RingDNA is a software that allows sales representatives to make outbound calls appearing to come from a local phone number in the area code of the person being called. This helps increase call connection rates. The document discusses RingDNA's features like local presence, recordable voicemails, and click-to-call from within Salesforce. It provides pricing details and the results of a pilot test by 4 reps, which found slightly better response rates from local calls. While costs are high, the software could increase productivity enough to offset the price if connection rates increase by RingDNA's estimated 40%. An implementation is recommended.