This document provides an overview and analysis for Renewing the Countryside's creative brief. It outlines goals to raise $15,000 in each of eight co-ops to fund the To Grow a Young Farmer Fellowship program. The MCAD Green Consultants team will provide design recommendations and materials to promote the fellowship program and fundraising campaign through local farmers stationed at co-ops. The design strategy emphasizes a consistent visual identity using earth tones and modest graphics to engage donors. Analysis found current in-store fundraising tactics could be improved by directing people to the organization's website for more information.
Divine Concepts is an event management and production company that specializes in corporate communications and brand experiences through various services including meetings and events, integrated marketing programs, celebrity entertainment, creative media production, training programs, and weddings. The document discusses DC's clientele in various industries, approach of collaboration and understanding client needs, and experience producing different types of events for thousands of attendees at prestigious venues.
BrandHOUSE is a creative consultancy that provides branding, advertising, print, and interactive design services to help clients communicate their stories and build human connections. They work with clients either as a project-based contractor or in-house partner to create brand strategies and identities. BrandHOUSE has 20 years of experience working with clients across many sectors locally, nationally, and internationally.
Kathleen Ostoich has over 8 years of experience in graphic design. She currently works as a graphic designer at Loyalty 360 where she designs marketing materials and manages branding. Previously she has held graphic design internships and co-ops where she has gained experience in packaging, branding, print design, and environmental graphics. She has strong skills in design programs like Adobe Creative Suite and a degree in graphic design from the University of Cincinnati.
Jeffrey Blydenburgh has over 30 years of experience as a registered architect, providing design, project management, planning, and strategic visioning services. He has worked on a wide range of projects from urban design to theme parks to resorts. Throughout his career, he has held leadership roles at major firms like HOK and also founded his own companies focused on tourism development and design.
This document outlines Allsignsgroup's corporate social responsibility strategy and initiatives. It established a CSR committee in 2008 to develop objectives and KPIs across key impact areas. The strategy focuses on workplace, environment, marketplace, and community. Workplace initiatives include maintaining a high staff retention rate, offering apprenticeships to local youth, and increasing CSR awareness amongst employees. Environmental targets center around reducing carbon emissions and waste. The company works with partners to recycle materials and offset remaining emissions.
This document discusses the skills needed to navigate our increasingly digital world. It outlines several "new literacies" including play, performance, simulation, appropriation, multitasking, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, design, story, symphony, empathy, and play. These skills allow people to meaningfully engage with tools and media, collaborate with others, and find purpose in today's society. The document advocates for libraries and schools to help cultivate these skills in young people.
Divine Concepts is an event management and production company that specializes in corporate communications and brand experiences through various services including meetings and events, integrated marketing programs, celebrity entertainment, creative media production, training programs, and weddings. The document discusses DC's clientele in various industries, approach of collaboration and understanding client needs, and experience producing different types of events for thousands of attendees at prestigious venues.
BrandHOUSE is a creative consultancy that provides branding, advertising, print, and interactive design services to help clients communicate their stories and build human connections. They work with clients either as a project-based contractor or in-house partner to create brand strategies and identities. BrandHOUSE has 20 years of experience working with clients across many sectors locally, nationally, and internationally.
Kathleen Ostoich has over 8 years of experience in graphic design. She currently works as a graphic designer at Loyalty 360 where she designs marketing materials and manages branding. Previously she has held graphic design internships and co-ops where she has gained experience in packaging, branding, print design, and environmental graphics. She has strong skills in design programs like Adobe Creative Suite and a degree in graphic design from the University of Cincinnati.
Jeffrey Blydenburgh has over 30 years of experience as a registered architect, providing design, project management, planning, and strategic visioning services. He has worked on a wide range of projects from urban design to theme parks to resorts. Throughout his career, he has held leadership roles at major firms like HOK and also founded his own companies focused on tourism development and design.
This document outlines Allsignsgroup's corporate social responsibility strategy and initiatives. It established a CSR committee in 2008 to develop objectives and KPIs across key impact areas. The strategy focuses on workplace, environment, marketplace, and community. Workplace initiatives include maintaining a high staff retention rate, offering apprenticeships to local youth, and increasing CSR awareness amongst employees. Environmental targets center around reducing carbon emissions and waste. The company works with partners to recycle materials and offset remaining emissions.
This document discusses the skills needed to navigate our increasingly digital world. It outlines several "new literacies" including play, performance, simulation, appropriation, multitasking, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, design, story, symphony, empathy, and play. These skills allow people to meaningfully engage with tools and media, collaborate with others, and find purpose in today's society. The document advocates for libraries and schools to help cultivate these skills in young people.
