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Running head: VERIZON COMMUNICATIONS
1
VERIZON COMMUNICATIONS
8
Verizon Communications
Student name
Columbia Southern University
Verizon Communications
Introduction on the SWOT Analysis
For any business such as Verizon Communications to do well in
the dynamic market and to acquire a competitive status, the
business should comprehend their complex structured
environment. The above factor requires building a strong and
effective SWOT (Strength, Weaknesses, Opportunities, and
Threats) analysis. The strengths and weaknesses focus on the
internal forces while the opportunities and threats refer to the
external forces in the industry. The paper reviews Verizon
Communications as the key discussed business.
STRENGTHS
· Verizon possesses an effective strategic vision with integrated
communication solutions that provide services to the customers
at their desired locations and time.
· The company occupies a good market position in the U.S
market (second ranked among fifty best companies) which
influences it to possess a good brand for effective operations.
· It has a good and effective Fiber DSL Plant.
· Verizon possesses wide coverage in American and European
cities with the provision of an uninterrupted network with high
speeds.
· The company possesses over $ 26.4 billion in revenues which
makes it endowed to invest in its operations (Verizon, 2011).
· Verizon provides the market with diversified pools of services
such as long distance connections, wireless and broadband
connections, and local calls to its customers.
· Verizon takes the leading role in the establishment of
publishing and printing the directory
· Good marketing campaigns and brand awareness influences
growth and development in the Verizon’s operations.
· The company possesses a good organizational structure, well-
defined objectives and goals, desired employees’ skills, and
conducts research to build on its operations as compared to its
competitors.
· The 45% ownership of Verizon’s stakes by Vodafone gives the
company a strengthening factor to leverage its market position
in case of a crisis. The above factor has influenced the company
to acquire a revenue per share of approximately $ 37.66 in the
past seven years.
· Verizon attracts its customers in the market through the
different packages of the broad band it offers in the market..
WEAKNESSES
· The company has experienced financial challenges due to
difficult in raising revenue.
· Verizon has high debt derived from loans from financial
institutions and other stakeholders affiliated with its operations.
· The company has experienced low than 4% profits since the
year 2000 which means that has low-profit margins.
· The limited target of the company to Europe and America
makes it lack an international presence in other markets.
· Verizon has less customer care facilities and centers which
reduce its linkages to the customers (Sutherland, 2014).
· The company also possesses assets that are geographically
concentrated which makes it hard for the management to spread
its operations to different parts of the world.
· The management of Verizon pays a premium price for
companies that offer Data Cloud Services which shows that it
ignores introducing such a service package, a factor that
strengthens its competitors to acquire a huge market share.
· The company has failed to invest in more research and
development approaches that influence growth and
development. Research influences knowledge generation
pertaining the changing market. The lack of enough research
and development approaches in the company makes it hard for
each to achieve its goals (Patricelli, Beakley, Carnevale,
Tarabochia, & Von Lubitz, 2009).
· Lack of visionary leadership and focus on its strategic plan
makes it hard for the company to expand and stay afloat in the
changing market.
· Fixed line communication between the management/employees
and the customers in the market limits the company from
comprehending the needs of the customers in the market.
OPPORTUNITIES
· The growth of emerging telecommunication network with
faster speeds in the United Kingdom, European nations, and
America has attracted huge customers in the sector.
· The company also acquires advantages through the Euro and
the Dollar currency because of the connections it has made
between America and Europe.
· The company can create high-speed internet circle to beat the
competition in its market.
· The international promotion of wireless network in the
international market is a wakeup call for Verizon to take
advantage of the market.
· The competition found in the international market is open for
any company including the startups to consolidate.
· The conclusion of the Data Plan by Verizon tends to increase
its future earnings.
· Verizon has also been participating in the acquisition of
smaller and regional operators in Europe and America which
serves as an opportunity for it to expand and reach new markets
in the two continents.
· The popular usage of the Android platform and handsets
makes it easy for the company to increase its presence in the
international markets.
· The usage of data by iPhone, iPad, and other mobile handsets
in the international market may increase fees to the telecom
firms in the market which is a good opportunity for the
company such as Verizon to acquire good revenues.
