Rational Move is a UAE based company ,manage by an experience UAE national with expertise in the general management filed. Rational move have a wide range of services available to serve and support clients in almost any managerial matter, based on our excellent expertise and personnel. Our services fall under the following categories:  Strategy and Planning  Business and Operations  Change Management ,Organizations Structure and ERP  Governance  Financials  Project Management

1. Who we are
Rational Move Management Consultancy
Rational Move is a UAE based company, managed by an experience UAE
national with expertise in the general management field. Due to the vast
knowledge of our team in the UAE local market, we can cut short your path
to success with our ‘Rational Assessment’ of the current situation of your
business and help you ‘Move’ forward with clear achievable targets to
streamline your business. As we are part of the UAE culture, it gives us an
edge through our understanding of how companies and governmental
entities in this region think and move.
With the financial shake up in the world there is a big expectation that the
majority of the companies and the governmental entities within UAE will
restructure and change their operations and processes after budget
reductions and manpower layoffs. As Rational Move we can excel our clients
and supports them to come together and move forward by “doing more with
less” since we lived it and experience it within the UAE governmental entities
and companies. I hope our journeys with each other always have success
and we look forward to hear from you soon
“we are Rational we are Move”.
With my respect,
Ibrahim Fairooz Al Kendy
Managing Director & Founder
www.rationalmove.ae

2. Our Services
We have a wide range of services available to serve and support our
clients in almost any managerial matter, based on our excellent
expertise and personnel. Our services fall under the following
categories:
 Strategy and Planning
 Business and operations
 Change Management, Organization Structure and ERP
 Governance
 Financials
 Project Management
www.rationalmove.ae

3. Strategy & Planning
Decision makers in any organization must have a clear strategic plan and an
understanding on how to implement such a strategy. The current trend in the
UAE is to develop a 5 year overall strategic plan and a yearly detailed plan for
each year. Developing such a strategy requires a huge effort from the
executives and the leaders of any organization due to the various uncertainties
and challenges and pressures of a volatile market. Rational Move can support
you in setting up a new strategy or assessing your current strategy to
determine whether you are on track of deviated. With our expertise in the
strategic management field we can assist our clients by preparing an effective
strategy tailored to meet individual requirements based on a five year strategic
plan. This will help our clients to have the best possible result of their strategy
by preparing the right documents, and we will recommend to them using the
best suitable tools for such strategy.
As a Rational Move we can support you to set a high level reporting document
to measure the performance level to achieve this strategy.
www.rationalmove.ae

4. Business & Operation
Operation
Robust operations will always enhance the companies and governmental
entities profitability. With Rational Move expertise we can help you to
identify your operation profitability by having the suitable Operating
Model in long term basis by advising what kind of system you can use and
in short term with quick win which will mainly depend on the size and the
scale of your business and organization. Rational Move can identify all of
your end-end value chain and integrate them with supply chain system to
enhance your responses to your customer and market change.
Business Processes Management
The operation of any companies or governmental entities needs to be evolving due
to dynamic market change and customer satisfaction. We can assess your existing
process and fill the gaps by quick fix or reallocate the functions based on what
required. With clear business process management (BPM) the companies and
governmental entities can improve the visibility of their business and identify their
single point of failure. Rational Move can help you to identify all of those points and
measure the integration of business process management, human resource
competency and capacity of the organizations to increase efficiency.
www.rationalmove.ae

5. Business Feasibility
Feasibility required for clear planning, time, cost and quality. With our
vast capability we can assist you in conducting Rational feasibility study
to expand your business by using different method in our analysis
starting from As-Is analysis, Market Analysis, Desire Income, Sales, Supply
& others.
Customer Relationship Management
Customer satisfaction is one of the core businesses of any companies &
governmental entities. Achieving such satisfaction required different tactic,
operating model and effort within the organization. With Rational Move experience
in this area we can identify for you how to satisfy your customer through desire
operating model and suitable tools.
www.rationalmove.ae