The document is an internship paper analyzing the Neighborhood Revitalization Plan (NRP) in Junction City, KS. It includes a literature review of similar programs, methodology used to evaluate the NRP program, and results of the analysis. The analysis found that after implementation of the NRP in 1996, unemployment decreased, annual sales tax revenue and property valuations increased, and crime rate and job growth increased, suggesting the program was successful in revitalizing neighborhoods in Junction City.
A toy manufacturer has developed a new digital media player for pre-teens featuring a popular cartoon character. To promote the product, the company should contact media pitching firms, technology and product-specific publications, and major outlets. Effective pitching requires knowing what you're pitching, who your audience is, and targeting the right media.
The document discusses the aging population in Lake Oswego, Oregon and what it means for local businesses. It notes that 42% of the population is over age 45 and 24% is over 55. As the population ages, requests for social services have increased 90% each year. The document advocates that businesses provide excellent customer service to older customers, including accommodations for physical and social changes related to aging. It recommends taking more time with customers, assisting further, and respecting older customers to build loyalty.
The document contains a list of various photos, graphics, surveys, and presentations related to branding, websites, and education. It includes photos of Brenda and the furnace, a branding graph, surveys on typography and graphic treatments, sketches, photos of George Rogers and the old furnace, a rendered logo, logo sizing guidelines, a newsletter, and multiple presentations about websites and education. It also includes photos of the board and a funny photo of Jerry.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document introduces pavers and coping products from GotTravertine.com, including various colors and sizes available in cross cut or tumbled finishes. Special pricing is listed for Rustic pavers at $2.99-$3.99 per square foot in early 2009. Freight rates are provided for different regions of the US, ranging from $350-$537 per pallet depending on destination. Contact information is given to inquire further.
The document discusses intelligent cartography, which are interactive maps that dynamically change based on a user's actions and interests. These maps provide a visual display of data connected to specific coordinates. They are useful when a client wants a map or there is an opportunity to concisely visualize complex data, as they allow users to easily find relevant information and analyze data. The document explores how to determine the best approach and solution for such maps by considering objectives, audience needs, balancing information delivery with inspiration, data complexity, technology options, and budget/timeline.
The document discusses short-term volatility and long-term returns of the S&P 500 index over various time periods from 1999 to 2008. It notes that while the S&P 500 had an annual return of 21% in 1999, it experienced negative monthly returns in 5 out of 12 months that year. Similarly, other asset class indexes like small-cap domestic stocks and international stocks routinely experienced negative monthly returns, but investors were still rewarded with strong long-term returns by remaining disciplined and diversified.
The document analyzes the antioxidant capacity and other bioactivities of freeze-dried acai (Euterpe oleraceae Mart.) fruit pulp/skin powder through a series of assays. It was found to have exceptionally high superoxide scavenging capacity, the highest antioxidant capacity against peroxyl radicals measured by ORACFL, and mild activity against peroxynitrite and hydroxyl radicals. Acai also demonstrated anti-inflammatory properties as a potential COX-1 and COX-2 inhibitor and an effect on LPS-induced nitric oxide production, but no effect on lymphocyte proliferation or phagocytic capacity. Total phenolic content and differentiation of antioxidants into slow-acting and fast-acting components were also
1. The document provides a checklist and training materials for a multi-level marketing company called MonaVie.
2. It outlines the steps to take in the first 48 hours, including enrolling, placing initial product orders, and signing up for monthly shipments.
3. The training materials include worksheets for time management, goal setting, and developing a list of prospective customers.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
MA Conference for Women: Social Media ToolsWomen Online
The document provides guidance on essential digital tools and strategies for staying current online. It notes that individuals absorb large amounts of data daily through social media and the internet. While social media is an important tool, it does not guarantee success on its own and thousands of followers do not directly translate to action. The document recommends establishing a website as the core online presence and using other tools like Twitter, Facebook, LinkedIn, and blogs in a tailored way to engage different audiences and spread messaging and brand awareness. It emphasizes testing various strategies to learn what content and channels resonate best with one's specific audience.
InDorse Tech Red Herring 100 Presentation FinalRob Marano
Winning presentation given at the 2010 Red Herring 100 North America Competition in Coronado, CA, on June 23, 2010 by Rob Marano, CEO & President of InDorse Technologies.
This document repeats the phrase "5/8†thick" three times, indicating that the key information being conveyed is that the thickness in question is 5/8 of an inch, as it is the only term that appears and is repeated three times in the short text.
