Rural Marketing
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The document discusses various companies' initiatives to target and expand into rural Indian markets between June and August 2008. It mentions that Tata Motors, Airtel, Maruti Suzuki, Himalaya, LG Electronics, FMCG companies, Nokia, Bajaj Auto, and insurance companies launched new rural marketing schemes, products, and initiatives during this period, such as smaller dealerships and showrooms, customizing services for farmers, expanding distribution networks, and offering affordable insurance policies tailored for rural customers.
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Rural Market
The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.
E choupal
The document discusses ITC's eChoupal initiative which sets up ICT kiosks in rural India to provide farmers with local weather and market information. Key aspects include:
1) eChoupal kiosks are located within villages and warehouses to be accessible to farmers, and are managed by trained local farmers.
2) The kiosks provide farmers information on weather forecasts, best farming practices, crop info, market prices and a Q&A forum.
3) This helps farmers overcome issues like fragmented land, monsoon dependence, lack of modern techniques and access to markets. It also improves ITC's supply chain and access to rural markets.
4) The initiative has benefited
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
E Chaupal Case Study
E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
E choupal ppt
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.
Rural Marketing, Basics
This document discusses topics related to rural marketing in India. It defines rural marketing and provides an overview of concepts like the classification of rural markets, the distinction between rural and urban markets, and the nature and scope of rural markets. It also discusses emerging areas in rural marketing and government schemes to improve rural infrastructure like road connectivity, electrification, and public distribution systems.
Rural marketing
Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
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Rural Market
The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.
E choupal
The document discusses ITC's eChoupal initiative which sets up ICT kiosks in rural India to provide farmers with local weather and market information. Key aspects include:
1) eChoupal kiosks are located within villages and warehouses to be accessible to farmers, and are managed by trained local farmers.
2) The kiosks provide farmers information on weather forecasts, best farming practices, crop info, market prices and a Q&A forum.
3) This helps farmers overcome issues like fragmented land, monsoon dependence, lack of modern techniques and access to markets. It also improves ITC's supply chain and access to rural markets.
4) The initiative has benefited
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
E Chaupal Case Study
E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
E choupal ppt
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.
Rural Marketing, Basics
This document discusses topics related to rural marketing in India. It defines rural marketing and provides an overview of concepts like the classification of rural markets, the distinction between rural and urban markets, and the nature and scope of rural markets. It also discusses emerging areas in rural marketing and government schemes to improve rural infrastructure like road connectivity, electrification, and public distribution systems.
Rural marketing
Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
Marketing To Rural Areas
- Rural India represents a large untapped market opportunity, with over 70% of India's population and half of India's GDP coming from rural areas.
- Rural consumers have less exposure to brands and products compared to urban consumers due to lack of infrastructure and education. However, rising income in rural India from government programs and agriculture is increasing their purchasing power.
- Many major Indian companies have implemented initiatives to better penetrate rural markets, such as expanding rural distribution networks, developing affordable product lines, and providing rural consumers with financial services and information. These companies are seeing growing rural sales and opportunities.
Rural marketing
This document outlines a module on rural marketing presented by Jitendra Patel. It discusses key topics such as the evolution of rural marketing, rural consumer profiles, myths around rural marketing, and challenges. It also examines factors influencing rural buying behavior like socio-cultural, technological, economic, and political factors. Finally, it addresses issues like product availability, affordability, and acceptability in rural markets and strategies that companies have used to address these issues through customized and affordable products, innovative distribution models, and local awareness campaigns.
Rural marketing
I am glad to share my views on Rural Marketing and it’s opportunities and challenges.
- Ravi Guntaka
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
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Godrej Agrovet Aadhaar was established in 2003 as a privately held, multi-category retail outlet and agri-services company serving various states in India. It was formed through a partnership between Godrej Agrovet and The Future Group to enable farmers to access products at affordable prices. Over time, The Future Group acquired ownership stakes in the company, taking it over fully by 2015 and renaming it to Aadhaar Retail Ltd. The company aimed to establish over 1,000 retail locations across rural India within 5 years to provide farmers with agricultural inputs, services, and a platform to sell their produce.
Rural strategicplanning
Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
RURAL MARKETING
Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
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Role of Indian Government in Rural and Agricultural marketing.pdf
This can provide insights into the initiatives and schemes introduced by the Government for the development of the Rural market.
