Romedy Now brand campaign
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This document outlines a marketing campaign for an Indian brand. It discusses challenging perceptions that Indian men are emotionally distant. It proposes using humor and romantic scenarios portrayed by actors in films, print ads, and outdoor displays. Key elements are bringing fresh talent to life-like urban settings and minimalistic wardrobes, complemented by subtle music. Accompanying digital and trade activations include contests, guides and games to engage audiences. The goal is to break stereotypes through comedy and showcase emotion in men.
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Task 2
The document discusses the representation of characters in a film product. The female characters represent young, lower-middle class British teenage girls who socialize together. The male character is meant to be disliked as the antagonist and his face is hidden to add mystery. Close-ups were used with the female characters to engage the audience but the male character's face was hidden. Props like drinks and cigarettes help convey the idea of the teenagers being naughty. The characters generally reinforce social stereotypes but some changes were made to suit the target age group.
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Gone Girl Film Cover Analysis
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The document outlines the mise-en-scene planning for a triggered production to take place at the Southbank Centre in London. It will feature a suicidal man in a blue suit who shoots himself, with a businessman in a black suit as a secondary character. Morgan Connally Hernandez, a 17-year-old drama student, will potentially play both roles. Props will include a replica gun, newspaper, briefcase, and notepad. The location was chosen for its iconic architecture and ability to create unique camera angles for the final scene.
Children of Men
The opening scene is set in 2027 in London. It shows a café where people watch news of the assassination of the youngest boy. This reveals that even public places are now dangerous and violent. Women are represented as vulnerable and unable to have children. The future is depicted as a hostile environment where illegal immigrants are oppressed and seen as a burden. The film uses realistic cinematography like handheld shots to set a naturalistic tone for its sci-fi genre.
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Task 2
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The document outlines the mise-en-scene planning for a triggered production to take place at the Southbank Centre in London. It will feature a suicidal man in a blue suit who shoots himself, with a businessman in a black suit as a secondary character. Morgan Connally Hernandez, a 17-year-old drama student, will potentially play both roles. Props will include a replica gun, newspaper, briefcase, and notepad. The location was chosen for its iconic architecture and ability to create unique camera angles for the final scene.
Children of Men
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Evaluation question 2
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A2 media evaluation question 1
The document discusses conventions of scripted reality television shows and how the media producer's trailer and other elements challenge or develop these conventions. Specifically:
- The trailer is set in Manchester, England rather than a typical location for these shows, and focuses on a student lifestyle.
- Elements like interviews, logo design, and teasing of dramatic storylines between characters follow conventions of shows like Geordie Shore.
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The feedback received on the trailer, billboard, and magazine for the scripted reality soap provided useful insights. Respondents correctly identified the target audience as teens aged 16-25 and the genre as a scripted reality or soap. However, some did not fully understand what the show was about from just the promotional materials. Suggestions to make the soap more appealing included showing more characters, storylines, and using multiple songs in the trailer rather than just one. Overall, the promotional products linked well together and achieved some of their goals, but could be improved by providing more clarity on the show's content and characters.
A2 media evaluation questions
The feedback received on the trailer, billboard, and magazine for the scripted reality soap provided useful insights for the creator:
- Viewers correctly identified the target audience as teens aged 16-25 and the genre as a scripted reality/soap, showing the products achieved their purpose.
- However, some said they didn't fully understand what the show was about from just the products.
- Aspects that appealed included how similar it was to MTV shows, the editing of the trailer, and how the products linked together.
- Suggestions to make it more appealing included adding more characters, using multiple songs in the trailer, including shorter clips, and showing more storylines.
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This document provides details on the mise-en-scene for the opening of a film, including the location, props, costumes, and makeup. The location is Castlefield House, where scenes will take place inside during the day. Props include a diary, clipboard, pen, ripped paper, sealed envelope, phone, coat and bag to convey mystery and the protagonist's memory loss. The men's costumes are serious business suits while one wears dark glasses to conceal identity. The woman's casual clothing is light in color to appear innocent with one black item hinting at a deeper personality. Makeup is minimal for realism.
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Evaluation question 2
The document discusses how the media product represents different social groups through its characters and locations. The main characters are the Granddad, a 70-year-old man portrayed as being from an older generation through his dated clothes and dislike of technology, and Hannah, a six-year-old girl portrayed as innocent through her bright clothes. The locations of a park and the Granddad's run-down shed also represent younger and older generations. Mise-en-scene and cinematography techniques, like facial hair on the Granddad and using different editing speeds, were used to challenge stereotypes about different age groups.
