This document outlines the running order and timing for a documentary about e-cigarettes. It includes interviews on the rise of e-cigarette use and their impact on smoking cessation efforts. Experiments are planned to compare the health effects of smoking versus e-cigarette use and not smoking. The documentary will also cover the myths around smoking and the costs of stop smoking programs to the NHS.

1. Running Order
Documentary: Lighten Up
Channel: Channel 4
Scheduling: 8-8.30pm
Montage of clips of people smoking with voice over of statistics 20 seconds
Title- Lighten Up 15 seconds
Montage of images of celebrities smoking voice over explaining that many blame these
20 seconds
sorts of images for encouraging people to smoke
Continuing from montage above, images of celebrities using c-ciggs with the voice over
asking the question ‘ can they be blamed for the boom in e-ciggs too’.
10 seconds
Vox pops of c-ciggs smokers answering whether they’ve started using them because
celebrities have
10 seconds
Montage of e-cig smokers using devices with voice over stating that most people
haven’t taken up e-cigs because of celebs, so why have they become so popular?
50 seconds
Interview with Chris Parker- intercut with images of him smoking whilst socialising, and
around the house etc. Explaining the reason why he uses e-cigs.
25 seconds
Interview with other smoker- why he does/doesn’t use e-cigs 25 seconds
Montage of corner shops, supermarkets, e-cigs shops. Voice over- how has it affected
5 seconds
the market?
Interview with e-cigs woman at store explaining increase in sales. Most popular models
etc. Loads of cutaways and close ups of everything she’s talking about.
45 seconds
Interview with corner shop owner about the impact of new laws on sales 30 seconds
Voice over on law on ‘’smoking kills’’ over cigarette display in store. Bu t do we really
20 seconds
know the affects of c-cigs?
Voice over goes on to say that it wasn’t so long ago that adverts promoting e -cigs were
on tv over archive clips of adverts and print adverts
20 seconds
Voice over continues with clips of c-cigs adverts and print adverts 15 seconds
Voice over- How has the introduction of e-cigs impacted another business- image of
5 seconds
Weatherspoons exterior and interior if possible
Interview with bar owner with cut aways 35 seconds
Vox pops with people in the bar talking about whether they agree with e-cigs in the
10 seconds
pub
Voice Over on how e-cigs work over achieve footage of c-cigs distribution/ factory 30 seconds
Interview with design for e-cigs with cut aways of different products that the e-cigs
50 seconds
company offer e.g different models/ flavours
Marketing interview with with e-ciggs company explaining the regulation behind
marketing of e-cigs- no one under 25 can be in any advert
40 seconds
Voice over asking the question. ‘Do e-cigs help with quitting or are they a gateway into
smoking?’ Bring article of BBC in.
20 seconds
Slow moving shot of the BBC article which cross fades between a number of articles 10 seconds
Graphic of important statistics and graphs on smoking with voice over explaining the
40 seconds
statistics.
Voice over explaining the general risks of smoking with images of bad teeth/nails/skin
etc.
40 seconds
Voice over explaining how smoking effects fitness. With clip of an experiment on
smokers and non-smoking racing on treadmill.
2 minuets

2. Voice over explain how smoking increases the risk of cancers over clips of adverts
showing how smoking causes cancer.
40 seconds
Experiment comparing the different lung capacities of a smoker and a non-smoker 2 minuets
ADVERT BREAK 3 minuets
Voice over explaining the myths smoking graphics of the myth ‘’I’m only one hurt by
smoking ‘’
20 seconds
Interview with Wendy Franks (smoking disease related nurse) talking about what
passive smoking is, and the effects of it.
40 seconds
Archive of an advert of passive smoking 5 seconds
Voice over explaining the next myth- ‘’ smoking keeps your weight down’’. 20 seconds
Cutaway back to interview with Wendy Franks, this time her talking about the effects
30 seconds
on your weight from smoking
Voice over explaining how much stop smoking clinics cost the NHS a year 20 seconds
Interview with a nurse in Cessatan Classes explaining if they have many members and if
40 seconds
people are willing to quit.
Montage of the different methods that the NHS uses to promote stop smoking, for
example stoptober.
40 seconds
Cut back to interview with smoking disease related nurse Wendy Franks on her
recommendations for treatment to quit
40 seconds
Voice over explaining traditional treatments for stopping smoking, over montage of
products for example, patches, gum etc.
15 seconds
Voice over explaining Gum as a treatment- over montage of people uses gum, and
where you can buy it from. Voice over goes on to explain how it is used and what it is
50 seconds
Voice over explaining Patches as a treatment- over montage of what the patches are
and graphic of the patch. Cutaways of people using them
40 seconds
Modern methods of quitting introduction 5 seconds
Therapy and Hypnosis- Voice over explaining how these treatments are becoming
1 minuet
increasingly popular. Cutaways of clinics were this can happen
Death from smoking- montage of pictures of someone who has passed away due to the
effects of smoking
1 minuet
Interview with the relative of someone who has passed talking about their views of
smoking.
1 minuet
Closing titles 40 seconds