SlideShare a Scribd company logo
Billions of people struggle to meet their basic needs and are
vulnerable to extreme weather and price shocks
Could an idea like Lean Start Up possibly make a dent in
these challenges?
AtmaGo Vision 2016
We won Tech for Good Start-Up weekend and launched as
a way for urban poor people to share water prices.
Here’s what happened..
AtmaGo Vision 2016
AtmaGo Vision 2016
So, we went back to the drawing board (test, measure,
build)
AtmaGo
Neighbors Helping Neighbors
People-powered information to
help you stay one step ahead.
AtmaGo Vision 2016
AtmaGo helps communities...
Connect with local
resources and
opportunities,
Including events, sales,
and job opportunities.
Share solutions and
take collective action
through petitions
and community
discussions.
Prepare for
and cope with
emergencies
like flooding, fires,
and government
evictions.
AtmaGo Vision 2016
1 2 3
Already, we’ve started
to see how empowering
people to share their
own local stories can
yield real impact.
24 hours before local news began
reporting on it—AtmaGo users in
Jakarta began to post warnings to
neighbors.
AtmaGo Vision 2016
“Stay clear of
the area around
the Manggari
Flood Tunnel”
Stories from our users:
AtmaGo Impact 2016
I found out from AtmaGo the police tip line
to report crime on public transit. AtmaGo
helped me feel safer during my commute
at night.
-Asep
I find out from AtmaGo what to do during
a flood, how to avoid it, and what is
happening in the neighborhood.
-Inayati
I love AtmaGo because it gives me a way to help
other people. All the other social media is ‘ego
media’—look what I am wearing or look what I am
doing. AtmaGo is something different.
-Fajri
AtmaGo Vision 2016
 Lean start-up and human centered design are powerful
tools in development
 More organizations (for-profit, non-profit, government)
need to focus on poor and vulnerable people as users
 Lean impact organizations need significant, sustained
and flexible funding so they can keep responding to their
users’ needs – and build the transformative solutions we
need.
AtmaGo Vision 2016
Connect:
meena@atmaconnect.org
atmaconnect.org

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Running a Lean Startup for Social Good, Meena Palaniappan, Atma Connect

  • 1.
  • 2. Billions of people struggle to meet their basic needs and are vulnerable to extreme weather and price shocks
  • 3. Could an idea like Lean Start Up possibly make a dent in these challenges? AtmaGo Vision 2016
  • 4. We won Tech for Good Start-Up weekend and launched as a way for urban poor people to share water prices.
  • 6. AtmaGo Vision 2016 So, we went back to the drawing board (test, measure, build)
  • 7. AtmaGo Neighbors Helping Neighbors People-powered information to help you stay one step ahead. AtmaGo Vision 2016
  • 8. AtmaGo helps communities... Connect with local resources and opportunities, Including events, sales, and job opportunities. Share solutions and take collective action through petitions and community discussions. Prepare for and cope with emergencies like flooding, fires, and government evictions. AtmaGo Vision 2016 1 2 3
  • 9. Already, we’ve started to see how empowering people to share their own local stories can yield real impact. 24 hours before local news began reporting on it—AtmaGo users in Jakarta began to post warnings to neighbors. AtmaGo Vision 2016 “Stay clear of the area around the Manggari Flood Tunnel”
  • 10. Stories from our users: AtmaGo Impact 2016 I found out from AtmaGo the police tip line to report crime on public transit. AtmaGo helped me feel safer during my commute at night. -Asep I find out from AtmaGo what to do during a flood, how to avoid it, and what is happening in the neighborhood. -Inayati I love AtmaGo because it gives me a way to help other people. All the other social media is ‘ego media’—look what I am wearing or look what I am doing. AtmaGo is something different. -Fajri
  • 12.  Lean start-up and human centered design are powerful tools in development  More organizations (for-profit, non-profit, government) need to focus on poor and vulnerable people as users  Lean impact organizations need significant, sustained and flexible funding so they can keep responding to their users’ needs – and build the transformative solutions we need. AtmaGo Vision 2016