all detail study about rural marketing.

2. The action or business of
promoting and selling
products or services,
including market
research and advertising.

3. SCOPE OF RURAL
MARKETS
• Higher Purchase Power.
• Infrastructural Facilities.
• Media Exposure.
• Changing Face of Rural markets.
• Rise Of Alert Buyers.
• Decision Making Units.

4. RURAL CONSUMER PROFILE:
Educational profile.
Low income levels.
Occupation.
Media habits.
Brand conscious consumer.
Value of money.

6. 1-Demographic
Environment

7. 2-Economic Environment
 Income (the higher-income
class in rural has grown 60%
over the last 10 years).
 Expenditure (per capita
consumption expenditure is
rural has increased 4 times
over the last 20 years).
 Saving (out of 138 million, 42
million rural household availing
banking services).

8. 3-Social &
Cultural
Environment.
4-Political
Environment..
5-Technological
Environment.

10. Characteristics of rural consumer
that affect the buying process
 Age & Life-cycle stage.
 Occupation.
 Purchasing power.
 Lifecycle.
 Personality & self concept.
 Psychological factor.
 Beliefs & Attitudes.