This document discusses rotational churn, also known as spinning, where a customer gets a new subscription and SIM from a provider without informing them, making it appear as though the customer both left and joined. Rotational churn wastes resources and distorts metrics like churn rates. It is triggered by things like broken phones or desire for new phones. The document presents Idiro Fingerprinting as the most comprehensive method to measure rotational churn by analyzing stable communication patterns and identifying when a newcomer's patterns match a leaver's. Idiro then provides probability scores and consulting support to help providers address different types of spinners to ultimately reduce true churn rates.