Ping Pigeon Yoshi

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Ping Pigeon Yoshi

  1. 1. “Stay in Touch. Add Value. Strengthen Your Network”
  2. 2. (Los Angeles) (Tokio)Yoshi Komada, Founder/CEO -1-
  3. 3. PingPigeon is:•  A relationship management application (web/mobile)•  To help you keep in touch with LinkedIn & Facebook contacts•  By letting you easily find and forward news articles each contact will enjoy reading Ø  Very useful as an Inbound Marketing Tactic -2-
  4. 4. The Problem: “I want to keep in touch with my network, but…..”•  Too many contacts to keep in mind•  Don’t always have something “………...” to email about•  Not enough time -3-
  5. 5. Our Solution: •  Quickly find articles relevant to contacts •  Attach a personal note and send •  Keep it all organizedRecommendation Engine: articlesrelevant to contacts -4-
  6. 6. Customer Segments Relationship Professionals Casual Users / Networkers•  Full functionality •  Lightweight plugin•  Size:10MM (LinkedIn Data) •  Size: 90 – 500 MM (LI/FB)•  $15 - $20 / Month Subscription •  $0.99 / Month Subscription -5-
  7. 7. Marketing Channels Viral (free version) Ads (buy traffic) PR & CommunityReferral Incentive Offline Media -6-
  8. 8. Revenue Model Focus on subscriptions; opportunity for other streamsSubscriptions Advertising Partnerships•  2-tier pricing •  For free version •  Partner with “old media”•  Recurring •  Possible revenue integration with •  Users send group buying subscription•  Corporate players based Accounts articles: deep possible discounts •  Win - Win -7-
  9. 9. Value PropositionBoost Sales Improve client retention/repeats Stronger Network Ø  With Less Time Ø  With Less Effort Ø  With Less Cost -8-
  10. 10. PartnersAPI Usage Content Providers Etc. -9-
  11. 11. Key partners -LinkedIn -Increase Email Professionals -Facebook News Reccs sales (leads) Social Media -T.Reuters Msg delivery -Retain Blog “Power (APIs) Organization. clients Get Satisfaction Networkers” - Improve -Content network Social users Creators - Save time (media, - Save bloggers, etc) money - Less effort HR (temp/ Search perm) LI/FB ads Money Referrals Relationships Viral . Offline PR Cost structure Fixed: IT infrastructure Subscription Variable: HR (for now) Partnerships with content creators Advertisements (free version)www.businessmodelgeneration.com
  12. 12. Contact www.pingpigeon.comYoshi.komada@gmail.com @ykomada - 11 -

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