The Capstone Design Program at Michigan Technological University is an innovative undergraduate engineering design program where senior students complete engineering projects over two semesters for sponsor companies. Teams of students from various engineering disciplines work on analyzing problems, brainstorming solutions, prototyping, and testing under faculty support. Past sponsors have praised the program for providing valuable real-world experience and successfully developing prototypes. The program starts new projects each September and January with sponsors receiving functional prototypes and test results.
6. Specific Questionnaire Cosmin SanduCosmin Sandu
This summary provides the key points from the strategic document in 3 sentences:
The document outlines the candidate's strategy to achieve the budget for AIESEC Romania in the current economic climate, including customizing products to market needs, account management for current partners, and proposed strategic projects for the upcoming year. It also discusses improvements to products, market focus, pricing, and delivery models, and introduces two new proposed products. The candidate emphasizes collaborating with local committees to ensure quality delivery for national partners through training, accountability, and setting national standards.
The document is an internship paper analyzing the Neighborhood Revitalization Plan (NRP) in Junction City, KS. It includes a literature review of similar programs, methodology used to evaluate the NRP program, and results of the analysis. The analysis found that after implementation of the NRP in 1996, unemployment decreased, annual sales tax revenue and property valuations increased, and crime rate and job growth increased, suggesting the program was successful in revitalizing neighborhoods in Junction City.
A toy manufacturer has developed a new digital media player for pre-teens featuring a popular cartoon character. To promote the product, the company should contact media pitching firms, technology and product-specific publications, and major outlets. Effective pitching requires knowing what you're pitching, who your audience is, and targeting the right media.
The document discusses the aging population in Lake Oswego, Oregon and what it means for local businesses. It notes that 42% of the population is over age 45 and 24% is over 55. As the population ages, requests for social services have increased 90% each year. The document advocates that businesses provide excellent customer service to older customers, including accommodations for physical and social changes related to aging. It recommends taking more time with customers, assisting further, and respecting older customers to build loyalty.
The document contains a list of various photos, graphics, surveys, and presentations related to branding, websites, and education. It includes photos of Brenda and the furnace, a branding graph, surveys on typography and graphic treatments, sketches, photos of George Rogers and the old furnace, a rendered logo, logo sizing guidelines, a newsletter, and multiple presentations about websites and education. It also includes photos of the board and a funny photo of Jerry.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document introduces pavers and coping products from GotTravertine.com, including various colors and sizes available in cross cut or tumbled finishes. Special pricing is listed for Rustic pavers at $2.99-$3.99 per square foot in early 2009. Freight rates are provided for different regions of the US, ranging from $350-$537 per pallet depending on destination. Contact information is given to inquire further.
The document discusses intelligent cartography, which are interactive maps that dynamically change based on a user's actions and interests. These maps provide a visual display of data connected to specific coordinates. They are useful when a client wants a map or there is an opportunity to concisely visualize complex data, as they allow users to easily find relevant information and analyze data. The document explores how to determine the best approach and solution for such maps by considering objectives, audience needs, balancing information delivery with inspiration, data complexity, technology options, and budget/timeline.
The document discusses short-term volatility and long-term returns of the S&P 500 index over various time periods from 1999 to 2008. It notes that while the S&P 500 had an annual return of 21% in 1999, it experienced negative monthly returns in 5 out of 12 months that year. Similarly, other asset class indexes like small-cap domestic stocks and international stocks routinely experienced negative monthly returns, but investors were still rewarded with strong long-term returns by remaining disciplined and diversified.
The document analyzes the antioxidant capacity and other bioactivities of freeze-dried acai (Euterpe oleraceae Mart.) fruit pulp/skin powder through a series of assays. It was found to have exceptionally high superoxide scavenging capacity, the highest antioxidant capacity against peroxyl radicals measured by ORACFL, and mild activity against peroxynitrite and hydroxyl radicals. Acai also demonstrated anti-inflammatory properties as a potential COX-1 and COX-2 inhibitor and an effect on LPS-induced nitric oxide production, but no effect on lymphocyte proliferation or phagocytic capacity. Total phenolic content and differentiation of antioxidants into slow-acting and fast-acting components were also
1. The document provides a checklist and training materials for a multi-level marketing company called MonaVie.
2. It outlines the steps to take in the first 48 hours, including enrolling, placing initial product orders, and signing up for monthly shipments.
