Running head: PROJECT 2 PROJECT 2 2 The changes that were first seen at Apple were in 1997 when Steve Jobs returned to the company. He generally changes the course of the company by simplifying things through his collaboration with Jonathan Ives. They generally grafted a very special design aesthetic for Apple(Daft& Sandburg, 2000).In a period of 4 years after coming back to the company‚ he was able to distill the company’s product matrix into pro desktop‚ pro notebook‚ consumer notebook‚ and consumer desk top. He also eliminated competitions in the company’s management that existed in product development process. This played a very important part in enabling the company to change its course in a quick manner in response to technological changes‚ changes in users‚ changes in markets‚ and the general changes that were going on around the world at that time. He generally changed the company’s hardware strategy. It was through his leadership that the company was able to bring products such as iPod‚ iPhone‚ and the iPad. However‚ under the leadership of Tim Cook the company has also undergone some remarkable changes. Apple‚ Inc. has undergone considerable amount of change since the time when Tim Cook took over as the CEO from the former CEO Steve Jobs. It is important to note that Cook has tried as much as possible to maintain the unique corporate culture of Apple while taking the company through a term of organizational change.In general terms‚ under the leadership of Cook‚ Apple has become more corporate compared to the time when it was under the leadership of Steve jobs. It is also important to point out that since the time that Cook took over the leadership of the company the company has generally gone up by a market value the is approximately $140 billion. One of the areas where Cook has stressed in the company is the enhancement of operational efficiency. The company’s has been faced with a breakage of the warehouses‚ factories‚ and suppliers when he joined the company in 1998. He generally strengthened the company’s corporation with the contract manufacturers aboard and mainly the ones in China. The other important organizational changes that have been stressed on by the company’s CEO are the ones that would aid in increasing collaboration across software‚ hardware‚ and services. In the year 2012‚ the company made executive management changes that were aimed at increasing collaboration between its world-class software‚ hardware‚ and service teams. Part of those changes involved some members of the executive management‚ such asCraig Fderrighi‚ Eddy Cue‚ Bob Mansfield‚ and Jony Ive adding more responsibilities to their various roles in the company.It is important to point out that most of these changes that were brought into the company’s executive management and their teams were aimed at strengthening the services an.

1. Running head: PROJECT 2
PROJECT 2
2
The changes that were first seen at Apple were in 1997 when
Steve Jobs returned to the company. He generally changes the
course of the company by simplifying things through his
collaboration with Jonathan Ives. They generally grafted a very
special design aesthetic for Apple(Daft& Sandburg, 2000).In a
period of 4 years after coming back to the company‚ he was able
to distill the company’s product matrix into pro desktop‚ pro
notebook‚ consumer notebook‚ and consumer desk top. He also
eliminated competitions in the company’s management that
existed in product development process. This played a very
important part in enabling the company to change its course in a
quick manner in response to technological changes‚ changes in
users‚ changes in markets‚ and the general changes that were
going on around the world at that time. He generally changed
the company’s hardware strategy. It was through his leadership
that the company was able to bring products such as iPod‚
iPhone‚ and the iPad. However‚ under the leadership of Tim
Cook the company has also undergone some remarkable
changes.
Apple‚ Inc. has undergone considerable amount of change since
the time when Tim Cook took over as the CEO from the former
CEO Steve Jobs. It is important to note that Cook has tried as
much as possible to maintain the unique corporate culture of
Apple while taking the company through a term of
organizational change.In general terms‚ under the leadership of

2. Cook‚ Apple has become more corporate compared to the time
when it was under the leadership of Steve jobs. It is also
important to point out that since the time that Cook took over
the leadership of the company the company has generally gone
up by a market value the is approximately $140 billion.
One of the areas where Cook has stressed in the company is the
enhancement of operational efficiency. The company’s has been
faced with a breakage of the warehouses‚ factories‚ and
suppliers when he joined the company in 1998. He generally
strengthened the company’s corporation with the contract
manufacturers aboard and mainly the ones in China. The other
important organizational changes that have been stressed on by
the company’s CEO are the ones that would aid in increasing
collaboration across software‚ hardware‚ and services. In the
year 2012‚ the company made executive management changes
that were aimed at increasing collaboration between its world-
class software‚ hardware‚ and service teams. Part of those
changes involved some members of the executive management‚
such asCraig Fderrighi‚ Eddy Cue‚ Bob Mansfield‚ and Jony Ive
adding more responsibilities to their various roles in the
company.It is important to point out that most of these changes
that were brought into the company’s executive management
and their teams were aimed at strengthening the services and
products of the company to meet and even exceed the high
needs of the company’s customers(Myers et al.‚ 2012).
For the case of Wal-Mart‚ the most remarkable changes were
the ones that were announced in 2010. These changes were to be
done across the company’s business in order to align the
company’s structure with its three priorities that are returns‚
leverage‚ and growth.These changes were aimed at ensuring that
more value is generally delivered to the company’s shareholders
and customers(Worley et al.‚ 2013). The changes that were
made in the company’s business were designed mainly to ensure
that every part of the company’s business becomes increasingly
global‚ leverages the company’s scale‚ and could enable the
company to move closer to the customers. The changes were

