being serious?
Like really?
How can I be optimistic?
There is nothing to be
optimistic about in this
economy!”

Launched in March 2019, the story of Cooks’ Republic began. As herbs
and spices consumption has increased over the years, the need for
affordable quality spices has also continued to grow. Cooks’ Republic aims
to provide affordable quality produce for all cooks. The company has a
vision to be the first choice in the spices and herbs business in Zimbabwe.
The republic provides cooks with quality spices, herbs, micro greens and
other cooking condiments, that allow their customers to enjoy food from
the earth that’s good for the table. Cooks’ Republic stands on five core
values that define to the world and themselves on what they stand for
and who they are, and these are Passion, Integrity, teamwork, Continuous
improvement, customer focus. Surely you must be wondering where to
get these mouth-watering products, worry not. Cook’s Republic has an
on-line store and offers delivery to all CBD clients, not only that, their
products can be found at Rumtage Fruit and Veg, Ascot Complex at Royal
Entertainment, Morning-side shops.
Visit our website: www.cooksrepublic.co
or call on +263 78 636 5563
Profile

Kuoka is a Zimbabwean premium baking premix brand. The
motive behind the conception of this idea is convenience and
making sure that the baking process is simple for everyone.
The premixes are complete, premeasured and all one must do is
add water to the powder and the dough is ready for your pan or
your oven.
We have three different mixes and we will be launching in August.
Africa has one of the fastest growing
populations in the world. 77% are
youth. Faced with multiple issues,
Africa needs to produce high caliber
academics and innovators in order
to turn the tide. At Somesha, they
firmly believe that innovation is an
attitude bred from the ground up,
that information and education are
the key to achieving this goal.
Somesha is an education start-up,
based in Zimbabwe and operating in
a few schools. The platform partners
with the students, parents and schools
in Africa to optimize the learning
journey using technology. Students
can use the Somesha platform to
prepare for examinations, watch
educational videos, keep track of
their records and interact with other
students across the African continent.
Schools can manage student
attendance, payments, timetables,
academic records and reports.
Somesha aims to re-imagine how
students across Africa are educated
and ensuring fair access of education
across the continent.
The company is available across all
social media platforms and on their
website www.somesha.io
Knolly Bees Investment (PVT) Ltd.
was incorporated in Bulawayo in 2016
as a registered manufacturing and
supply company. KnollyBees is in the
business of producing, processing and
manufacturing Standard Association
of Zimbabwe certified and verified
cool drinks (syrups/cocktails)
with a variety of flavours namely,
Cream Soda, Raspberry, Mango and
Pineapple. Into the bargain of their
beverage’s product line, they have
Kombocha health drink. Although a
new establishment the manufacturing
company has a targeted market of
supermarkets and hotel industries.
The story of KnollyBees is one of
self-development, growth and interest
to learn. The name of the company
KnollyBees is taken from its directors
Nolise, Kimberly and Bambino
(Michael T. Nyoni). KnollyBees is a
mother, son and niece legacy business.
To date KnollyBees beverages have
been exhibited during the first
lady’s visit to Bulawayo in 2018 at
the Bulawayo Polytechnic College,
SMME’s workshop organised by the
resident minister Judith Ncube at
Bulawayo Rainbow hotel and recently
at the Z.I.T.F 2019.
SMME Corner

Jelly Atom Electrical Power Engineers is a
business that is involved in rendering services in
energy consisting of electricity and solar. They do
installations of such, at domestic and industrial scales.
With a moto of qualitative services offered with
exceptional workmanship.
Zwide Veggies is a cash-on-delivery vegetable
supplying company. Zwide Veggies was founded by
media personality, Emma Nxumalo popularly known
as Nguni Princess, the company supplies restaurants,
retail shops, schools and hospitals in which presently
they supply two major retail outlets. On top of
that the company is also into charity works and has
awards to testify to it, beneficiaries of its programs
are Queen Elizabeth, feed the city initiatives to
mention just but a few.
SMME Corner

W
e all want to make
money and profit
whether in business
or for our side
hustles, we know how ours is a vibrant
gig economy that allows flexibility and
diversity. Every business owner wants
to turn and post profit. But it is difficult
to do so, especially starting up or early
on. If you don’t have a huge ton of
money or resources to get your business
up and running, you can still hope to
create a profitable business. You just
need to choose the right business. Here
are some low-cost business ideas with
high profit potential to get you started.
1. Affiliate Marketing.
Affiliate marketers simple earn a small
potion of each sale that they send
to a brand. So, you don’t really need
anything to get started. Just to say
it might take you some time to build
up an audience that will actually help
you to earn. But once you get going it
should be mostly profitable.
2. VirtualAssistantService.
Virtual assistants help businesses with
everything from inbox management
to social media posting. You really
just need access to a
computer and internet
connection to get
started. And you can earn
more if you know specific skills.
3. Online influencer
Service.
Influencers partner with brands to
share their thoughts on products and
services with their audience. If you
have a sizable number of followers you
command on social media or a blog,
this can be a very easy way to bring in
some extra money.
10 LOW COST
BUSINESS IDEAS
WITH HIGH PROFIT
POTENTIAL

