Rural marketing involves developing, pricing, promoting, and distributing products to satisfy the needs of rural consumers. Rural consumers are divided into affluent, middle class, and poor groups according to their economic status. Some challenges of rural marketing include understanding rural consumers, their low incomes, traditional outlooks, many languages and dialects, availability of duplicate brands, and slow purchasing decisions. An effective rural marketing strategy uses a 4 A's approach focusing on availability, affordability, acceptability, and awareness of products for rural consumers.