Amazon runs its massive operations on a Linux-based technology core, with several large Linux databases storing up to 24.7 terabytes of data each. Amazon started as an online bookseller and has since expanded into additional products while also allowing third-party sellers to use its platform. Amazon aims to be the most customer-centric company where people can find and discover anything they want to buy online through strategic marketing and a complex, massive, and dynamic implementation.

1. How Amazon Works
S1170153
Noritaka Shimizu

2. 1. Amazon Technology
The massive technology core that keeps
Amazon running is entirely Linux – based. As
of 2005, Amazon has the world's three largest
Linux databases, with a total capacity of 7.8
terabytes, 18.5 terabytes and 24.7 terabytes
respectively. The central Amazon data
warehouse is made up of 28 Hewleft Packard
servers, with four CPUs pernode, running
Oracle 9i database software.

3. 2. Amazon E-commerce
Amazon .com has always sold goods out of
its own warehouses. It started as a
bookseller, pure and simple, and over the last
decade has branches out into additional
product areas and the third-party sales that
now represent a good chunk of its revenue.
Both retailers and individual sellers utilize the
Amazon.

4. 3. Amazon Tools, Marketing and
Community
The goal is pretty straightforword: “To be
Earth's most customer-centric company
where people can find and discover anything
they want to buy online.”
The implementation is complex, massive and
dynamic. Amazon's marketing structure is a
lesson in cost-efficiency and brilliant self-
promotion.

5. 3-Sentence
1. In 1995, Amazon.com sold its first
book, which shipped from Jeff
Bezo's garege in seattle.
2. The company owns dozens of
patents on e-commerce processes
that some argue should remain in
the public domain.

6. 3-Sentence
3. The sales go through
Amazon.com and end up at
Nordstrom.com, Land's End.com or
Target.com for processing and order
fulfillment.