· Increasing status of 3G and 4G usage serves as an expansion
opportunity for Verizon.
THREATS
· The telecommunication industry is highly regulated which acts
as a threat to the growth and operations of Verizon.
· The Niche wireless tower constructors also serve as a major
threat to the services provided by Verizon.
· Verizon also acquires several threats from its competitors who
already have a huge share of the market and the smaller and
upcoming companies.
· Technological advancements in the telecommunication
industry act as a threat to the traditional equipment used to
provide its services to the market.
· The booming nature of the wireless networking is a threat to
Verizon and its operations.
· Insecurity rates created by advanced technologies and the
increasing number of customers’ records is a threat to the
industry and Verizon as a company with links to the
telecommunication sector.
· The decreasing status of the landline networks continues to be
a negating factor to the growth of Verizon in the market.
· The many players found in the market makes it hard for brand
recognition belonging to a company such as Verizon to acquire
the status it deserves in the market.
· Heavy cost invested in keeping the calling and customer
service centers running serves as a threat to the revenues
generated by Verizon Communications.
· Changing market trends create new perceptions on
telecommunication products offered by Verizon and other
companies (Thomson, 2010). The above situation serves as a
threat for Verizon because it has to keep up with the new trends
of the market to survive (Grégoire & Fisher, 2008).
.
References
Grégoire, Y., & Fisher, R. (2008). Customer betrayal and
retaliation: when your best customers become your worst
enemies. Journal of the Academy of Marketing Science, 36(2),
247-261.
Patricelli, F., Beakley, J., Carnevale, A., Tarabochia, M., & Von
Lubitz, D. (2009). Disaster management and mitigation: the
telecommunications infrastructure. Disasters, 33(1), 23-37.
Sutherland, E. (2014). Lobbying and litigation in
telecommunications markets–reapplying Porter’s five forces.
info, 16(5), 1-18.
Thomson, A. (2010). Verizon Net Beats Estimate as Smartphone
Ranks Grow. Boom Berg Business Week.
Verizon. (2011). Verizon. Verizon Official Website. Retrieved
from www.verizon.com
These assignments should take the form of a short essay with
references. See the Critical Writing Rubric (Course Resources
Module, below) for more details. They should be typed-up as a
word document (.doc, .docx) and uploaded to Canvas by the
posted due date.
PROMPTS/QUESTIONS FOR CRITICAL WRITING
ASSIGNMENT
1. Find two articles, one pro and one con, concerning an energy
debate. It could be nuclear power, wind, solar, clean coal, etc.
2. Summarize the arguments. Which is more convincing and
why?
3. Use the CRITICAL WRITING GUIDELINES AND RUBRIC
(see below) to evaluate the authors and apply skepticism to their
positions.
GUIDLINES FOR CRITICAL WRITING ASSIGNMENTS
Critical Writing Guidelines and Rubric.pdf
Each critical writing assignment will consist of two parts, a
response to the prompts or questions posed, including
supporting citations from your own independent research, and a
critical evaluation of the sources that you chose to use.
SUMMARY OF GUIDELINES
Each submission should include:
I. CRITICAL WRITING RESPONSE TO PROMPTS AND
QUESTIONS (10 pts)
Follow the instructions provided for the assignment. Be sure to
put everything in your own words. Summarize the topic and the
content of any sources you cite.
II. CRITICAL EVALUATION OF SOURCES (10 pts)
Publisher/Organization/Author (2 pt)
1. Name/Title of organization/publisher
2. Type (government, educational, NGO, etc.)
3. Name of author
4. Authors qualifications, credentials
5. Is this source credible?
Purpose/Agenda/Bias (3 pts)
1. Does the source have an obvious purpose?
2. Does this lead to a biased view of the issue?
3. Does this bias affect the credibility of their position?
4. If you believe the source is unbiased, explain why
Skepticism (3 pts)
1. Are you skeptical about anything in this source?
Note that skepticism is not the same as doubt or cynicism; it is
the application of your own judgement and knowledge to an
argument and the pursuit of a more complete understanding.
2. Is any information confusing or misrepresented?
3. Is anything missing (information, an important viewpoint)?
4. Does the author provide sources? Are they credible (can you
find the data, is it relevant)?
