Running head: MARKETING PLAN
1
MARKETING PLAN
8Marketing Plan
Tamico Little
MKT500 Marketing Management
Strayer University
Dr. Dotty Heady
February 29, 2016
Marketing Plan
IntroductionPlaxe Inc., is aiming at becoming one of the leading technology companies in the world. The company is making an entrance into an already competitive market and is taking all the necessary steps to make sure that the entry becomes successful as planned and will also maintain a viable and profitable business. To achieve these, there are specific measure and tools that the company will be using, and by doing so, they will help navigate the company through the volatile technology market. One thing that is clear in the company’s strategic plan is the fact that the company will be able to realize rapid growth which will translate to the expansion of the products from the current line of mobile phones to other electrical home appliances. This move will enable the company to provide more solutions to the ever growing customer needs and as such be able to get a more solid and reliable customer base (Boone, 2012). This paper will cover some of the critical aspect and tools that Plaxe Inc., will have to take into consideration to see it through that it can achieve its goals and objectives.
Branding, Pricing and Distribution Strategy
Plaxe Inc., looking forward to introducing a very capable device at an affordable price and for this reason; a strong brand is paramount to realize the success of the product. To achieve this, Plaxe Inc., will manufacture smartphones that are designed and developed to satisfy specific as well as general customer needs. The devices will also have consistencies in the design and development that customers can easily use to distinguish them from competitor devices. The pricing strategy of the devices will be market oriented. As such, the company will be able to price the devices lower that what is being offered by the competitors thus gaining a competitive advantage. Regarding distribution channel, Plaxe In., is aiming at making it as short as possible so as to reduce the middlemen who end up increasing the prices. The devices will be distributed by the local services providers and the company shops thus ensuring that prices are not increased unnecessarily.
Even through the technology industry is flooded by various companies with various products, there are two main companies that control the largest share of the market. This includes Apple Inc. and Samsung, LG, Lenovo and Huawei. Since the company will begin with the design and production of mobile phones, the two companies in addition to the other who are producing other products as well will bring forth both inter and intra-competition in the market. Companies that produce other products in addition to smartphones will be a source of intra-competition while those that produce other products that are different from what Plaxe Inc., is offering will be inter-competition (Boone, 2012).
Looki ...
Part B Your Marketing PlanPatrick FrostMKT 500 Dr.docxherbertwilson5999
Part B: Your Marketing Plan
Patrick Frost
MKT 500
Dr. Adina Scruggs
February 15, 2015
Strayer University
Running head: PART B: YOUR MARKETING PLAN
1
PART B: YOUR MARKETING PLAN
5
Google Market Plan
Google is irrefutably one of the most popular and successful companies globally. This is one of the fastest growing companies as from when it was founded in 1998, it has grown into a multibillion dollar company. Google’s mission over the years has been to “organize the world's information and make it universally accessible and useful” (Google, 2010). In order to do this the company has implemented a very effective branding strategy that has enabled it to emerge the better amongst the companies that offer related services. Google as a company has played a major role in the promotion of globalization. For any company to be successful, the marketing process has to be implemented flawlessly in order to ensure the company has an upper hand over the competitors. Google as a company has at the forefront in ensuring that their branding strategy guarantees the company is well placed and positioned in the market.
Google’s corporate identity is one of the most profound brands in the world today. Just like any other companies, Google has to work towards promoting its identity through spreading the company believes and services which creates a collective sum of what the organization stands for. Differentiation has been one of the major strategies that have propelled Google towards becoming better than the competitors. Google has been at the fore front in trying new things hence having a better platform in ensuring consumer satisfaction. Branding for any of Google’s products has been very important especially in positioning of the company (Levi, 2007). One of the major Google products over the years has been the mobile phones and mobile software. Google although having entered into a very competitive market several years ago has managed to become one of the major mobile phone makers.
Google as a brand in the mobile phone industry needs improvement as none of the products can compete effectively with the other products provided by the competitors in the market. The product this case is a state of the art smart phone as a new brand. The name is “Google Smart”. The Google smart series of phone will include a very flashy look and simplified software interphase so as to ensure it has got the upper hand when compared with the other products in the market today. The product slogan will be “the life partner” as with the different support programs for the day to day use the phone will offer support for most of the activities surrounding ones activities. The phone will be releases in phases according to different regions as different regions have different specifications. The different specifications require different product specification settings and hence the difference the launch for the regions globally.
The product design and the production of.
Running head MARKETING PLAN MARKETING PLANMarketi.docxcowinhelen
Running head: MARKETING PLAN
MARKETING PLAN
Marketing plan
Developing a marketing plan
William Fiedler
Columbia Southern University
Introduction
The scenario that I have selected for this project is IT to seniors. The company specializes in making the lives of senior citizens of over sixty-five years and older easier using technology. In the past twenty years, the world has experienced tremendous change due to technology. Technology has disrupted all industries and made it easier and more convenient to shop, work, bank, and relax among other activities (Noort, Willemsen, Kerkhof, & Verhoeven, 2015). However, for all the touted advantages of technology, Silicon Valley has neglected senior citizens. Technological advancements such as the smartphone hold plenty of potential for improving one’s life; however, senior citizens miss this potential because the technologies are often too complicated. IT for senior citizens aims to bring the benefits of technology to senior citizens by providing an array of gadgets and software tools that make it easier for old people to communicate, shop, and document their lives among other activities.
In the United States of America, the market for smartphones is saturated with almost all adults having a smartphone (Mooij, 2013). However, there is a disparity in how individuals use the smartphone. While young individuals are proficient with using smartphones and use a plethora of applications for communication, information, social media, and entertainment, the same is not true for old people. One of the products aimed towards making it easier for old people to interact with their smartphones is an application launcher that removes most of the complexity found in the android operating system interface and provides a clean layout with the most essential services. The launcher removes complexity by making the process of searching the internet or making a call only a one-step process. The launcher is just but one product that the company has in the pipeline, intended to help senior citizens benefit from the wave of technological changes.
Market research strategies
For the successful launch of any product, one of the most essential steps that a company must first engage in is market research. Market research helps outline the feasibility of the business model and the existence of a niche that a company can fill with innovative products. One of the market research analysis that IT for seniors will use to test new products is a focus group. A focus group helps assess the violability of a product and to iron out kinks in a product by presenting a prototype to a group of individuals (Babin & Zikmund, 2015). To test new products in the pipeline, IT for seniors will gather diverse groups of individuals over the age of sixty-five, present them with the product, and observe as they interact with it. The company factors the information from the focus group into the production and marketing of the produc ...
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
the paper for the product is below power point needs ref please. the.docxcarlz4
the paper for the product is below power point needs ref please. the power point should have these bullets in it .
Your promotional strategy for your product or service, including how you may use the following:
Cover slide -
Advertising -
Public relations -
Digital marketing
Sales promotion -
Direct marketing
Event marketing
Outdoor
The effect professional selling may have on your offering
An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have
Prepare
a 15- to 20-slide Microsoft
®
PowerPoint
®
presentation as a supplement to the completed marketing plan that illustrates it's most important elements.
Strategy and Positioning Team D
Belissa Hogsten, Deshawn Taylor, Sean Speer and Kristen Wolf
Professor Shannon Peterson
MKT 421
April 6, 2015
Introduction
NLA Inc. was founded in 2015 by five University students from the University of Phoenix. NLA Inc., is independently funded and marked by the students which make up the marketing team. After online chat sessions one evening the team discussed losing different items throughout the week. The marketing team decided to create and market an item to help find lost items. This paper will concentrate on the various details that contribute to the product's unique traits, and discuss what elements are vital in preparing and adjusting it for success in an ever changing market.
Description of product
NLA Inc. created a product that would be a press on disk that comes with an app that can be downloaded onto any phone, tablet, and some 2014 model vehicles equipped with app capabilities. The app and the first disk are sold together, and additional disks may be purchased and added to the app.
The disk may be placed in a phone, child’s toy, remote control, or key ring. The device works with the installed app and shows the distance within a quarter of a mile of which the item can be located. The phone app will provide the distance along with a beep that will become more intense as the proximity of the lost item and then is located.
The device must be sewn into the child’s stuffed animal to avoid a choking hazard. The disk will have a small opening in the middle to allow it to be sewn into the toy. The disk is revolutionized with a waterproof covering up to 10 feet in water. Each app sold can hold up to 20 different chips coded in it to be watched. Once loaded, the chips can be edited so the item is identified by the specific name of the owner.
SWOT Analysis for the Lost and Found
Strengths
Weaknesses
Knowledge: The team is knowledgeable of what is needed to design and create the programming for the app. Each team member has a marketing background and knows how to attract consumers.
History: NLA Inc has been local and are known and recognized for achievements with innovative products.
Low cost Advertisement: Use social media as a way to help spread the news about the new product.
Reputation: Not well.
1
10
Week 3 Assignment 1
Globalization and technological advancements have significantly influenced how modern businesses work to increase their competitive edge and financial performance standards. Furthermore, the strategic management framework and the resource-based framework may be used on enterprises to help them accomplish overall projected ambitions. For this assignment, I chose a company that many are familiar with. The Apple Company is among the most significant international businesses. Apple was formed in 1976 and is a global technology company that develops and sells computer hardware and software, internet service providers, and gadgets, along with various things. It is headquartered in the United States and works in various industries, including cellular telephone manufacturing. It is regarded as one of the greatest technological multinational firms in market share (Abdukarimova, 2021). Apple's earnings have increased due to its strong market sector growth and performance compared to its biggest rivals in the competitive market.Globalization
Globalization could be referred to as the progression through which companies make a worldwide influence or start to operate on a worldwide platform. It would be understood that globalization has culminated in removing obstacles, which has boosted imports and exports. The removal of restrictions has enabled Apple to grow into new markets and increase its competitiveness and earnings. Presently, this firm works in 24 nations and territories and has approximately 500 outlets, and its commodities are sold in most places in the world. It has extended Apple's consumer base, requiring the business to raise manufacturing power to satisfy growing consumer needs and requirements (Mamaghani, 2016). As a consequence, the firm employs a combination of direct and indirect distribution techniques to improve on-time deliveries and prevent unnecessary complications and delays.
The degree of competition in the marketplace wherein Apple's Current works has significantly grown due to globalization. The firm is presently facing severe pressure against companies such as Samsung, Nokia, and Toshiba, among many others, on a worldwide platform. The rivalry is mostly focused on pricing, responsiveness, and manufacturing efficiency, as certain businesses can accomplish low operating costs and therefore implement superior pricing tactics. The consumer wants in the sectors where Apple works are incredibly competitive, requiring firms to be extremely attentive to prevent deficits. Nevertheless, the more significant rivalry has led to the development of high-quality items that benefit buyers (Puncheva-Michelotti et al., 2018). Therefore, competing firms are the potential of producing items comparable to some of those made by Apple and selling goods at a discounted cost. Apple is concentrated on delivering high-quality goods that meet the demands of buyers worldwide, which has impacted company activities and its ...
110Week 3 Assignment 1Globalization and teSantosConleyha
1
10
Week 3 Assignment 1
Globalization and technological advancements have significantly influenced how modern businesses work to increase their competitive edge and financial performance standards. Furthermore, the strategic management framework and the resource-based framework may be used on enterprises to help them accomplish overall projected ambitions. For this assignment, I chose a company that many are familiar with. The Apple Company is among the most significant international businesses. Apple was formed in 1976 and is a global technology company that develops and sells computer hardware and software, internet service providers, and gadgets, along with various things. It is headquartered in the United States and works in various industries, including cellular telephone manufacturing. It is regarded as one of the greatest technological multinational firms in market share (Abdukarimova, 2021). Apple's earnings have increased due to its strong market sector growth and performance compared to its biggest rivals in the competitive market.Globalization
Globalization could be referred to as the progression through which companies make a worldwide influence or start to operate on a worldwide platform. It would be understood that globalization has culminated in removing obstacles, which has boosted imports and exports. The removal of restrictions has enabled Apple to grow into new markets and increase its competitiveness and earnings. Presently, this firm works in 24 nations and territories and has approximately 500 outlets, and its commodities are sold in most places in the world. It has extended Apple's consumer base, requiring the business to raise manufacturing power to satisfy growing consumer needs and requirements (Mamaghani, 2016). As a consequence, the firm employs a combination of direct and indirect distribution techniques to improve on-time deliveries and prevent unnecessary complications and delays.
The degree of competition in the marketplace wherein Apple's Current works has significantly grown due to globalization. The firm is presently facing severe pressure against companies such as Samsung, Nokia, and Toshiba, among many others, on a worldwide platform. The rivalry is mostly focused on pricing, responsiveness, and manufacturing efficiency, as certain businesses can accomplish low operating costs and therefore implement superior pricing tactics. The consumer wants in the sectors where Apple works are incredibly competitive, requiring firms to be extremely attentive to prevent deficits. Nevertheless, the more significant rivalry has led to the development of high-quality items that benefit buyers (Puncheva-Michelotti et al., 2018). Therefore, competing firms are the potential of producing items comparable to some of those made by Apple and selling goods at a discounted cost. Apple is concentrated on delivering high-quality goods that meet the demands of buyers worldwide, which has impacted company activities and its ...
Part B Your Marketing PlanPatrick FrostMKT 500 Dr.docxherbertwilson5999
Part B: Your Marketing Plan
Patrick Frost
MKT 500
Dr. Adina Scruggs
February 15, 2015
Strayer University
Running head: PART B: YOUR MARKETING PLAN
1
PART B: YOUR MARKETING PLAN
5
Google Market Plan
Google is irrefutably one of the most popular and successful companies globally. This is one of the fastest growing companies as from when it was founded in 1998, it has grown into a multibillion dollar company. Google’s mission over the years has been to “organize the world's information and make it universally accessible and useful” (Google, 2010). In order to do this the company has implemented a very effective branding strategy that has enabled it to emerge the better amongst the companies that offer related services. Google as a company has played a major role in the promotion of globalization. For any company to be successful, the marketing process has to be implemented flawlessly in order to ensure the company has an upper hand over the competitors. Google as a company has at the forefront in ensuring that their branding strategy guarantees the company is well placed and positioned in the market.