Evaluation question 2
Our media product represents two social groups - older and younger generations. The grandfather character, who lives alone in a dilapidated outhouse and wears dated clothing, represents older people who are disconnected from modern society. The young girl Hannah wears bright colors and represents children as innocent and vulnerable. We use locations and camera techniques to portray the characters and further represent their social groups - the park shows normalcy for children while the grandfather's dark outhouse shows his refusal to modernize. Sound design and editing styles also reflect the characters and challenge stereotypes, with the grandfather unexpectedly in control and Hannah shown as important despite her age.
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Vertical Realm Productions' mission is to produce films that entertain on both physical and spiritual levels by stimulating emotions, minds, and inner voices. Their goal is to create a catalog of movies that resonate spiritually with mainstream audiences by shining a light on humanity's madness and allowing viewers to recognize it within themselves. They currently have five scripts in various stages of development, including the drama/thriller "Phoenix Rising," which will be their first low-budget "guerrilla film."
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This document discusses props needed for a film production. It lists props like a motorbike, car, book, and photo album that will be used to indicate the romantic genre of the trailer and develop scenes. The motorbike and photo album are especially symbolic as the motorbike accident is how the two main characters meet and the photo album reveals they are brother and sister.
Question 1
The short film aims to challenge conventions of social realism genres by telling an original story about a homeless teenage girl. It uses techniques like close-up shots to convey gritty emotions, dim lighting to emphasize negative feelings, and realistic dialogue inspired by real people. The film follows the girl as she escapes her foster home only to be preyed upon by a mysterious man. Camera angles, props, location, and sound design were used to create a believable world and heighten tension, telling a distressing story about social injustice and vulnerability.
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The analysis provides examples from the opening scene of "People Just Do Nothing" to illustrate how the show represents lower social class and younger generations through aspects of mise-en-scene and camera work. Specific characters and their costumes, language, and behaviors are examined to show stereotypes of council estate youth that are reinforced for comedic effect. The analysis argues the show satirizes the attitudes, religious views, and lack of education of the characters through subtle details in their interactions over the first few minutes.
Workbook Including Contents
The document provides an assessment of the applicant's skills and experience in various areas such as using Mac computers, Microsoft Word, PowerPoint, and Photoshop. The applicant rates their proficiency in each area on a scale from 1 to 10. They have the most experience with Mac computers, Microsoft programs, and DSLR cameras, and less experience with Final Cut.
Directors Treatment
This document outlines a treatment for a commercial promoting a soft drink brand. It proposes using distinctive colors in each scene to match the drink flavors. Short clips would showcase teens having fun in situations like listening to music, taking pictures, skating, and cheering. The visual style aims to use saturated colors and lighting that emphasizes the teens' enjoyment, with tight shots on their expressions and wider shots showing the situations.
The Concept of Typecasting
Infographic detailing the idea of typecasting and the role it plays to both actors and production companies' benefit.
Evaluation powerpoint
The combination of the main music video product and ancillary texts like the digipak and print ad are very coherent. Black and white effects, similar lighting styles, matching costumes, and comparable font sizes and types are used to create continuity and a distinctive style. Audience feedback confirmed the black and white successfully conveyed the retro, alternative genre and made the relationship between the artist and missing girl clear. The repetition of black and white across all products amplifies the grieving and loss felt by the father figure beyond just the video. The determined posture of the artist is also coherent between the products to depict his dedication to finding his daughter again.
Props
This document discusses props used in film and theater productions. It lists common props like folders, mobile phones, suitcases, money, and headphones. The props outlined are appropriate for a romantic genre trailer, helping establish the genre for audiences and developing scenes. Specifically, a motorbike and photo album are symbolically important props, as a motorbike accident brings the characters together and family photos reveal the characters are siblings, driving the plot.
Micro Essay
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The document discusses conventions of scripted reality television shows and how the media producer's trailer and other elements challenge or develop these conventions. Specifically:
- The trailer is set in Manchester, England rather than a typical location for these shows, and focuses on a student lifestyle.
- Elements like interviews, logo design, and teasing of dramatic storylines between characters follow conventions of shows like Geordie Shore.
