RTC Brief

This document provides an overview and analysis for Renewing the Countryside's creative brief. It outlines goals to raise $15,000 in each of eight co-ops to fund the To Grow a Young Farmer Fellowship program. The MCAD Green Consultants team will provide design recommendations and materials to promote the fellowship program and fundraising campaign through local farmers stationed at co-ops. The design strategy emphasizes a consistent visual identity using earth tones and modest graphics to engage donors. Analysis found current in-store fundraising tactics could be improved by directing people to the organization's website for more information.