3. The training materials include worksheets for time management, goal setting, and developing a list of prospective customers.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
MA Conference for Women: Social Media ToolsWomen Online
The document provides guidance on essential digital tools and strategies for staying current online. It notes that individuals absorb large amounts of data daily through social media and the internet. While social media is an important tool, it does not guarantee success on its own and thousands of followers do not directly translate to action. The document recommends establishing a website as the core online presence and using other tools like Twitter, Facebook, LinkedIn, and blogs in a tailored way to engage different audiences and spread messaging and brand awareness. It emphasizes testing various strategies to learn what content and channels resonate best with one's specific audience.
InDorse Tech Red Herring 100 Presentation FinalRob Marano
Winning presentation given at the 2010 Red Herring 100 North America Competition in Coronado, CA, on June 23, 2010 by Rob Marano, CEO & President of InDorse Technologies.
This document repeats the phrase "5/8†thick" three times, indicating that the key information being conveyed is that the thickness in question is 5/8 of an inch, as it is the only term that appears and is repeated three times in the short text.
The Capstone Design Program at Michigan Technological University is an innovative undergraduate engineering design program where senior students complete engineering projects over two semesters for sponsor companies. Teams of students from various engineering disciplines work on analyzing problems, brainstorming solutions, prototyping, and testing under faculty support. Past sponsors have praised the program for providing valuable real-world experience and successfully developing prototypes. The program starts new projects each September and January with sponsors receiving functional prototypes and test results.
6. Specific Questionnaire Cosmin SanduCosmin Sandu
This summary provides the key points from the strategic document in 3 sentences:
The document outlines the candidate's strategy to achieve the budget for AIESEC Romania in the current economic climate, including customizing products to market needs, account management for current partners, and proposed strategic projects for the upcoming year. It also discusses improvements to products, market focus, pricing, and delivery models, and introduces two new proposed products. The candidate emphasizes collaborating with local committees to ensure quality delivery for national partners through training, accountability, and setting national standards.
Syd water and Department of Environment, Land, Water and Planning case studySimon Morris
Sydney Water
Bringing to life the Sydney Water’s new strategy and establishing an authentic expression of the brand.
Project includes: Culture change program, Brand Positioning, Brand Idea, Brand Strategy, Brand Messaging, Sponsorship Strategy and Framework, Comprehensive Brand Standards,
Customer journey analysis, and Social Media.
Department of Environment, Land, Water and Planning
Cra!ing a new brand standards / guidelines.
Project includes: Brand Strategy, Brand Positioning,
Identity, Signage, Packaging, Printware, Website, and
Social Media.
This document discusses how ambassador programs can be an effective marketing tool for economic development organizations. It provides the following key points:
1. Ambassador programs recruit local leaders and influencers to promote the community and share success stories with their professional networks. This provides a more credible endorsement than typical marketing materials.
2. Effective programs strategically select ambassadors who are well-connected locally and beyond. They provide ambassadors with tools and opportunities to represent the community at events and online.
3. Programs involve ambassadors in prospecting and networking with potential investors. Ongoing communication and recognition keeps ambassadors engaged. When implemented well, ambassador programs can significantly expand the reach of an economic development organization's messaging.
Tania proposes strategies to increase the delivery rate and realization rate of outgoing GIPs in AIESEC Romania. She recommends focusing on subprograms like Global IT, Global Education, and Global Marketing which have strong market needs. She emphasizes improving branding, recruitment, preparation of members and EPs, and tracking systems. Tania analyzes past GIP performance and proposes ensuring full implementation of subprograms, tracking progress, and regular evaluations to maintain growth in quality and quantity.
The Pratt Center for Community Development works to create a more just, equitable and sustainable city. It analyzes emerging community concerns like sustainable neighborhoods and green manufacturing. It creates new models for development in low-income communities and leverages university resources. Programs include Retrofit Block by Block, Green Local Sourcing, and an Urban Manufacturing Alliance. The goal is to strengthen local economies, improve transportation, increase access to healthy food, and grow the urban manufacturing sector through collaboration.
The document discusses branding essence and strategic branding services. It emphasizes rethinking and renovating brands to capture emotional brand essence. It outlines seven core values of branding including brand imagery, product positioning, and defining brand essence. It discusses delivering actionable solutions through proprietary models and analyzing brands. The document promotes helping clients accelerate growth profitably through brand renovation.
Pineapple is launching a new product called the B-Pad tablet. It analyzes its strengths as providing simple functions at low costs with regional language and calendar support. However, it faces weaknesses in after-sales support and competition from more established brands. Pineapple's vision focuses on innovating affordable technologies. Its goals are to increase sales by 30% in 18 months. The document discusses Pineapple's organizational structure, SWOT analysis, strategies for finance, marketing, production, HR, integration, pricing, implementation and corporate social responsibility which includes setting up prostitution rehabilitation centers.