Google’s corporate identity is one of the most profound brands in the world today. Just like any other companies, Google has to work towards promoting its identity through spreading the company believes and services which creates a collective sum of what the organization stands for. Differentiation has been one of the major strategies that have propelled Google towards becoming better than the competitors. Google has been at the fore front in trying new things hence having a better platform in ensuring consumer satisfaction. Branding for any of Google’s products has been very important especially in positioning of the company (Levi, 2007). One of the major Google products over the years has been the mobile phones and mobile software. Google although having entered into a very competitive market several years ago has managed to become one of the major mobile phone makers.
Google as a brand in the mobile phone industry needs improvement as none of the products can compete effectively with the other products provided by the competitors in the market. The product this case is a state of the art smart phone as a new brand. The name is “Google Smart”. The Google smart series of phone will include a very flashy look and simplified software interphase so as to ensure it has got the upper hand when compared with the other products in the market today. The product slogan will be “the life partner” as with the different support programs for the day to day use the phone will offer support for most of the activities surrounding ones activities. The phone will be releases in phases according to different regions as different regions have different specifications. The different specifications require different product specification settings and hence the difference the launch for the regions globally.
The product design and the production of.
Running head MARKETING PLAN MARKETING PLANMarketi.docxcowinhelen
Running head: MARKETING PLAN
MARKETING PLAN
Marketing plan
Developing a marketing plan
William Fiedler
Columbia Southern University
Introduction
The scenario that I have selected for this project is IT to seniors. The company specializes in making the lives of senior citizens of over sixty-five years and older easier using technology. In the past twenty years, the world has experienced tremendous change due to technology. Technology has disrupted all industries and made it easier and more convenient to shop, work, bank, and relax among other activities (Noort, Willemsen, Kerkhof, & Verhoeven, 2015). However, for all the touted advantages of technology, Silicon Valley has neglected senior citizens. Technological advancements such as the smartphone hold plenty of potential for improving one’s life; however, senior citizens miss this potential because the technologies are often too complicated. IT for senior citizens aims to bring the benefits of technology to senior citizens by providing an array of gadgets and software tools that make it easier for old people to communicate, shop, and document their lives among other activities.
In the United States of America, the market for smartphones is saturated with almost all adults having a smartphone (Mooij, 2013). However, there is a disparity in how individuals use the smartphone. While young individuals are proficient with using smartphones and use a plethora of applications for communication, information, social media, and entertainment, the same is not true for old people. One of the products aimed towards making it easier for old people to interact with their smartphones is an application launcher that removes most of the complexity found in the android operating system interface and provides a clean layout with the most essential services. The launcher removes complexity by making the process of searching the internet or making a call only a one-step process. The launcher is just but one product that the company has in the pipeline, intended to help senior citizens benefit from the wave of technological changes.
Market research strategies
For the successful launch of any product, one of the most essential steps that a company must first engage in is market research. Market research helps outline the feasibility of the business model and the existence of a niche that a company can fill with innovative products. One of the market research analysis that IT for seniors will use to test new products is a focus group. A focus group helps assess the violability of a product and to iron out kinks in a product by presenting a prototype to a group of individuals (Babin & Zikmund, 2015). To test new products in the pipeline, IT for seniors will gather diverse groups of individuals over the age of sixty-five, present them with the product, and observe as they interact with it. The company factors the information from the focus group into the production and marketing of the produc ...
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
the paper for the product is below power point needs ref please. the.docxcarlz4
the paper for the product is below power point needs ref please. the power point should have these bullets in it .
Your promotional strategy for your product or service, including how you may use the following:
Cover slide -
Advertising -
Public relations -
Digital marketing
Sales promotion -
Direct marketing
Event marketing
Outdoor
The effect professional selling may have on your offering
An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have
Prepare
a 15- to 20-slide Microsoft
®
PowerPoint
®
presentation as a supplement to the completed marketing plan that illustrates it's most important elements.
Strategy and Positioning Team D
Belissa Hogsten, Deshawn Taylor, Sean Speer and Kristen Wolf
Professor Shannon Peterson
MKT 421
April 6, 2015
Introduction
NLA Inc. was founded in 2015 by five University students from the University of Phoenix. NLA Inc., is independently funded and marked by the students which make up the marketing team. After online chat sessions one evening the team discussed losing different items throughout the week. The marketing team decided to create and market an item to help find lost items. This paper will concentrate on the various details that contribute to the product's unique traits, and discuss what elements are vital in preparing and adjusting it for success in an ever changing market.
Description of product
NLA Inc. created a product that would be a press on disk that comes with an app that can be downloaded onto any phone, tablet, and some 2014 model vehicles equipped with app capabilities. The app and the first disk are sold together, and additional disks may be purchased and added to the app.
The disk may be placed in a phone, child’s toy, remote control, or key ring. The device works with the installed app and shows the distance within a quarter of a mile of which the item can be located. The phone app will provide the distance along with a beep that will become more intense as the proximity of the lost item and then is located.
The device must be sewn into the child’s stuffed animal to avoid a choking hazard. The disk will have a small opening in the middle to allow it to be sewn into the toy. The disk is revolutionized with a waterproof covering up to 10 feet in water. Each app sold can hold up to 20 different chips coded in it to be watched. Once loaded, the chips can be edited so the item is identified by the specific name of the owner.
SWOT Analysis for the Lost and Found
Strengths
Weaknesses
Knowledge: The team is knowledgeable of what is needed to design and create the programming for the app. Each team member has a marketing background and knows how to attract consumers.
History: NLA Inc has been local and are known and recognized for achievements with innovative products.
Low cost Advertisement: Use social media as a way to help spread the news about the new product.
Reputation: Not well.
1
10
Week 3 Assignment 1
Globalization and technological advancements have significantly influenced how modern businesses work to increase their competitive edge and financial performance standards. Furthermore, the strategic management framework and the resource-based framework may be used on enterprises to help them accomplish overall projected ambitions. For this assignment, I chose a company that many are familiar with. The Apple Company is among the most significant international businesses. Apple was formed in 1976 and is a global technology company that develops and sells computer hardware and software, internet service providers, and gadgets, along with various things. It is headquartered in the United States and works in various industries, including cellular telephone manufacturing. It is regarded as one of the greatest technological multinational firms in market share (Abdukarimova, 2021). Apple's earnings have increased due to its strong market sector growth and performance compared to its biggest rivals in the competitive market.Globalization
Globalization could be referred to as the progression through which companies make a worldwide influence or start to operate on a worldwide platform. It would be understood that globalization has culminated in removing obstacles, which has boosted imports and exports. The removal of restrictions has enabled Apple to grow into new markets and increase its competitiveness and earnings. Presently, this firm works in 24 nations and territories and has approximately 500 outlets, and its commodities are sold in most places in the world. It has extended Apple's consumer base, requiring the business to raise manufacturing power to satisfy growing consumer needs and requirements (Mamaghani, 2016). As a consequence, the firm employs a combination of direct and indirect distribution techniques to improve on-time deliveries and prevent unnecessary complications and delays.
The degree of competition in the marketplace wherein Apple's Current works has significantly grown due to globalization. The firm is presently facing severe pressure against companies such as Samsung, Nokia, and Toshiba, among many others, on a worldwide platform. The rivalry is mostly focused on pricing, responsiveness, and manufacturing efficiency, as certain businesses can accomplish low operating costs and therefore implement superior pricing tactics. The consumer wants in the sectors where Apple works are incredibly competitive, requiring firms to be extremely attentive to prevent deficits. Nevertheless, the more significant rivalry has led to the development of high-quality items that benefit buyers (Puncheva-Michelotti et al., 2018). Therefore, competing firms are the potential of producing items comparable to some of those made by Apple and selling goods at a discounted cost. Apple is concentrated on delivering high-quality goods that meet the demands of buyers worldwide, which has impacted company activities and its ...
110Week 3 Assignment 1Globalization and teSantosConleyha
1
10
Week 3 Assignment 1
Globalization and technological advancements have significantly influenced how modern businesses work to increase their competitive edge and financial performance standards. Furthermore, the strategic management framework and the resource-based framework may be used on enterprises to help them accomplish overall projected ambitions. For this assignment, I chose a company that many are familiar with. The Apple Company is among the most significant international businesses. Apple was formed in 1976 and is a global technology company that develops and sells computer hardware and software, internet service providers, and gadgets, along with various things. It is headquartered in the United States and works in various industries, including cellular telephone manufacturing. It is regarded as one of the greatest technological multinational firms in market share (Abdukarimova, 2021). Apple's earnings have increased due to its strong market sector growth and performance compared to its biggest rivals in the competitive market.Globalization
Globalization could be referred to as the progression through which companies make a worldwide influence or start to operate on a worldwide platform. It would be understood that globalization has culminated in removing obstacles, which has boosted imports and exports. The removal of restrictions has enabled Apple to grow into new markets and increase its competitiveness and earnings. Presently, this firm works in 24 nations and territories and has approximately 500 outlets, and its commodities are sold in most places in the world. It has extended Apple's consumer base, requiring the business to raise manufacturing power to satisfy growing consumer needs and requirements (Mamaghani, 2016). As a consequence, the firm employs a combination of direct and indirect distribution techniques to improve on-time deliveries and prevent unnecessary complications and delays.
The degree of competition in the marketplace wherein Apple's Current works has significantly grown due to globalization. The firm is presently facing severe pressure against companies such as Samsung, Nokia, and Toshiba, among many others, on a worldwide platform. The rivalry is mostly focused on pricing, responsiveness, and manufacturing efficiency, as certain businesses can accomplish low operating costs and therefore implement superior pricing tactics. The consumer wants in the sectors where Apple works are incredibly competitive, requiring firms to be extremely attentive to prevent deficits. Nevertheless, the more significant rivalry has led to the development of high-quality items that benefit buyers (Puncheva-Michelotti et al., 2018). Therefore, competing firms are the potential of producing items comparable to some of those made by Apple and selling goods at a discounted cost. Apple is concentrated on delivering high-quality goods that meet the demands of buyers worldwide, which has impacted company activities and its ...
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
Running head APPLES EXTERNAL ENVIRONMENT .docxjoellemurphey
Running head: APPLE'S EXTERNAL ENVIRONMENT 1
APPLE'S EXTERNAL ENVIRONMENT 2
Apple Inc's External Business Environment
Introduction
Companies do not operate in a vacuum and as such they have to pay attention to their external environmental in order to remain competitive. Managers have little influence on the external environment and businesses have to adapt as the external factors keep on changing. External business environment factors include the political landscape, technology, legal and regulatory frameworks, societal factors, the economy in general, and competition. These factors are not static and the more they shift, the more volatile the environment becomes. Apple Inc. operates on a global scale, which means that the external business environment is quite complex. This paper will explore some of these factors which affect the business strategy that the company uses.
Political Factors
Political factors are perhaps what the company cannot exert any influence on because of the complexities involved. Apple Inc is an American company which has customers all over the world including those countries whose relations with the US are strained (Grant, 2003). The company has to hope that tensions between the various countries it has interests do not become rocky to a point where business becomes impossible to run. The company has factories in China and other Asian countries where there is an ample supply of labor. Potential conflict between the US and China could force the company to shift the locations of the labor-intensive factories.
Economic conditions affect the demand for Apple's products because of people's purchasing power. Increase in inflation and recessions have a negative effect on demand because people tend to check their spending habits (Grant, 2003). The company's products can be classified as luxury products, which mean that people can decide to reduce spending on them to be able to purchase their basic needs. Further, economic conditions affect the cost of raw materials for production and labor as well. Therefore, the company has to keep track of developments in the economy because they have to adjust their prices and product offering to match the changes (Husso, 2011).
Social factors are quite important to Apple because their competitive advantage currently lies in the perception that their products are of high quality. Their customers feel classy because of the premium pricing which the company practices. The company has to keep track of the people’s attitude towards their products so that they can produce what people want in case their preferences change. Another dimension of the external business environment is technology. Apple has to invest in research and development to produce innovations that will keep customers interested in what the company is producing. Further, the co ...
need this question answered about product paper below pleaseA desc.docxdarwinming1
need this question answered about product paper below please
A description of how your marketing efforts will change with each phase in the product life cycle
Strategy and Positioning Team D
Belissa Hogsten, Deshawn Taylor, Sean Speer and Kristen Wolf
Professor Shannon Peterson
MKT 421
April 6, 2015
Introduction to the Organization
NLA Inc. was founded in 2015 by five University students from the University of Phoenix. NLA Inc., is independently funded and marked by the students which make up the marketing team. After online chat sessions one evening the team discussed losing different items throughout the week. The marketing team decided to create and market an item to help find lost items.
Description of product
NLA Inc. created a product that would be a press on disk that comes with an app that can be downloaded onto any phone, tablet, and some 2014 model vehicles equipped with app capabilities. The app and the first disk are sold together, and additional disks may be purchased and added to the app.
The disk may be placed in a phone, child’s toy, remote control, or key ring. The device works with the installed app and shows the distance within a quarter of a mile of which the item can be located. The phone app will provide the distance along with a beep that will become more intense as the proximity of the lost item and then is located.
The device must be sewn into the child’s stuffed animal to avoid a choking hazard. The disk will have a small opening in the middle to allow it to be sewn into the toy. The disk is revolutionized with a waterproof covering up to 10 feet in water. Each app sold can hold up to 20 different chips coded in it to be watched. Once loaded, the chips can be edited so the item is identified by the specific name of the owner rather than the chip number.
SWOT Analysis for the Lost and Found
Strengths
Weaknesses
Knowledge: The team is knowledgeable of what is needed to design and create the programming for the app. Each team member has a marketing background and knows how to attract consumers.
History: NLA Inc has been local and are known and recognized for achievements with innovative products.
Low cost Advertisement: Use social media as a way to help spread the news about the new product.
Reputation: Not well known outside home community. This is the first time to market to consumers.
Tangible Assets: The team has to have enough capital to support the initial startup costs.
Business Location: A location must be determined on where production will occur.
Costs of product: May be higher than initially planned because production is strictly overhead costs.
Opportunities
Threats
Blue Ocean Strategy: No other item like it has been marketed. The opportunity for revenue is good.
The supply and demand looks promising with hectic lifestyles.
Suppliers: Will suppliers be found that will work with a new company?
Competitors: Other companies may have more revenue and create a product similar to NLA.