3. also aimed at ensuring that the company’s associates succeed
and advance at the company and in their lives.
Generally‚ Wal-Mart has faced positive and innovative change
in its store management structure‚ scheduling system‚ and some
improvements in the company’s inventory management.The
company’s merchandise clarity and store remodels have
generally allowed its customers to thrive better in an economy
that is difficult to live by. It is important to note that the
company is well aware of the fact that the customers need are
generally changing in a rapid manner around the globe and have
high expectations of the company. The company therefore
needed to make changes in order to cope with the changes being
experienced in the global market. The main change that was
done was to change the company’s management team through
restructuring and terminating the services of some of the
employees.
Comparing the changes that were carried out in the two
companies‚ it can be seen that they both have similarities and
differences. One of the similarities is that the changes are done
in order to meet and even exceed the expectations of the
customers of the company’s products. The second similarity is
that some changes in the management were carried out for the
two companies. One difference that s apparent is that for the
Case of Apple‚ Cook has been working to bring about change
that will make the company more corporate‚ while for Wal-Mart
most of the changes carried out have been intended to leverage
the sale of the company and to ensure that the company goes
global.
Below is a comparison of the three selected images that include
director change image‚ navigator change image‚ and coach
change image.For the director change image‚ the managers
involved in the change process designs the change process and
also directs the people involved in the change process to comply
with the change in order for that change to be achieved. For the
navigator change image‚ control is generally the heart of the
action by the management in bringing the required change. The

4. change manager generally designs the process in a way that best
fits the conditions that the company is facing. The coach change
image‚ on the other hand‚ involves change managers ensuring
that the people involved in bringing the intended changes are
equipped with the capabilities that are required to accomplish
the intended outcomes. For the case of Apple‚ the achievement
of an increased market value by $140 billion is a good indicator
that the change was successful. Similarly‚ the ability of Wal-
Mart to enter new markets globally is a proof of the success of
its change process. The director change image is the one that
most contributed to the success of the change process in both
companies. This is because both the two companies re-
organized their management teams to align them with the
intended organizational outcomes(Palmer et al.‚ 2008).
References
Daft, R. L., & Sandburg, E. (2000). Management. Fort Worth,
Tex. [u.a.: Dryden Press.
Myers, P., Hulks, S., & Wiggins, L. (2012). Organizational
change: Perspectives on theory and practice. Oxford: Oxford
University Press.
Palmer, I., Akin, G., & Dunford, R. (2008). Managing
organizational change: A multiple perspectives approach. New
York: McGraw-Hill Higher Education.
Worley, C. G., Porras, J., & Lawler, E. E. (2013). Built to
change: How to achieve sustained organizational
effectiveness. San Francisco, Calif: Jossey-Bass.
Sheet1Change ImageBasis of ImageApplication to Company
#1Application to Company #2Pressures for ChangeDiffers from
others how?Unintended consequences from
ImageDirectorChange manager designs the change process and

5. directs the people to comply with it so that the intended change
is achieved.The Apple executive management changes would
encourage more collaboration between the hardware‚ service‚
and software teams.The Wal-Mart management changes would
enable it evolve in a pace that would enable the company to
continue outpacing and even exceed the company’s
customers.The process of change involves changing the
management in a way that will control as well as make the
expected outcomes to be achievable.NavigatorDesigning change
process in a way that would aid best fit the conditions being
facedChange was done in Apple by making the product
invention process to be efficient and by making the company to
be more corporateChange was done in Wal-Mart by aligning the
company’s structure with its three priorities that are returns‚
leverage‚ and growth.The conditions of change that made the
company to want to make the change.CaretakerCoachA change
manager helps the organizational members in enhancing
personal development on the capabilities that are required to
ensuring that the change process is successful.Apple added
mores roles to its executive management members.Wal-Mart
focused on growing the company’s store management teams.The
right set of values‚ drills‚ and skills that are paramount to the
achievement of the desired organizational
outcome.InterpreterNurturer
Sheet2
Sheet3