This document outlines 3 scenarios for how cell-based meat could enter the mainstream market as its cost decreases over time: Scenario 1 ("Before PP"): Initial cell-based meat products like nuggets fail to meet expectations and the market share remains low at 0.1% until the late 2030s when costs decrease to price parity (PP). Scenario 2 ("Vertical integration"): As PP is reached earlier for beef than chicken, 2-3 large cell-ag companies dominate each country's production through economies of scale, operating "cell culture foundries." Scenario 3 ("Horizontal specialization"): Equipment and ingredients become commodities, allowing millions to culture meat including in developing countries through open source methods, decreasing barriers