Running head: NOKIA 1
NOKIA 6
Nokia
Lyndsey Burton
BUS692: Strategies in Human Resource Management
Instructor: Jean Gordon
November 28, 2016
Introduction
The Nokia company has a long history and has come a long way to the present day production and sale of the computers and other mobile gadgets. First, the company started as a convergence company between the years 1966-1967. Its primary operations were concerned with the works of rubber, electricity, energy, forestry, and cables. The cables department grew very fast, and the present day Nokia first operations are attributed to this. 20 years later, the company, expanded and included other items into its market, the items include; chemicals, floor covering, and television. It is in the year 1960s that the company decided to expand and support the Finnish cable works who thought of expanding its operations to the sales and production of computers. There is also the electronics division that was set up in the year 1960, and the primary role is the sales and marketing of the data center operation and the production of electronics. Electronics Division divided into two parts; one focused on selling party hardware and run the computer station, while the other was involved in R & D and production of its personal designs.
Nature of the Business
The character of the activity of the Nokia Company can trace back to the Department of Finish cable factory. The Nokia Company supplied large firms such as banks with the computers that were necessary for the ever growing business and administration needs. Besides, the companies also required the support of equipment system to manage the other operations, and the Nokia Company provided it. During the onset of Nokia as a supplier, sales and marketing agent of electronics, there was a great need for the computer center. To achieve that, the company shipped three computers, and from there, they developed their personal computers.
Information technology is closely related to the electrical equipment. The knowledge of one is fundamental to understanding the other. In 60 years’ time, the company began the manufacture of the mobile phones as a portable radio communication that developed in the department of electrical and later in the same time, the production continued as a joint venture with the Mobile. After that, cordless phones and other devices were designed and manufactured by the joint venture. In the year 1986, the new board of directors divided the company into three sectors: information systems, phones, and telecommunications. The company reached its peak in the year 1986 when it was involved in other 180 trade activities.
Organizational Chart Structure
Five companies report to the presidents ...
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Running Head STRATEGIC MANAGEMENT PLAN1STRATEGIC MANAGEMENT.docxtodd521
Running Head: STRATEGIC MANAGEMENT PLAN 1
STRATEGIC MANAGEMENT PLAN 2
STRATEGIC MANAGEMENT PLAN
Professor’s Name
Student’s Name
Course Title
Date
Internal Portion
Apple in an American corporation which designs manufactures and sells personal computers, media devices and mobile communication. The organization has various internal factors which informs the decisions of the management in developing the company. The company has a strong brand image. It has one the strongest and the most valuable brands in the globe. This helps it to introduce new products in the market by virtue of its strong brand. However the company has limited distribution networks. This is attributed to its policy of exclusivity. For instance the organization selects sellers of its products. This limits their market reach despite their having a strong brand (Blenko et al., 2016).
The organization has an opportunity to develop new products. Their current products have been well received in the market. However, innovating further, the organization can achieve more success in the market just as it has happened with the Apple watch. Development of new product can significantly support business growth not only in the local market but also in the international market (Castro, 2016). One internal threat that affects the organization is employee turnover. Some employees feel that they are not given an opportunity to develop their careers through training. Some other employees could leave the organizations after being motivated by a higher pay. Employees will likely consider leaving your organization if they are offered a better pay no matter how much they love their work.
External Portion
The company enjoys stable political environment in developed countries. Developing countries have developed free trade policies which helps the apple company to distribute more products to different geographies in the world. Few political issues affect their business therefore giving the company an opportunity to grow. The company has a weakness of overdependence of high end market. This process only attracts customers from the high income bracket and prevents low income customers from purchasing their products (Chen & Ann, 2016). The low income customers represent the largest global market while high income earners represent the minority and this affects the organization in a big way. This weakens the distribution of their products in the market.
Technological factors such as growing app market, technological integration and cloud computing trends present the company many opportunities. Cloud computing is gaining significant popularity among many organization and individuals. The company can offer cloud friendly apps and devices to exploit this opportunity. Technological integration is becoming a popular trend and Apple can use this opportunity to provide products which can easily connect to each other. The company is facing the threat of tough competition in the industry. Their co.
The Untold Story of DOOH Advertising IndustryAirsqreen Team
Digital-out-of-home (DOOH) advertising market size is projected to be around $16.6 billion, growing between 6-7% a year.
However, the advertising market size is around $760 Billion. So DOOH’s share in the industry is relatively small.
We believe DOOH advertising is underrated and doesn’t get enough attention from the advertisers. It is the least invasive way of advertising. Unlike other channels, (D)OOH ads are not between the person and the content s/he tries to read/watch/listen to.
---
Problems in the Industry
We notice 3 main problems in the industry and will discuss them below.
1- Old-fashioned Processes
A massive portion of the transactions in the DOOH industry is being done through manual, and let’s admit it, inefficient ways.
Campaign management is done through emails, ad-verification is done through photos, and reporting is done through Excel/PDF files - that should be collected from all the media owners separately. There is no modern advertising platform connecting buyers and sellers, where buyers can manage and track their campaigns with real-time insight (except for programmatic / automation technologies, which will be discussed later).
---
2- Lack of Control
We’d like to borrow the idea of “information asymmetry” from the economic literature, because in the (D)OOH industry, sellers have almost all the knowledge, and buyers have little information about how their budgets are spent.
---
3. Data
There is plenty of data in the internet (digital) advertising industry. It is possible to do targeting, analytics, attribution, real-time campaign tracking, and optimization.
Still, Facebook said they’d lose $10 billion in 2022 due to the new data-related limitations introduced by Apple on iPhone devices.
So we now live in a universe where privacy concerns have reversed some of the trends in the advertising world and access to audience data is becoming more and more difficult even for the digital advertising industry.
---
To summarize; we have mainly 3 types of problems with data in (D)OOH.
1- Collecting data becomes more difficult due to regulations and increasing data constraints from companies like Apple and Google.
2- Targeting an audience in DOOH is also challenging because mainly it’s a one-to-many medium and data is mostly not real-time.
3- Attribution and analytics are also challenging because of all the previous steps + still non-standardized metrics like impression multipliers.
Regulations, increasing data constraints from companies like Apple and Google, data quality, and the one-to-many nature of the DOOH medium are pushing the advertisers to question the efficiency and/or make cost-benefit analyses regarding using audience data in the industry.
---
Conclusion
Just to repeat; we believe DOOH advertising is the least invasive way of advertising. DOOH screens are not between the content people try to watch, read or listen to; they are a natural part of the content.
12 External and Internal Environments Mikia DixonBusiness BenitoSumpter862
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
12 External and Internal Environments Mikia DixonBusiness AnastaciaShadelb
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
Case Study 1 Applying Theory to PracticeSocial scientists hav.docxcowinhelen
Case Study 1: Applying Theory to Practice
Social scientists have proposed a number of theories to explain juvenile delinquency. Each has its own strengths and weaknesses. For this assignment, go to the following Website, located at http://listverse.com/2011/05/14/top-10-young-killers/ and select one of the juvenile case studies.
After reading the case, select one (1) of the psychological theories discussed in Chapter 4 of the text.
Write a two to three (2-3) page paper in which you:
1. Summarize three (3) key aspects of the juvenile case study that you selected.
2. Highlight at least three (3) factors that you believe are important for one to understand the origins of the juvenile’s delinquent behavior.
3. Apply at least two (2) concepts from the theory that you chose from the text that would help explain the juvenile’s behavior.
4. Identify one (1) appropriate strategy geared toward preventing delinquency that is consistent with the theory you chose.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Discussion-
"The Changing Family System"
Using what you’ve learned this week, respond to the following prompts in your post:
· Explain at least two (2) roles that different parenting styles play in shaping the overall behavior of children. Next, indicate the significant impacts that each role has in contributing to delinquent behavior among juveniles.
· Think about the following question: Should juvenile delinquents be removed from their home and parent(s) and placed in a foster home or group home if the child continues to commit criminal acts after repeated attempts at treatment and confinement? Based on this question, discuss your thoughts on this subject. Provide support for your response.
Discussion-
"Exploring Monopolies and Oligopolies"
Watch this video, Oligopolies and Monopolistic Competition, to help you prepare for this week’s discussion.
Reply to these prompts by using the company for which you currently work, a business with which your familiar, or a dream business you want to start:
· With your selected business in mind, determine if it is competitive, monopolistic competitive, an oligopoly, or pure monopoly. Explain how you drew your conclusion about its market structure.
· How does the business/firm in this industry determine the price it will charge for the products or services it sells?
Discussion-
"Considering Tradeoffs You Make Every Day"
Let's talk about two tradeoffs we face every day: how we spend our time and money.
We can only do two things with income: spend it or save it. Time is the ultimate resource. We can choose to spend time working to earn an income or we can do other things, broadly classified as leisure. Reply to these prompts to start your discussion:
· How does a change in interest rate affect your decision to spend or save? How would a change in the interest rate affect a firm's decision to invest or save?
· How might an increas.
Case Study - Option 3 BarbaraBarbara is a 22 year old woman who h.docxcowinhelen
Case Study - Option 3: Barbara
Barbara is a 22 year old woman who has recently graduated from college with a psychology degree. She is currently working as a waitress at a popular restaurant near campus, and says she has always planned to attend law school. Barbara was born in a New Orleans, Louisiana. Her mother is an African American who is an assistant manager at a grocery store. Her father is Caucasian and works at a department store. Barbara reports that she was a shy, unattractive child, but that in general her early childhood was "pretty happy." Barbara says that during elementary school, she was constantly harassed by classmates about being of mixed race. Still, she says that she felt very close to her family during this period. She now insists that "I am not black or white, I am me."
Barbara is sexually active and engages in sexual activity with different men at least 1 time a week. Barbara indicates that she does not need protection because she is on the pill. She says she is simply too young to settle down. During her junior year of high school, Barbara had her first serious boyfriend, Morris, who was a high school classmate. She describes the relationship as warm and supportive and they became sexually active during her senior year of high school. They broke up soon after the first sexual interaction. In college, Barbara has dated and she acknowledges some bisexual experimentation. Barbara says that she prefers heterosexual relationships, however.
Although Barbara appears to be a natural athlete, she leads a relatively sedentary lifestyle. She does not exercise regularly and indicates that it is just not enjoyable.
Barbara does not like her job at the restaurant, but seems unwilling to look for other employment. She says that she feels "very jittery" whenever she gets ready for work, and she uses any excuse to take days off. She also refuses to associate with fellow employees, and reports getting very anxious when she was given a surprise birthday party. Recently, she has lost interest in cleaning her house and seldom cooks for herself. She also attends less to her personal grooming.
Diagnosis – Social Anxiety Disorder/Minor Depression
DSM-5 – Diagnostic Criteria for Social Anxiety Disorder
1. Fear or anxiety specific to social settings, in which a person feels noticed, observed, or scrutinized.
2. Typically the individual will fear that they will display their anxiety and experience social rejection,
3. Social interaction will consistently provoke distress,
4. Social interactions are either avoided, or painfully and reluctantly endured,
5. The fear and anxiety will be grossly disproportionate to the actual situation,
6. The fear, anxiety or other distress around social situations will persist for six months or longer and
7. Cause personal distress and impairment of functioning in one or more domains, such as interpersonal or occupational functioning,
8. The fear or anxiety cannot be attributed to a medical disorder, s.
More Related Content
Similar to Running head MARKETING PLAN1MARKETING PLAN8Marketing Plan.docx
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
Running head APPLES EXTERNAL ENVIRONMENT .docxjoellemurphey
Running head: APPLE'S EXTERNAL ENVIRONMENT 1
APPLE'S EXTERNAL ENVIRONMENT 2
Apple Inc's External Business Environment
Introduction
Companies do not operate in a vacuum and as such they have to pay attention to their external environmental in order to remain competitive. Managers have little influence on the external environment and businesses have to adapt as the external factors keep on changing. External business environment factors include the political landscape, technology, legal and regulatory frameworks, societal factors, the economy in general, and competition. These factors are not static and the more they shift, the more volatile the environment becomes. Apple Inc. operates on a global scale, which means that the external business environment is quite complex. This paper will explore some of these factors which affect the business strategy that the company uses.
Political Factors
Political factors are perhaps what the company cannot exert any influence on because of the complexities involved. Apple Inc is an American company which has customers all over the world including those countries whose relations with the US are strained (Grant, 2003). The company has to hope that tensions between the various countries it has interests do not become rocky to a point where business becomes impossible to run. The company has factories in China and other Asian countries where there is an ample supply of labor. Potential conflict between the US and China could force the company to shift the locations of the labor-intensive factories.
Economic conditions affect the demand for Apple's products because of people's purchasing power. Increase in inflation and recessions have a negative effect on demand because people tend to check their spending habits (Grant, 2003). The company's products can be classified as luxury products, which mean that people can decide to reduce spending on them to be able to purchase their basic needs. Further, economic conditions affect the cost of raw materials for production and labor as well. Therefore, the company has to keep track of developments in the economy because they have to adjust their prices and product offering to match the changes (Husso, 2011).
Social factors are quite important to Apple because their competitive advantage currently lies in the perception that their products are of high quality. Their customers feel classy because of the premium pricing which the company practices. The company has to keep track of the people’s attitude towards their products so that they can produce what people want in case their preferences change. Another dimension of the external business environment is technology. Apple has to invest in research and development to produce innovations that will keep customers interested in what the company is producing. Further, the co ...
need this question answered about product paper below pleaseA desc.docxdarwinming1
need this question answered about product paper below please
A description of how your marketing efforts will change with each phase in the product life cycle
Strategy and Positioning Team D
Belissa Hogsten, Deshawn Taylor, Sean Speer and Kristen Wolf
Professor Shannon Peterson
MKT 421
April 6, 2015
Introduction to the Organization
NLA Inc. was founded in 2015 by five University students from the University of Phoenix. NLA Inc., is independently funded and marked by the students which make up the marketing team. After online chat sessions one evening the team discussed losing different items throughout the week. The marketing team decided to create and market an item to help find lost items.
Description of product
NLA Inc. created a product that would be a press on disk that comes with an app that can be downloaded onto any phone, tablet, and some 2014 model vehicles equipped with app capabilities. The app and the first disk are sold together, and additional disks may be purchased and added to the app.
The disk may be placed in a phone, child’s toy, remote control, or key ring. The device works with the installed app and shows the distance within a quarter of a mile of which the item can be located. The phone app will provide the distance along with a beep that will become more intense as the proximity of the lost item and then is located.
