Tell Your  Story: Social Media for  Festivals  and Events Sheila Scarborough Tourism Currents
It's (more than) OK if your event is a little obscure.
The Little Guy Wins Online! Photo courtesy snappybex at Flickr CC
Listen 3 Events, 3 Stories Western MN Steam Threshers Reunion (WMSTR) Brady, TX Goat BBQ Cook-Off Kansas State Fair
40 HP Avery at WMSTR courtesy Tim Lund
“ The younger crowd is online. They don't sit on tractors to swap stories.”
 
 
Forum> Historical Demonstrations> Historical Displays and Demonstrations> Prony Brake> Jane's New Brake aka Blue Brake Two
 
 
Woo-hoo - video! WMSTR  Spark Shows www.youtube.com/user/WMSTRMedia
 
WMSTR Takeaway.... No matter how niche your festival or event, your “tribe” is out there online
Got Your Goat in Brady, TX Photo courtesy Goat BBQ cook-off on Facebook
 
“ I get hungry just looking at this [Facebook] page.”
Photo courtesy Goat BBQ Cook-off
 
 
 
Brady Goat BBQ Cook-Off Takeaways.... Pick one thing and do it really well. Your locals are your online champions.
Kansas State Fair Leading From the Top Photo courtesy Kansas State Fair
Photo courtesy KS State Fair
 
“ He provides a top-down level of excitement and understanding [about social media.]” About Denny Stoecklein,  Fair Manager
“ Leverage social media.  Crowdsource ....What new initiatives do your audiences want to see? What current initiatives do ...
“… .our team has used social media as a way to get  feedback and engage  the public on everything from foods to entertainm...
“ Social media....also gives your audiences an outlet for  input and insights you might not be aware of .” Photo courtesy ...
Kansas State Fair Takeaway.... The boss needs to “get it.”  It's even better when the boss DOES it.
Enola the welder (Wisconsin Historical Society Flickr CC) We are all making it up as we  go !
Thanks very much! <ul><li>Sheila Scarborough </li></ul><ul><li>@SheilaS </li></ul><ul><li>Tourism Currents </li></ul><ul><...
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Sheila Scarborough: Telling your festival story with social media for so met

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Sheila Scarborough: Telling your festival story with social media for so met

  1. 1. Tell Your Story: Social Media for Festivals and Events Sheila Scarborough Tourism Currents
  2. 2. It's (more than) OK if your event is a little obscure.
  3. 3. The Little Guy Wins Online! Photo courtesy snappybex at Flickr CC
  4. 4. Listen 3 Events, 3 Stories Western MN Steam Threshers Reunion (WMSTR) Brady, TX Goat BBQ Cook-Off Kansas State Fair
  5. 5. 40 HP Avery at WMSTR courtesy Tim Lund
  6. 6. “ The younger crowd is online. They don't sit on tractors to swap stories.”
  7. 9. Forum> Historical Demonstrations> Historical Displays and Demonstrations> Prony Brake> Jane's New Brake aka Blue Brake Two
  8. 12. Woo-hoo - video! WMSTR Spark Shows www.youtube.com/user/WMSTRMedia
  9. 14. WMSTR Takeaway.... No matter how niche your festival or event, your “tribe” is out there online
  10. 15. Got Your Goat in Brady, TX Photo courtesy Goat BBQ cook-off on Facebook
  11. 17. “ I get hungry just looking at this [Facebook] page.”
  12. 18. Photo courtesy Goat BBQ Cook-off
  13. 22. Brady Goat BBQ Cook-Off Takeaways.... Pick one thing and do it really well. Your locals are your online champions.
  14. 23. Kansas State Fair Leading From the Top Photo courtesy Kansas State Fair
  15. 24. Photo courtesy KS State Fair
  16. 26. “ He provides a top-down level of excitement and understanding [about social media.]” About Denny Stoecklein, Fair Manager
  17. 27. “ Leverage social media. Crowdsource ....What new initiatives do your audiences want to see? What current initiatives do they feel are outdated or need to be rethought?” Photo courtesy KS State Fair
  18. 28. “… .our team has used social media as a way to get feedback and engage the public on everything from foods to entertainment to non-fair activities.” Photo courtesy KS State Fair
  19. 29. “ Social media....also gives your audiences an outlet for input and insights you might not be aware of .” Photo courtesy KS State Fair
  20. 30. Kansas State Fair Takeaway.... The boss needs to “get it.” It's even better when the boss DOES it.
  21. 31. Enola the welder (Wisconsin Historical Society Flickr CC) We are all making it up as we go !
  22. 32. Thanks very much! <ul><li>Sheila Scarborough </li></ul><ul><li>@SheilaS </li></ul><ul><li>Tourism Currents </li></ul><ul><li>@TourismCurrents </li></ul>

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