Discuss current website and possible improvements: Homepage overview, Logo, typeface, Navigation bar, The navigation bar and its relevance to page content, Content: updates, Social Media improvements.

1. ROEVILLE’S WEBSITE
Baptiste Velan

2. Aim(s) of this presentation
Discuss current website and possible improvements.
1. Homepage overview
2. Logo, typeface
3. Navigation bar
4. The navigation bar and its relevance to page content
5. Content: updates
6. Social Media
7. improvements
8. Further reading
Baptiste Velan

3. 1 . Homepage overview
Header:
Whose site is it? Logo, brand, identity
Navigation bar:
highlighting main content, acting as a guide for
visitors and customers.
Central content:
Featuring the Company’s products and services,
news, social media, awards, Partnerships,
Relating to visitors, customers.
What are the goals of the website? What to
feature/showcase?
Footer:
Sitemap, legal info
Baptiste Velan

4. 1 . Logo and typeface
“Giving an
identity a
name and
then giving
the name a
face.”
Baptiste Velan

5. Choosing the right typeface is an interesting and crucial duty
for a company.
In the case of Roeville, “reservation software” uses ITC
Bradley Hand™, here is what experts say about it:
“It is made to mimic actual
handwriting, it still comes
off looking like a font. This
immediately retracts from
the attempted authenticity
of the font, making it one
to avoid. “
http://www.pixel77.com/least-appropriate-
fonts-in-web-design/
“It is one of the worst
offenders: a cheap font that
has been used in too many
invitations and personal
greetings to slip under the
radar. But other handwritten
fonts are just as annoying,
as are the many tacky script-style
fonts used in party
invitations and gift-shop
signage.”
http://www.webdesignerdepot.com/2011
/02/10-iconic-fonts-and-why-you-should-never-
use-them/
“This font is commonly used on girls
IM profiles or chats. Often, this font
is used with a pink background and
some falling hearts while listening to
Celine Dion. The strange thing on
this font is that it’s not oriented
neither right nor left. I mean…who
writes like this? For the sake of the
example, take a piece of paper and
start writing; you’ll see that your text
is slightly inclined in a direction”
2. Logo and typeface
Baptiste Velan

6. 2 . Logo and typeface
What do you think?
Could other fonts be used instead?
What does Roeville represent?
What message does Roeville want to
carry to his customers?
Baptiste Velan

7. The navigation bar uses a
design made 6 years ago.
It was created on
11/01/2007.
http://www.dynamicdrive.com/style/csslibrary/item/gloss
y_horizontal_menu
3 . The Navigation bar: it is a guide
The navigation bar is the equivalent to a sales assistant or a guide. It should be helpful and self explanatory enough to take
People to the isle they need without hassle and disappointment.
The items on the navigation bar
suggests that we can hire a coach,
view tours and excursions, and
then book online!
Baptiste Velan

8. 4 . The Navigation bar and its relevance to page content
If I ask you how I
can contact you,
how would you
naturally answer?
Baptiste Velan

9. 4 . The Navigation bar and its relevance to page content
The contact us page takes us to
A staff page, an organisation
chart or a directory.
We would expect a contact
form, an address, a phone
number.
Why not a downloadable GPS
file or a picture of the building
so new visitors/customers don’t
get lost!
Baptiste Velan

10. 5 . Content: updates
Latest news section
is not up to date
Latest item is from
25/09/2012 and the latest one dates
back to 10/12/12 on the “General Info”
-> “Latest News” page.
Baptiste Velan

11. 6 . Benefits of Social Media for businesses
Reach, communicate, engage with people where they are now!
UK is the fourth-largest
country for Twitter users in
the world, with 80%
accessing it with mobile
phones. 10 million active
users in the UK
http://www.guardian.co.uk/technology/
2012/may/15/twitter-uk-users-10m
Visitors: 26 million in
March according to
Nielsen data
Facebook has almost three
times the UK penetration rate
of Twitter, with 72 percent of
all internet users active on
Facebook
Baptiste Velan

12. 6 . Benefits of Social Media for businesses
Reach and communicate with people where they are now!
UK is the fourth-largest
country for Twitter users in
the world, with 80%
accessing it with mobile
phones. 10 million active
users in the UK
http://www.guardian.co.uk/technology/
2012/may/15/twitter-uk-users-10m
Facebook has almost three
times the UK penetration rate
of Twitter, with 72 percent of
all internet users active on
Facebook
Baptiste Velan

13. 6 . Benefits of Social Media for businesses
1. Brand Recognition
2. Community
3. Repeat Exposure
4. Authority
5. Influence
6. Website Traffic
7. Ahead of the Curve
8. Mindshare with Lurkers
9. Competitive Advantage
10.Big Wins
you get to decide how you want to position your company and what you want
people to know about what you do.
Share great content, answer questions, and serve your audience,
and you will inevitably build loyal fans.
it takes six to eight exposures to a product before a customer decides to buy.
Having a substantial social media audience creates a snowball
effect that can attract new customers, media interviews, joint
venture partnerships, and all kinds of other opportunities.
Whether you realize it or not, your prospects and clients are
checking to see if you are engaging in social media.
If you avoid social media, you leave a big opening that allows
your competitors to capture your audience.
Baptiste Velan

14. 6 . Social Media and businesses
http://www.hiscox.co.uk/business-insurance/tips-and-information/how-businesses-use-social-media/
Baptiste Velan

15. Interactive, Staff
Managing holidays/rh
7 . Content: SUGGESTIONS
Interactive , Marketing. customers :
Opinion polls
Newsletter
Survey
Social media
Interactive, Customer Service
Customer account
Payments
Invoices
Interactive, Support
FAQs
Online incident tracking system
Baptiste Velan

16. 8 . Further Reading
Do typefaces really matter?
http://www.bbc.co.uk/news/magazine-10689931
10 Essential Features of Every Good Business Website
http://mashable.com/2012/02/09/website-must-haves/
How business use social media
http://www.hiscox.co.uk/business-insurance/tips-and-information/how-businesses-use-social-media/
Quick review of roeville’s website
Word Document - Baptiste
Baptiste Velan