The device must be sewn into the child’s stuffed animal to avoid a choking hazard. The disk will have a small opening in the middle to allow it to be sewn into the toy. The disk is revolutionized with a waterproof covering up to 10 feet in water. Each app sold can hold up to 20 different chips coded in it to be watched. Once loaded, the chips can be edited so the item is identified by the specific name of the owner rather than the chip number.
SWOT Analysis for the Lost and Found
Strengths
Weaknesses
Knowledge: The team is knowledgeable of what is needed to design and create the programming for the app. Each team member has a marketing background and knows how to attract consumers.
History: NLA Inc has been local and are known and recognized for achievements with innovative products.
Low cost Advertisement: Use social media as a way to help spread the news about the new product.
Reputation: Not well known outside home community. This is the first time to market to consumers.
Tangible Assets: The team has to have enough capital to support the initial startup costs.
Business Location: A location must be determined on where production will occur.
Costs of product: May be higher than initially planned because production is strictly overhead costs.
Opportunities
Threats
Blue Ocean Strategy: No other item like it has been marketed. The opportunity for revenue is good.
The supply and demand looks promising with hectic lifestyles.
Suppliers: Will suppliers be found that will work with a new company?
Competitors: Other companies may have more revenue and create a product similar to NLA.
Running head: NOKIA 1
NOKIA 6
Nokia
Lyndsey Burton
BUS692: Strategies in Human Resource Management
Instructor: Jean Gordon
November 28, 2016
Introduction
The Nokia company has a long history and has come a long way to the present day production and sale of the computers and other mobile gadgets. First, the company started as a convergence company between the years 1966-1967. Its primary operations were concerned with the works of rubber, electricity, energy, forestry, and cables. The cables department grew very fast, and the present day Nokia first operations are attributed to this. 20 years later, the company, expanded and included other items into its market, the items include; chemicals, floor covering, and television. It is in the year 1960s that the company decided to expand and support the Finnish cable works who thought of expanding its operations to the sales and production of computers. There is also the electronics division that was set up in the year 1960, and the primary role is the sales and marketing of the data center operation and the production of electronics. Electronics Division divided into two parts; one focused on selling party hardware and run the computer station, while the other was involved in R & D and production of its personal designs.
Nature of the Business
The character of the activity of the Nokia Company can trace back to the Department of Finish cable factory. The Nokia Company supplied large firms such as banks with the computers that were necessary for the ever growing business and administration needs. Besides, the companies also required the support of equipment system to manage the other operations, and the Nokia Company provided it. During the onset of Nokia as a supplier, sales and marketing agent of electronics, there was a great need for the computer center. To achieve that, the company shipped three computers, and from there, they developed their personal computers.
Information technology is closely related to the electrical equipment. The knowledge of one is fundamental to understanding the other. In 60 years’ time, the company began the manufacture of the mobile phones as a portable radio communication that developed in the department of electrical and later in the same time, the production continued as a joint venture with the Mobile. After that, cordless phones and other devices were designed and manufactured by the joint venture. In the year 1986, the new board of directors divided the company into three sectors: information systems, phones, and telecommunications. The company reached its peak in the year 1986 when it was involved in other 180 trade activities.
Organizational Chart Structure
Five companies report to the presidents ...
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Running Head STRATEGIC MANAGEMENT PLAN1STRATEGIC MANAGEMENT.docxtodd521
Running Head: STRATEGIC MANAGEMENT PLAN 1
STRATEGIC MANAGEMENT PLAN 2
STRATEGIC MANAGEMENT PLAN
Professor’s Name
Student’s Name
Course Title
Date
Internal Portion
Apple in an American corporation which designs manufactures and sells personal computers, media devices and mobile communication. The organization has various internal factors which informs the decisions of the management in developing the company. The company has a strong brand image. It has one the strongest and the most valuable brands in the globe. This helps it to introduce new products in the market by virtue of its strong brand. However the company has limited distribution networks. This is attributed to its policy of exclusivity. For instance the organization selects sellers of its products. This limits their market reach despite their having a strong brand (Blenko et al., 2016).
The organization has an opportunity to develop new products. Their current products have been well received in the market. However, innovating further, the organization can achieve more success in the market just as it has happened with the Apple watch. Development of new product can significantly support business growth not only in the local market but also in the international market (Castro, 2016). One internal threat that affects the organization is employee turnover. Some employees feel that they are not given an opportunity to develop their careers through training. Some other employees could leave the organizations after being motivated by a higher pay. Employees will likely consider leaving your organization if they are offered a better pay no matter how much they love their work.
External Portion
The company enjoys stable political environment in developed countries. Developing countries have developed free trade policies which helps the apple company to distribute more products to different geographies in the world. Few political issues affect their business therefore giving the company an opportunity to grow. The company has a weakness of overdependence of high end market. This process only attracts customers from the high income bracket and prevents low income customers from purchasing their products (Chen & Ann, 2016). The low income customers represent the largest global market while high income earners represent the minority and this affects the organization in a big way. This weakens the distribution of their products in the market.
Technological factors such as growing app market, technological integration and cloud computing trends present the company many opportunities. Cloud computing is gaining significant popularity among many organization and individuals. The company can offer cloud friendly apps and devices to exploit this opportunity. Technological integration is becoming a popular trend and Apple can use this opportunity to provide products which can easily connect to each other. The company is facing the threat of tough competition in the industry. Their co.
The Untold Story of DOOH Advertising IndustryAirsqreen Team
Digital-out-of-home (DOOH) advertising market size is projected to be around $16.6 billion, growing between 6-7% a year.
However, the advertising market size is around $760 Billion. So DOOH’s share in the industry is relatively small.
We believe DOOH advertising is underrated and doesn’t get enough attention from the advertisers. It is the least invasive way of advertising. Unlike other channels, (D)OOH ads are not between the person and the content s/he tries to read/watch/listen to.
---
Problems in the Industry
We notice 3 main problems in the industry and will discuss them below.
1- Old-fashioned Processes
A massive portion of the transactions in the DOOH industry is being done through manual, and let’s admit it, inefficient ways.
Campaign management is done through emails, ad-verification is done through photos, and reporting is done through Excel/PDF files - that should be collected from all the media owners separately. There is no modern advertising platform connecting buyers and sellers, where buyers can manage and track their campaigns with real-time insight (except for programmatic / automation technologies, which will be discussed later).
---
2- Lack of Control
We’d like to borrow the idea of “information asymmetry” from the economic literature, because in the (D)OOH industry, sellers have almost all the knowledge, and buyers have little information about how their budgets are spent.
---
3. Data
There is plenty of data in the internet (digital) advertising industry. It is possible to do targeting, analytics, attribution, real-time campaign tracking, and optimization.
Still, Facebook said they’d lose $10 billion in 2022 due to the new data-related limitations introduced by Apple on iPhone devices.
So we now live in a universe where privacy concerns have reversed some of the trends in the advertising world and access to audience data is becoming more and more difficult even for the digital advertising industry.
---
To summarize; we have mainly 3 types of problems with data in (D)OOH.
1- Collecting data becomes more difficult due to regulations and increasing data constraints from companies like Apple and Google.
2- Targeting an audience in DOOH is also challenging because mainly it’s a one-to-many medium and data is mostly not real-time.
3- Attribution and analytics are also challenging because of all the previous steps + still non-standardized metrics like impression multipliers.
Regulations, increasing data constraints from companies like Apple and Google, data quality, and the one-to-many nature of the DOOH medium are pushing the advertisers to question the efficiency and/or make cost-benefit analyses regarding using audience data in the industry.
---
Conclusion
Just to repeat; we believe DOOH advertising is the least invasive way of advertising. DOOH screens are not between the content people try to watch, read or listen to; they are a natural part of the content.
12 External and Internal Environments Mikia DixonBusiness BenitoSumpter862
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
12 External and Internal Environments Mikia DixonBusiness AnastaciaShadelb
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
Case Study 1 Applying Theory to PracticeSocial scientists hav.docxcowinhelen
Case Study 1: Applying Theory to Practice
Social scientists have proposed a number of theories to explain juvenile delinquency. Each has its own strengths and weaknesses. For this assignment, go to the following Website, located at http://listverse.com/2011/05/14/top-10-young-killers/ and select one of the juvenile case studies.
After reading the case, select one (1) of the psychological theories discussed in Chapter 4 of the text.
Write a two to three (2-3) page paper in which you:
1. Summarize three (3) key aspects of the juvenile case study that you selected.
2. Highlight at least three (3) factors that you believe are important for one to understand the origins of the juvenile’s delinquent behavior.
3. Apply at least two (2) concepts from the theory that you chose from the text that would help explain the juvenile’s behavior.
4. Identify one (1) appropriate strategy geared toward preventing delinquency that is consistent with the theory you chose.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Discussion-
"The Changing Family System"
Using what you’ve learned this week, respond to the following prompts in your post:
· Explain at least two (2) roles that different parenting styles play in shaping the overall behavior of children. Next, indicate the significant impacts that each role has in contributing to delinquent behavior among juveniles.
· Think about the following question: Should juvenile delinquents be removed from their home and parent(s) and placed in a foster home or group home if the child continues to commit criminal acts after repeated attempts at treatment and confinement? Based on this question, discuss your thoughts on this subject. Provide support for your response.
Discussion-
"Exploring Monopolies and Oligopolies"
Watch this video, Oligopolies and Monopolistic Competition, to help you prepare for this week’s discussion.
Reply to these prompts by using the company for which you currently work, a business with which your familiar, or a dream business you want to start:
· With your selected business in mind, determine if it is competitive, monopolistic competitive, an oligopoly, or pure monopoly. Explain how you drew your conclusion about its market structure.
· How does the business/firm in this industry determine the price it will charge for the products or services it sells?
Discussion-
"Considering Tradeoffs You Make Every Day"
Let's talk about two tradeoffs we face every day: how we spend our time and money.
We can only do two things with income: spend it or save it. Time is the ultimate resource. We can choose to spend time working to earn an income or we can do other things, broadly classified as leisure. Reply to these prompts to start your discussion:
· How does a change in interest rate affect your decision to spend or save? How would a change in the interest rate affect a firm's decision to invest or save?
· How might an increas.
Case Study - Option 3 BarbaraBarbara is a 22 year old woman who h.docxcowinhelen
Case Study - Option 3: Barbara
Barbara is a 22 year old woman who has recently graduated from college with a psychology degree. She is currently working as a waitress at a popular restaurant near campus, and says she has always planned to attend law school. Barbara was born in a New Orleans, Louisiana. Her mother is an African American who is an assistant manager at a grocery store. Her father is Caucasian and works at a department store. Barbara reports that she was a shy, unattractive child, but that in general her early childhood was "pretty happy." Barbara says that during elementary school, she was constantly harassed by classmates about being of mixed race. Still, she says that she felt very close to her family during this period. She now insists that "I am not black or white, I am me."
Barbara is sexually active and engages in sexual activity with different men at least 1 time a week. Barbara indicates that she does not need protection because she is on the pill. She says she is simply too young to settle down. During her junior year of high school, Barbara had her first serious boyfriend, Morris, who was a high school classmate. She describes the relationship as warm and supportive and they became sexually active during her senior year of high school. They broke up soon after the first sexual interaction. In college, Barbara has dated and she acknowledges some bisexual experimentation. Barbara says that she prefers heterosexual relationships, however.
Although Barbara appears to be a natural athlete, she leads a relatively sedentary lifestyle. She does not exercise regularly and indicates that it is just not enjoyable.
Barbara does not like her job at the restaurant, but seems unwilling to look for other employment. She says that she feels "very jittery" whenever she gets ready for work, and she uses any excuse to take days off. She also refuses to associate with fellow employees, and reports getting very anxious when she was given a surprise birthday party. Recently, she has lost interest in cleaning her house and seldom cooks for herself. She also attends less to her personal grooming.
Diagnosis – Social Anxiety Disorder/Minor Depression
DSM-5 – Diagnostic Criteria for Social Anxiety Disorder
1. Fear or anxiety specific to social settings, in which a person feels noticed, observed, or scrutinized.
2. Typically the individual will fear that they will display their anxiety and experience social rejection,
3. Social interaction will consistently provoke distress,
4. Social interactions are either avoided, or painfully and reluctantly endured,
5. The fear and anxiety will be grossly disproportionate to the actual situation,
6. The fear, anxiety or other distress around social situations will persist for six months or longer and
7. Cause personal distress and impairment of functioning in one or more domains, such as interpersonal or occupational functioning,
8. The fear or anxiety cannot be attributed to a medical disorder, s.
Case Study - Cyberterrorism—A New RealityWhen hackers claiming .docxcowinhelen
Case Study - Cyberterrorism—A New Reality:
When hackers claiming to support the Syrian regime of Bashar Al-Assad attacked and disabled the website of Al Jazeera, the Qatar-based satellite news channel, in September 2012, the act was another act of hacktivism, purporting to promote a specific political agenda over another. Hacktivism has become a very visible form of expressing dissent. Even though there have been numerous incidents reported by the media, the first case of hacktivism was documented in 1989 when a member of the Cult of the Dead Cow hacker collective named Omega coined the term in 1996. However, hacktivism is not the only form of cyber protest and conflict that has everyone from ICT professionals to governments scrambling for solutions. Individuals, enterprises, and governments alike rely in many instances almost completely on network computing technologies, including cloud computing. The international and ever-evolving nature of the Internet along with inadequate law enforcement and the anonymity the global architecture offers creates opportunities for hackers to attack vulnerable nodes for personal, financial, or political gain.
The Internet is also rapidly becoming the political and advocacy platform of choice, bringing with it both positive and negative consequences. Increasingly sophisticated off-the-shelf technologies and easy access to the Internet are significantly increasing incidents of cyberterrorism, netwars, and cyberwarfare. The following are a few examples.
