Robert McGrath is a data-driven marketer, experienced startup founder, and generalist with skills in SEO, social media marketing, project management, fundraising, analytics, and team leadership. He holds certifications in project management and has worked in marketing roles for several companies, including developing successful online marketing strategies and fundraising. He co-founded a 3D printing startup where he led marketing, sales, and product development efforts.

1. Robert McGrath
083-885-4790 7 Seabury Lawns, Malahide, Co.Dublin
robmcgrath.rm@gmail.com https://www.linkedin.com/in/robmcgrath1
SUMMARY
• Data-Driven Marketer • Proven Fundraiser • Experienced Start-up Founder & Generalist • Strategist (Design & Execution) • Designer
SKILLS
• SEO & Social Media Marketing Strategy, Design & Implementation • Software / Hardware Project Management • Fundraising
• CRM • Analytics • Budget Management • Presentations • Team Management/Leadership • Dynamic • Innovation • Creative Strategy
LICENCES, LANGUAGES & FAMILIAR SOFTWARE
• European Computer Driving License Certified • PRINCE 2 Project Management Certified • MS Office • JIRA • Kenshoo • SumoMe
• Photoshop • Google Analytics • Salesforce • Illustrator • Prezi • InDesign • Hubspot • CorelDRAW • MS Project • Project Libre
EDUCATION
DUBLIN CITY UNIVERSITY www.dcu.ie Dublin, Ireland
Degree: Bachelor of Science, Class of 2014 2:1
Major: Marketing, Innovation & Technology (2009-2014; completed concurrently w/ various employment)
Awards: Accepted to DCU USTART Entrepreneurship program
WORK AND RELATED EXPERIENCE
Richardson James, LLC http://richardsonjames.com/ Austin, TX
Richardson James are an umbrella company for cloud counter vapor (an FMCG Vaping retail store) and Hayes Vapor (a high end e-
liquids Product/Brand)
Consultant (Part-time / Project-based) -Marketing Strategy & Analytics for Portfolio Companies April 2016 – Present
• Developed targeted online marketing strategies for 3x portfolio companies (FMCG & Retail sectors)
- Doubled website traffic & Managed budgets
- Implemented new web software system (SumoMe)
- A/B testing & Data analysis
- Strategic product planning & Implementation
• Planning for growth
- Secured dynamic hosting
• Designed & executed campaigns that achieved 4x > average Estimated Ad Recall Lift & Click Through Rates
• Recommendation available
Overhaul https://over-haul.com Austin, TX
Assistant Project Manager/ Testing Analyst March 2016 – July 2016
• Project Management: Assistant Project Manager - Software Development
- Running development meetings – implementation of project plan
- Software testing
- Oversaw Bug fixes
• Testing & reporting on software update
- Implementation of customer feedback into development
Mixtape Marketing & Verve Marketing www.verve.ie/ & www.mixtape.ie/ Dublin, Ireland
Team Leader February 2015 – December 2015
• Marketing events logistics
- Implementation of account executives plan
- Team Supervision/Management/Training
• Reporting
- Data collection – distributed surveys, interviewed participants, direct observation, etc.
- Post event analysis – used analysis software to analyze the data
- Presentation of findings – I would make a brief powerpoint presentation to the account execs and clients after all events

2. LayerLabz 3D-Printing www.crunchbase.com/organization/layerlabz Dublin, Ireland
Co-Founder / CMO / VP-of-Everything January 2014 – February 2015
• Designed & executed successful fundraisings, securing seed investments from Enterprise Ireland & DCU (€55,000+)
- Wrote applications (Business plan, Financial projections, Budget)
- Investigated & interviewed previous grantees
- Entered competition
• Led Sales & Marketing Department
- Created Marketing plan, defined customer profiles, wrote press releases, cold calling
- Planned Trade show visits
- Implemented rental of machines as a purchase option
- PPC Agency lead
- Gathered & Analyesed customer feedback for iterations of product
- Networking to gain access to superior components & advisors
• Led development for website, landing page/customer journey, & coordinated all online/offline marketing
- Content creation and administration
- Website design
- Analytics of traffic & A/B Testing (Google analytics)
- Direct mail marketing
- Led design team
• CRM
- Designed & executed customer feedback side of product development.
- Nurtured key Stakeholder relationships
- Devised training Curriculum
• Managed design team
- Leveraged workshop to form design team
- Managed team day to day
- Set targets/goals
eBay http://www.ebay.com/ Dublin, Ireland
Business Analyst - Global Learning Team August 2012 – September 2013
• Extensive presentation preparation (PowerPoint & Prezi) for the European Management Team
- Created presentations for student outreach program that are still in use
- Trained European Management on Presentation skills
• Extensive Excel-based reporting
- Optimized the reporting function, saving 1,000 man-hours / year
- Improved accuracy/relevance of reporting
Enterprise Ireland https://www.enterprise-ireland.com/ Dublin, Ireland
PA to Head of dept – Equity Department June 2011 – July 2012
• Marketed a “funding round” worth over €3 million through a LinkedIn campaign
- Targeted specific indivduals with PPC advertising
- Spearheaded the use of new advanced social media advertising
• Extensive Excel analysis & database management
• Summarization of key information for funding meetings
Various Jobs Dublin, Ireland
Auctioneering / Sales / Product Design / Bartending / Laboring / Rowing coach / Client Service 2007-2015
• Developed sales, design, fabrication, client service, interpersonal communication skills & leadership through various jobs
ATHLETIC ACHIEVEMENTS, INTERESTS & OTHER ACTIVITIES
• White Collar Boxing (Win) • Champion long-distance rower (rowed across the Irish Sea)
• Presented at the Websummit 2014 • 11 Years as a Scout leader (Planned events, led expeditions, Quartermaster)
• Climbed tallest mountain in Ireland • Competed in Intel International Business Challenge (Lithuania)
• Silver an gaísce (Presidents Award) • Reading (current: The Big Data-Driven Business)
• Lived in & worked Austin, TX last year • Built an Aluminium Forge/Trebuchet/Steamroom