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Behavioral Economics and Competition Policy
David Laibson
Robert I. Goldman Professor of Economics
Harvard University
June 24, 2022
OECD
Roundtable on Consumer Behavior and Competition Enforcement
Shrouding and the Curse of Education
§ Firms do not have an incentive to educate or debias
consumers if debiased consumers are not profitable.
§ “Curse of education”: educating the consumer makes
the consumer less profitable.
Examples of education that will make a
consumer less profitable
§ “Actively managed mutual funds perform worse (after
fees) than passively managed funds.”
§ “Printer ink costs $400 per year.”
§ “The typical bank account holder pays $100 per year
in add-on fees.”
“Classical” equilibrium
Price
Consumer
surlus
Producer
surplus
Demand
Supply
Consumer
surplus
Producer
surplus
Efficient Equilibrium
Quantity
Firms use drip pricing to
shroud $s of the price
Consumer
surlus
Producer
surplus
s
Demand
Supply
Consumer
surplus
Producer
surplus
Price
Quantity
Firms use drip pricing to
shroud $s of the price
Consumer
surlus
Producer
surplus
s
+
Demand
Supply
Producer
surplus
-
-
Price
Quantity
+
s
Demand
Supply
Firms use drip pricing to
shroud $s of the price
+
Price
Quantity
Social surplus falls.
s
Demand
Supply
+
Price
Quantity
+ -
Properties of the shrouded equilibrium
§ Social surplus falls
§ Consumer surplus falls by (much) more
§ Producer surplus rises
Worse news
§ The consumer welfare losses are likely to be
concentrated among the consumers who have low
levels of economic literacy (“regressive” welfare
consequences)
Welfare consequences for
sophisticated consumers
Consumer
surlus
Producer
surplus
s
+
Demand
Supply
Producer
surplus
-
Price
Quantity
Consumer
surlus
Producer
surplus
s
+
Demand
Supply
Producer
surplus
-
-
Price
Quantity
Welfare consequences for
myopic consumers
Competitive pressure may not lead to
unshrounding
§ Producer surplus falls with unshrouding.
§ There may be no competitive force that encourages
unshrouding
– the curse of education: giving consumers more information
makes them less profitable to the firms
– Gabaix and Laibson (2006)
More bad news:
Shrouding often produces cross-subsidies
from myopes to sophisticates
§ Sophisticates pool with myopes at firms with
loss-leader base-goods, where only the myopic
consumers pay the high “hidden” fees.
§ “Get the free bank services without paying the
hidden fees.”
§ Competitive equilibrium includes cross-
subsidies from myopes to sophisticates.
§ Competitive equilibrium does not maximize
social welfare.
Social surplus with shrouding.
s
Demand
Supply
+
Price
Quantity
+ -

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