• According to The Israel Electric Company, Israel is attacked 1,000 times a minute by cyberterrorists targeting the country’s infrastructure—water, electricity, communications, and other services.• The New York Times, quoting military officials, said there was a seventeen-fold increase in cyberattacks targeting the US critical infrastructure between 2009 and 2011.• The 2010 Data Breach Investigations Report has data recording more than 900 instances of computer hacking and other data breaches in the past seven years, resulting in some 900 million compromised records. In 2012, the same study listed 855 breaches, resulting in 174 million compromised records in 2011 alone, up from 4 million in 2010.• Another study of 49 breaches in 2011 reported that the average organizational cost of a data breach (including detection, internal response, notification, post notification cost) was $5.5 million. This number was down from $7.2 million in 2010.14 The Telegraph (London) reported that “India blamed a new ‘cyber-jihad’ by Pakistani militant groups for the exodus of thousands of people from India’s north-eastern minorities from its main southern cities in August after text messages warning them to flee went viral.”
There have been recorded instances of nations allegedly engaging in cyberwarfare. The Center for the Study of Technology and Society has identified five methods by which cyberwarfare can be used as a means of military action. These include defacing or di.
Case Study - APA paper with min 4 page content Review the Blai.docxcowinhelen
Case Study - APA paper with min 4 page content
Review the
Blaine
case on the capital structure by understanding the case well enough to help the CEO make informed analysis and decisions on the issues listed in the second paragraph.
I want you to, of course, show me that you understand the situation but then to add the
.
Case Study - Global Mobile Corporation Damn it, .docxcowinhelen
Case Study - Global Mobile Corporation
“Damn it, he's done it again!”
Charlie Newburg had to get up and walk around his office, he was so frustrated. He had been
reviewing the most recent design, parts, and assembly specifications for Global Mobile's latest
smart phone (code named: Nonphixhun) that had been released for production the previous
Thursday. The files had just come back to Charlie's engineering services department with a
caustic note that began, “This one can't be produced, either…” It was the fourth time production
had returned the design.
Newburg, director of engineering for the Global Mobile Corporation, was normally a quiet
person. But the Nonphixhun project was stretching his patience; it was beginning to appear like
several other new products that had hit delays and problems in the transition from design to
production during the eight months Charlie had worked for Global Mobile. These problems were
nothing new at Global Mobile's Asian factory; Charlie's predecessor in the engineering job had
run afoul of them, too, and had finally been fired for protesting too vehemently about the other
departments. But the Nonphixhun phone should have been different. Charlie and the firm's
president, Hannah Hoover, had video-conferenced two months earlier (on July 3, 2006) with the
factory superintendent, Tyson Wang, to smooth the way for the new phone's design. He thought
back to the meeting …
• “Now, we all know there's a tight deadline on the Nonphixhun,” Hannah Hoover said, “and
Charlie's done well to ask us to talk about its introduction. I'm counting on both of you to find
any snags in the system, and to work together to get that first production run out by October
2. Can you do it?” “We can do it in production if we get a clean design two weeks from
now, as scheduled,” answered Tyson Wang, the factory manager. “Charlie and I have already
talked about that, of course. I've spoken with our circuit board and other parts suppliers and
scheduled assembly capacity, and we'll be ready. If the design goes over schedule, though, I'll
have to fill in with other runs, and it will cost us a bundle to break in for the Nonphixhun.
How does it look in engineering, Charlie?” “I've just reviewed the design for the second
time,” Charlie replied. “If Marianne Price can keep the salespeople out of our hair, and avoid
any more last minute changes, we've got a shot. I've pulled my technical support people off of
three other overdue jobs to get this one out. But, Tyson, that means we can't spring engineers
loose to confer with your production people on other manufacturing problems.” “Well
Charlie, most of those problems are caused by the engineers, and we need them to resolve the
difficulties. We've all agreed that production problems come from both of us bowing to sales
pressure, and putting equipment into production before the designs are really ready. That's
just wh.
Case Study #3Apple Suppliers & Labor PracticesWith its h.docxcowinhelen
Case Study #3
Apple Suppliers & Labor Practices
With its highly coveted line of consumer electronics, Apple has a cult following among loyal consumers. During the 2014 holiday season, 74.5 million iPhones were sold. Demand like this meant that Apple was in line to make over $52 billion in profits in 2015, the largest annual profit ever generated from a company’s operations. Despite its consistent financial performance year over year, Apple’s robust profit margin hides a more complicated set of business ethics. Similar to many products sold in the U.S., Apple does not manufacture most its goods domestically. Most of the component sourcing and factory production is done overseas in conditions that critics have argued are dangerous to workers and harmful to the environment.
For example, tin is a major component in Apple’s products and much of it is sourced in Indonesia. Although there are mines that source tin ethically, there are also many that do not. One study found workers—many of them children—working in unsafe conditions, digging tin out by hand in mines prone to landslides that could bury workers alive. About 70% of the tin used in electronic devices such as smartphones and tablets comes from these more dangerous, small-scale mines. An investigation by the BBC revealed how perilous these working conditions can be. In interviews with miners, a 12-yearold working at the bottom of a 70-foot cliff of sand said: “I worry about landslides. The earth slipping from up there to the bottom. It could happen.”
Apple defends its practices by saying it only has so much control over monitoring and regulating its component sources. The company justifies its sourcing practices by saying that it is a complex process, with tens of thousands of miners selling tin, many of them through middle-men. In a statement to the BBC, Apple said “the simplest course of action would be for Apple to unilaterally refuse any tin from Indonesian mines. That would be easy for us to do and would certainly shield us from criticism. But that would also be the lazy and cowardly path, since it would do nothing to improve the situation. We have chosen to stay engaged and attempt to drive changes on the ground.”
In an effort for greater transparency, Apple has released annual reports detailing their work with suppliers and labor practices. While more recent investigations have shown some improvements to suppliers’ working conditions, Apple continues to face criticism as consumer demand for iPhones and other products continues to grow.
Essay directions –
Students will have to identify and analyze the above ethical dilemma. Write a 750 – 1000 word, double-spaced paper, and APA style.
Students are expected to identify the key stakeholders, discussion of the implications of the ethical dilemma, and answer the case study questions. Each paper should have the following sections: • Introduction of the case• The ethical dilemma • Stakeholders • Questions • Conclusions • References .
CASE STUDY (Individual) Scotland In terms of its physical l.docxcowinhelen
CASE STUDY (Individual): Scotland
* In terms of its physical landscape, where is the region that is experiencing a devolutionary process located and what type of climate is prevalent? (use Figure 2.5 and 2.4 of the textbook).
* According to the sources you have consulted, do these physical/natural characteristics have played any role in the historical background for this devolutionary process? How?
* How do the people that inhabit the region you are studying speak about their relationship to the land and the environment? Do they express any ideas on biodiversity conservation?
* Do they say anything about their homeland? If the region you are studying has a website (official or not), what role do maps play on their web site/s?
* Is this region located close to or far from the center of power of the country (the national capital city)?
* Does this condition have any impact on the reasons why they would like to gain at-least more autonomy to make their own decisions?
* According to the source/s you have consulted, what are the main reason/s why this population would like to break-up from the country in which they live in?
Do this/these source/s mention any explanation/s based on cultural or ethnic characteristics? For example, speaking a different language? Which one? Professing a different religion? Which one? Economic disparities
.
Case Study #2 T.D. enjoys caring for the children and young peop.docxcowinhelen
Case Study #2
T.D. enjoys caring for the children and young people in the schools where she works, but sometimes she is faced with tough situations such as suspected child abuse and neglect, teen pregnancy, and alcohol and drug use among teenagers. She works hard to ensure that the children in her schools receive the best care possible.
Question:
Several third graders reports having received no breakfast at home for more than a week. T.D. is exercising Advocacy for the students under her care. What type of actions she might be doing to exercise advocacy for the students?
Discuss this:
Moral distress is a frequent situation where health care providers should face. Please define and discuss a personal experience where you have faced Moral distress in your practice.
Discuss how health promotion relates to morality.
Discuss your insights about your own communication strengths and weaknesses. Identify situations in which it may be difficult for you to establish or terminate a therapeutic relationship.
*
formatted and cited in current APA style with support from at least 2 academic sources.
.
CASE STUDY #2 Chief Complaint I have pain in my belly”.docxcowinhelen
CASE STUDY #2
Chief Complaint:
“I have pain in my belly”
History of Present Illness (HPI):
A 25-year-old female presents to the emergency room (ER) with complaints of severe abdominal pain for 2 weeks . The pain is sharp and crampy It hurts if I run, sit down hard, or if I have sex
PMH:
Patient denies
Drug Hx:
Birth control
Allergies:
NKA
Subjective:
Nausea and vomiting, Last menstrual period 5 days ago, New sexual partner about 2 months ago, No condoms, he hates them No pain, blood or difficulty with urination
Objective Data:
PE:
B/P 138/90; temperature 99°F; (RR) 20; (HR) 110, regular; oxygen saturation (PO2) 96%; pain 5/10
General:
acute distress and severe pain
HEENT:
Atraumatic, normocephalic, PERRLA, EOMI, conjunctiva and sclera clear; nares patent, nasopharynx clear, good dentition. Piercing in her right nostril and lower lip.
Lungs:
CTA AP&L
Card:
S1S2 without rub or gallop
Abd:
INSPECTION: no masses or thrills noted; no discoloration and skin is warm to; no tattoos or piercings; abdomen is nondistended and round
• AUSCULTATION: bowel sounds (BS) are normal in all four quadrants, no bruits noted
• PALPATION: on palpation, abdomen is tender to touch in four quadrants; tenderness noted on light palpation, deep palpation reveals no masses, spleen and liver unremarkable
• PERCUSSION: tympany heard in all quadrants, no dullness noted in abdominal area
GU:
• EXTERNAL: mature hair distribution; no external lesions on labia
• INTROITUS: slight green-gray discharge, no lesions
• VAGINAL: normal rugae; moderate amount of green discharge on vaginal walls
• CERVIX: nulliparous os with small amount of purulent discharge from os with positive cervical motion tenderness (CMT)
• UTERUS: ante-flexed, normal size, shape, and position
• ADNEXA: bilateral tenderness with fullness; both ovaries without masses
• RECTAL: deferred
• VAGINAL DISCHARGE: green in color
Ext:
no cyanosis, clubbing or edema
Integument:
intact without lesions masses or rashes
Neuro:
No obvious deficits and CN grossly intact II-XII
Then answer the following questions:
What other subjective data would you obtain?
What other objective findings would you look for?
What diagnostic exams do you want to order?
Name 3 differential diagnoses based on this patient presenting symptoms?
Give rationales for your each differential diagnosis.
-
Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources.
.
Case Study #1Jennifer is a 29-year-old administrative assistan.docxcowinhelen
Case Study #1
Jennifer is a 29-year-old administrative assistant married to Antonio, an Italian engineer, whom Jennifer met four years earlier while on a business trip for her marketing company. The couple now lives in Nebraska, where Antonio works for the county's transportation department and Jennifer commutes an hour each way to her marketing office. They have been trying to start a family for over a year. Eight months ago, Jennifer miscarried in her second month of pregnancy. Antonio's parents love Jennifer and often ask her if she is expecting again, hoping to encourage her to focus on her next baby. Jennifer's mother passed away two years ago and her father's health is rapidly deteriorating. Jennifer faces the probability of placing her father in a skilled nursing care facility within the next few months, against his wishes.
At work, Jennifer runs a tight ship. She is organized and prepares lists to assure that everything is done according to schedule. Everyone counts on Jennifer and she takes pride in never letting people down.
Jennifer has visited her physician numerous times in the last six months, complaining of headaches, backaches, and indigestion. Jennifer insists that she is happy and is not feeling stressed, yet she finds herself making more mistakes at work, unable to keep up with housework, and feeling tired and overwhelmed; she has begun to question her effectiveness as an employee, wife, daughter, and potential mother. Her pains seem to be increasing, but her doctor cannot find a physical cause for her discomfort.
Case Study #2
Michael is a 40-year-old airline pilot who has recently begun to experience chest pains. The chest pains began when Michael signed his final divorce papers, ending his 15-year marriage. He fought for joint custody of his two children, ages 12 and 10, but although he wants to be with them more frequently, he only sees them every two weeks. This schedule is, in great part, a result of his employer's announcement that budget constraints would result in layoffs. Michael worries that without his job he will be unable to support his children and lose the new townhouse that he purchased. Michael's chest pains are becoming more frequent and he fears that he may be dying.
Review case studies 1 and 2.
Choose one case study.
Complete the following questions in 150 to 200 words each. Be as detailed as possible and use the information you have learned throughout this course.
• What are the causes of stress in Michael’s or Jennifer’s life? How is stress affecting Michael’s or Jennifer’s health?
• How are these stressors affecting Michael’s or Jennifer’s self-concept and self-esteem?
• How might Michael’s or Jennifer’s situation illustrate adjustment? How might this situation become an opportunity for personal growth?
• What defensive coping methods is Michael or Jennifer using? What active coping methods might be healthier for Michael or Jennifer to use? Explain why you would recom.
Case Study # 2 –Danny’s Unhappy DutyEmployee ProfilesCaro.docxcowinhelen
Case Study # 2 –Danny’s Unhappy Duty
Employee Profiles
:
Carol Brown, Danny Winthrop, Thomas Fletcher
Carol, the Department Secretary for Purchasing and General Stores, has been
working at St. Louis Memorial Hospital for sixteen years, four of which have
been for the present Manager, Dan Winthrop. Carol likes her Boss, who gives
his employees more leeway than most. Carol’s main interests are her work and
her home—traits also typical of the other people who work in the Department.
Carol feels she is part of a close, cooperative group of employees.
Dan, or Danny, as he likes to be called, arrived at St. Louis Memorial four years
ago as a replacement for a Department manager who had been at the Hospital
for a number of years. Danny’s predecessor, Bill Taylor, was very strict in
everything from insisting that employees take exactly one-half hour for lunch
breaks to not having a coffee pot in the Department. When Danny came on
board as a Department Manager, his management style was much less strict.
The result was that Danny’s employees were much happier, and began to meet
and exceed expectations in getting their work done. St. Louis Memorial’s
previous CEO was a good friend and frequently complimented Danny on his
efficient and effective staff. Now a new CEO, Thomas Fletcher, has been hired
by the Hospital’s Board of Directors. Things are about to change.
Thomas Fletcher, new CEO and a recent graduate from a superior school of
hospital management, has always believed in “doing things by the book”.
Thomas originally had wanted to become a doctor, but decided two years into
the process that it was going to take him too long, and that he would be better
off becoming an administrator. He likes the idea of being an administrator,
and wants to be a good one. He has decided to start out his career at St. Louis
Memorial, of the smaller hospitals in the St. Louis area, but hopes to progress to a
a much larger facility in about four years, once he develops a track record at
St. Louis Memorial.
