Rogue Integration is a marketing agency that specializes in authentically connecting brands with consumers to create new customers and brand ambassadors. Rather than traditional marketing, Rogue seeks distribution channels and uses ethical, accountable, and responsible solutions like viral programs and event activation. The agency is led by Otto Nebel and Gregg DiLeo, who have experience developing brands in industries like motocross and snowboarding. One example project involved creating a viral social media campaign and sampling program for an energy drink in Southern California that increased sales and generated new distribution channels.

1. ROGUE INTEGRATION
: MANIFESTO
Year _ 2011

2. WHAT IS ROGUE :
Rogue Integration is not just another marketing agency. Rather, we are a group of highly
trained individuals with multi-dimensional market experience that seek out distribution and
sales channels for your brand. We specialize in the active integration of your brand or
product with the consumer in ways that put brand and product integrity first. We focus on the
authentic connection between the consumer and your brand with the goal of creating both
new customers and brand ambassadors.
Rogue Integration separates itself from the rest by providing Ethical, Accountable and
Responsible solutions to intuitively reach consumers and create an authentic and lasting
connection. This connectivity with the consumer is of paramount importance for both short
term interest and long term brand loyalty. And we do this at project by project costs that are
reasonable and appropriate, always in consideration of the current economic climate and
how important every dollar spent really is.

3. MISSION :
To provide Ethical, Accountable and Responsible
solutions for brands to intuitively reach consumers
and create an authentic and lasting connection.

4. ROGUE PRINCIPLES :
OTTO NEBEL
Otto Nebel brings a multitude of sales, viral marketing strategies and brand development experience to
the Rogue stable. With 11 years intensive experience in the motocross industry, Otto has spent time at
some of the most recognized brands in the sport. He combined his active involvement in the sport and
culture to enhance his success within the industry.
Nebel spent time with SixSixone/Sunline developing the brand and sales program from its infancy stage.
He then moved on with positions at leading brands such as Thor, Motoworld Racing and Sponsorhouse
where he again developed marketing and sales programs with a focus on current and future trends in
viral and online applications. Recently he developed an aggressive sales and marketing program for
LocoMx.com helping them grow to a top three position for online retailers in the motorcycle industry. He
was instrumental in achieving this by bolstering their race support and viral marketing efforts while
leveraging relationships with other properties to create a unique and highly effective grass roots
development program.
GREGG DILEO
Gregg DiLeo draws from an eclectic background of brand identity development, marketing and creative
direction within many facets of the action sports and youth cultures. He was creator of Division 23
Snowboards and Forum Snowboards, two of the fastest growing snowboard brands in the industry. Both
brands have had some of the most substantial impact on the sport of snowboarding and have taken the
use of brand identity and image to new levels in the sport. DiLeo also co-founded Imagewerks, a leading
action sports and youth culture brand identity and advertising agency that was later acquired by McCann
Erickson Communications Group. While with Imagewerks Gregg worked with a diverse group of clients
including; Coca-Cola, McDonalds, Scion, Activision, Converse and K2 Snowboards.

5. CAPABILITIES :
PRIMARY_
• Brand Activation Programs
• Sales Channel Generation
• Website Design and Development
• Viral Programs
• Online Community Building and Activation
• Event Activation
• Business Development
SECONDARY_
• Brand Identity and Positioning
• Advertising Design
• Organizational Identity Design
• Brand Management
• Retail Catalog and Consumer Brochure Development
• Point of Purchase and Promotional Collateral

6. CLIENTS :
We play an active role in ensuring our clients get personal and complete attention
throughout every stage of each assignment. Our clients are with us for a reason, we take a
personal interest in every aspect of their brand all the way to the consumers hand.

7. CASE FILE :
Hansen’s Natural is facilitating a new marketing push for Rumba, their unique energy juice brand. Rogue
has been assigned to initiate all viral marketing and Southern California consumer integration programs.
A demographically targeted street level sampling program has been engaged with wrap around viral
support and social media management.
Ongoing Results:
Strong consumer following through social media management.
New sales channels generated
Increased sales.
Hispanic Festivals
Commuter
Samplings
College Campuses
Hispanic
Markets

8. CONTACT
ROGUE INTEGRATION
(760) 500-3939
greggd@rogueintegration.com
otton@rogueintegration.com
www.rogueintegration.com