4. Social Media & Digital
Marketing.
Or you could offer your services as a
social media marketing professional.
In this case, you could actually create
and schedule social media content on
behalf of various brands, you could
even get more general and offer a
variety of digital marketing services.
This type of business really requires
expertise and internet connection.
5. Web design and App
development.
Designers offer your web design
services on a per-project basis to
brands and individuals. Mobile
application is also very in demand right
now as businesses are going digital. If
you can either create your own or offer
your services to third party companies.
If you are tech savvy individual here is
a quick buck idea.
6. Bookkeeping and tax
prep.
Financially savvy individual, you
really just need a computer and some
bookkeeping software to manage the
books for multiple business clients.
You can also assist other smmes during
the tax season if you want to earn a
high profit in a short amount of time.
7. Event planning.
If you have a strong organizational and
planning skills, you can start a wedding
or event planning business without a
physical office space. Like literally a
brief case operative.
8. Personal training.
Or you could focus on fitness and work
one-on-one with people looking to
improve their workouts. Start off with
your workmates, family and friends.
Find a local gym you can work out of
or consider creating a workout plan for
people you communicate with online.
9. Home and Office
Cleaning.
Starting a cleaning service both for
home and office really just needs some
basic supplies and transportation.
You can work with homeowners and
businesses, and hopefully build some
recurring clients.
10. Food Trucks.
Food trucks are also relatively
inexpensive to set up and running at
least for food business. And you can
a very fair amount by targeting special
events and high traffic areas like,
intwasa, ZITF, The Winter Affair, City
center.
Business Tips

O
ften, it is not until
small businesses find
themselves in messy
litigation, that they
seek the services of a legal advisor.
Unfortunately, at this point, the
detrimental effects of litigation are
often unavoidable. The small business
may find itself paying a lot of money
in litigation costs and spending more
time in court proceeding instead of
working on the business. And if found
liable, it will also be required to pay
damages and on top of that may be
ordered to pay for the legal costs of
the persons who brought litigation
proceedings against it.
As Benjamin Franklin once said,
“An ounce of prevention is worth
a pound of cure.” By making use of
the services of a legal advisor, whose
main role is to prevent litigation, small
business will often be able to prevent
these detrimental effects of legal
proceedings. Over and above this,
legal advisors will provide insight and
expertise to small business with regard
to the following issues;
A. Formulation of the business
As a founder of a business you are
faced with many difficult decisions
which have a bearing on the future
success of the business. Of these
decisions, the most important include
choosing the best entity type for the
business (partnership, limited liability
company, corporation e.t.c).
Taking into account among other
issues, the objectives and goals of the
business both immediate and for the
future as well as the implications of the
various entity types, the legal advisor
will advise the founders on the best
entity for the business.
The legal advisor will also assist the
founders of the business with working
out the roles to be assumed by the
different founders, how they will
share in the profit and liabilities of
the business, when the business may
be dissolved as well as the succession
plan.
B. Contracts
A business enters into numerous
contracts throughout the course of its
existence. These contracts range from
contracts of sale, lease agreements,
employment contracts, warranties
and guaranties. Because contracts lie
at the heart of any business, skillfully
drafted contracts are invaluable to any
business.
A legal advisor in drafting contracts
for a business, would ensure that they
are beneficial to the business. Skillfully
drafted contracts should minimize the
likelihood of disputes and also provide
an escape should the contract cease to
be beneficial.
C. Intellectual Property
The businesses’ intellectual property
can at times be its most valuable asset;
more so, where its product or service
is unique. Intellectual property laws
provide for the protection of unique
products as well as original artistic
work, symbol, slogan, logo, design,
domain e.t.c, from use, production or
sale by another.
Legal advisors can assist small
businesses in this regard, firstly with
the correct classification of the
various kinds of intellectual property
(copyright, trademark or patent) and
secondly with the registration of such
intellectual property in line with the
relevant laws.
DOES YOUR
SMALL
BUSINESS
REQUIRE THE
SERVICES OF A
LEGAL ADVISOR?
Legal

Exhibitors corner - Issue 2

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