Citations (2 pts)
1. Author’s name, Title of article/video, Year published, URL

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Running head VERIZON COMMUNICATIONS 1VERIZON COMMUNICATION.docx

  • 1. Running head: VERIZON COMMUNICATIONS 1 VERIZON COMMUNICATIONS 8 Verizon Communications Student name Columbia Southern University Verizon Communications Introduction on the SWOT Analysis For any business such as Verizon Communications to do well in the dynamic market and to acquire a competitive status, the business should comprehend their complex structured environment. The above factor requires building a strong and effective SWOT (Strength, Weaknesses, Opportunities, and Threats) analysis. The strengths and weaknesses focus on the internal forces while the opportunities and threats refer to the external forces in the industry. The paper reviews Verizon Communications as the key discussed business. STRENGTHS · Verizon possesses an effective strategic vision with integrated communication solutions that provide services to the customers at their desired locations and time. · The company occupies a good market position in the U.S market (second ranked among fifty best companies) which influences it to possess a good brand for effective operations. · It has a good and effective Fiber DSL Plant.
  • 2. · Verizon possesses wide coverage in American and European cities with the provision of an uninterrupted network with high speeds. · The company possesses over $ 26.4 billion in revenues which makes it endowed to invest in its operations (Verizon, 2011). · Verizon provides the market with diversified pools of services such as long distance connections, wireless and broadband connections, and local calls to its customers. · Verizon takes the leading role in the establishment of publishing and printing the directory · Good marketing campaigns and brand awareness influences growth and development in the Verizon’s operations. · The company possesses a good organizational structure, well- defined objectives and goals, desired employees’ skills, and conducts research to build on its operations as compared to its competitors. · The 45% ownership of Verizon’s stakes by Vodafone gives the company a strengthening factor to leverage its market position in case of a crisis. The above factor has influenced the company to acquire a revenue per share of approximately $ 37.66 in the past seven years. · Verizon attracts its customers in the market through the different packages of the broad band it offers in the market.. WEAKNESSES · The company has experienced financial challenges due to difficult in raising revenue.
  • 3. · Verizon has high debt derived from loans from financial institutions and other stakeholders affiliated with its operations. · The company has experienced low than 4% profits since the year 2000 which means that has low-profit margins. · The limited target of the company to Europe and America makes it lack an international presence in other markets. · Verizon has less customer care facilities and centers which reduce its linkages to the customers (Sutherland, 2014). · The company also possesses assets that are geographically concentrated which makes it hard for the management to spread its operations to different parts of the world. · The management of Verizon pays a premium price for companies that offer Data Cloud Services which shows that it ignores introducing such a service package, a factor that strengthens its competitors to acquire a huge market share. · The company has failed to invest in more research and development approaches that influence growth and development. Research influences knowledge generation pertaining the changing market. The lack of enough research and development approaches in the company makes it hard for each to achieve its goals (Patricelli, Beakley, Carnevale, Tarabochia, & Von Lubitz, 2009). · Lack of visionary leadership and focus on its strategic plan makes it hard for the company to expand and stay afloat in the changing market. · Fixed line communication between the management/employees and the customers in the market limits the company from comprehending the needs of the customers in the market.
  • 4. OPPORTUNITIES · The growth of emerging telecommunication network with faster speeds in the United Kingdom, European nations, and America has attracted huge customers in the sector. · The company also acquires advantages through the Euro and the Dollar currency because of the connections it has made between America and Europe. · The company can create high-speed internet circle to beat the competition in its market. · The international promotion of wireless network in the international market is a wakeup call for Verizon to take advantage of the market. · The competition found in the international market is open for any company including the startups to consolidate. · The conclusion of the Data Plan by Verizon tends to increase its future earnings. · Verizon has also been participating in the acquisition of smaller and regional operators in Europe and America which serves as an opportunity for it to expand and reach new markets in the two continents. · The popular usage of the Android platform and handsets makes it easy for the company to increase its presence in the international markets. · The usage of data by iPhone, iPad, and other mobile handsets in the international market may increase fees to the telecom firms in the market which is a good opportunity for the company such as Verizon to acquire good revenues.
