media eval

1. Target Audience
I have made an avatar based on the majority of what I saw of
audience members when I saw the band live.

2. This is what I think a typical
Sundara Karma listener looks
like. Sharing many
characteristics of indie rock, for
example the black skinny jeans.
They have been worn by almost
all indie bands at one point or
other, and fans have picked up on
this. Black jeans also show that
the audience are both trendy and
practical, as they are very much
in fashion and also go with any
other colour, so they are a good
choice of apparel.
I have put the age at
around 19 years old, as
the fans seemed to be
mostly ranging from early
teens to mid 20s, so 19
seemed like a good
average. This shows us
that Sundara Karma are
really appealing to the
modern generation
The hair is quite scruffy
and unkempt, showing
us that the younger
fans are laid back and
don’t try too hard on
superficial things.
They will have a keen
love of music and going
to gigs. They will most
likely be invested in an
instrument and might
be an artist in their
own right, or be part of
a band.

3. This is a rough representation of a
female sundara karma fan. She
would share common clothing
choices with the males, being
black skinny jeans and then any
form of top over that.
The girls in the audience seemed
to be slightly younger than the
guys, and I have roughly
averaged their age to be about
18. There were also a significanly
smaller number of females at the
gig when I saw Sundara Karma
live. This suggests that males are
a larger part of the target
audience, and so maybe less girls
have heard of them, or less girls
are into indie rock music?
They would be equally into
music as the guys, probably
knowing how to play
instruments.