The Challenge: Communication, Criticism and Discipline, Leadership, Motivation,
Rules and Policies
Danny knows his employees quite well. They are generally a happy, cohesive, and cooperative group. They joke around a lot among themselves, but get the work done more than satisfactorily. All of them seem to give a
gr.
Case Study – Multicultural ParadeRead the Case below, and answe.docxcowinhelen
Case Study – Multicultural Parade
Read the Case below, and answer the following questions:
(No references needed, 2 pages double space, label the answer without copying the question in the paper)
1. What images come to mind when you hear the term “costume”? In what ways might it be considered demeaning?
2. Often people conflate “culture,” “ethnicity,” “heritage,” “race,” and “nationality,” or use them interchangeably. How are these concepts different from one another? Is a “Multicultural Day” different than an “International Day”?
3. How is Ms. Morrison’s definition of “cultural clothing” different from her definition of “ethnic heritage”? Did her explanation clarify things for Keisha and Emily?
4. How might activities that require students to share part of their ethnic heritage alienate students or contribute to students’ and teachers’ existing stereotypes and biases?
5. Connect to 3 of the core themes:
(Equity in Education/ Theories of Learning, Culture, and Identity/ Teaching and Learning in a Multicultural Society/ Research and Educational Knowledge )
-------------------------------------------------------------------------------------------------------------------------------
Case Study:
In an effort to celebrate the growing racial and ethnic diversity at Eastern School, the school’s Diversity Committee decided to sponsor Multicultural Day. Numerous performers were hired for assemblies and presentations. During the day’s feature event, the “Culture Parade,” students were asked to showcase cultural clothing as they walked through the hallways. Teachers were encouraged by the committee to discuss clothing from countries outside the United States and to invite students who had such clothing to bring it to school for the parade.
Ms. Morrison was excited about Multicultural Day because many of her students had parents who were immigrants. She imagined the day as an opportunity for those students to teach others about their cultures.
A week before the event, Ms. Morrison brought a kilt to class and explained its significance to the students. “This represents my Scottish heritage,” she said, “and I am proud to show it to you today.” She then asked whether students had “special costumes” at home that represented their cultures. Several students raised their hands, which prompted Ms. Morrison to discuss the events planned for Multicultural Day, including the parade.
During dismissal the day before the parade Ms. Morrison announced, “Don’t forget to bring your costumes to class tomorrow!”
The next day, Ms. Morrison was pleased to see several Hmong and Liberian students came with bags of clothing. She saw that two other students, Emily and Keisha, brought clothing, so she inquired about what was in their bags. Emily, a white student excitedly pulled out her soccer uniform, and Keisha, an African American student, pulled jeans and her favorite sweatshirt out of her bag. Ms. Morrison told the two girls she appreciated the.
Case Study THE INVISIBLE SPONSOR1BackgroundSome execut.docxcowinhelen
Case Study : THE INVISIBLE SPONSOR1
Background
Some executives prefer to micromanage projects whereas other executives
are fearful of making a decision because, if they were to make the wrong
decision, it could impact their career. In this case study, the president of the company assigned one of the vice presidents to act as the project sponsor on a project designed to build tooling for a client. The sponsor, however, was reluctant to make any decisions.
Assigning the VP
Moreland Company was well-respected as a tooling design-and-build
company. Moreland was project-driven because all of its income came
from projects. Moreland was also reasonably mature in project management.
When the previous VP for engineering retired, Moreland hired an executive from a manufacturing company to replace him. The new VP for engineering, Al Zink, had excellent engineering knowledge about tooling but had worked for companies that were not project-driven. Al had very little knowledge about project management and had never functioned as a project sponsor. Because of Al’s lack of experience as a sponsor, the president decided that Al should “get his feet wet” as quickly as possible and assigned him as the project sponsor on a mediumsized project. The project manager on this project was Fred Cutler. Fred was an engineer with more than twenty years of experience in tooling design and manufacturing. Fred reported directly to Al Zink administratively.
Fred's Dilemma
Fred understood the situation; he would have to train Al Zink on how to
function as a project sponsor. This was a new experience for Fred because subordinates usually do not train senior personnel on how to do their job. Would Al Zink be receptive?
Fred explained the role of the sponsor and how there are certain project documents that require the signatures of both the project manager and the project sponsor. Everything seemed to be going well until Fred informed Al that the project sponsor is the person that the president eventually holds accountable for the success or failure of the project. Fred could tell that Al was
quite upset over this statement.
Al realized that the failure of a project where he was the sponsor could damage his reputation and career. Al was now uncomfortable about having to act as a sponsor but knew that he might eventually be assigned as a sponsor on other projects. Al also knew that this project was somewhat of a high risk. If Al could function as an invisible sponsor, he could avoid making any critical decisions.
In the first meeting between Fred and Al where Al was the sponsor, Al asked Fred for a copy of the schedule for the project. Fred responded: I’m working on the schedule right now. I cannot finish the schedule until you tell me whether you want me to lay out the schedule based upon best time, least cost, or least risk.
Al stated that he would think about it and get back to Fred as soon as possible.
During the middle of the next week, Fred and Al m.
CASE STUDY Experiential training encourages changes in work beha.docxcowinhelen
CASE STUDY: Experiential training encourages changes in work behavior and growth in one’s abilities, which is accomplished through a multitude of methods. Experiential training has proven to be cost-effective while motivating employees as well as improving self-awareness, personal accountability, teamwork skills, and communication skills (Ritchie, 2011). Additionally, the training methods provide trainees with direct experience, the opportunity to reflect on that experience, and share models to help trainees to deduce using both present and past experience, while accommodating learning styles and strengths (Ritchie, 2011). Valkanos and Fragoulis identify several reasons why experiential training provides value:
1. Ongoing advances in technology requiring changes in knowledge, skills, and abilities
2. Divergence between theory and practice
3. Mergers and acquisitions of enterprises which tend to bring new jobs, organizational culture, and work content
4. Constant environment of change, from working conditions to processes and procedures relating to organizational issues, quality, and new products or services, and requiring new competencies, duties, or work content (Valkanos & Fragoulis, 2007, p. 22).
Method
Description
On-the-job Training
Receives instructions on the functions of their job in their assigned workplace.
Simulators
Teaches employees on how to operate equipment in a given context
Role Playing
Developing interpersonal and business skills, such as decision-making, communication, conflict resolution, and solving complex problems.
Case Study
Develops critical thinking skills to include analytical, higher-level skills, and exploring and resolving complex problems.
Games
Develops general business and organizational principles addressing application in a variety of situations.
Behavior Modeling
Used when learning goals are a rule and inflexible procedures. Provides skills and practice to modify and model behavior.
In-basket Techniques
A variety of items placed in an envelope that reflects what might be found in an inbox. This activity is used to assist trainees in developing and applying their strategic and operational skills.
(Blanchard & Thacker, 2013, pp. 222-223)
References:
· Blanchard, P. N., & Thacker, J. W. (2013). Effective training: Systems, strategies, and practices (5th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
· Valkanos, E., & Fragoulis, I. (2007). Experiential learning – its place in in‐house education and training. Development and Learning in Organizations: An International Journal, 21(5), 21-23. doi:10.1108/14777280710779454
Discussion Question--Choose one perspective in which to respond.
Non-HR Perspective: Your department is not meeting performance expectations. What steps do you take to resolve the issue? Is training a possible solution; if so, which of the above training methods would be the most effective in addressing the issue? Would you, at any point, involve HR--if so, at what point and why?.
Case Study Hereditary AngioedemaAll responses must be in your .docxcowinhelen
Case Study: Hereditary Angioedema
All responses must be in your own words. Answers that have been copied and pasted will not receive credit.
1. Translate “angioedema”. [Note: I am not looking for a description of the disorder. Rather, I would like you to translate the medical term itself.]
2. The complement system is described as a ‘cascade system’. How does the system fit into this description of being a cascade? [Suggestion: Google the definition of cascade, then think about the complement system in light of the definition]
3. Is complement involved in the innate, or the adaptive immune system, or both? Please explain you answer.
4. What role does C1INH play in the complement system? Why is it so important?
5. What was the physiologic cause of Richard’s abdominal pain?
6. How can one distinguish the swelling of HAE from the swelling of allergic angioedema?
7. What is bradykinin’s role in HA?
8. Do you think Richard’s infancy colic was related to his HA? No need to research this. Just use your intuition. Explain your thinking.
9. What is typically used to treat attacks of HAE?
10. Swelling in the extremities is not dangerous. What other areas of the body are subject to swelling? What is the most dangerous location for swelling to occur and why is it the most dangerous?
2018
BUS 308 Week 2 Lecture 1
Examining Differences - overview
Expected Outcomes
After reading this lecture, the student should be familiar with:
1. The importance of random sampling.
2. The meaning of statistical significance.
3. The basic approach to determining statistical significance.
4. The meaning of the null and alternate hypothesis statements.
5. The hypothesis testing process.
6. The purpose of the F-test and the T-test.
Overview
Last week we collected clues and evidence to help us answer our case question about
males and females getting equal pay for equal work. As we looked at the clues presented by the
salary and comp-ratio measures of pay, things got a bit confusing with results that did not see to
be consistent. We found, among other things, that the male and female compa-ratios were fairly
close together with the female mean being slightly larger. The salary analysis showed a different
view; here we noticed that the averages were apparently quite different with the males, on
average, earning more. Contradictory findings such as this are not all that uncommon when
examining data in the “real world.”
One issue that we could not fully address last week was how meaningful were the
differences? That is, would a different sample have results that might be completely different, or
can we be fairly sure that the observed differences are real and show up in the population as
well? This issue, often referred to as sampling error, deals with the fact that random samples
taken from a population will generally be a bit different than the actual population parameters,
but will be “close” enough to the actual.
case studieson Gentrification and Displacement in the Sa.docxcowinhelen
case studies
on Gentrification and Displacement
in the San Francisco Bay Area
Authors:
Miriam Zuk and Karen Chapple
Chapter 3: Nicole Montojo
Chapter 4: Sydney Cespedes, Mitchell Crispell, Christina Blackston, Jonathan Plowman, and
Edward Graves
Chapter 5: Logan Rockefeller Harris, Mitchell Crispell, Fern Uennatornwaranggoon, and Hannah Clark
Chapter 6: Nicole Montojo and Beki McElvain
Chapter 7: Celina Chan, Viviana Lopez, Sydney Céspedes, and Nicole Montojo
Chapter 8: Alexander Kowalski, Julia Ehrman, Mitchell Crispell and Fern Uennatornwaranggoon
Chapter 9: Mitchell Crispell
Chapter 10: Logan Rockefeller Harris and Sydney Cespedes
Chapter 11: Mitchell Crispell
Partner Organizations:
Causa Justa :: Just Cause, Chinatown Community Development Center, Marin Grassroots, Monument
Impact, People Organizing to Demand Environmental & Economic Rights (PODER), San Francisco
Organizing Project / Peninsula Interfaith Action , Working Partnerships USA
Acknowledgements:
Research support was provided by Maura Baldiga, Julian Collins, Mitchell Crispell, Julia Ehrman, Alex
Kowalski, Jenn Liu, Beki McElvain, Carlos Recarte, Maira Sanchez, Mar Velez, David Von Stroh, and
Teo Wickland. Report layout and design was done by Somaya Abdelgany.
Additional advisory support was provided by Carlos Romero. This case study was funded in part by
the Regional Prosperity Plan1 of the Metropolitan Transportation Commission as part of the “Regional
Early Warning System for Displacement” project and from the California Air Resources Board2 as part
of the project “Developing a New Methodology for Analyzing Potential Displacement.”
The Center for Community Innovation (CCI) at UC-Berkeley nurtures effective solutions that expand
economic opportunity, diversify housing options, and strengthen connection to place. The Center
builds the capacity of nonprofits and government by convening practitioner leaders, providing techni-
cal assistance and student interns, interpreting academic research, and developing new research out
of practitioner needs.
communityinnovation.berkeley.edu
July 2015
Cover Photographs: Robert Campbell, Ricardo Sanchez, David Monniaux, sanmateorealestateonline.com/Redwood-City, marinretail-
buzz.blogspot.com, trulia.com/homes/California/Oakland , bloomingrock.com, sharks.nhl.com/club/gallery, panoramio.com
1 The work that provided the basis for this publication was supported by funding under an award with the U.S. Department of Hous-
ing and Urban Development. The substance and findings of the work are dedicated to the public. The author and publisher are solely
responsible for the accuracy of the statements and interpretations contained in this publication. Such interpretations do not neces-
sarily reflect the views of the Government.
2 The statements and conclusions in this report are those of the authors and not necessarily those of the California Air Resources
Board. The mention of commercial products, their source, or their u.
Case Studt on KFC Introduction1) Identify the type of .docxcowinhelen
Case Studt on KFC
Introduction
1) Identify the type of business organization and strategies
2) Key players
Body
1. Opportunities
2. Threats
Closing/Conclusion
1. Make recommendations
2. Offer a plan for implementation
.
Case Study Crocs Revolutionizing an Industry’s Supply Chain .docxcowinhelen
Case Study Crocs: Revolutionizing an Industry’s Supply Chain Model for
Competitive Advantage
If the products sell extremely well, we will
build more in season, and will be back on the
shelves in a few weeks. And we’ll build even
more, and even more, and even more, in that
same season. We’re not going to wait with a
hot new product until next year, when hope-
fully the same trend is alive.
—Ronald Snyder, CEO of Crocs, Inc.1
On May 3, 2007, Crocs, Inc. released its results for the
first quarter of the year. The footwear company,
which had sold its first shoes in 2003, reported reve-
nues of $142 million for the quarter, more than three
times its sales for the first quarter of 2006. Net in-
come, at $0.61 per share was more than 17 percent
of sales, nearly four times higher than the previous
year.2 These results far exceeded market expecta-
tions, which had been for earnings of $0.49 per share
on $114 million of revenue.3 As part of the earnings
release, the company announced a two-for-one stock
split. Immediately after the announcement, the stock
price jumped 15 percent.
