This radio trailer script explores possible reasons for declining smoking rates in recent years, such as cigarettes becoming too expensive, smoking bans reducing smoking in pubs, and people switching to e-cigarettes perceived as safer. It features short clips of people giving their opinions on quitting smoking due to cost or a downturn in pubs, before a final clip questions the risk of e-cigarettes versus normal cigarettes. The trailer concludes by asking if cigarettes are dying out and promotes a upcoming Channel Four program on the topic airing on September 30th at 8pm.

1. Radio Trailer Script:
V/O: Is smoking a dying trend? Why are less and less
people choosing to quit smoking every year?
Sarah Clip: I quit because I just couldn’t afford it.
V/O: Are cigarettes becoming too expensive or has the
smoking ban stimulated a decline in the amount of
people smoking?
Simon Clip: I think pubs have seen a general downturn...
V/O: Or is it simply that people are moving to e-cigs as
they believe them to be a safer option?
Mr Brown Clip: It’s a gamble between what we know is
harmful with the normal cigarettes....
V/O: Is the cigarette dead? Lighten up. Channel Four.
30th September. 8pm.