For school purposes only

1. Criteria Points
3 2 1
Colors and
patterns (Text
size and color)
Enhance readability. All
text is clear and readable; a
few changes in size and
color enhance
understanding.
Support readability. Text is clear
and readable, changes in size and
color enhance understanding.
Detract from readability. Some
text is clear and readable;
frequent changes in size and
color do not enhance
understanding.
Layout (Titles
and Subtitles)
Creatively enhances
information. All titles and
subtitles are clear, enhance
readability.
Balanced, uncluttered, adequate
white space. Most titles and
subtitles are clear, enhance
readability.
Not balanced, cluttered,
insufficient white space. Few or
no titles or subtitles to clarify
text.
Graphics/photos All graphics are engaging,
enhance text.
Graphics enhance text. Graphics do not enhance text.
Writing
(Grammar and
spelling)
Well written and organized,
clear, and easy to follow.
No grammar or spelling
errors.
Adequately written and
organized, clear, reasonably easy
to follow. One grammar or
spelling error.
Poorly written and organized,
unclear, hard to follow. Many
grammar and spelling errors.
Quality of
information
Product description is clear,
complete and concise.
Product description is mostly
clear, could be a little more
concise.
Product description is unclear,
incomplete and not concise.
TOTAL: