3. Cultural Tension
We live in an “experience economy”
where consumers expect authenticity
from brands.
4. My Ideal Self
I am my best self after reading a work of non-fiction
(or attempting to write one), attending a very
sweaty concert, going to opening night, and having
conversations that are way over my head.
I used to think that there was no way to do all of
these things and still love marketing. Art and
marketing don’t always go hand in hand. But I’ve
learned that these things do work in tandem. The
arts provide insight into the cultural tensions and
human truths that marketers seek to understand.
5. The Big ideaL
Jenny believes the world would
be a better place if marketers
spent more time understanding
the world beyond advertising.