Ritmus Afternoon Keynote at Ohsad, 04.21.2018
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Çapa Medikal's success story with Salesforce.com Implementation by Ritmus Turkey
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Ritmus Afternoon Keynote at Ohsad, 04.21.2018
- 1. Müşteri Başarı Platformuali.demir@ritmus.com Ali Demir - Partner, Ritmus Türkiye
- 2. 4. Endüstri Devrimi Daha akıllı, her şeyin ilişkili olduğu bir dünya Mainframe/ Terminal 100K mainframes 10M PC 6B mobile cihaz IoT Client Server Bulut Mobile AI Sosyal 75B Akıllı Cihaz
- 3. Müşterinin Çağı Müşterilerinizle çok daha farklı bir yol ile iletişime geçin Tahmine Dayalı Pazarlama Klavuzlu Satış Bağlantılı Cihazlar Diyaloğa dayalı destek ve hizmet Aksiyon bazlı Analitik Akıllı Müşteri Portalleri Akıllı Uygulamalar Birleşik E-Ticaret Tek Bir Müşteri Görünümü
- 4. Akıllı Müşteri Başarı Platformu Müşteri İletişimi için Tek Bir Platform Satış Ticaret Destek Pazarlama Topluluklar Uygulamalar Analitik IoT
- 5. Salesforce Einstein Herkesin Veri Mühendisi Sizin veri ve iş süreçlerinizden öğrenir Her müşteri için tahminleri özel üretir Görü ve önerilerini sizin CRM’inize taşır Salesforce Platformu’ndaki Yapay Zeka IntelligenceIntelligence Source: Salesforce Customer Relationship Survey conducted 2014-2017 among 7,000 customers randomly selected. Response sizes per question vary. Daha hızlı karar % 40
- 6. Salesforce Lightning ile daha hızlı olun Müşterilerinize yepyeni bir şekilde bağlanın Deneyim | Sistem | Ekosistem Lightning AppExchange Lightning Uygulama oluşturud Lightning Deneyimi Speed
- 7. Otomasyon Panelleri Geliştir Tüm Süreçlerinizi Tek Bir Palette Yönetin Görselleştir Müşteri deneyiminizi tamamen görselleştirin. Kur Yeni adaylar edinmek ve mevcut müşterilerinizin kararlarını yöneltmek için karmaşık iş süreçlerinizi oluşturun Süreçlerinizi palet ve grafikler ile izleyin, gerektiği yerde müdahale edin.
- 8. Salesforce1 ile Mobil olun Kendi markanız Farklı cihazlarda Hızlı ve Kolay yüklemeler Can sıkıntısız güncellemeler My Salesforce1 —App Store ve Google Play Store’da – sizin marka ve adınızla Üretkenlik artışı %32 Source: Salesforce Customer Relationship Survey conducted 2014-2017 among 7,000 customers randomly selected. Response sizes per question vary. Mobility
- 9. Sales Cloud Müşteri Başarısı Sağlar Kazanma Oranı Aday Dönüşüm ü Tahmin Tutma Satışta Üretkenlik gelirde artış
- 10. Başarıya Giden Hızlı Yol Cihaz Yok Yazılım Yok Hızlı ROI Esnek Otomatik Güncellemeler Durmayan Yenilikler Her Türlü Cihaz API öncelikli Kolay Veri Taşıma Güvenilir Şeffaf Ölçeklenebilir Performans Üyelik Modeli Anlık Özelleştirmeler AppExchange Hızlı Yenilikçi Açık Kolay Güvenilir
- 11. TEŞEKKÜRLE Rali.demir@ritmus.com Ali Demir - Partner, Ritmus Türkiye
Editor's Notes
- Talk Track Hi Everyone, my name is [NAME] and I’m [TITLE] at Salesforce. Here at Salesforce, our goal is to help our customers connect with their customers in a whole new way. The world is changing, and giving us amazing new opportunities to understand and redefine relationships with your customers. The individuals leading this movement are Trailblazers — like Liezele and Adam. Trailblazers are individuals and companies who use Salesforce to drive innovation, solve problems, transform their companies, and grow their careers. Together, we're blazing a trail with our customers into the future. Key Messages This is the most exciting time in Salesforce history. We have a differentiated vision and platform for our customers and prospects to connect to customers, partners and employees in a whole new way. We're on this path together with our customers, partners, community - our Ohana to help deliver new levels of customers success. Pro Tips Let the customer know that this is all about them. Create a conversation with your customer. This presentation should be tailored to support a vision of what we can do for each individual customer as an Ohana. Remember to make it your own and help them make it their own.
- Talk Track We're thrilled with the success we've achieved together with our customers, partners, and success community. We're proud to be one of the fastest growing enterprise software companies and humbled to be named Fortune Best Place to Work nine years in a row. But what we're most proud of is how our customers are innovating — they're disrupting markets, transforming industries, developing new business models and much, much more. Transition And we did it on a set of core values. Key Messages Our success is a reflection of our customers' success. We couldn't have achieved any of this without them. Customers don't just buy Salesforce. They join the Salesforce Ohana. Customer take our tool and make amazing things happen everyday — This is an opportunity to thank them again. Pro Tip: Be humble!
