The documentary focuses on photographer Bob Gruen and the many famous rock bands he photographed over his career, such as the New York Dolls. It follows Gruen's career from the peak of the Dolls to why he eventually retired from photography as the bands broke up and aged. Throughout the documentary, it uses fade ins and outs when showing Gruen's photographs, with occasional film strip or individual picture transitions. Interviews are conducted using head and shoulder shots to maintain a professional style. The documentary features Gruen's photographs as its archive footage and plays rock music to match the discussed bands.