What you'll learn:
1. It can help you know the scope of rural marketing.
2. It can make you understand why the government should invest in Rural marketing.
3. Let you know about various Government schemes for the Development of Rural Marketing in India.
4. You will understand the Agriculture Market System.
5. Learn what are the Government Measures to Improve Agriculture Marketing.
6. Learn what are the Different Government schemes for organic farming in India.
7. Scheme on Fisheries Training and Extension
This presentation could help students, researchers, marketers, and practitioners in analyzing, managing, and strategizing their marketing approach in rural markets.
Rural marketing ppt- saurabh
1. The document discusses rural marketing in India, highlighting the differences between rural and urban markets. Rural markets have large populations and are growing faster than urban markets.
2. It outlines some of the challenges of rural marketing like distribution problems and low literacy levels. However, it also notes factors that have made rural markets more viable like rising prosperity and consumption.
3. Several examples of successful rural marketing campaigns by companies like HLL, Coca-Cola, and Amul are provided. It is noted that while some progress has been made in tapping rural markets, significant potential remains.
MNC'S Lead to Uneven Development_Against
This document discusses Nokia's operations and social responsibility efforts in India. It states that Nokia is the world's largest mobile device manufacturer, with a 38% global market share in 2007. Nokia has a major presence in India, with its largest telecom park located in Tamil Nadu. The company focuses on rural markets through localized products and community development programs.
Rural marketing
The document provides an overview of rural marketing in India. It discusses:
1) Rural marketing is becoming increasingly important as rural markets outpace urban markets in growth. Many companies have made inroads into rural India.
2) Rural consumers have different characteristics than urban consumers due to factors like occupation, income sources, and lifestyle. Their buying behavior is influenced by their culture, reference groups, and available information.
3) Rural and urban markets differ in terms of population density, infrastructure, income stability, and other factors. Marketers must tailor their approaches to address the specific constraints of rural areas.
ROLE OF IT IN RURAL MARKETING
Rural markets have become increasingly significant due to rising incomes in rural communities. Rural areas now represent strategic growth opportunities for both domestic and multinational companies. There is large untapped potential in rural markets, so companies are placing greater emphasis on marketing products to rural consumers. Rural markets now rival urban markets in size and purchasing power due to effective marketing policies that have reached rural customers.
NATURE AND IMPORTANCE AND NEED OF RURAL MARKETING
Rural marketing involves the procurement of farm inputs by farmers and the movement of agricultural products from farmers to consumers. Rural markets differ significantly from urban markets as agriculture is the primary economic activity. Rural products include crops, vegetables, fruits as well as industrial and consumer goods meant for direct use or further processing. Marketers are increasingly targeting rural markets due to their large size, growth potential, and saturation of urban markets. However, rural markets pose unique challenges such as poor infrastructure, seasonal demand, and low literacy levels. Successful rural marketing requires an understanding of rural consumers and strategies for product development, pricing, distribution, and promotion tailored to rural needs and preferences.
Akashganga Case Study
Rural marketing involves planning and implementing marketing functions tailored to rural areas. It differs from urban marketing in several key ways, including infrastructure availability, income patterns, lifestyle and culture, accessibility, and media habits. The case study describes Akashganga, a computerized dairy management system that helps farmers increase efficiency and transparency in milk collection and payment. By offering trials, responsive service, and hiring local people, the company was able to gain farmers' trust and succeed in the rural market.
Rural marketing ppt
This document discusses rural marketing in India. It begins by defining rural marketing and describing how it differs from urban marketing. Key points include:
- Rural areas rely primarily on agriculture as an economic activity while urban areas focus more on manufacturing, trade, and services.
- The rural market is large in size and growing rapidly due to factors like increasing prosperity and consumption among rural populations.
- Reaching rural consumers presents challenges like poor infrastructure and low literacy.
- Several companies have found success marketing to rural Indians, such as Hindustan Unilever through low-cost products and Coca-Cola through universal appeal advertising.
- The rural market remains largely untapped and has great potential for
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The document discusses the large untapped potential of the Indian rural economy and rural consumer markets. By 2020, the rural economy is projected to reach $1 trillion Canadian dollars. However, most companies underestimate rural markets and have low brand penetration due to lack of understanding of rural needs and habits. While the rural population contributes significantly to sectors like FMCG, TV, and two-wheelers, future growth faces challenges like infrastructure issues and government corruption. Developing products accessible to rural consumers and improving government initiatives are seen as important for tapping the future potential of India's large rural population and rising rural incomes.