- Some techniques like filming from a vehicle and unique camera angles attempt to further develop the genre.
- A billboard and magazine cover challenge conventions by revealing less information but maintaining familiar formats. The goal is to intrigue audiences about the upcoming show.
A2 media evaluation questions final
The feedback received on the trailer, billboard, and magazine for the scripted reality soap provided useful insights. Respondents correctly identified the target audience as teens aged 16-25 and the genre as a scripted reality or soap. However, some did not fully understand what the show was about from just the promotional materials. Suggestions to make the soap more appealing included showing more characters, storylines, and using multiple songs in the trailer rather than just one. Overall, the promotional products linked well together and achieved some of their goals, but could be improved by providing more clarity on the show's content and characters.
A2 media evaluation questions
The feedback received on the trailer, billboard, and magazine for the scripted reality soap provided useful insights for the creator:
- Viewers correctly identified the target audience as teens aged 16-25 and the genre as a scripted reality/soap, showing the products achieved their purpose.
- However, some said they didn't fully understand what the show was about from just the products.
- Aspects that appealed included how similar it was to MTV shows, the editing of the trailer, and how the products linked together.
- Suggestions to make it more appealing included adding more characters, using multiple songs in the trailer, including shorter clips, and showing more storylines.
Janes Evaluation Media
The document summarizes an evaluation of a film opening sequence created by the author for a social realism/teen drama/gangster genre film called "So Weak." The sequence follows the main character, Rukhsar, as he runs through working class areas regretting his past actions. It effectively uses conventions like music, cinematography, editing and location to represent teenagers and establish the intended genres. Feedback was positive about elements like the music, angles and pace, though one person disliked the music. Through creating this sequence, the author learned new skills with camera and editing technology.
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The document provides an evaluation of a media product called "Rebirth" by Sophie Cornelius. It includes a synopsis of the film, which follows Callum, a troubled teen released from prison who spirals into depression after being rejected from his old gang. He seeks comfort in Maisie, a former flame, who finds herself becoming entangled in Callum's dangerous lifestyle. Inspiration and conventions used in the poster, trailer, and website are then discussed. Location choices, camera work, editing, sound, and characterization in the trailer are analyzed. Finally, audience feedback on early drafts of the trailer is presented, highlighting improvements made.
Karen Hibbitt - Evaluation
The document provides an evaluation of a student media project titled "Trapped" by Omega Group Productions. It discusses how the thriller genre conventions were used and developed in the project. Specifically, it maintained the mystery element but showed the antagonist from the beginning. The evaluation also discusses the representation of social groups, target audience, and what was learned about camera techniques and editing software through constructing the project.
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Our film uses typical thriller conventions like setting in a secluded forest to create mystery and tension. However, we challenge conventions by making the antagonist a teenage girl rather than the usual middle-aged male. We also film in broad daylight rather than darkness. We aim to distribute to studios like Lionsgate, New Line, and Universal that frequently distribute popular thrillers. Our target audience is 15-30 year olds, as films with similar unconventional aspects like Hard Candy and Orphan appealed to this group. We have learned new technologies like using a Canon DSLR camera and programs like Garageband and Photoshop to film, edit, and promote our project.
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Existing product research.pptx
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2) "Strangers" is a psychological horror short film posted online. It follows a man drinking alone at home after a bad date. He is later tormented by manifestations of his consciousness taking the form of strange masked men. The film uses close-ups and montages to build tension.
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The document discusses a student media project that uses time travel and comedy to represent different social groups in modern schools. It aimed to update classic films like Bill and Ted's Excellent Adventure by setting the story in a modern school. The main characters each represent a different stereotype - the leader, athlete, nerd, and shy student. Through humor and exaggerated stereotypes, the film hopes to attract teenage and young adult audiences who can relate to the social issues explored. Through creating the project, the students learned important skills in filming, editing, sound design, and character development to tell a cohesive story within time constraints.
Evaluation
The document discusses a student media project that uses time travel and comedy to represent different social groups in modern schools. It aimed to update classic films like Bill and Ted's Excellent Adventure by setting the story in a modern school. The main characters each represent a different stereotype - the leader, athlete, nerd, and shy student. Through humor and exaggerated stereotypes, the film hopes to attract teenage and young adult audiences who can relate to the social issues explored. Through creating the project, the students learned important skills in filming, editing, sound design, and character development to tell a cohesive story within time constraints.
