The document discusses the production of a radio trailer for a documentary. It summarizes that: 1) The radio trailer was 30 seconds long, following industry conventions for length. It used short clips from interviews in the documentary to keep within time frames. 2) Soundbites and direct address from the documentary were used in the trailer to create intrigue and a relationship with audiences. 3) The same voiceover and music were used in both the trailer and documentary for continuity. Information about air times was included at the end to help audiences remember to tune in. 4) By adhering to radio trailer conventions, the produced trailer functions effectively as a real media product.

1. The radio trailerthatwe producedalsousesthe codesand conventionsof
a real mediaproduct.Our radiotrailerisonlya short amountof time of
around30 seconds,we didthisasthe code andconventionisthatthe radio
trailershouldbe between30and 40 secondsand the clipsusedshouldbe
keptto a certaintime frame.We usedthe fact that clipsshouldbe keptto
a certaintime frame by onlyusingclipsfromourdocumentarywhich
where onlynaturallyacouple of secondslong.Thismakesourradiotrailer
quickand snappyallowingforthe audiencetobe intriguedsotherefore
wantingtotune in to our documentarytofindoutmore.
Anotherconventionthatemployed
was the fact we usedsoundbites
fromour documentary.Anexample
of where thiswasappliedwasStuart
Brownsinterview where we tooka
couple of secondsof audiooutof
the interview andplaceditintoour
radiotrailer.We alsouseddirect
addresswithinourradiotrailer
whichmakesourdocumentary
more personal tothe audience
creatinga relationshipwiththemas
if we are worriedabouttheirhealth
if theycontinue tocarry on smoking
we incorporateddirectaddressby
usingphrasessuchas ‘smokingcan
affectyourhealth’.
We usedthe same voice overforour documentaryaswe didfor the radio trailer;thiswasagainto
create a relationshipwiththe audience asthe woman’stone wasnon-threatening.Inthe backgroundto
our radiotrailerwe usedto track ‘KillerQueen’ byQueen.We chose thisasthe title of the song can be
impliedtocigarettesastheyare killersdue tothe large healthimplications.Alsothe tone of the songis
serious,whichalsolinksintothe tone of ourdocumentarywhichisseriousalso.
Anothercode andconventionthatwe usedinour radio
trailerwasto put the informationof the schedulingof our
documentaryatthe endof the radio trailer.Byhavingthe
informationatthe endof the radiotrailer,itwill be more
likelytobe the lastthingthat the audience rememberso
therefore tune intoourdocumentaryas theycan
rememberwhenitison.Inconclusionof usingthe codes
and conventionsof aradiotrailer,ourradiotraileris
effectiveasa real mediaproductas all conventionsare
used.