The growth and profitability of Crocs, which made
funky, brightly colored shoes using an extremely com-
fortable plastic material, had been astounding. Much
of this growth had been made possible by a highly
flexible supply chain which enabled the company to
build additional product to fulfill new orders quickly
within the selling season, allowing it to respond to un-
expectedly high demand—a capability that was previ-
ously unheard of in the footwear industry. This ability
to fulfill the needs of retailers also made the company
a very popular supplier to shoe sellers.
This success also raised questions about how
the company should grow in the future. Should it
vertically integrate or grow through product line
extension? Should it grow organically or through ac-
quisition? Would potential growth paths exploit
Crocs’ core competencies or defocus them?
CROCS, INC.
In 2002, three friends from Boulder, Colorado went
sailing in the Caribbean. One brought a pair of foam
clog shoes that he had bought from a company in
Canada. The clogs were made from a special mate-
rial that did not slip on wet boat decks, was easy
to wash, prevented odor, and was extremely com-
fortable. The three, Lyndon “Duke” Hanson, Scott
Seamans, and George Boedecker, decided to start a
business selling these Canadian shoes to sailing en-
thusiasts out of a leased warehouse in Florida, as
Hanson said, “so we could work when we went on
sailing trips there.”4 The founders wanted to name
the shoes something that captured the amphibious
nature of the product. Since “Alligator” had already
been taken, they chose to name the shoes “Crocs.”
The shoes were an immediate success, and word
of mouth expanded the customer base to a wide
range of people who spent much of their days stand-
ing, such as doctors and gardeners. In October 2003,
as the business began to grow, th.
Case Studies Student must complete 5 case studies as instructed.docxcowinhelen
Case Studies: Student must
complete 5 case studies
as instructed by course
materials. Fill out form below for 5 different people (imaginary is okay).
Master Herbalist Questionnaire
Date: _____________________
Name: _________________________________ Age: ______ Birth date:_____________
Address: ________________________________________________________________
Home Phone: _________________________ Work Phone:________________________
Height: _________ Weight: _________ 1 year ago:__________ 5 years ago:_________
Occupation: _______________________________________ Full Time Part Time
Living situation: Alone Friends Partner Spouse Parents Children Pets
What are your major health concerns and intentions for your visit today?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Please list any other health care providers or consultants you are currently working with:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Please list any current health conditions diagnosed by a medical doctor:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Please use this form
as a source of
reference when
conducting your
Case-Studies.
Treat this part as information only as you are not to treat or prescribe treatment for any specific diseases
It is important to know if the client is receiving treatment from other practitioners and what these entail
Since legally you are not allowed to diagnose disease, it is helpful to get one from an MD
When was your last physical exam?
________________________________________________________________________
Please list all herbs, vitamins, and dietary supplements you are currently taking, includingdosage and frequency:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
List all medication.
Case Studies in Telehealth AdoptionThe mission of The Comm.docxcowinhelen
Case Studies in Telehealth Adoption
The mission of The Commonwealth
Fund is to promote a high performance
health care system. The Fund carries
out this mandate by supporting
independent research on health care
issues and making grants to improve
health care practice and policy. Support
for this research was provided by
The Commonwealth Fund. The views
presented here are those of the author
and not necessarily those of The
Commonwealth Fund or its directors,
officers, or staff.
For more information about this study,
please contact:
Andrew Broderick, M.A., M.B.A.
Codirector, Center for Innovation
and Technology in Public Health
Public Health Institute
[email protected]
The Veterans Health Administration:
Taking Home Telehealth Services to
Scale Nationally
Andrew Broderick
ABSTRACT: Since the 1990s, the Veterans Health Administration (VHA) has used infor-
mation and communications technologies to provide high-quality, coordinated, and com-
prehensive primary and specialist care services to its veteran population. Within the VHA,
the Office of Telehealth Services offers veterans a program called Care Coordination/
Home Telehealth (CCHT) to provide routine noninstitutional care and targeted care man-
agement and case management services to veterans with diabetes, congestive heart fail-
ure, hypertension, post-traumatic stress disorder, and other conditions. The program uses
remote monitoring devices in veterans’ homes to communicate health status and to cap-
ture and transmit biometric data that are monitored remotely by care coordinators. CCHT
has shown promising results: fewer bed days of care, reduced hospital admissions, and
high rates of patient satisfaction. This issue brief highlights factors critical to the VHA’s
success—like the organization’s leadership, culture, and existing information technology
infrastructure—as well as opportunities and challenges.
OVERVIEW
Since the 1990s, information and communications technologies—including tele-
health—have been at the core of the Veterans Health Administration’s (VHA’s)
successful system-level transformation toward providing continuous, coordinated,
and comprehensive primary and specialist care services. The VHA’s leadership
and culture; underlying health information technology infrastructure; and strong
commitment to standardized work processes, policies, and training have all con-
tributed to the home telehealth program’s success in meeting the chronic care
needs of a population of aging veterans and reducing their use of institutional
care and its associated costs. The home teleheath model also encourages patient
activation, self-management, and helps in the early detection of complications.
To learn more about new publications
when they become available, visit the
Fund's website and register to receive
Fund email alerts.
Commonwealth Fund pub. 1657
Vol. 4
January 2013
www.commonwealthfund.org
www.commonwealthfund.org
mailto:[email pro.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2024.06.01 Introducing a competency framework for languag learning materials ...
Running head MARKETING PLAN1MARKETING PLAN8Marketing Plan.docx
1. Running head: MARKETING PLAN
1
MARKETING PLAN
8Marketing Plan
Tamico Little
MKT500 Marketing Management
Strayer University
Dr. Dotty Heady
February 29, 2016
Marketing Plan
IntroductionPlaxe Inc., is aiming at becoming one of the leading
technology companies in the world. The company is making an
entrance into an already competitive market and is taking all the
necessary steps to make sure that the entry becomes successful
as planned and will also maintain a viable and profitable
business. To achieve these, there are specific measure and tools
that the company will be using, and by doing so, they will help
navigate the company through the volatile technology market.
One thing that is clear in the company’s strategic plan is the
fact that the company will be able to realize rapid growth which
will translate to the expansion of the products from the current
line of mobile phones to other electrical home appliances. This
move will enable the company to provide more solutions to the
ever growing customer needs and as such be able to get a more
solid and reliable customer base (Boone, 2012). This paper will
cover some of the critical aspect and tools that Plaxe Inc., will
have to take into consideration to see it through that it can
achieve its goals and objectives.
Branding, Pricing and Distribution Strategy
Plaxe Inc., looking forward to introducing a very capable device
2. at an affordable price and for this reason; a strong brand is
paramount to realize the success of the product. To achieve this,
Plaxe Inc., will manufacture smartphones that are designed and
developed to satisfy specific as well as general customer needs.
The devices will also have consistencies in the design and
development that customers can easily use to distinguish them
from competitor devices. The pricing strategy of the devices
will be market oriented. As such, the company will be able to
price the devices lower that what is being offered by the
competitors thus gaining a competitive advantage. Regarding
distribution channel, Plaxe In., is aiming at making it as short
as possible so as to reduce the middlemen who end up
increasing the prices. The devices will be distributed by the
local services providers and the company shops thus ensuring
that prices are not increased unnecessarily.
Even through the technology industry is flooded by various
companies with various products, there are two main companies
that control the largest share of the market. This includes Apple
Inc. and Samsung, LG, Lenovo and Huawei. Since the company
will begin with the design and production of mobile phones, the
two companies in addition to the other who are producing other
products as well will bring forth both inter and intra-
competition in the market. Companies that produce other
products in addition to smartphones will be a source of intra-
competition while those that produce other products that are
different from what Plaxe Inc., is offering will be inter-
competition (Boone, 2012).
Looking at the above-mentioned top technology company,
Apple, Samsung, and LG, are in the business of producing other
electrical appliances for home as well as commercial uses. This
then means that even though these companies are also in the
business of designing and producing smartphones, they also
have other products that help them capture a wide customer
base. For instance, Apple has the Mac and iPods among other
products. Samsung has a wide range of products ranging from
Smart TVs to refrigerators and computers, and the case is the
3. same for Lenovo, which produces computers and tablets too.
These companies represent inter-competition. One the other
hand, a company such as Huawei which is not so much
diversified with regards to its range of products will cause
intra-competition because it majorly focuses on the design and
sale of smartphones just like Plaxe Inc.
One of the strengths of the major competitor, Samsung, is that
the company has already penetrated deep into the market and
developed a brand name. On the other hand it has a weakness
and that is that the company does not employ sophisticated
marketing efforts (Lagarde, 2013). Looking at Apple, some of
the things that make the company stand out is that it has a
strong brand name as well as high-profit margins that enable
flexibility for product development. On the other hand, one
weakness that the Apple Inc. suffers is that the company has a
limited distribution network for its products.
Differentiation Strategy
For the company to stand out from the competitors mentioned
above, it is very import to make sure that it distinguishes its
products from those that are already in the market. One thing
that is going to make Plaxe Mobile stand out among the major
players in the industry is the price of the product. This is
because the device will retail at almost half the price of those
being offered by the competitors. In addition to affordable
prices, the devices will also be designed in a manner that will
help them greatly with capabilities for more convenience
(Lagarde, 2013).
Since the phones that are already on the market only have the
basics when it comes to social networks. Plaxe Mobile will give
customers the convenience of signing into all their social
networks and flipping through them with so much ease within
the least amount of time. With Huawei as the closest competitor
regarding affordability, this strategy will allow Plaxe Inc.,
smartphones to outshine the other devices in the market.
Research has proven that a large number of customers
especially in the global market are looking for quality as well as
4. affordable devices. Plaxe Mobile will be a sign of the
company’s commitment to producing not only quality products
but also cheaper smartphones that they can be able to afford.
Plaxe Inc. Intention
The company’s intention is to be a leader in the technology
industry. This is because the company has the necessary skills
and knowledge that is required to do so and the only thing that
is holding it back is limited finances. When the company
introduces the new devices, it will be able to record impressive
sales based on the preliminary market research conducted by its
marketing team (Mullins & Walker, 2013). Even though the
company will be facing challenges such as tight competition
from the large and already developed competitors, it will be
able to gain ground gradually and through the profits made over
time, the company will then be able to engage in advanced
research activities that will result in the designing and
production of high-tech home and commercial appliances that
are also affordable (McKinney, 2003).
It is the affordability of the products that will make the
company encounter large sales volumes that will translate into
profits. With this kind of environment, the company will be able
to finance any form of research that is aimed at producing
electronic devices for giving a solution to the ever-growing
human needs. With the wide range of products and a large
customer base both in the United States and in the global
market, Plaxe Mobile will become the leading technology
company in the market (Meek, 2008).
The more the customers realize that they can be able to save
more money when buying Plaxe Inc., products, the more they
will be attracted to the company and eventually the company
will develop a very strong customer base. When this happens,
Plaxe Inc., with have a guaranteed and steady income flow, and
this will ensure that the company can overcome some of the
challenges that it is bound to face as a result of expansion.
Media Tools
One of the basic things that Plaxe Inc., will be focusing on is
5. marketing. This is so because if the company does not employ
and effective and efficient marketing plan, then it will be almost
impossible for the smartphones to move or sell in the market
because individuals are not made aware of it and even if they
are, they know nothing about some of the best offers the
company has, and is bringing forth. First and foremost, it has
been shown through research that individuals spend more time
on the internet, specifically the social media than they do
watching TV. As such, the social media offers a great avenue
where the company will be able to reach out to its potential
customers and give them important information about the
product with regards to its capabilities as well as where the
products can be purchased.
The first social media tool that will play an important role in
the above-mentioned marketing strategy is YouTube. YouTube
users watch hundred and millions of hours on a daily basis, and
this offers a rich ground for marketing. Here the users will be
able to see the Plaxe Mobile ad which will be tailored to inform
them as much as possible about the incredible things that the
phone can do and how ridiculously cheap it also is.
In addition to YouTube, the company will also focus on
advertising the product through Facebook. Just like YouTube,
Facebook will offer a very rich ground for potential customers.
Here the advert will capture the major features of the phone that
makes it stand out from the other competitors (Mullins &
Walker, 2013). When they are able to view this information
when they are viewing some of their personal or group pages,
they will be in a better position to make informed choices that
will enable them to save a huge amount of money to be used for
their other needs.
Integrated Marketing Communication
Looking at the marketing strategies mentioned above on the
media, one thing that will have to stand out is coherence. The
ads have to make the best out of the specific period they will be
aired so it can inform as many individuals as possible about the
amazing phone. This means that the ad will run when it is
6. expected when more of the targeted customers are anticipated to
be online. As a result, when they are opening the links for their
videos, they will be able to get acquainted with the Plaxe
Mobile range of devices. The message being passed across the
different forms of media will be the same. Even though the ad
on Facebook might not have a video like that on YouTube, the
message being passed across will be clear and concise.
The company is also focusing on ensuring that the ads don’t end
up in being removed from the internet because of time. The
company will invest in the venture, and this will see it through
that the potential customers can access the devices easily and
conveniently (Meek, 2008). The more the potential customer
sees the ads when it is still on the internet the more likely they
are to buy the product because they will having sufficient
amount of information about the phones.
Last but not least, the company will make sure that the message
being communicated by the ads are well developed by
professionals who will ensure that even the distributors are well
equipped to run the Plaxe’s ads the best way possible to attract
as many individuals as possible to the group. References
Boone, L. (2012). Contemporary marketing, 2013 update. [s.l.]:
Cengage learning custom p.
Lagarde, F. (2013). Socratic Questioning Applied to Social
Marketing. Social Marketing Quarterly.
http://dx.doi.org/10.1177/1524500413495607
McKinney, A. (2003). Real business plans & marketing tools.
Fayetteville, NC: PREP Pub.
Meek, H. (2008). Managing marketing performance, 2008-2009.
Oxford: Butterworth-Heinemann.
Mullins, J., & Walker, O. (2013). Marketing management. New
York: McGraw-Hill.
Running head: MARKETING PLAN
1
MARKETING PLAN 7
Marketing Plan
7. Tamico Little
MKT500 Marketing Management
Strayer University
Dr. Dotty Heady
February 15, 2016
Marketing Plan
Mission Statement and Introduction
The mission of Plaxe, Inc. is to be the leading electronic
manufacturing company in the world that offers its consumer’s
quality and affordable products that that will enhance all
aspects of their lives by giving them a new shopping
experience. The company will conduct its business operations
under the name Plaxe, Inc. This will also be the name of the
smartphones that the company will be producing. Its industry is
one of the most competitive and dynamic industries because the
survival of a company in this industry will greatly depend on
the innovative abilities of the company with regards to keeping
up with the ever-growing consumer needs (Giachetti, 2013).
