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ROUNDTABLE DISCUSSION
Group Eleven
Overview
•What is Roundtable
Discussion?
•Purpose
•How to run a roundtable
discussion in 7 simple steps
•Advantage and Disadvantages
What is Roundtable Discussion?
• A roundtable discussion is an organized conversation with
one moderator, several chosen speakers that bring a variety
of perspectives to a subject, and an audience who may simply
observe or participate by asking questions. Some events use
the roundtable discussion format as a breakout exercise for
small groups during a conference or lecture.
Purpose
• The purpose of a roundtable is to give each participant equal
standing in a discussion, enabling them to contribute their
perspectives and ideas freely and fully to the conversation.
This type of discussion is short in length, usually lasting one
to two hours, and is kept to agenda by a facilitator.
• At its highest level, the goal is to share expert advice or
relevant industry trends. Roundtable discussions are also
great for having conversations about opposing viewpoints on
the same topic. Participants and speakers alike takeaway
new perspectives and information from every discussion.
How to run a roundtable
discussion in 7 simple steps:
1. Use strategic goals.
2. Pick a type.
3. Find a moderator.
4. Choose speakers.
5. Make an agenda.
6. Listen effectively.
7. Capture marketing assets.
Advantages
• Roundtables should be kept brief and therefore,
they should not require a large time
commitment from participants.
• Each individual is given an equal chance to
contribute.
• Participants can join in person or dial in by
phone or online.
• Simple and relatively cost-effective to set up
and run.
Disadvantages
• May be difficult to coordinate a day and time suitable for all
participants for the discussion, particularly if participants are from
different time zones.
• Often requires a venue.
• Requires a knowledgeable and trained facilitator, who may difficult to
identify and costly to hire.
• Arguments may occur among participants, causing the discussion to
move off-track.
• Some participants may be shy or intimidated and not contribute fully.
• Some participants may ask to be paid a sitting-fee for their
involvement, which can be expensive.
Round Table Discussion PPT GROUP 11.pptx

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Round Table Discussion PPT GROUP 11.pptx

  • 2. Overview •What is Roundtable Discussion? •Purpose •How to run a roundtable discussion in 7 simple steps •Advantage and Disadvantages
  • 3. What is Roundtable Discussion? • A roundtable discussion is an organized conversation with one moderator, several chosen speakers that bring a variety of perspectives to a subject, and an audience who may simply observe or participate by asking questions. Some events use the roundtable discussion format as a breakout exercise for small groups during a conference or lecture.
  • 4. Purpose • The purpose of a roundtable is to give each participant equal standing in a discussion, enabling them to contribute their perspectives and ideas freely and fully to the conversation. This type of discussion is short in length, usually lasting one to two hours, and is kept to agenda by a facilitator. • At its highest level, the goal is to share expert advice or relevant industry trends. Roundtable discussions are also great for having conversations about opposing viewpoints on the same topic. Participants and speakers alike takeaway new perspectives and information from every discussion.
  • 5. How to run a roundtable discussion in 7 simple steps: 1. Use strategic goals. 2. Pick a type. 3. Find a moderator. 4. Choose speakers. 5. Make an agenda. 6. Listen effectively. 7. Capture marketing assets.
  • 6. Advantages • Roundtables should be kept brief and therefore, they should not require a large time commitment from participants. • Each individual is given an equal chance to contribute. • Participants can join in person or dial in by phone or online. • Simple and relatively cost-effective to set up and run.
  • 7. Disadvantages • May be difficult to coordinate a day and time suitable for all participants for the discussion, particularly if participants are from different time zones. • Often requires a venue. • Requires a knowledgeable and trained facilitator, who may difficult to identify and costly to hire. • Arguments may occur among participants, causing the discussion to move off-track. • Some participants may be shy or intimidated and not contribute fully. • Some participants may ask to be paid a sitting-fee for their involvement, which can be expensive.