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800CharityCars
800CharityCars




Knows it’s Customers
Computer

         Savvy

Middle
Income
But DO
  They   Know

  The
Numbers
But DO
      They   Know

      The
      Numbers...........
The Mobile Numbers
59



          48
     51
59 % Of adults living in households earning more
      $75,000 or more are smartphone owners




                   48
      51
59 % Of adults living in households earning more
      $75,000 or more are smartphone owners




                   48
                               % of people with
                             college degree own a
                                  smartphone




      51
59 % Of adults living in households earning more
      $75,000 or more are smartphone owners




                   48
                               % of people with
                             college degree own a
                                  smartphone




      51    % use their cellphones to get
             information they needed
So




     What’s next?
Get



      Mobilized
Naughty




Designed for
desktop
Naughty              Nice




Designed for             Designed for
desktop                   mobile
Doctors say’s

          Use 5   HTML


            CSS
 Design
For
“Mobile phones will overtake
PCs as the most common Web
access devices worldwide by
2013”
      by research firm Gartner
Images

http://dcentric.wamu.org/2011/04/are-white-men-this-recessions-quiet-sufferers/businessman-with-a-cup-of-coffee/

http://www.invest-racha.com/business/business-woman/

http://fergdawg.blogspot.com/2008/12/14-december-2008-international-monkey.html

http://confessionsofasocialmediamamapreneur.blogspot.com/2010/11/soon-s-d-f-and-l-k-j-will-be-mia.html

http://www.netmagazine.com/features/mobile-first

http://www.clevercreations.co.uk/portfolio.php

http://www.scientificamerican.com/blog/post.cfm?id=health-care-reform-doctors-favor-a-2009-09-16

http://info.howcast.com/mobile

info resources

http://www.mediapost.com/publications/article/120590/#ixzz1q5mpMl9k


http://pewinternet.org/Reports/2011/Cell-Phones.aspx


http://pewinternet.org/Reports/2011/Smartphones.aspx

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Rosa Herman mobile presentation

Editor's Notes

  1. Recommendations for 800CharityCars
  2. They understand their demographics
  3. Middle income tech savvy people are the target demographic
  4. 800charityCars is unaware that their message is not reaching target market
  5. 800charityCars is unaware that their message is not reaching target market
  6. Pew institute research
  7. Pew institute research
  8. Pew institute research
  9. Pew institute research
  10. Create action plan
  11. Take action
  12. Too much info, bad user experience, needs to be striped to bare bone essentials. Designed for mouse not finger,
  13. Design for finger not mouse, one click navigation, tap into phone features GPS and cellular capabilities.
  14. Redesign using html 5 and css . If budget allows build mobile app. Consider many resolution sizes and bandwidth.
  15. Optimize for mobile or die