  • 5. · Increasing status of 3G and 4G usage serves as an expansion opportunity for Verizon. THREATS · The telecommunication industry is highly regulated which acts as a threat to the growth and operations of Verizon. · The Niche wireless tower constructors also serve as a major threat to the services provided by Verizon. · Verizon also acquires several threats from its competitors who already have a huge share of the market and the smaller and upcoming companies. · Technological advancements in the telecommunication industry act as a threat to the traditional equipment used to provide its services to the market. · The booming nature of the wireless networking is a threat to Verizon and its operations. · Insecurity rates created by advanced technologies and the increasing number of customers’ records is a threat to the industry and Verizon as a company with links to the telecommunication sector. · The decreasing status of the landline networks continues to be a negating factor to the growth of Verizon in the market. · The many players found in the market makes it hard for brand recognition belonging to a company such as Verizon to acquire the status it deserves in the market.
  • 6. · Heavy cost invested in keeping the calling and customer service centers running serves as a threat to the revenues generated by Verizon Communications. · Changing market trends create new perceptions on telecommunication products offered by Verizon and other companies (Thomson, 2010). The above situation serves as a threat for Verizon because it has to keep up with the new trends of the market to survive (Grégoire & Fisher, 2008). . References Grégoire, Y., & Fisher, R. (2008). Customer betrayal and retaliation: when your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36(2), 247-261. Patricelli, F., Beakley, J., Carnevale, A., Tarabochia, M., & Von Lubitz, D. (2009). Disaster management and mitigation: the telecommunications infrastructure. Disasters, 33(1), 23-37. Sutherland, E. (2014). Lobbying and litigation in telecommunications markets–reapplying Porter’s five forces. info, 16(5), 1-18. Thomson, A. (2010). Verizon Net Beats Estimate as Smartphone Ranks Grow. Boom Berg Business Week. Verizon. (2011). Verizon. Verizon Official Website. Retrieved from www.verizon.com These assignments should take the form of a short essay with references. See the Critical Writing Rubric (Course Resources Module, below) for more details. They should be typed-up as a word document (.doc, .docx) and uploaded to Canvas by the
  • 7. posted due date. PROMPTS/QUESTIONS FOR CRITICAL WRITING ASSIGNMENT 1. Find two articles, one pro and one con, concerning an energy debate. It could be nuclear power, wind, solar, clean coal, etc. 2. Summarize the arguments. Which is more convincing and why? 3. Use the CRITICAL WRITING GUIDELINES AND RUBRIC (see below) to evaluate the authors and apply skepticism to their positions. GUIDLINES FOR CRITICAL WRITING ASSIGNMENTS Critical Writing Guidelines and Rubric.pdf Each critical writing assignment will consist of two parts, a response to the prompts or questions posed, including supporting citations from your own independent research, and a critical evaluation of the sources that you chose to use. SUMMARY OF GUIDELINES Each submission should include: I. CRITICAL WRITING RESPONSE TO PROMPTS AND QUESTIONS (10 pts) Follow the instructions provided for the assignment. Be sure to put everything in your own words. Summarize the topic and the content of any sources you cite. II. CRITICAL EVALUATION OF SOURCES (10 pts) Publisher/Organization/Author (2 pt) 1. Name/Title of organization/publisher 2. Type (government, educational, NGO, etc.) 3. Name of author 4. Authors qualifications, credentials 5. Is this source credible? Purpose/Agenda/Bias (3 pts) 1. Does the source have an obvious purpose? 2. Does this lead to a biased view of the issue? 3. Does this bias affect the credibility of their position?
  • 8. 4. If you believe the source is unbiased, explain why Skepticism (3 pts) 1. Are you skeptical about anything in this source? Note that skepticism is not the same as doubt or cynicism; it is the application of your own judgement and knowledge to an argument and the pursuit of a more complete understanding. 2. Is any information confusing or misrepresented? 3. Is anything missing (information, an important viewpoint)? 4. Does the author provide sources? Are they credible (can you find the data, is it relevant)? Citations (2 pts) 1. Author’s name, Title of article/video, Year published, URL