Managing The Design Process oleh Terry Lee Stones
Mengoptimalkan penggunaan design grafis dalam cara yang praktis dan nyata. Memahami bagaimana proses kolaborasi yang berlangsung akan perlu mempelajari beberapa bahasa baru, juga tools dan teknik, dalam mengaplikasikan menejemen design dan hubungannya dengan konsep kepemimpinan design
The document outlines a social media plan for The Charterhouse. The plan includes objectives like customer retention, branding, and awareness. It discusses strategies for platforms like Facebook, Twitter, LinkedIn and content approaches. Metrics and resources are identified to measure effectiveness. Guidelines are proposed to ensure consistency across all social media activities representing The Charterhouse.
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
The document provides an overview of The Carlson Group's capabilities for strategic retail programs. It discusses their approach of incubating, building, and sustaining custom programs that deliver value across consumer retail experiences. The Carlson Group supports top brands by listening, collaborating, and strengthening their brand image. They bring a strategic perspective, ensure investments deliver the greatest value, and focus on anticipating consumer and market trends to support brands' futures. Case studies highlight successes in rethinking fixtures and spaces for clients.
Brand Packaging & Design: Keeping Up with Evolving Market Needs - Wim Demeest...marcus evans Network
Wim Demeestere from DS-N, a sponsor company at the marcus evans EuroPack Summit 2012, on creating feasible packaging that sells in today’s economy.
Interview with: Wim Demeestere, Chief Executive Officer, DS-N
National Trust Main Street Center Brochure 08DLoescher
The National Trust Main Street Center leads a network of over 1,200 local programs that revitalize traditional business districts using a preservation-based four-point approach of organization, promotion, design, and economic restructuring. The Main Street Approach has generated over $45 billion in reinvestment, created over 370,000 jobs, and completed over 199,000 building rehabilitations since 1980. The Center provides resources, technical assistance, and best practices to support local revitalization efforts.
The document summarizes the business plan for "The Treasury", which aims to provide alternative methods of fashion production and consumption through design. It will serve as both an outlet for unwanted clothing and a venue for local designers. Located in Brooklyn, it will rent space to designers, take a commission on their sales, and offer trend analysis services. The value proposition includes providing a new experience of consumption, re-imbuing value into unwanted items, and educating consumers. Challenges include measuring community support, managing resources across projects, and lacking brand recognition. The business will be promoted through quarterly theme-based events showcasing new designer pieces.
The document describes The Treasury, a sustainable fashion business located in Brooklyn, New York. The Treasury aims to provide alternative methods of production and consumption through design. It serves as both an outlet for unwanted clothing and a venue for local designers. The business model involves renting space to designers, taking commissions from sales, and offering trend analysis services. The Treasury hopes to educate consumers about sustainability and inspire change in the fashion industry through its quarterly events showcasing local designers and their refashioned products.
The Carlson Group is a strategic retail partner that incubates, builds, and sustains custom programs to deliver value across consumer retail experiences. They have a team that passionately supports top brands and listens to collaborate and strengthen brand images. Together with clients, they create fresh and unique brand experiences for consumers. The Carlson Group has received recognition for their work, including 17 Design of the Times Awards and 7 POPAI Outstanding Marketing at Retail Awards. They are located in the US and China and work with major brands across various industries.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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3. OVERVIEW
Goals and Objectives
Background
Renewing the Countryside’s initial fund raising goal is to
Renewing the Countryside is an organization focused
raise 15,000 dollars within each of the Twin Cities eight
on fostering sustainable, diverse, healthy and prosperous
Co-ops. MCAD’s Green Consultants will provide RTC
rural communities; since 1998 RTC has been building up
with a document that outlines the best practices to
and showcasing the stories of communities and individu-
execute RTC’s objectives in the To Grow a Young Farmer
als who have been living the rural and sustainable lifestyle
Fellowship program. The information provided in this
with purpose. RTC has approached MCAD for a consul-
document will be based on quantitative field research
tation on furthering the promotion and funding of their
conducted by the MCAD Green Consultants team. The
To Grow a Young Farmer Fellowship program.
document will also include an outline of future steps to
implement their fund raising campaign.