Plaxe, Inc. is determined to bring tremendous change in the
industry by not only bringing in quality products into the
market but also affordable gadgets that serve the specific needs
of the targeted market. Even though there are many companies
in the industry who can be considered to be the major players,
there is a niche in the market with regards to the production of
quality high-end devices that are pocket-friendly (Giachetti,
2013). A good number of the players in the industry are offering
their products at much higher prices which some individuals
find to be very expensive. As a result, the company is coming in
to close this gap by giving the targeted customers an
opportunity to have the greatest technology experience at
almost half the price of what is being offered in the market by
the competitors. With this in place, the company will be able to
gain a competitive advantage over the other competitors in the
market (Wollenberg, 2014). As a result, Plaxe, Inc. will be able
to stay in business by running a successful business operation
8. driven by a profitable revenue stream. The company also
understands that entering the market with cheaper gadgets may
not be an easy task and that is the main reason there are
measures in place to ensure that Plaxe mobile is effectively
marketed to the targeted market so that they will be able to gain
first-hand information about the phone and its capabilities with
regards to satisfying their specific needs.
Branding Strategy
One thing that Plaxe, Inc. is focusing on is giving consumers
value for their hard earned money, and this is something that
will be reflected in all aspect of using Plaxe mobile. The
company is anticipating that for the very first time that
consumers have an encounter with the variety of mobile gadgets
that the company will avail the market; they will not turn back.
This is what will see it through, that the company can build up
consumer loyalty which will greatly contribute to brand loyalty.
The company will also make sure that it is there for its
customers with regards to handling any of the queries that they
may be having when they are using the mobile phones
(Mallinson, 2015). There will be a customer center in all the
countries that the phone will be sold in, and this will help create
contact between the company and its customers as well as
potential customers.
The brand logo will incorporate the name of the company, and
this is for making sure that the brand is not in any way confused
with any other company to the targeted customers. Below is the
representation of the company logo which also be appearing on
the front and back of each Plaxe mobile.
The slogan of the company is, “Experience more for less.” This
is basically formulated around the goals and objectives of the
company which is to offer affordable high-end quality mobile
device to the mobile users. The brand extension that the
company will use is getting into partnership with the service
provider who have already been on the market. This will enable
9. the company can get the attention of the customers who are
already using the networks of the service providers
(Wollenberg, 2014).
Marketing Strategy
The company has come up with a marketing strategy that will
permit it to achieve its goals and objectives. The strategy is
based on a marketing research conducted by the company so as
to determine who best the company can be able to reach out to
its targeted market. As mentioned earlier, one of the strategies
that the company will have to utilize is to partner with allies.
When this is in place, the company will be able to benefit from
the customers that the local service providers have in their
customer base. The partnership will go a long way in helping
the company reduce its marketing and advertising costs (Tseng,
Liu & Wu, 2014). This is so because, through the partnership,
the marketing costs will be shared between the two companies.
The second strategy that the company will take is to market its
products through the internet. The majority of individuals being
targeted by the phone use the internet and as a result, they will
be able to come across the device and get to know more about
it. Here there will be articles and videos prepared by the
company that will give internet users as much information as
possible about the product.
Last but not least, the company will also reach out to the
targeted customers through a famous individual. Here, a TV
commercial will be developed, and this will focus on how the
famous individual such as a movie star or sports celebrity uses
the product. This will be a very effective way of convincing the
potential buyers that the product is not only affordable but also
of remarkable quality and will be able to satisfy their
technology needs. All the above marketing strategies will be
initiated immediately when the product is launched. Gradually,
the company will then be able to come up with other marketing
strategies based on the feedback and response obtained from the
consumers.
Positioning Statement
10. “To the individuals who are concerned about having the latest
technology at their disposal, when they see Plaxe mobiles, all
they will think of is how convenient it is save the extra money
for the future because of the ridiculously affordable prices.”
Looking at the above map, one can clearly see that Plaxe mobile
will be ahead of all the other competitors in the game by being
more affordable, high-tech, user-friendly as well as durable
compared to the other competitor’s products. This is what
consumers are looking for, being able to get more value for less
and thus use the extra money that they would have otherwise
used to buy an expensive phone for other purposes.
Consumer Behavior
Consumers in the mobile industry are greatly affected by the
first impression made by a brand or product. Making a good
first impression is paramount to the success of the company in
the already flooded and volatile industry. Consumers are
looking up to new and advanced technology, and when they can
get that, then they will be willing to buy the product. This is
evidence of the fact that consumers are always looking out to
the launch of a new and advanced device that will be able to do
some of the things that the previous devices could not. As such,
developing a product that is on top of the game with regards to
technological innovation will be a very important factor in the
success of Plaxe, Inc. Also, the company will put up platforms
that will allow consumers to interact with the employees of the
company through social networks so they can get exactly what
they want or expect from the product (Mallinson, 2015). With
this information, the company will be in a better position to
influence the behavior of their customers or targeted customers
with regards to offering them the technology that they need on
the Plaxe smartphones and thus having no other reason to settle
for the competitors products.
The brand name is unique, and thus, individuals will be curious
about getting to know the product. The logo is a sign of a
shining sun, and that means bringing high-tech devices to
everyone. The slogan as mentioned above is for making the
11. targeted market understand that buying a Plaxe device will see
to that they have more to save. With the brand extension,
consumers will know that Plaxe mobile is a reliable product
they can trust (Tseng, Liu & Wu, 2014). Last but not least, the
positioning statement informs the consumers that they no longer
have to worry about spending a lot of money for the latest
technology.
ReferencesGiachetti, C. (2013). Competitive dynamics in the
mobile phone industry. [Basingstoke]: Palgrave
Macmillan.Mallinson, K. (2015). Smartphone Revolution:
Technology patenting and licensing fosters innovation, market
entry, and exceptional growth. IEEE Consumer Electron.
Mag., 4(2), 60-66.
http://dx.doi.org/10.1109/mce.2015.2392954Tseng, F., Liu, Y.,
& Wu, H. (2014). Market penetration among competitive
innovation products: The case of the Smartphone Operating
System. Journal of Engineering and Technology Management,
32, 40-59.
http://dx.doi.org/10.1016/j.jengtecman.2013.10.002Wollenberg,
A. (2014). Consumer Behavior in the Smartphone Market in
Vietnam. International Journal of Innovation, Management and
Technology, 5(6). http://dx.doi.org/10.7763/ijimt.2014.v5.550
SMARTPHONE MARKET Plaxe 5 5 2 S6 3
5 2 iPhone 6 & 6 Plus 1 5 2 LG 3
4 2 Ascend P8 4 3 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 Plaxe 5 5 2 S6 3 5
2 iPhone 6 & 6 Plus 1 5 2 LG 3 4
2 Ascend P8 4 3 2 2 2 2 2 2
2
2
12. 2 2 2 2 2 2 2 2 2 2 2 2 2
Running Head: MARKETING PLAN 1
MARKETING PLAN
3
Marketing Plan
Tamico Little
MKT500 Marketing Management
Strayer University
Dr. Dotty Heady
February 1, 2016
Introduction
13. The company in question deals as a consumer electronics
company whose major line of product is the mobile phone and
particularly the Smartphones. It is a family based business
which is aimed at providing low price mobile phones to cater
for the lowly in United States and also a large number of people
in the developing nations. The company will be located in
Virginia Beach, Virginia. It expects to grow and develop in the
coming years to become a major threat to the big consumer
electronics companies all over the world... The following report
provides the environmental forces affecting the company,
SWOT analysis and also critical information surrounding its
target market (Swan, 2011).
Environmental Analysis
Political
Environmental analysis as stated above involves the analysis of
various forces which will influence the profits and revenue in
which this company is yet to gain. To start with political
environment, the company is expected to operate in a very
conducive political environment as a result of political stability
associated with United States. However, there are minor
barriers which are anticipated to result into negative
implications within the company. Some of these barriers have
highly been witnessed in India where a lot of political
instability exists. In addition to this, political instability parts
of Africa and Latin America will also result into unbearable
political conditions for the operations of this corporation.
Economic
The economic environment is very critical for this company.
This is due to the fact that the company is actually opening
markets not only in United States but also in other developing
countries. This will therefore mean that the company can
enlarge its global operations and thus gain more profits. This
environment is however a subject to worry as a result of the
uncertainties associate with the economy of different countries.
The economy is normally subjected into various events such as
inflation and deflation and this may positively or negatively
14. affect the performance of the company. Profit and revenue gain
is dependent upon the economy of the nation in which the
company is operating in.
Socio-Cultural Forces
On socio-cultural environment, it is important to note that the
company will be primarily from United States of America. It is
a family owned company and therefore despite its appearance
globally, its operation is primarily the American culture. In
order to survive globally, the company will be forced to act
locally in order to gain more market share. Other than acting
locally, the company will also try to make products which will
favor the customers of a particular region. People from different
parts of the world have different tastes and likes. This company
will therefore use this strategy in ensuring it remains relevant
locally and therefore gain globally.
Technological
The company is expected to use some of the latest technologies
that will stimulate the target market to purchase this product.
The company believes that it is only through innovation that its
products will remain relevant to the people. The company aims
at making very slim, low weight and versatile smartphones
using various technologies currently available. The power to
harness such technologies will ensure the company obtains a
competitive advantage that for a long period of time that will
result into sustainability. This will also make the company to
dominate most of its rivals who already exist in this industry.
Concerning the competitive environment the company is
expected to compete fairly with the existing companies due to
the technology and innovation it uses in making its main
product (Solis, 2011).
Legal
The legal environment in which this company will operate in is
subject to various challenges. For instance, being a new
company in already existing industry may result into issues of
fraud and theft of intellectual property. For instance no
company is supposed to copy or imitate another company’s
15. product. In some scenarios, it becomes a bit difficult to avoid
such factors. This will therefore act as a major challenge in the
legal environment of this company.
Primary and Secondary Target Markets
Consumer electronics are currently on demand among many
people of different ages. The company in question however
focuses majorly on the people forming the middle class of any
economy. The products for instance mobile phones in which the
company is dealing into are majorly meant for the people in the
middle class and ensure they can purchase the phones without
any strains. This therefore forms the primary market for this
company.
In the future however, the company is aiming at also coming up
with very expensive consumer products that will also include
the rich as their top targets within the market. This therefore
forms the secondary market for this company.
4Ps (Product, Price, Place, Promotion)
The company will uses the common marketing mix which is
composed of the 4Ps of marketing. Currently, the company is
dealing in mobile phones as its main product. In the coming
years, the company is anticipated to venture into other
consumer electronics such as computers, laptops, televisions,
among other products. The company will use various pricing
strategies. Some of these pricing strategies include skimming
price and competitive pricing which the two most common
types. Skimming price involves setting a higher price for a
product at first and then lowers the price over time. Competitive
pricing on the other hand involves setting price of a product
based on what the competitors are charging. Concerning place,
the company will use various channels in order to reach its
market. The concept of channel marketing is used and in this
case, three major segments are involved. These include
distributors, sales dealers and the modern retail. The company is
also expected to use various forms of promotions. The company
believes in pulling the potential customers to themselves and
this is only possible through the use of adverts. At the same the
16. company uses very strong tactics to push the product to the
customers by ensuring the product satisfies their wants and
requirements (Keller, 2012).
5Cs (Customer, Company, Competition, Collaborators, Context)
Concerning the 5Cs, the company operates currently in one
product line which is mobile phones. The company will
collaborate with various distributors in different countries for
the purposes of proper distribution of its goods. The company
has the low class individuals forming its customer base. This
includes individuals in United States and also those in other
countries globally. The company will also use various buying
process including online services to ensure the product reaches
the customers. On competitors, the company is anticipated to
face a stiff competition from other consumer electronics
company such as Samsung and Apple which have already
established their markets. The climate or context of this
company’s operations is based on the environmental analysis
that outlines the forces affecting activities carried out by this
company.
STP (Segmentation, Targeting, Positioning)
The company will have three major segmentations it uses for its
operations. They include strategic segmentation, operational
segmentation and managerial segmentation. On targeting, the
company has the options of targeting single segments, selective
segments and the extensive segments. Concerning positioning
the company will focus upon the brand of its Smartphones and
ensure it provides the customers with experience they need.
Main Goal (Short-Term) and Main Goal (Long-Term)
One major short term goal in which this company wants to
achieve is the extension of its market in other places of the
world. The company is aiming at studying various cultural
features that will make it to act more locally with its products.
On long term achievements the company has decided to go
environmental friendly and this by reducing the emission of
17. greenhouse gases. The company recognizes the responsibilities
in which companies have towards addressing the major climatic
issues (Shaw, 2012).
Measurement of Short and Long-Term Goals
To measure both long term and short term goals will require the
company to come up data forms which records all the stages
that should be implemented towards the realization of the goals.
This will ensure the company remains focused as it will know
what has already been achieved and also lay strategies towards
achieving the remainder.
SWOT Analysis and Needs Analysis
Strengths
· Excellence in producing hardware parts
· Low production cost
· Having a deep focus on the environment
· Design and innovation
Weaknesses
· The company lacks its own operating system
· It only has one product line
· The company experiences low profit margin
· Low market share as per now
Opportunities
· High number of poor people
· Smartphone market for many nations globally are developing
· There is a demand for cheap and effective Smartphones
· Mobile advertising industry is also growing
Threats
· The company experiences price wars
· There rapid changes in technology
· Existing companies in this industry are many
· Probability of breaching patents is high
18. References
Keller, L. (2012). Marketing Management 14e. Pearson
Education Limited.
Solis, B. (2011).Engage! The Complete Guide for Brands and
Businesses to Build, Cultivate, and
Measure Success in the New Web. John Wiley & Sons, Inc
Shaw, E. (2012). Marketing strategy: From the origin of the
concept to the development of a
Conceptual framework. Journal of Historical Research in
Marketing.
Swan, K. S. (2011). Perspective: The Emergence of Product
Design as a Field of Marketing
Inquiry. Journal of Product Innovation Management