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ITC e-choupal
The document summarizes the ITC eChoupal initiative, which uses internet-enabled computers located in rural village meeting places called choupals to provide farmers with valuable market and agricultural information. By accessing a customized website, farmers can view localized weather forecasts, best farming practices, crop and market prices, and ask questions. This helps farmers make better-informed decisions to increase their incomes. The initiative aims to reduce inefficiencies in the soybean supply chain by eliminating middlemen and empowering farmers through knowledge.
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The document discusses inventory control model and concepts for effective supply chain management. It describes the types of materials needed in an industrial unit and importance of materials for plant operations. It then explains the inventory control model which operates based on minimum, maximum, reorder and average stock levels calculated using formulas. Factors influencing inventory control like consumption rate, order quantity, and lead time are also covered.
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Marketing To Rural Areas
- Rural India represents a large untapped market opportunity, with over 70% of India's population and half of India's GDP coming from rural areas.
- Rural consumers have less exposure to brands and products compared to urban consumers due to lack of infrastructure and education. However, rising income in rural India from government programs and agriculture is increasing their purchasing power.
- Many major Indian companies have implemented initiatives to better penetrate rural markets, such as expanding rural distribution networks, developing affordable product lines, and providing rural consumers with financial services and information. These companies are seeing growing rural sales and opportunities.
Rural marketing
This document outlines a module on rural marketing presented by Jitendra Patel. It discusses key topics such as the evolution of rural marketing, rural consumer profiles, myths around rural marketing, and challenges. It also examines factors influencing rural buying behavior like socio-cultural, technological, economic, and political factors. Finally, it addresses issues like product availability, affordability, and acceptability in rural markets and strategies that companies have used to address these issues through customized and affordable products, innovative distribution models, and local awareness campaigns.
Rural marketing
I am glad to share my views on Rural Marketing and it’s opportunities and challenges.
- Ravi Guntaka
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
Aadhaar retail ltd.
Godrej Agrovet Aadhaar was established in 2003 as a privately held, multi-category retail outlet and agri-services company serving various states in India. It was formed through a partnership between Godrej Agrovet and The Future Group to enable farmers to access products at affordable prices. Over time, The Future Group acquired ownership stakes in the company, taking it over fully by 2015 and renaming it to Aadhaar Retail Ltd. The company aimed to establish over 1,000 retail locations across rural India within 5 years to provide farmers with agricultural inputs, services, and a platform to sell their produce.
Rural strategicplanning
Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
RURAL MARKETING
Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
RV-Heidelberg-Changing Mkt Profile
This document discusses the global cement company mycem. It is the largest cement producer and aggregates supplier in the world. Founded in 1873 with headquarters in Germany, it has expanded operations across over 50 countries divided into six geographic areas. The company produces cement, aggregates, concrete, and other building materials. It aims to increase awareness, affordability, availability, and acceptability of its products in rural markets through marketing strategies tailored for rural consumers. The massive rural markets in India represent a major growth opportunity for mycem and other companies due to rising rural incomes and purchasing power.
Role of Indian Government in Rural and Agricultural marketing.pdf
This can provide insights into the initiatives and schemes introduced by the Government for the development of the Rural market.
What you'll learn:
1. It can help you know the scope of rural marketing.
2. It can make you understand why the government should invest in Rural marketing.
3. Let you know about various Government schemes for the Development of Rural Marketing in India.
4. You will understand the Agriculture Market System.
5. Learn what are the Government Measures to Improve Agriculture Marketing.
6. Learn what are the Different Government schemes for organic farming in India.
7. Scheme on Fisheries Training and Extension
This presentation could help students, researchers, marketers, and practitioners in analyzing, managing, and strategizing their marketing approach in rural markets.
Rural marketing ppt- saurabh
1. The document discusses rural marketing in India, highlighting the differences between rural and urban markets. Rural markets have large populations and are growing faster than urban markets.
2. It outlines some of the challenges of rural marketing like distribution problems and low literacy levels. However, it also notes factors that have made rural markets more viable like rising prosperity and consumption.
3. Several examples of successful rural marketing campaigns by companies like HLL, Coca-Cola, and Amul are provided. It is noted that while some progress has been made in tapping rural markets, significant potential remains.
MNC'S Lead to Uneven Development_Against
This document discusses Nokia's operations and social responsibility efforts in India. It states that Nokia is the world's largest mobile device manufacturer, with a 38% global market share in 2007. Nokia has a major presence in India, with its largest telecom park located in Tamil Nadu. The company focuses on rural markets through localized products and community development programs.
