PGI

2. TO FIND A NARRATIVE ON
‘PLATINUM FOR MEN’
IS A SEARCH FOR
THE PLATINUM IN THEM.

3. DIFFERENTLY WRITTEN, WE NEED TO
MAKE MEN UNDERSTAND AND ASPIRE
FOR A PLATINUM CHARACTER.

4. Source: Relationship between Brand Preference, Self-concepts and Self-esteem for Men by Karla Keogan, 2015

5. Source: Brand Image as a Function of Self-image and Self-Brand Connection

6. VIP FRENCHIE MAN
THE RESCUER
CINTHOL MAN
THE DEMI-GOD OR GREEK GOD

7. HAYWARDS 5000 MAN
THE MAN AMONGST THE BOYS
THUMS UP MAN
THE RELENTLESS DAREDEVIL

8. DENIM MAN
THE IRRESISTIBLE MAN
RAYMOND MAN
The WELL-ROUNDED MAN

9. GILLETTE MAN
THE WALL STREET MAN
MARLBORO MAN
THE UNTAMED MAN

10. THE OPPORTUNITY BEFORE US
IS IMMENSE.

11. NEVER BEFORE HAS A PRECIOUS
METAL OR JEWELLERY CATEGORY
OR BRAND, CREATED A
MASCULINE IDEAL FOR INDIA

12. WE HAVE ALWAYS CREATED AN
IMPACT LARGER THAN OUR SIZE.
Source: https://www.kings1912.com/blog/2014/03/spotlight-on-platinum-engagement-rings/

13. PLATINUM – THE CHOICE
OF BOLLYWOOD

14. THE GOLD MAN
PRIORITISES MATERIAL WEALTH
TRADITION AND AUSPICIOUSNESS MATTER TO HIM
FLASHY
REBEL
RAJPUT
PREFERS MERCEDES-BENZ

16. THE DIAMOND MAN
LARGE-HEARTED AND EMPATHETIC
ALWAYS ELEGANT
WHOLESOME
STATUS-CONSCIOUS
IN THE SPOTLIGHT
BUYS COVETED SYMBOLS OF WEALTH
PREFERS AUDI OR BMW
THE RAYMOND MAN

17. Source: https://www.youtube.com/watch?v=E1vdHXFfLuU

18. PLATINUM DAY OF LOVE

19. PLATINUM MAN TRAITS

20. THE PLATINUM MAN
BELIEVES IN HERITAGE, NOT JUST INHERITANCE
EMPHASIZES CULTURAL WEALTH
SUBTLE
UNCONVENTIONAL
SOPHISTICATED
CREATIVE
VALUES PRESTIGE
NAWAAB
PREFERS AN ASTON MARTIN OR TESLA

21. THE PLATINUM MAN
NOT PERFECT, MAKES MISTAKES
TOOK UP THE ‘GOOD BOY’ ROLE TO ENSURE SANCTITY
WILL MARRY SOMEONE WITH A ‘WILD’ SIDE, BECAUSE HE
HAS ONE TOO

22. THE PLATINUM MAN
MATURE
RELIABLE
SELF-MADE
SELF-AWARE AND KEEPS IT REAL

23. SAIF ALI KHAN IN KAALAKANDI
RYAN GOSLING’S TRANSFORMATION
ABHISHEK BACHCHAN IN MANMARZIYAN
AJAY DEVGAN IN HUM DIL DE CHUKE SANAM

25. PRIORITISES MATERIAL
WEALTH
TRADITION AND
AUSPICIOUSNESS
MATTER TO HIM
FLASHY
REBEL
RAJPUT
BELIEVES IN HERITAGE, NOT
JUST INHERITANCE
EMPHASIZES CULTURAL
WEALTH
SUBTLE
UNCONVENTIONAL
SOPHISTICATED
CREATIVE
VALUES PRESTIGE
NAWAAB
LARGE-HEARTED AND
EMPATHETIC
ALWAYS ELEGANT
WHOLESOME
STATUS-CONSCIOUS
IN THE SPOTLIGHT
BUYS COVETED SYMBOLS OF
WEALTH
THE RAYMOND MAN

26. THE MAN OF THE HOUR
THE LARGE-HEARTED MAN
THE QUIET ACCOMPLISHER

27. STRATEGIC AND CREATIVE
DIRECTIONS

28. THREE THEMES FROM YOUR BRIEF
• ACCOMPLISHMENT
• STATURE
• PERSONAL GREATNESS

29. TWO ARENAS OF DEMONSTRATION
IN YOUR BRIEF
COURAGE TO TAKE RISKS AND FOLLOW YOUR
DREAMS
CREATIVITY TO COME UP WITH DIFFERENT IDEAS
THAT COULD HAVE A POSITIVE IMPACT

30. DIRECTION ONE
THE PLATINUM CHARACTER

31. DIRECTION TWO
WHEN HE REWARDS HIMSELF