- Talk Track We're in the midst of the fourth industrial revolution. Technology has shifted from mainframes, to client/server and into the cloud where every thing is connected — from friends on social networks, to mobile phones and even the products in your house. And now, we're seeing this incredible shift where these devices and apps are getting smarter with artificial intelligence. Most of us have come to expect smart experiences in our daily lives, whether it's Facebook recognizing and tagging friends or Amazon showing us predictive recommendations. Transition With 75 billion smart things, customers are creating an unprecedented network of information and trillions of interactions. Key Messages Why can't applications be as smart as Amazon.com? We're in a new world where customers expectations are different and to be successful companies need to meet these new expectations, wherever and however they connect. Pro Tip: Share a personal example on how your customer experience is changing with artificial intelligence (i.e. Nest, Uber, Fitbit).
- Talk Track But it's important to remember that behind each and every interaction, device, and product is a customer. We’re truly living in the Age of the Customer where each and every touchpoint is connected and intelligent. To be closely connected with that customer, businesses first need to put the customer at the center of everything they do. And second, businesses need to have a single view of that customer across all touchpoints. Transition But we all know that this is much easier said than done. Key Message: Businesses must become customer-centric companies. Pro Tip: To bring this to life, share a customer challenge story that is related to their industry.
- Talk Track At Salesforce, we empower companies to harness data and deliver the connected experiences customers expect with the intelligent Customer Success Platform. It's a single platform to to connect and engage customers across Sales, Service, Marketing, Commerce and more. The intelligent Customer Success platform allows you to connect to your customers like never before. It's our vision to help guide sales, advise marketers, assist service agents, and direct IT leaders. Transition We’re empowering everyone to be a Trailblazer, and we do that with three different models. Key Messages We provide everything for you to achieve a new kind of customer success. We have a single platform that can connect your entire business, so you can get a 360 degree view of your customer. Innovate the Salesforce Way Trail: https://trailhead.salesforce.com/trails/innovation_salesforce_way
- Talk Track We all know that AI is complex and hard to implement. You need data scientists, sophisticated data models, and more. With Einstein built into the platform, you have data scientist. Einstein learns from your data and businesses processes. From there, it builds recommendations — For example, in Sales, you get lead scoring and in Marketing, you get predictive audiences. As you learn more about your customers, you’ll discover deeper insights, more effectively predict outcomes, recommend next actions, and automate tasks — all in your CRM. Key Messages Companies are used to looking for intelligence. With Einstein, intelligence will look for them. We're making every application more intelligent. Salesforce Einstein part of our platform Get Smart with Salesforce Einstein Trail: https://trailhead.salesforce.com/trails/get_smart_einstein
- Talk Track The second transformation is all about speed. We know businesses are moving faster than ever, which is why we launched Salesforce Lightning. Lightning is a new user experience, framework, and ecosystem for our applications that helps business people work faster. These features help you build and deploy apps faster, close deals and create quotes seamlessly, and focus sales reps on the most important actions. Key Messages Business are going to go faster with Lightning. Lightning allows developers to focus on building apps without worrying about infrastructure, upgrades or devices. Get Started with Lightning Experience Trail: https://trailhead.salesforce.com/trails/lex_admin_implementation
- Talk Track The fourth transformation is mobility and today, more than ever, business is on the go. I usually start my day on my mobile phone, like I'm sure most people do. With the Salesforce1 app, you can access all of your CRM data and your custom applications on your mobile phone. It's the most productive way to work and collaborate across all of your devices. In fact, 1.5 million people use Salesforce every month to take their work fully mobile, making Salesforce1 the leading business app. Salesforce1 is also completely customizable to every business need. Later this year, we're taking this a step farther with My Salesforce1, allowing customers to brand the Salesforce1 app icon and have a custom listing in app store. Key Messages With Salesforce1 customers can run their business from their phone. With My Salesforce1, customers can bring their brand directly to consumers. Pro Tip: Give a personal example of how you work on the go. Salesforce1 Basics for Users Module in Trailhead: https://trailhead.salesforce.com/modules/lex_salesforce1_basics
- Talk Track Hi Everyone, my name is [NAME] and I’m [TITLE] at Salesforce. Here at Salesforce, our goal is to help our customers connect with their customers in a whole new way. The world is changing, and giving us amazing new opportunities to understand and redefine relationships with your customers. The individuals leading this movement are Trailblazers — like Liezele and Adam. Trailblazers are individuals and companies who use Salesforce to drive innovation, solve problems, transform their companies, and grow their careers. Together, we're blazing a trail with our customers into the future. Key Messages This is the most exciting time in Salesforce history. We have a differentiated vision and platform for our customers and prospects to connect to customers, partners and employees in a whole new way. We're on this path together with our customers, partners, community - our Ohana to help deliver new levels of customers success. Pro Tips Let the customer know that this is all about them. Create a conversation with your customer. This presentation should be tailored to support a vision of what we can do for each individual customer as an Ohana. Remember to make it your own and help them make it their own.