Rural marketing
The document provides an overview of rural marketing in India. It discusses:
1) Rural marketing is becoming increasingly important as rural markets outpace urban markets in growth. Many companies have made inroads into rural India.
2) Rural consumers have different characteristics than urban consumers due to factors like occupation, income sources, and lifestyle. Their buying behavior is influenced by their culture, reference groups, and available information.
3) Rural and urban markets differ in terms of population density, infrastructure, income stability, and other factors. Marketers must tailor their approaches to address the specific constraints of rural areas.
ROLE OF IT IN RURAL MARKETING
Rural markets have become increasingly significant due to rising incomes in rural communities. Rural areas now represent strategic growth opportunities for both domestic and multinational companies. There is large untapped potential in rural markets, so companies are placing greater emphasis on marketing products to rural consumers. Rural markets now rival urban markets in size and purchasing power due to effective marketing policies that have reached rural customers.
NATURE AND IMPORTANCE AND NEED OF RURAL MARKETING
Rural marketing involves the procurement of farm inputs by farmers and the movement of agricultural products from farmers to consumers. Rural markets differ significantly from urban markets as agriculture is the primary economic activity. Rural products include crops, vegetables, fruits as well as industrial and consumer goods meant for direct use or further processing. Marketers are increasingly targeting rural markets due to their large size, growth potential, and saturation of urban markets. However, rural markets pose unique challenges such as poor infrastructure, seasonal demand, and low literacy levels. Successful rural marketing requires an understanding of rural consumers and strategies for product development, pricing, distribution, and promotion tailored to rural needs and preferences.
Akashganga Case Study
Rural marketing involves planning and implementing marketing functions tailored to rural areas. It differs from urban marketing in several key ways, including infrastructure availability, income patterns, lifestyle and culture, accessibility, and media habits. The case study describes Akashganga, a computerized dairy management system that helps farmers increase efficiency and transparency in milk collection and payment. By offering trials, responsive service, and hiring local people, the company was able to gain farmers' trust and succeed in the rural market.
Rural marketing ppt
This document discusses rural marketing in India. It begins by defining rural marketing and describing how it differs from urban marketing. Key points include:
- Rural areas rely primarily on agriculture as an economic activity while urban areas focus more on manufacturing, trade, and services.
- The rural market is large in size and growing rapidly due to factors like increasing prosperity and consumption among rural populations.
- Reaching rural consumers presents challenges like poor infrastructure and low literacy.
- Several companies have found success marketing to rural Indians, such as Hindustan Unilever through low-cost products and Coca-Cola through universal appeal advertising.
- The rural market remains largely untapped and has great potential for
Untapped Indian Rural Markets 260711
The document discusses the large untapped potential of the Indian rural economy and rural consumer markets. By 2020, the rural economy is projected to reach $1 trillion Canadian dollars. However, most companies underestimate rural markets and have low brand penetration due to lack of understanding of rural needs and habits. While the rural population contributes significantly to sectors like FMCG, TV, and two-wheelers, future growth faces challenges like infrastructure issues and government corruption. Developing products accessible to rural consumers and improving government initiatives are seen as important for tapping the future potential of India's large rural population and rising rural incomes.
Marketing Strategy of Reliance Jio against Airtel
Airtel and Reliance Jio marketing management analysis on India based on stipulated target audience with a detailed discussion on their objectives, expenditure, effectiveness with a brief understanding of product life cycle.
Similar to Rural Marketing (20)
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Role of Indian Government in Rural and Agricultural marketing.pdf
Role of Indian Government in Rural and Agricultural marketing.pdf
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ITC e-choupal
The document summarizes the ITC eChoupal initiative, which uses internet-enabled computers located in rural village meeting places called choupals to provide farmers with valuable market and agricultural information. By accessing a customized website, farmers can view localized weather forecasts, best farming practices, crop and market prices, and ask questions. This helps farmers make better-informed decisions to increase their incomes. The initiative aims to reduce inefficiencies in the soybean supply chain by eliminating middlemen and empowering farmers through knowledge.
Inventory Control Model
The document discusses inventory control model and concepts for effective supply chain management. It describes the types of materials needed in an industrial unit and importance of materials for plant operations. It then explains the inventory control model which operates based on minimum, maximum, reorder and average stock levels calculated using formulas. Factors influencing inventory control like consumption rate, order quantity, and lead time are also covered.
