This example is from the Monitoring Brand Online assignment in the Project and Portfolio I: Business & Marketing course, taken in December, 2017 for my Online Marketing degree program at Full Sail University.

1. MONITORING
BRAND ONLINERosen Vutov
ENT119-0 Section 01
Instructor: Ryan Mickley
11.29.2017

2. BRAND QUIZ
From taking the brand quiz I learned that I
should trust in my instinct to try to entertain
the potential customers of whatever product
or service I’m offering. This has worked so far
in my charity initiatives where I connected the
projects not only with a good cause but with a
way for people to be able to have fun as well.

3. ONLINE ID
CALCULATOR
I learned two things from this test:
1. The content related to my name online becoming more
and more irrelevant to my current self, as it is mostly
from high-school achievements, which are becoming
outdated, but still hold some value as I’m only 20
2. The amount of content I put on social media and other
online channels should increase. I should start a blog
with my name so that meaningful content I create can be
directly related to my name.

4. HOOTSUITE
Three tabs:
- Personal – keeping track of my own
social media accounts and activity
- Marketing – keep track of events, news,
and current campaigns from marketing
giants
- Personal brand – learning from people
who’ve already established their name as
a brand.

5. HOOTSUITE
I linked my Facebook, Instagram, and LinkedIn. I
also wanted to integrate Twitter but wasn’t
allowed to because of the trial version. T Gary
Vaynerchuk is a role model for who I want to
become professionally while Casey Neistat is the
type of person I want to be because of how he
handles his success. That’s why the two of them
are on the Personal tab

6. HOOTSUITE
The three important things I found in my feed
A GaryVee article on how to attract attention,
and the value of attention in general, extremely
useful for a marketer.
An AdWeek article about the Spotify campaign
which presents consumer data in a funny way,
an amazing and in a way revolutionary approach
to using data. Who would think consumer data
will make one of the best campaigns for the
year?
The explanation why Saatchi and other
companies under the Publicis umbrella are not
taking part in festivals for a year. This caused
quite a shock when it was announced and
learning the reasoning behind it was important.

7. FEEDLY
Three collections:
Marketing - keep track of events, news, and
current campaigns from marketing giants
Entrepreneurship – because marketing for
me is a step towards entrepreneurship
Branding – to follow sources which will help
me establish my personal brand

8. FEEDLY
The three most important things in my feed:
A HubSpot video explaining important video
metrics, something very important for every
marketer as video is currently the most
efficient type of content.
A Mashable article explaining new features
coming to Instagram. While there is nothing
important businesswise it is important to
stay on top of everything new in social
media.
An Inc.com article about what mistakes
entrepreneurs make with money and how to
avoid them. As someone who wants to start
a business this is essential knowledge.

9. FEEDLY
As someone who doesn’t have a lot of social
media activity I found Feedly and Hootsuite
to somewhat overlap in terms of what they
provide to me. For me Feedly is an
extremely efficient way to be informed in
the fields that interest me while I still need a
lot of work on my personal brand and social
media before I could take full advantage of
what Hootsuite offers

10. GOOGLE ALERTS
These 9 alerts will cover the topics I need
updates daily on. As a future digital
marketer I need to know what’s happening
with social media at all times, but also have
to pay attention to traditional marketers,
their successes, and how to learn from
them.

11. GOOGLE ALERTS
My top three alerts:
An Engadget.com article about a new
Facebook news feature. Depending on
whether it is able to prevent fake news from
becoming breaking, this new feature, will be a
huge win or loss for quality news outlets. I
think this is important for all Facebook users.
A Forbes story about a creative studio and
their first client. This was extremely useful
since my friend and I want to begin a very
similar venture.
An AdWeek article outlining the most
successful people on Instagram for the year in
different categories. It’s important to know
what type of content attracts the most
attention to it.

12. THE END