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Key goals: 
! To connect Corridor 
residents and employers 
to existing workforce 
resources 
! To better align workforce 
and economic development 
in Corridor
! Residents 
◦ Low-income, long-term unemployed, not in training 
programs 
◦ High %: unemployment, ELL, 
HHds of color, low-income, 
no HS Diploma/GED 
◦ 5 Corridor communities 
! Employers 
◦ High starting wages, low skill entry, career-laddering, 
corridor presence, current openings, future job 
projections 
◦ Transportation/logistics, manufacturing, health services
! Focus on disconnected residents 
! Peer outreach: trusted community members 
! Outreach to employers 
! Services in neighborhoods 
! Existing workforce resources / tools 
! Empowering people: “teach to fish” 
! Align Workforce/Economic Development
Project Team: 
• Local cities (PED 
staff) 
• Local counties 
(WF, 
CED, Policy staff) 
• State government 
(WF/ED staff) 
• Regional MPO 
(grant authority) 
• Community 
advocate 
agencies 
• Local Foundations 
Community (60): 
• community leaders 
• nonprofit orgs 
• faith-based orgs 
• neighborhood 
associations 
• Focus group Facilitator from 
community
! Ramsey County, Minneapolis WSAs 
! 11 Corridor workforce providers – one staff 
! Mn State DEED, Workforce Centers 
! Job Connect electronic resource 
! Reading Companion (ELL-focus) 
! NCRC (National Career Readiness Certificate) 
! Libraries 
! Peers in “Community Learning Sessions” 
! ABE (Adult Basic Ed/GED) and ELL resources
Low 
employability 
High 
employability 
Stable: 
Housing, 
child 
care, 
transportation, 
mental 
health, 
physical 
health 
ELL, 
ABE 
classes 
to 
improve: 
math, 
reading, 
language; 
Use 
KeyTrain 
/ 
Reading 
Companion 
to 
study 
HS 
diploma 
/ 
GED 
completed; 
knows 
what 
employers 
expect 
(“soft 
skills”, 
being 
on 
time, 
teamwork, 
etc.) 
Can 
articulate 
own 
skills; 
knows 
what 
jobs 
are 
good 
Pit; 
has 
NCRC 
certiPicate 
Resume 
current; 
email 
access; 
Computer 
skills; 
does 
online 
applications; 
has 
references; 
uses 
Job 
Connect 
Knowledge 
of 
interviewing; 
application 
etiquette, 
appropriate 
business 
attire 
Work 
experience; 
training 
/ 
educ. 
certiPicates; 
recommendation 
letters; 
good 
communication 
skills; 
has 
and 
uses 
strong 
network;
! 1,400+ long-term unemployed, low-income 
residents 
! 83% communities of color 
! 87% unaware of workforce resources 
◦ 679 participated in 62 “Community Learning 
Sessions” 
◦ 299 registered on 
Job Connect website 
◦ 128 referred to providers 
◦ 70 NCRC certificates 
◦ 65 employed 
◦ 47 attended training
! 56 Corridor employers (small to mid-size) 
◦ Majority unaware of 
workforce resources 
◦ 7 ultimately used NCRC 
in hiring 
◦ 8 reported hiring 
Corridor residents
! Residents 
! Connectors 
! Employers 
! Community 
! Project Team 
! Workforce 
Providers
! LRT under construction – not functioning 
! Lack awareness of workforce resources 
! Employers anticipated little benefit from LRT 
! Residents wanted corridor jobs – LRT not 
perceived to improve access to jobs 
! Geography fostered relationship-building 
! Workforce/employer connections disjointed
! Funders expressed interest in findings/ 
learning; wants sustainability 
! Additional funding for two+ years 
! Local workforce dedicated funding 
! Local provider took lead role 
! Greater focus on training, supports 
! Greater outreach involvement of employers 
! Greater focus on alignment of systems
RV 2014: Developing Workforce Opportunities with Transit- Regional Stories by Janet Guthrie

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RV 2014: Developing Workforce Opportunities with Transit- Regional Stories by Janet Guthrie

  • 1.
  • 2. Key goals: ! To connect Corridor residents and employers to existing workforce resources ! To better align workforce and economic development in Corridor
  • 3. ! Residents ◦ Low-income, long-term unemployed, not in training programs ◦ High %: unemployment, ELL, HHds of color, low-income, no HS Diploma/GED ◦ 5 Corridor communities ! Employers ◦ High starting wages, low skill entry, career-laddering, corridor presence, current openings, future job projections ◦ Transportation/logistics, manufacturing, health services
  • 4. ! Focus on disconnected residents ! Peer outreach: trusted community members ! Outreach to employers ! Services in neighborhoods ! Existing workforce resources / tools ! Empowering people: “teach to fish” ! Align Workforce/Economic Development
  • 5. Project Team: • Local cities (PED staff) • Local counties (WF, CED, Policy staff) • State government (WF/ED staff) • Regional MPO (grant authority) • Community advocate agencies • Local Foundations Community (60): • community leaders • nonprofit orgs • faith-based orgs • neighborhood associations • Focus group Facilitator from community
  • 6. ! Ramsey County, Minneapolis WSAs ! 11 Corridor workforce providers – one staff ! Mn State DEED, Workforce Centers ! Job Connect electronic resource ! Reading Companion (ELL-focus) ! NCRC (National Career Readiness Certificate) ! Libraries ! Peers in “Community Learning Sessions” ! ABE (Adult Basic Ed/GED) and ELL resources
  • 7. Low employability High employability Stable: Housing, child care, transportation, mental health, physical health ELL, ABE classes to improve: math, reading, language; Use KeyTrain / Reading Companion to study HS diploma / GED completed; knows what employers expect (“soft skills”, being on time, teamwork, etc.) Can articulate own skills; knows what jobs are good Pit; has NCRC certiPicate Resume current; email access; Computer skills; does online applications; has references; uses Job Connect Knowledge of interviewing; application etiquette, appropriate business attire Work experience; training / educ. certiPicates; recommendation letters; good communication skills; has and uses strong network;
  • 8.
  • 9. ! 1,400+ long-term unemployed, low-income residents ! 83% communities of color ! 87% unaware of workforce resources ◦ 679 participated in 62 “Community Learning Sessions” ◦ 299 registered on Job Connect website ◦ 128 referred to providers ◦ 70 NCRC certificates ◦ 65 employed ◦ 47 attended training
  • 10. ! 56 Corridor employers (small to mid-size) ◦ Majority unaware of workforce resources ◦ 7 ultimately used NCRC in hiring ◦ 8 reported hiring Corridor residents
  • 11. ! Residents ! Connectors ! Employers ! Community ! Project Team ! Workforce Providers
  • 12. ! LRT under construction – not functioning ! Lack awareness of workforce resources ! Employers anticipated little benefit from LRT ! Residents wanted corridor jobs – LRT not perceived to improve access to jobs ! Geography fostered relationship-building ! Workforce/employer connections disjointed
  • 13. ! Funders expressed interest in findings/ learning; wants sustainability ! Additional funding for two+ years ! Local workforce dedicated funding ! Local provider took lead role ! Greater focus on training, supports ! Greater outreach involvement of employers ! Greater focus on alignment of systems