Inventory Control ABC Analysis
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The document discusses pricing strategies for rural markets in India. It notes that affordability is determined by income and price. It then outlines various internal and external factors that influence pricing, including costs, objectives, customers, suppliers and competitors. It describes several pricing strategies used by companies to attract rural consumers with lower incomes, such as low price points, no-frills products, refill/reusable packaging, credit facilities, discounts and value engineering.
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The document discusses concepts related to Total Quality Management (TQM) including its philosophy, focus elements, history, and key principles. It describes TQM as a continuous improvement philosophy that aims to satisfy customers and mobilize the entire organization. The document outlines criteria for evaluating organizations, including leadership, strategic planning, customer focus, information analysis, human resource development, process management, and business results. It provides examples of how TQM principles can be applied to areas like strategic planning, customer satisfaction, process management, and human resource development.
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This document discusses key concepts related to security analysis and investment. It outlines the objectives of investment such as safety, regular income, capital gains, and tax savings. It also examines the types of risk associated with investment like systematic and unsystematic risk. Finally, it makes a distinction between expected return (ex-ante) and actual realized return (ex-post).
Risk Analysis & Capital Budgeting
The document discusses two approaches to evaluating risky projects in capital budgeting: the risk adjusted discount rate approach and the certainty equivalent approach. It provides examples of how to apply each approach, including a table of cash flows for two proposals being evaluated with the risk adjusted discount rate approach and a table of expected cash flows and certainty equivalent quotients for a project being evaluated with the certainty equivalent approach. It asks which proposal should be acceptable to the company using the risk adjusted approach and whether the project should be accepted using the certainty equivalent approach.
Meaning Of Business Finance
Financial management deals with acquiring and allocating capital funds to meet a business' financial needs and objectives. It involves making decisions around how large and fast a firm should grow, what assets it should hold, and how it should structure its financing. The traditional approach to financial management focused on raising and administering funds, while the modern approach views it as integral to overall management, involving investment, financing, dividend, and funds requirement decisions aimed at profit maximization, wealth maximization, or stakeholder value.
Demand Forecasting
Demand forecasting involves determining what products are needed, where, when, and in what quantities. It is a customer-focused activity that supports logistics planning like capacity, inventory, and business planning. Demand forecasting techniques can be qualitative like surveys or quantitative like time series analysis and regression models. The choice of technique depends on factors like the time period, data availability, and purpose of the forecast. Effective demand forecasting provides benefits like reduced uncertainties and improved operations.
Meaning Of Business Finance
Financial management deals with acquiring and allocating capital funds to meet a business' financial needs and objectives. It involves making decisions around how large and fast a firm should grow, what assets it should hold, and how it should structure its financing. The traditional approach to financial management focused on raising and administering funds, while the modern approach views it as integral to overall management, involving investment, financing, dividend, and funds requirement decisions aimed at profit maximization, wealth maximization, or stakeholder value.
Cost Of Capital
Cost of capital is the minimum rate of return that a firm must earn on its investments to maintain its market value. It includes the explicit costs like interest on debt and the implicit opportunity costs of foregoing alternative investments. The cost of capital is calculated separately for different sources of capital like debt, preference shares, equity, and retained earnings using various models and weighted averaged to obtain the overall cost based on the firm's capital structure.
Capital Structure
The document discusses various aspects of capital structure including:
- Defining capital structure and the components that make up a company's financial structure
- Approaches to determine the appropriate capital structure such as EBIT-EPS, valuation, and cash flow approaches
- The concept of optimal capital structure which maximizes share price value and minimizes cost of capital
- Different forms of capital structure such as equity only, combinations of equity and debt, etc.
- The concepts of leverage including operating, financial, and combined leverage and how they impact risk and returns
Capital Budgeting
Capital budgeting is the process of evaluating long-term investments to maximize shareholder wealth. It involves assessing projects that require fixed assets operating for over one year. The key evaluation techniques are payback period, net present value (NPV), and internal rate of return (IRR), with NPV preferred as it considers total cash flows over time. NPV accepts projects when the present value of inflows exceeds outflows, while IRR accepts projects when the rate of return exceeds the cost of capital.
Ratio Analysis
This document discusses ratio analysis, which involves comparing financial metrics like profitability, leverage, liquidity, and payout ratios across time periods, companies, or industries to analyze a company's performance and financial position. Various ratios are calculated from the balance sheet, income statement, and cash flow statement for years 2007 and 2006 for a single company. The conclusion states that ratio analysis is a basic tool for financial analysis and an important part of business planning as it allows easy profiling of a company from its annual report.
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