RMS has launched a new brand called "Metro" to consolidate their reputation for providing retailers with a best-in-class solution to plan their business journeys. The Metro suite offers interconnected modules for communication, scheduling, workflow automation, and more. RMS's Print Controller module makes it simple and cost-effective for retailers to create and manage shelf-edge signage directly in order to engage customers and increase sales. By removing upfront costs and allowing self-service configuration, Print Controller provides retailers with an affordable way to boost in-store marketing through compelling signage designs.

1. GroceryTrader
The
THE PUBLICATION FOR THE MULTIPLE GROCERY TRADE WWW.GROCERYTRADER.CO.UK
It has been a very exciting year for RMS,
with many new retailers embracing their suite of
application tools which have been designed by
retailers, for retailers. The launch of their new
brand ‘Metro’, aims to consolidate the RMS
reputation of providing a ‘best in class’ solution
enabling retailers to plan their own journey
according to their business requirements.
Metro provides a clear illustration of key
‘application lines’, each having interoperability,
removing the need for dozens of disparate
applications. RMS Metro offers an extended
interconnected and consolidated suite, with
modules comprising communication excellence and
engagement, people, scheduling and learning
management, process automation with workflow,
contract and CRM, and print.
What this means in real terms for the many
leading retailers using RMS software is that they can
plan and target store communications, tasks and
activities directly to individuals within store teams,
as and when they are scheduled to work. In addition
they can also deliver high quality shelf edge
ticketing specifically based on individual store
attributes, such as the number of windows, products,
meterage or merchandising order of products.
Consigned to history are the days of searching for
information from within a communal inbox or
cumbersome intranet. Instead, a personalised
webpage will display only information that is
relevant to them as an individual - if they are not
scheduled to work, or do not work within a
particular department, unrelated tasks or information
does not distract from the work they do. Conversely,
any ‘company-wide’ information can be presented as
a news item and be accompanied with a survey to
capture feedback or simply confirm that the news
item has been understood.
For grocery retailers in particular, daily checks,
due diligence and other paper based processes have
been replaced with simple yet powerful web-forms,
delivered when and where appropriate to ensure the
business remains a compliant and safe place to
trade.
Print Controller
Building on the high degree of ‘selfservice’
configuration within all Metro applications, the
most welcomed functionality seen by RMS
customers has been to their Print Controller module.
Already responsible for benefiting many retailers
with increased revenues and profitability, the latest
Print Controller module makes it incredibly simple
to bring ‘tickets that sell’ to the shelf edge faster
and more cost effectively than ever before. With
shoppers relying on visual cues more than any other
‘sensory stimuli’, the shelf edge is regarded by
RMS as the most important piece of real estate any
retailer owns and with this in mind, Print Controller
has been designed to deliver even greater value.
Phillip Adcock (SBXL) recently cited that in
today’s modern supermarket, shoppers are
confronted with a different offer every ½ second,
yet will buy only 1 out of 500 products available
in-store. In order to increase these odds, products
simply have to be made more appealing and
engaging when on-shelf. The right choice of colour
for instance can increase product stand out by 80%,
whereas product appearance improves engagement
by a whopping 323%. Imagery increases preference
by 36%.
If you engage shoppers at the shelf edge you
stand to increase promotional effectiveness by 35%
without even changing the offer or price - if you
have struggled in the past to create a compelling
argument or ROI for implementing better shelf
edge ticketing, then look no further. Print
Controller allows retailers to build ‘emotional’
responses within their template designs in order to
maximise customer spend.
By disposing of the out-dated approach other
ticketing vendors operate, RMS have done away
with the need for retailers to fund significant ‘up-
front’ set up costs - particularly those associated
with importing data, holding store attributes and
setting up templates where costs regularly run into
many ££££’s. In keeping with other Metro
modules, a single, cost effective monthly charge
provides retailers with the environment, skills and
support to connect, upload, create and manage
ticketing data themselves, along with the facility to
design their own ticketing templates.
Add to this a fully configurable interface, the
retailer swiftly builds their own GUI widgets and
workflow to enable specific quick print actions.
Naturally, the retailer can opt to have RMS
undertake these services if they wish however they
think it not only right that they have the choice but
importantly are able to make future changes
themselves quickly, easily and cost effectively.
RMS deliver a completely ‘selfservice’ ticketing
solution designed specifically for today’s cloud
based technologies, although if the retailer prefers,
they can still host the service themselves ‘on-
premises’ or indeed opt to integrate RMS’s Print
Controller Client directly into their EPoS system.
RMS are industry leading trusted advisors in the
retail marketplace. For over a decade, more than 75
of the best-known UK retailers have reported
dramatic improvements in compliance; higher
productivity of employees; and increased revenue and
profitability after implementing software from RMS.
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