This document discusses lessons learned about social media use on university campuses. It provides six lessons: 1) Social media is a conversation that may or may not include you; 2) Lead by positive example on social media; 3) Social media works best when integrated across departments and groups; 4) Build community engagement through social media; 5) Approach social media use scientifically by defining goals and testing approaches; and 6) Develop a strategic social media plan that is worth prioritizing resources. The document uses analogies and personal anecdotes to illustrate lessons about effectively utilizing social media at universities.

2. 2

3. THIS IS WHERE
WE START
3

4. SOCIAL MEDIA is like
TEEN SEX
- Everyone wants to do it
- No one actually knows how
- When finally done, there is
surprise it’s not better
- Avinash Kaushik, Analytics evangelist, Google

5. Ryan McNutt, 2000
5

6. Ryan McNutt, 2000
• Girls are
awesome
• I have no idea
what to do
about that
• I better figure
something out
5

7. Ryan McNutt, 2000 Dalhousie University, 2007
• Girls are
awesome
• I have no idea
what to do
about that
• I better figure
something out
5

8. Ryan McNutt, 2000 Dalhousie University, 2007
• Girls are
awesome
• I have no idea
what to do
about that
• I better figure
something out
5

9. Ryan McNutt, 2000 Dalhousie University, 2007
• Girls are • Social media is
awesome awesome
• I have no idea • We have no idea
what to do what to do about
about that that
• I better figure • We better figure
something out something out
5

10. “Explain this ‘Facebook’ to me...”

11. LESSON ONE
It’s your conversation, with or with you
7

12. “Abraca-blab-ra”
8

13. LESSON TWO
Lead by example
9

14. “We’ll just make it go viral...”
10

15. LESSON THREE
Integration is everything
11

16. “We’re...complicated”
Departments Student clubs
Faculties Staff
Offices Profs
Services
12

17. LESSON FOUR
Use community to build capacity
13

18. “Brick walls and pitfalls...”
14

19. LESSON FIVE
Be a scientist
Define your question
Observe
Investigate
Hypothesize
Experiment
Analyze
Re-test!
15

20. “Nothing beats a good Sisyphus metaphor...”
16

21. LESSON SIX
Strategy is a luxury worth fighting for
17

22. An experiment of sorts?
18

23. Summary
It’s your conversation, with or without you
Lead by example
Integration is everything
Build capacity by building community
Be a scientist
Strategy is a luxury worth fighting for
19

24. THE END
...questions?
Presentation prep soundtrack
Ryan McNutt
ryan.mcnutt@dal.ca
@ryanmcnutt
mcnutt.wordpress.com
Dismemberment Plan The National Hannah Georgas Linkedin.com/in/ryanmcnutt
Emergency and I High Violet This is Good
Shad LCD Soundsystem Caribou
TSOL This is Happening Swim