This webinar provided tips for using endurance events like running or walking to raise more money for charitable causes. It explained that endurance fundraisers typically raise more than other types of fundraisers because people are motivated by the difficulty of the event and want to support those close to them. The webinar covered creating an online fundraising page, leveraging social networks, sending regular updates, thanking donors, and using the Firstgiving platform to facilitate fundraising.

1. Running
for a
reason?
Raise more money
for your cause than
you thought possible
A Firstgiving webinar - March 11, 2009
For audio, turn on your PC speakers
For audio, turn on your PC speakers 286-1201 code 344-574-799
or dial (213)
or dial (213) 286-1201 code 344-574-799

2. Before we start…
• For audio:
– Turn on your computer’s speakers or plug in
headphones, or…
– Call (213) 286-1201 and enter code
344-574-799 (may be a toll call)
• Slides and a recording of this session will
be available on our website in a few days
• Ask your questions any time using the
question tool; we’ll answer as many as
possible at the end of the webinar
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

3. Today’s webinar
• Meet the team
• What we’ve learned
• “The Essentials”
• More fundraising tips
• About Firstgiving
• Q&A
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

4. Meet the team
Beth Bethany
Grant Elizabeth
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

5. What makes endurance
fundraisers special?
Average amounts raised on Firstgiving in 2008:
• Walkers (25,479 fundraisers) $ 420
• Runners (7,428 fundraisers) $ 982
• Marathoners (3,229 fundraisers) $ 1,458
For audio, turnon your PC speakers or
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799
dial 773-945-1011 code 645-536-598

6. Why do endurance fundraisers
raise so much money?
Amount donated is determined by:
• Difficulty of the event, or “Martyr effect”
• Personal relationships
• Affinity for the charity or cause
• Clear impact of the donation
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

7. Starting your fundraising
efforts
• Tell your story
• Add pictures or
videos
• Set a fundraising
goal
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

8. Name, event, date
Fundraising goal
Photo/Video
Personal appeal
Charity name &
mission
Donor messages
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

9. For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

10. For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

11. For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

12. For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

13. Your network of potential donors:
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

14. How to reach your network:
• Identify your
networks
• Tailor your message
• Try one-to-one asks
• Encourage your
donors to ask their
networks
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

15. Send updates regularly and often
Tell donors and potential donors about
• Your training and what it’s like
• The status of your fundraising
• Any set-backs or goals reached
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

16. Optimize the matching gift
• Ask donors if their company provides
matching gifts
• Provide them with information about
your nonprofit
• Tell your nonprofit
• Add it to your offline total and
personal message text
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

17. Send thank-you emails
Thanks to your help, we’ve raised
$2,505.00 for Brigham and Women's
Hospital. There’s no way I could have
done this without you!
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

18. Send thank-you emails
Because of your generosity, a woman
fighting breast cancer will be able to
receive the support she needs, a battered
woman and her children will sleep safely
tonight, and the Boston-area community
will continue to receive the support,
medical attention and encouragement it
needs through Brigham and Women’s
Hospital’s community programs.
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

19. Send thank-you emails
You’ve made a huge impact on me,
too! You’ve forced me out of bed on
those dark, below-freezing-
temperature mornings and helped me
tough it out through the snow-covered
streets of Boston.
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

20. Send thank-you emails
As the marathon nears (less than 7 weeks
away) I’m getting closer to my
fundraising goal of $3000. If you know of
anyone who could help me get there,
please send my page on
http://www.firstgiving.com/bethlingard
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

21. Send thank-you emails
Also, if your company matches donations,
please contact your Human Resources
Department to find out how you can double
your donation.
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

22. More creative tips
• Suggest specific donation amounts
• Dedicate a mile of your race to someone
• Offer services for donation
• Use Facebook, MySpace or other social
media sites to get the word out
• Start a training blog
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

23. For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

24. Two minutes about Firstgiving
• Power online fundraising tools for people
who want to raise money for a nonprofit
cause
• Easy, secure, convenient and effective
• Use any event as a reason to raise money
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

25. Firstgiving is the leading social platform
for fundraising for any nonprofit cause.
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

26. We give everyday people tools to raise
money for causes that matter to them.
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

27. Firstgiving brings individual fundraising
stories to life to drive more donations.
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

28. Over $80,675,633 has
been raised on
Firstgiving.com for
19,592 organizations
from 1,468,853 people
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

29. Person-to-Person Fundraising
Your NPO Supporters = Fundraisers Friends and family = Donors
• Your supporters make personalized appeals
• Your supporters leverage their social networks
• Give power to the people who want to do more
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

30. Question time
Slides and recording will be emailed out to all
attendees in a few days, and posted to
www.teamfirstgiving.com
(where you can also find more tips & tricks
about successful marathon fundraising)
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799

31. Thank you, again!
Have questions about your fundraising?
We’d love to hear from you, email us:
support@firstgiving.com
…or visit us: www.firstgiving.com
For audio, turn on your PC speakers
or dial (213) 286-1201 code 344-574-799