1. PRESENTED BY
JIMMY MYRMEN
MBA-IB
Reg.NO-14382020
PONDICHERRY UNIVERSITY

2.  The polo towers group is pioneering group
with interests in hotel and food and beverage
and fast moving goods
 It currently runs a 4star hotel in shillong
 It aims to have 500 rooms in the next five
years.
 The group runs logistic, solar energy and skill
development vertical

3.  To find out the advantage level of the
services
 To find out whether the advertisement is
reaching the target customers.
 And find out whether the advertisement was
educating the customers in the right way or
not.

4.  Primary objective
study on the effectiveness of advertisement
of polo towers shillong
 Secondary objective
To understand the most effective media for
advertisement for polo towers hotel shillong
To find out the liking the advertisement of polo
towers hotel shillong

5. source of data
o Primary data collected through questionnaire.
o Secondary data is from internal record of
organization
 Type of research : descriptive
 Type of sampling : convenience sampling
 Sample element : customers or consumers
 Sample :50
 Statistical tools : percentage analysis

6.  Do you think effective advertisement is required
SL.N
O
respo
ndent
s
Perce
ntage
Yes 48 96%
No 2 4%
Total 50 100%
0%
20%
40%
60%
80%
100%
120%
YES NO

7. SL.NO RESPONDENTS PERCENTAGE
IT THEME AND
MAKING IT
APPLEACABLE
30 60%
IT HAS FILMS STARS 7 14%
BACAUSE OF GOOD
MUSIC
7 14%
OTHERS REASON 6 12%
TOTAL 50 100%

8. IT THEME
60%
ITS HAS
FILMS STARS
14%
GOOD MUSIC
14%
OTHERS
12%

9. SL.NO RESPONDENTS PERCENTAGE
INTERNET 40 80%
TV 10 20%
0THERS O O
TOTAL 50 100%

10. INTERNET
80%
TV
20%

11. SL.NO RESPONDENTS PERCENTAGE
YES 26 52%
NO 14 28%
CANNOT SAY 10 20%
TOTAL 50 100%

12. 0%
10%
20%
30%
40%
50%
60%
YES NO CANNOT SAY

13. SL.NO RESPONDENTS PERCENTAGE
THERE YOU GO 12 24%
COME SAIL AWAY 14 28%
WE ARE HERE 16 32%
ENJOY THE
GREATEST PLEASURE
8 16%
TOTAL 50 100%

14. THERE YOU
GO
12%
COME SAIL
AWAY
14%
WE ARE HERE
15%
ENJOY THE
GREATEST
PLEASURE
59%

15.  96% of the respondents said that internet is the
most effective media for advertisement
 60% of the respondents said that they like
advertisement of hotel because of its theme and
were as 14%said that they like celebrities in the
advertisement
 96% said that advertisement effectiveness is
required.
 68% said that advertisement is very necessary for
hotel industry.

16.  80% of the respondents said that internet is the
most effective media presently.
 52% of the respondents said that advertisement
help them to make decision on purchasing
 86% respondents said that expenditure incurred
on advertisement is effective in adding to profit
growth
 32% of the respondents said that we are here, is
the most popular slogan

17.  Advertisement should not be too expensive.
 Media should be selected according to the
choice of customers
 In rural areas media should be based
according to the choice of people
 It should be attractive one so that people are
attracted.
 Prise should be decreased so as to attract
consumer to use product or services more

18.  Majority of the respondent said that internet
and TV are the best and most effective
media for the advertising. And organization
should used celebrities in the advertisement
of the product or service. Slogan in the
advertisement effect consumers buying
behaviours.