Business Justification (Methodology)
The MCAD Green Consultants will provide Renewing
the Countryside with an outline of strategic fund rais-
Solution Justification
ing and design recommendations that will increase the
Our solution meets the needs of the client as defined by
growth and success of the To Grow a Young Farmer Fel-
the client, which is to provide Renewing the Country-
lowship program.
side with the materials necessary to further execute a
promotional fund raising campaign. The client asked for
Opportunity Statement printed material, which is the format in which we will
The Farmer Fellowship program, through RTC, is in need provide our recommendations. Renewing the Country-
of funding and promotional materials in order to make side has agreed that our solution is appropriate. Through
it an overall success.Young and aspiring individuals will client communication, we have agreed that the original
need to be trained and outfitted in an area where they project plan, which was to provide RTC with a co-op
can learn their trade and grow as farmers. The student stakeholder promotional presentation, is unnecessary
team, MCAD Green Consultants, will provide RTC with because the goal of Co-op stakeholder support is a goal
an outline of project research, knowledge, suggestions, that RTC has already accomplished.
and designs to help get the Farmer Fellowship program
released in Co-ops to ultimately gain the funding needed,
through in-store consumer donations.
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4. DESIGN
Design Strategy There are several design strategies to be
Executed with this tactic:
Considerations for the project design components were
developed by carefully maintaining the current brand
- Branded T-shirts- each farmer or volunteer
aesthetic, but also developing a consistent recognizable
working for RTC will be branded with a signature
identity. Currently, RTC does not have a consistent design
green T-shirt.
strategy, so our team saw the importance of developing
- In-store signage- The participating co-op will be
a cohesive design and style guide to be used in all future
outfitted with signage to create awareness among
marketing and branding materials.
shoppers and explain the purpose of the organiza
tion and the farmer’s participation
Renewing the Countryside understands that they need
- Donation box- branded with the RTC logo and
to develop a new logo identity. Because of our time
mission
limits, we are not responsible for creating and developing
- Seed packets- as a take-away to give to people
the logo itself. It is our responsibility to give design, style,
who donate to the farmers, the seed packets will
color, and aesthetic advice based on our research and the
be customized with the RTC logo and web site.
consumers’ response to our marketing tactic.
One marketing tactic we are suggesting to RTC involves
Colors and Design
having a local farmer be positioned at a local co-op
where he/she will give samples of their own locally The color palate we have chosen consists of neutral and
grown produce. Once a month, a new farmer will circu- organic colors. These are the colors that will appear on
late through the co-ops spreading local buzz about what all marketing and branding materials. Through research
they do. Consumers will be engaged by the personal and investigation, bright and obnoxious colors tend to
interaction with a local farmer and feel more inclined to turn potential donators off. Our target customer re-
donate to RTC to support such local farmers. sponds best to earthy and organic design, with modest
text, and emotional imagery. This can include warm and
friendly photography with hints of subtle floral or earthy
graphics. Elements to avoid in our design strategy would
be harsh, overpowering, bold text, bright reds or yellows,
and photography without an immediate emotional at-
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tachment to agriculture and the like.
5. ANALYSIS
Analysis Activities and Results
Online is the place for people to get the larger amounts
In order to grasp the current state of in-store
of information they need in order to feel educated about
marketing and fund raising tactics we, as a group, have
a program or charity organization before donating. By
gone to multiple Co-ops and Whole Foods location in
directing people to a web site via prints on the back of
order to observe and assess methods and strategies
recipes, take-away cards, or just making the web site
already in place.
known on in-store marketing placements, concerned
consumers can get the information they need in order
We concluded that although donation boxes are widely
to better decide how, when and where to potentially
used, they are not the most effective strategy to collect
donate. If people receive too much visual information
large cash donations. Instead, having the cashier ask if the
in-store or on display it is often over looked because it is
remaining change on the final ring up would like to be
simply too wordy to be looked at in depth when people
donated towards the charity of choice is much more
are on the move. It is an ineffective space consuming way
compelling to customers, since small change seems min-
to inform potential donors.
iscule and verbal questions trigger a more thoughtful
consumer response.
Through talking with frequent Co-op customers, cashiers,
and people in related non-profit organization fund rais-
Marketing tactics in stores seem to be lacking, but could
ers, we’ve made some research conclusions as to how
potentially present a creative canvas to intrigue and in-
we plan to approach marketing and donation drive. Keep-
volve Co-op shoppers.
ing it simple, reinforcing importance and personal rel-
evance, introducing farmers to create a local connection
Taking into consideration marketing strategies in place
keeps the program fresh and productive. We hope to
elsewhere such as freezer clings, hanging signs and small
present a well rounded campaign to help a worthy cause.
posters and placing floor stickers attracts customers
eyes from every angle and gives them a repetitive feed
of information that leads to an involuntary curiosity that
can be reinforced upon check-out by the cashier.