6. Change Management, Organization Restructure & ERP
Change Management
Change is all about people; Change is part of any organizations in the
business world. Several forces will push you to change the way you work
or deliver your tasks today, such as implement new technology, new
ERP system or organization restructure. Since people in general are
resistance to change, Rational Move can assist you to make sure that all
staff are adherence to the new change, moving together as one unit and
adapt to such change via our experience in change management.
Organization Restructure
Now days, most of the companies and governmental entities are facing a lot
challenge such as Budget cut, staff layoff, unstable market share and high completion.
All those challenges will put pressure on the organizations to restructure as a
response to the market volatility, Rational Move can reassess your existing org
structure and advice you with new org structure which can suit your business and
enhance your agility to the market change.
www.rationalmove.ae

7. ERP
Enterprise Resource Planning (ERP) & Information Management are very crucial and essential in today business world, without them you cannot manage your
day to day activities in efficient way. In Rational Move we do have an expertise that has an excellent experience in the ERP systems who can advise you to select
the most efficient ERP system based on your company size and business transaction.
www.rationalmove.ae

8. Governance
Internal Audit
Internal audit considered as a guard of any organizations, solid internal
audit process will support the company to prepare for the external audit
requirements. Rational Move have a solid experience in setting up the
processes and the right documents in high standard to make sure its
fulfilling the external audit requirements.
Committees
Rational Move can help to set up a different type of committees based on
the company size, the trend in most of the governmental entities in UAE
creating committees to deliver a citrine task. With Rational Move vast
experience in the Government and private sectors we can guide and advise
our clients to set the suitable committee to be part of their function and
not to deliver citrine tasks.
Authority Matrix
In the business world, Authority Matrix it’s very essential to make sure the
day to day routine work and new initiative in the organizations is not on
hold. Rational Move can help you to set the suitable Authority Matrix
based on the organization overall budget and policies. We can assist you as
well to reduce the bottle necks in your operations and be compliance with
the organizations roles and policies.
www.rationalmove.ae

9. Financials
Accounting
Right accounting reading it’s become a challenge, now a day especially with
rapid change in the company maneuver to response to the market change and
overall operations and processes. Rational Move expertise can assist you to
have a good book keeping starts from General ledger and ending by balance
sheet. We will support you to have all right information to fulfill the accounting
requirements
Budgeting
Tight budget became very crucial to the finance in charge people in most of the
companies and governmental entities in UAE. Most of the companies and
governmental entities must deal with very tight budget in effective way to
balance this equation time and efforts needed, Rational Move team experience
such tasks due to our background in the private sector and the governmental
sector within UAE, we can transfer such experience to you by guiding you to
have the right setup to achieve your goal and satisfy your business
requirement.
Management Reporting
Decision makers need the right information to analyze the origination
performance and how things are progressing from the financial prospective.
We do have a vast experience which can helps you to develop the financial
reports such as Income Statement, Balance Sheet and statement of Cash Flow
with overall organization performance report. The overall performance report
will includes many elements such as: Finance, Head Count, Procurement,
Inventory and many others.
www.rationalmove.ae

10. Project Management
With our vast experience and mix of calibers, we do have an ability to manage
any kind of project. We can guarantee the best result with quality deliverable
based on the client’s needs and requirements.
www.rationalmove.ae

11. Rational Move Approach
www.rationalmove.ae

12. We are waiting for you:
Dalma Street – Al Nahyan Camp area
Behind Abudhabi Judicial Department Commercial Court,
Beside Abudhabi Commercial Bank
Mohamed Khalfan Matar Al Romaithi Building
Office Number 801
PO Box 55 040
Abu Dhabi, UNITED ARAB EMIRATES
Reception Tel: + 971 2 4410 822
Fax: +971 2 4410 392
Email: info@rationalmove.ae
Website: www.rationalmove.ae
www.rationalmove.ae

13. “We are Rational we are Move”
Rational Move Management Consultancy
www.rationalmove.ae