1. Rough Cut Feedback from target audience

2. We received feedback from 15 members of our target audience.

3. Audience who thought we should change the guitarist. Yes, Change guitarist: 15 No,: 0

4. Audience who thought we should change drummer. Yes: 1 No:

5. Lead singer needs to improve. Yes: 11 No: 4

6. Use of motifs need to be clearer. Yes: 10 No: 5

7. The narrative needs to be clearer. Data point: 12 Data point: 3

8. The cage should remain in the music video. Yes, It's the best bit!: 15 No, take it out: 0

9. Props need to be improved and made more realistic. Yes: 8 No: 7

10. Props need to be improved and made more realistic. Yes: 8 No: 7

11. Improve the band location. Yes: 15 No: 0

12. IDEAS WE GAINED FROM FEEDBACK • Improve the ending by spray painting X into the lens • Choreograph the singer so that she looks into the song • Use the motifs more often and make them more obvious • Add more shots to make Abby look more mental • Improve the narrative to make Abby's motivation clear

13. What we need to improve 1. Make the bands location more quirky 2. Keep the camera in focus 3. Improve lightning 4. Make changes to the band to make them look professional 5. Make more of the cage and the suprise factor

14. We will be doing a 100% re-shoot of the music video in order to make the changes. We want the video to look more professional.