cuidado del medio ambiente campaña

1. Rural
Environment
Conservation
Campaign
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3. 1
3
2
4
Table of contents
Background Objectives and
target audience
Creative
strategy
Execution and
actions
Evaluation and
impact
Resources
5 6

4. Introduction
Provide a brief but impactful overview of the campaign, its
purpose, goals, and the social cause it aims to address.
Present three key points about the campaign:
● Campaign purpose
● Goals and objectives
● Target audience
Conclude this section with a final sentence that summarizes
the essence of the campaign and reinforces its importance

5. Background
1

6. Overview of the
social cause
Background
Key challenges and
implications
Delve deeper into the specific challenges,
implications, or consequences associated with
the social cause. Present factual information,
statistics, or relevant data that demonstrate
the extent and severity of the issue. Help the
readers understand the scope of the problem
Provide a brief overview of the social cause
your campaign aims to address. Explain why it
is significant and the impact it has on
individuals, communities, or society as a whole.
Set the stage by highlighting the urgency and
relevance of the issue

7. Campaign objectives
Goals for impact
Target audience
Objectives and target audience
Clearly state the specific objectives and goals of the campaign in a concise
manner. Ensure that the objectives are measurable, achievable, and aligned
with the campaign's purpose
Highlight the broader impact and desired outcomes of the campaign in a
brief paragraph. Emphasize the positive changes or transformations you aim
to bring about in relation to the cause
Identify and describe the primary target audience or demographic for the
campaign in a succinct paragraph. Provide insights into their characteristics,
interests, or behaviors to effectively tailor the campaign's messaging

8. Creative strategy
Innovative approaches
Incorporate fresh ideas that resonate with
the audience. Utilize cutting-edge
concepts, storytelling, and interactive
elements to capture attention and create
lasting impact
Multichannel engagement
Leverage diverse platforms to maximize
reach. Seamlessly integrate social media,
online communities, and offline events to
ensure the campaign resonates across
different audiences
Compelling visuals
Emphasize captivating visuals to convey
the campaign's message. Utilize imagery,
videos, and graphics that evoke emotions
and effectively communicate the cause
Audience participation
Encourage active engagement from the
audience. Implement user-generated
content, challenges, and polls to foster a
sense of ownership and encourage sharing

9. Compelling content
creation
Develop engaging articles,
videos, graphics, and social
media posts to convey the
campaign's message
effectively
Monitor campaign
performance, gather feedback,
and adapt in real time for
enhanced effectiveness
Execution and actions
Engaging social
media
Ensure a smooth workflow by
creating a clear timeline for
campaign phases. This
coordination among team
members guarantees efficiency
Foster audience engagement
on social platforms through
consistent posting, trending
hashtags, and interactive
elements like polls
Collaborative
partnerships
Amplify impact through
partnerships with
organizations, influencers,
and stakeholders
Monitoring and
adaptation
Coordinated
planning
Live events and
webinars
Connect with the audience
through in-person or virtual
events, including workshops,
webinars, and
panel discussions

10. $143,752
The budget for our next campaign

11. Our impact in numbers
23,000 40M
$200,000
Total participants who
actively joined and supported
the campaign
Funds raised or donated
during the campaign
Total social media
impressions, or shares the
campaign received

12. Where do our efforts go?
Causes breakdown
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
If your campaign addresses multiple
social causes, a graph can illustrate the
percentage contribution of each cause to
your overall campaign

13. What we have accomplished
Metric Explanation Current year Previous year Change (%)
Metric 1
Describe the purpose or
context of each metric
5,000 3,500 +42.9
Metric 2
Describe the purpose or
context of each metric
2,200 2,800 -21,4
Metric 3
Describe the purpose or
context of each metric
15 12 +25
Metric 4
Describe the purpose or
context of each metric
1,200 900 +33,3

14. Our campaign!
“Embrace the power within you to be a catalyst for change. With
determination and compassion, let us unite to make a difference,
one step at a time. Together, we can create a brighter future!”

15. 2
3
About the campaign: what, where, when
What’s the campaign
about?
Describe the essence of your campaign:
What issue are you addressing? Use this
space to clearly outline the purpose and
aspirations of your campaign
"Through united efforts,
inspiring change locally
and globally"
Where and when
● Share the primary locations
where your campaign's
activities take place
● Specify the important dates
of your campaign
Our main goals
First main goal
Second main goal
Third main goal
2
1
3
1

16. An impactful photo
to inspire change

17. Timeline
Campaign kickoff Engagement drive Fundraising push Action week
Mid-campaign review Awareness boost Countdown to closure Campaign conclusion

18. Testimonials
"This social campaign gave me a platform to raise my voice and make
a difference. It connected me with like-minded individuals”
“Thanks to the impactful efforts of this social campaign, I witnessed
firsthand how lives were transformed”
"Grateful to be part of this campaign, making a tangible impact”
—John Nelson
—Laura Doe
—Ana James

19. What can you do to help?
Understand the cause: Briefly describe the cause or issue that your
campaign addresses and include key facts
Raise awareness: Create eye-catching social media posts. Use inspiring
headlines and a clear message about your mission
Volunteer & participate: List upcoming events or volunteer
opportunities. Provide details such as dates, times, and locations
Donate & fundraise: Showcase the impact of donations. Share a specific
goal and explain how donations contribute to your cause
Spread the message: Craft sample social media posts. Write a variety of
posts that supporters can copy and paste

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31. JANUARY FEBRUARY MARCH APRIL MAY JUNE
PHASE 1
PHASE 2
Task 1
Task 2
Task 1
Task 2
JANUARY FEBRUARY MARCH APRIL
PHASE 1
Task 1
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