Evaluation Question Two- Lydia Sear
This document discusses how the media product represents the social group of East Enders from London. It summarizes that East Enders are typically represented as cockney working class people who work hard to advance socially. The document then analyzes how the men are portrayed as authoritative and serious about business through their suits and smart clothing. It also discusses how camera work, like framing the main character in the right third of the frame, contributes to presenting the stereotypical gangster character type as focused, determined, and ready for challenges.
Marketing plan for media product "Little Red"
This marketing plan summarizes the short film "Little Red" and its target audience. The film puts a unique spin on the classic Little Red Riding Hood story by having two narrators discuss adapting it into a film as the story plays out in live action. The target audience is males and females aged 17-25 who are familiar with the fairy tale from childhood. Social media sites and film festivals will be used to promote the film and generate interest among this demographic.
Media Coursework Evaluation
The document provides an evaluation of the student's media coursework project which was a thriller film. It discusses how the film used conventions of the thriller genre like quick camera cuts, hidden plot elements, and building suspense. It describes how the characters were constructed through costume and vehicle choices to represent different social groups. It also outlines the target audience for the film and how technology was used in the filming and editing process.
Media Coursework Evaluation
The document provides an evaluation of the student's media coursework project which was a thriller film. It discusses how the film used conventions of the thriller genre like quick camera cuts, hidden plot elements, and building suspense. It describes how the characters of the photographer and killer were constructed through costume, vehicles, and mise-en-scene. The target audience for the film is identified as male ages 15-30 and the technologies used in filming and editing are discussed.
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Coimbatore,Tamilnadu.
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Romedy Now brand campaign
- 2. CONTEXT
- 5. A PERCEPTION
- 6. CHALLENGE
- 8. MEN IN INDIA
- 9. MEN IN INDIA: AWAY FROM EMOTION
- 10. BUT, ARE MEN REALLY AWAY FROM EMOTION?
- 11. THE HEART OF IT ALL: THE INSIGHT
- 12. SO, HOW DO WE BREAK THIS PERCEPTION?
- 13. MEN OF ROMEDY
- 14. MEN OF ROMEDY
- 15. MEN OF ROMEDY
- 16. BRINGING IT TO LIFE
- 21. Overall LOOK & FEEL of the Campaign The over all Look & Feel of the film is urban, upmarket, softly lit and classy! In terms of the production design, it is the interior that we will create for all the sequences that will be detailed, real like and very suave. The interiors will be very posh looking and at the same time - not one bit plastic and fake - but very real and lived in. The Music will play the role of complimenting the mood of the film and at no point over powering it. It will be subtle and highlighting the nuances or moments that need some elevation with the background score.
- 22. Overall CAST of the Campaign There is no dearth of good actors in our industry - it is just about finding them - the right one, for the right part and at the right time of their career. This campaign calls for either fresh faces or someone people will think ‘Oh this guy/girl, haven’t we seen them somewhere else as well!’ I think very popular faces will take away from the freshness of the scripts. But needless to mention we need performers - people who will make these scripts their own, understand the undertones of characters and make these scripts come alive like no one else would have. The makeup and wardrobe for the characters will be modern and minimalistic - nothing over the top but extremely classy looking.
- 24. PRINT CAMPAIGN: CRAZY PROPOSALS
- 26. This is a reference image. We will have a proper yellow flower petal bed created during the shoot
- 36. ON GROUND ACTIVATION TRADE FOCUSSED
- 37. 1. SURVIVAL GUIDE FOR ROMANTICS
- 38. SURVIVAL GUIDE FOR ROMANTICS
- 39. SURVIVAL GUIDE FOR ROMANTICS
- 40. SURVIVAL GUIDE FOR ROMANTICS
- 41. 2. PICTIONARY
- 42. PICTIONARY
- 43. 3. DUMB CHARADES
- 44. DUMB CHARADES
- 45. DUMB CHARADES
- 47. 1. CRAZY PROPOSALS SOCIAL MEDIA CONTEST
- 48. CRAZY PROPOSALS
- 49. CRAZY PROPOSALS
- 50. 2. STRAIGHT OUTTA ROMEDY
- 54. MARKETING CAMPAIGN: SCALE TV DIGITAL OUTDOOR PRINT TRADE
- 55. BRAND CAMPAIGN