Randy Rich has over 30 years of experience in broadcast television sales management. He has consistently outperformed revenue goals across multiple general sales manager roles in Texas. His experience includes growing market share and recruiting and training top-performing sales teams. He holds a B.A. from Baylor University and aims to drive revenues across broadcast and digital platforms.

1. R A N D Y R I C H
5 1 2 - 8 1 8 - 6 3 3 2 - R R I C H 1 3 0 @ Y A H O O . C O M
OBJECTIVE
Drive revenuesonmultiple mediaplatforms,includingbroadcastTV and digital
products by growing market share through sales development and training.
EXPERIENCE
Local Sales Manager, KVUE-TV (Austin, TX), Dec. 1999-present.
 Co-led the market’s top-billing Local team
 Consistently outperformed holding capacity and achieved Local plan
 Grew market share to station's highest levels with an average of 31.1
 Recruited, trained top performers including integrated sellers
General SalesManager, KTAB-TV (Abilene,TX),Oct.1996-Dec. 1999.
 Created and supervised a Regional Sales office
 Recruited and trained local sales team
 Managed and negotiated all national accounts
 Managed and supervised Traffic/Programming
General SalesManager, KAMR-TV(Amarillo,TX), Jan. 1995-Oct. 1996.
 Drove increase in sales revenue to $5 million in first year
 Posted increases of 13.6% in local and 15% in national
 Managed and trained local and national sales staff, traffic and creative
Assistant General SalesManager, (KXXV-TV,Waco, TX), Aug. 1985-Nov. 1994.
 Promoted from AE to LSMto Regional Sales Manager to Assistant GSM
 Responsible forlocal andregional salesgrowingrevenue toover$2.5million
in annual revenue
 Developed a successful co-op department to support local sales efforts
EDUCATION
Baylor University Waco, TX B.A.
Radio/TV/Film
INTERESTS
Fishing, camping and hiking