The document summarizes a study on consumer satisfaction at Amanora mall in Pune, India. It finds that most customers visit the mall once a month and are attracted by hoardings and newspapers. A survey found that 60% of customers are highly satisfied or satisfied with the product quality, services, and reasonable prices compared to other malls. The conclusion is that customers are satisfied with the mall overall.

1. Consumer Satisfaction at Amanora
mall
 Presented by :
Sagar P Sonawane

2. o Introduction
o Objectives
o Hypothesis
o Data analysis
o Findings
o conclusion

3. o Builded on – End of 2011, Hadapsar, Pune
o Tag line : Town centre
o Objective : To satisfy middle class & high Class
people needs and wants.

4. o A study of demand for the respective brand that is
used by the customer.
o A study of product quality , price and use of different
alternative media for advertisement .
o A survey of consumer buying behavior for the
different products.

5. o Because of availability of theater , & mall
facility in one particular area more customer
get attracted.
o Because of affordable prices and better services
more customer get attracted.

6. o How often do you visit Amanora mall ?
o 14% people visited Amanora mall Twice in
week
o 26% people visited once in a week,
o 60% people visited once in a month.
0%
20%
40%
60%
Twice in
week
Once in
a week
Once in
a month

7. o Which media influence you to buy from Amanora
mall ?
o 9 people attracted by Hoardings, 9 people by
newspaper, 2 people by TV, 4 people brochures, and 6
by any other media.

8. 5 customer said no , and 25 customer said yes
25
5
Yes No

9. o 20 customer are highly satisfied , 6 are satisfied , and
4 customers are neutral
0
5
10
15
20
25
Highly
satisfied
Satisfied Neutral

10. o Interpretation :
o 8 customers are highly satisfied , 16 customers are satisfied , and
6 are neutral
0
5
10
15
20
Highly
satisfied
Satisfied Neutral
Series1

12. o More demand for FMCG products & low demand for
branded products.
o Proper parking system for Vehicles.
o utilization of the remaining places.

13. o Customers are satisfied with product quality,
services and the facilities.
o Prices of goods are reasonable as compare to
other malls.

14. Thank You