This document discusses ensuring environmental sustainability. It notes that between 1990 and 2012, global carbon dioxide emissions increased over 50% and that signs of global warming are present, so efforts must be made to lessen the effects on the planet. The document proposes applying an interest in technology and marketing locally by working with businesses to spread news of sustainability. It also suggests standing firm with companies that do not practice sustainability and sharing news of it through social networks. Finally, it discusses how social media can uniquely educate people on the importance of environmental sustainability due to its large worldwide reach.
2. Why does it resonate for you?
Between 1990 and 2012, global emissions of carbon
dioxide increased by over 50 per cent.
Ozone-depleting substances have been virtually
eliminated, and the ozone layer is expected to recover by
the middle of this century.
As signs of global warming is present, we must ensure we
do our part to lessen the effects of our planet
deteriorating.
3. How can your interest be applied locally?
My interest in Technology and Marketing can be applied
locally by working with business professionals to spread
the news of ensuring environmental sustainability.
4. Where can you make the greatest
contribution?
As a consumer and a millennial, I can stand firm of
companies that do not practice sustainable business ideas.
Share news of environmental sustainability to my network
of professionals.
5. Can social media that can be uniquely
applied to this goal?
Social media is a powerful means of communication and
news for many people
The worldwide reach potential of social media is 1.96
billion people and expected to grow to 2.5 billion by 2018
78% of Americans have a social network profile
Can use social media to educate the importance of
environmental sustainability
