Rtc Br Corporate Presentation

About RTC 2

RTC helps marketers connect with consumers in the retail medium. We provide a
comprehensive range of services and products – Retail Planning & Design,
Manufacturing, Program Management and Global Logistics, Retail Technology and
Store Ready Solutions.

Our Store Ready Solutions are a powerful line of existing “store ready” shelf
management, loss prevention, and merchandising solutions offering intelligent
answers to a wide range of common in-store needs. Already tooled, these
systems have been store-tested and proven successful. They are easily adapted
to your store or brand, allowing speed to market. These systems extend to
you the global experience, creativity, and in-store expertise of RTC.

RTC Confidential 8/29/2012

3

Founded in 1950, RTC has over 1000 associates in 6 countries…

we are global

U.S. Mexico Costa Rica Peru Brazil U.K. Russia Hong Kong China


PRIMARY MARKET COMPETENCIES 4

Strategy & Program Store Ready
Innovation Management Solutions


HOW WE ARE STRUCTURED AND RESOURCED 5

RTC is a Retail Activation Company

KNOWLEDGE VISION ACTIVATION

framing Research insights Principles criteria Exploration concepts Applications solutions Production rollout

We uncover shopper insights, translate insights into innovative retail concepts,
and turn concepts into profitably activated retail solutions.

Our focus is on improving our clients’ retail return-on-investment.


CLIENTS 6


RECOGNITION 7

2009 Global Supplier of the Year
for Marketing Purchases

“
“
In the case of RTC, one of the areas that
they did quite well in was innovation...
They’re quite an innovative company and
come up with new ideas on shopper
marketing, shelf display and customization.

- Rick Hughes, P&G - VP Global Purchasing


CASE STUDIES 8

LEVI’S

We bring
insight and meaning
to the vision

Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Inventory Management
Maintenance &
Refreshment


Orient…Inform…Select 9

DMI
ShopRite
We bring
insight and meaning
to the vision

Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Maintenance &
Refreshment


10

NIKE

We bring the vision
to life

Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Maintenance &
Refreshment


International vs. Global 11

adidas

Shopper & Market
Research
Strategy
Concept Design
Layout Planning
Prototyping
Value Engineering
Manufacturing
Maintenance &
Refreshment


OUR CAPABILITIES 12

Store Ready Solutions: Includes an arsenal of smartly engineered
shelf merchandising systems that reduce labor costs and deter theft. Most retail
customers know RTC and appreciate our ability to deliver operationally smart
solutions. The expertise of this group can be leveraged to integrate operational
value into merchandising solutions. Current systems include:

 Profit Pusher labor saving shelf merchandising system
 Profit Guard theft deterrent shelf merchandising system
 Mod U Sign end cap and gondola signage system
 Eco-Trac beverage glide system


EcoTrac 13


Store Ready Solutions – Toothbrush Merchandising 14


Store Ready Solutions – Front Facing 15


Store Ready Solutions – Loss Prevention 16


SHELF MANAGEMENT SuperTrac 17


OUR CAPABILITIES 18

Program Management & Logistics: Particular
expertise in the development and management of programs that are
complex in nature and large in scale. We are at our most effective
when we are given a broad view of the total supply chain and
accountability for the end-to-end equation – improving processes,
optimizing supply chain efficiencies, and leveraging economies of
scale to drive down costs and improve profitability. These services
include:
 Demand/supply planning
 Rollout planning
 Inventory reduction programs
 Ordering process improvements
 Distribution
 Installation
 Post-installation support
 Program-to-program economies


Program Management 19


PROCTER & GAMBLE 20

 Manage 30,000 retail doors
 Accountable for managing the end-to-end supply chain.
 Evaluated on reducing Total Delivered Cost (TDC)
 Open book financial model


PROCTER & GAMBLE 21

Asia

Russia
Mexico


22

Global Synergies


23

Global Consistency
 (Dedicated team) Resources in Beaverton
 (Dedicated team) Resources in China
 Resources in Emerging Markets
 Global production planning capabilities to create economies of scale
 Brand standards and consistency
 Defined program/project management processes
 Centralized global leadership for regional teams
 Global design and engineering team

Global Sourcing
 Global sourcing team with regional resources
 Defined vendor evaluation process
 Internal expertise with multi-materials and manufacturing processes


24

Sustainable Solutions


25

Sustainability
 Sustainability Design
 Plant Operations
 Office Operations
 Transportation Analysis
 Solutions and options to specific programs and projects.


Contact 26

Benisuri Comercio e Montagem de Lojas Ltda.
Rua Luis Coelho, 320 cj. 91
São Paulo – SP – 01309-000

Primary Contact:

Marcelo De Vita Grecco, Commercial Manager
5511 95540 0997 cell
5511 2373-9313 office
mgrecco@rtc.com


Rtc Br Corporate Presentation

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