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6. OBJECTIVES
Project objectives
Create a basic presentation that will be presented to the
In order for client to be met, we need to create an un-
Co-ops to implement involvement in the Farmer Fellow-
derstanding and elicit support with the group of Co-ops
ship program. This presentation will include the informa-
in the Twin-cities are.
tion listed above, as well a campaign overview.
1)Complete instruction manual/guide to execute the cre-
We intend to present a folder of research to support the
ative aspect of the marketing campaign and RTC informa-
presentation that also instructs how to implement the
tive. This manual will include
in-store set up. Research may or may not include: budget-
A. Research Findings
ing estimates, logo suggestions, design and printing costs,
B. Style Guide
brochure content and design, in order to reach potential
I. Product
donors, a solid communication and set up is required
ii. Pricing
with the co-ops: we want to make a project navigation
iii. Fronts
system that will provide our client with valuable informa-
iv. Colors
tion to help their goals become a reality.
v. Dimensions
vi. Die Lines
vii. Layout
viii. Included RTC educational information
C. Prototype:
i. Signs
ii. Donation Box
D. Campaign time line
E. Proceed Reference and Tracking Guide
F. How to track the success of the campaign
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7. STYLE GUIDE
Target Audience
Co-op Members:
-Demographics: 25+, mixed gender Create a basic presentation that will be presented to the
-Psychographics: Decision maker (health conscious par Co-ops to implement involvement in the Farmer Fellow-
ents, green supporters, etc) who are organically con- ship program. This presentation will include the informa-
scious and are supportive of farms and the economy. tion listed above, as well a campaign overview.
Co-op Managers: We intend to present a folder of research to support the
-Demographics: 45+, mixed gender presentation that also instructs how to implement the
-Psychographics: Decision maker (business profession- in-store set up. Research may or may not include: budget-
als) concerned primarily with business and organization ing estimates, logo suggestions, design and printing costs,
but is still conscious of local economy and wants to be brochure content and design, in order to reach potential
involved and supportive donors, a solid communication and set up is required
with the co-ops: we want to make a project navigation
Co-op Shoppers: system that will provide our client with valuable informa-
-Demographics: 20-55, mixed gender tion to help their goals become a reality.
-Psychographics: Decision influence (local shoppers,
working class) looking for guidance and advice when
making co-op purchases.
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8. USER PROFILES
Bill Bearskin
January/12/1968
Age: 41
587321 County Rd.
Chippewa Falls, WI
Education Story
Completed high school and graduated from college with Grew up living on family owned farm, then decided to
a degree in agriculture go to school to get an education dealing with farming
and have the knowledge to kept family farm running and
growing. Took over the farm five years ago and still works
Occupation with his father on harvesting and planting the fields.
Family owed and operated farm
Context Now
The term farmer usually applies to a person who grows Working 365 days a year to keep farm up to standards
field crops, and/or manages orchards or vineyards, or and keep the money and produce coming in. Has a wife
raises livestock or poultry. Their products are usually and four kids, how he hopes to someday take over the
sold in a market or, in a subsistence economy, consumed family farm and keep it running.
by the family or pooled by the community.
Next Steps
Personal Goals Take farm from old traditional style to a new trend of or-
Sustainable family farm that will stay family owned for the ganic farming and stainability. He wants to educate other
next 100 years. Change over to all organic grown in the
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farmers about this new style of growing plants, to better
next two years. off the environment.
9. USER PROFILES
Chris Barnyard
June/13/1984
Age 23
Glen Ridge, New Jersey
Education Story
Associates degree in Journalism Grew up on the east coast and attended high school and
college there. Moved to the midwest in 1995 for a teach-
Occupation ing position. Moved into the city and started his family.
Professor at st., Thomas college in the english depart- He loves to cook his own food and reading books. He
ment. Also writes a column for the onion. has a ten year plan to retire and move out of the city and
start his own small farm.
Context
Enjoys spending time with his family which consists of his Now
wife, and two kids. Ones in second grade and the other a Working full time at the college. In his free time he read
freshman in high school. He also commutes to work on and writes short stories. He like spending the weekends
his bike and shops at the local co-op. biking around the lakes on the greenway.
Personal Goals Next Steps
Retire and live on a old farm house in the country where Chris will be retiring soon and pursuing his dream of liv-
he will write a short novel about his experiences growing ing on a small farm in the country. He will for now be an
up on the east cost. active community member by attending town hall meet-
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ings and shopping locally.
