The document discusses the rise of the social sector in India through five success stories. It begins with an overview of what the social sector is and its focus on social development and basic needs. It then profiles the stories of Priyanka Bharti, an activist promoting sanitation and hygiene in rural India; the Swachh Bharat Mission, the Indian government's national cleanliness campaign; Suhani Jalota and her organization Myna, which provides affordable sanitary pads and employment to women in Mumbai slums; and the work and impact of Myna over the past few years.

1. G.L BAJAJ INSTITUTE OF MANAGEMENT & RESEARCH
APPROVED BY AICTE, MINISTRY OF HRD, GOVT. OF INDIA
Palak Mehrotra GM18143
Prasanjeet Mukherjee GM18152
Priya Garg GM18159
Ranjay Kumar GM18176
Rishav Thapliyal GM18184
Satyam Srivastava GM18200
Aman Tomar GM18295
UNDER THE GUIDANCE OF :
Dr.Parul Yadav
RISE OF THIRD SECTOR - SOCIAL SECTOR (FIVE SUCCESS
STORIES).

2. What is Social Sector?
• Social sector refers to partially non profit sector and partially
non governmental sector .
• The main aim of the social sector is to achieve social
development .
• Social development refers to providing basic needs to the
people.
• Social sector is an important sector for India’s economy and
includes several important component such as education,
health and medical care, water supply and sanitation, poverty
alleviation, housing conditions etc. that play a vital
contribution in human development.
• In India, the term ‘social sector’ is used interchangeable with
‘development sector’ and ‘civil society’.

3. Priyanka Bharti
•Priyanka was belong to a small village in the
Maharajganj district of Uttar Pradesh.
• She was just 14 years old when she got married in 2007.
In 2012 final farewell was given to her and she went back
to her in laws.
•"No toilet at home, so what? We all defecate in the open
and so must you." These words from her mother-in-law on
April 13, 2012, changed the life of 19-year-old Priyanka
Bharti the very first day she reached her husband's house.
• She got an in-house toilet and a cash award of Rs two
lakh from Sulabh International, an organization in the
forefront of the sanitation movement.
• Almost every other day, once she is done with her share of
household chores, Priyanka holds discussions with village
women, young and old, to spread awareness about the
significance of hygiene. A brand ambassador for Sulabh,
she travels across villages such as Chapia and Piparwa,
often accompanied by her husband.

4. Swachh Bharat Mission
•Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is a nation-wide
campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads and
infrastructure of India's cities, towns, and rural areas.
• The objectives of Swachh Bharat include eliminating open defecation through the
construction of household-owned and community-owned toilets and establishing an
accountable mechanism of monitoring toilet use.

5. Suhani Jalota

6. Founded 2015
Focus Encouraging open conversations around
menstruation & enabling low-cost sanitary
products
Location Mumbai, India
We empower women to speak about the issues they are most afraid to discuss aloud.

8. PROVIDING ACCESS TO SANITARY PADS AT THE
DOORSTEP.
 Empowering women to speak about issues they are most afraid to discuss aloud,
like the chatty Myna bird.
 Providing employment women from urban slums in Mumbai to manufacture and
sell affordable sanitary pads back into their communities, improving menstrual
hygiene, providing stable employment, and building a trusted network.
MENSTRUATION CHALLENGES IN INDIA
Women face challenges accessing sanitary pads: male-run medical stores,
unaffordable costs and stigma and shame associated with menstruation.

9.  One of the seven organizations nominated by Prince Harry and Meghan
Markle to receive donations in lieu of wedding presents when the
couple married on 19 May 2018.
 Markle wrote an article about the foundation for Time magazine, with the
title 'How Periods Affect Potential’.
 Markle included the foundation's founder Jalota in a list of "The Ten
Women Who Changed My Life" in Glamour magazine.

10. EDUCATION SERIES
MYNA RESEARCH
MYNA SHOP
PORTRAIT PROJECT
AT-HOME
EMPLOYMENT
OPPORTUNITIES
 IMPROVING
MENSTRUAL
HYGIENEAFFORD
ABLY
 SUPPORT TO
SLUM WOMEN
 BUILDING
WOMEN’S
NETWORK
35+ SALES
WOMEN
5 LAC+ PAD
SOLD
3000+ USERS
90%
CUSTOMER
RETAIN
4 PAD
VARIETIES
EMPLOYEES
FROM SLUM
 Health Camp
at every 3
month
 Educate Slum
Women
 Reach more
than 25,000
women per
month
 Captured 12
areas of
Mumbai.