10. CASE STUDY
Program Name
CAFF: Community Alliance with Family Farmers
Program: Community Food Systems / Economic Options
for Family Farmers
Link: All information was found within the Community
Alliance with Family Farmers web site www.caff.org.
Dates:
Founded in 1978 in Yolo County, California
They are also implementing a campaign entitled “Buy
Demographic: Fresh, Buy Local,” which is dedicated to media public-
CAFF serves Independent farms and consumers within ity and public education techniques to distinguish local
the state of California, it’s visitors, and surrounding areas. food from non-local food. This program considers issues
within the communities food system and supports out-
Background: reach efforts in food safety and variety through “’point of
According to their web site, CAFF’s Community Food purchase’ information and advertising, community-wide
Systems program exists to “expand market options for publicity efforts, educational campaigns helping people
family farmers, educate communities about the power understand the limitations of a corporate controlled
they have to make food choices that support local farm- consolidated food system and opportunities to support
ers, develop viable alternative opportunities to support change,” and an online local food guide. CAFF has also
a just and sustainable food and farming system, improve begun the “California Growers Collaborative” which sells
access to locally produced food or under served com- family, farm-raised fruits and veggies to school, hospital,
munities.” This program is implemented in a variety of and corporate cafeterias, which opens up distribution
ways, including “direct market development,” which di- opportunities that are often unavailable to independent
rects farmer interaction through farm tours for children, farms.
farmer visits to schools, grower networks, educational
programs for adults including hands-on learning, and dis-
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tribution channels.
11. Font: Gill Sans
STYLE GUIDE
MOOD Board
Renewing the Countryside’s
FUTUREFARMER
Headline: Variating between bold and regular Gill Sans font.
FELLOWSHIP
Tagline: Regular Gill Sans.
P RO G R A M
Body Copy: Always cream color with dark green box behind
with a .07 pixel gaussian blur effect.
Color Pallate: Always stay within range of these colors, with
most materials predominately green with the provided
texture. Use a thin dark brown line to outline photos, and
avoid using yellows more than necessary to avoid looking too
Planting the seeds of tomorrow today.
youthful.
Get involved today!
hdgierhgioerhgioerhgo;erihgoihregiohrgioh
rtogihr ;ightrio;ghr ;ihgihgiohgoihtg;ibhigbt;ig
hrtih
Illustrative Style: When enhancing materials
with illustrations, use soft and simple illustrations
Imagery:
to avoid taking away from any photographs. You
Young, happy, green plants, people having fun. Outline all do not want these to be the main focus- only
photographs with a 1. pixel black border. sublte enhancements.
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13. CONTACT
Nick Dahl, Creative Developer
Communication
nicholas_dahl@mcad.edu
MCAD Green Consultants focus on meeting at least
phone: 715.492.0994
twice a week as a team, which has proven extremely suc-
Layout, Printing, Documentation
cessful in keeping us on goal with our time line and mile-
stones. Aside from this, we have set up a blog for updates,
Valerie Carpender, Designer
statuses, research and other project information.
valerie_carpender@mcad.edu
phone: 612.298.3188
Style Guide, Documenation Aesthetics
Meetings
Design Research
Mondays at 2:00pm in the Student Center &
Tuesdays from 4:00 until 6:00pm in the Library Confer-
Benjamin Kjos, Content Manager & Copyeditor
ence room
benjamin_kjos@mcad.edu
phone: 701.340.1246
Problems that arise will be first dealt with through e-mail
Team Writing, Proofing, Research
amongst team members to decide the best course of
action. If it is not an easy situation to fix via e-mail, they
Lottie Anderson, Lead Researcher and Strategist
will be taken care of during team meetings. Any problems
lottie_anderson@mcad.edu
that are not directly project related (i.e. team member
phone: 651.246.3801
disputes) will try to be resolved on a group level before
Research, Demographics
seeking the assistance of the instructor.
Krista Schatz, Alum Coach
krista.schatz@space150.com
Team Roles/Responsibilities
Insight, Suggestion, Feedback & Guidance
Paige Guggemos, Project Manager
paige_guggemos@mcad.edu
Brett Olson & Jan Joannides, Renewing the
phone : 612.205.7843
Countryside, Client
Meeting Management, Client Contact,
brett@rtcinfo.org 651.293.1172
Information Organization
jan@rtcinfo.org 612.251.7304
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Provide any necessary feedback, expectations, and mis-
sion of the organization