The document discusses competitor analysis and a marketing strategy for Rights Fried Chicken. It analyzes two of Rights' competitors, Fresco Fried Chicken and Rokets. It finds that Rokets has strong social media interaction and positive reviews, while Fresco receives complaints about quality and prices. The document also performs a SWOT analysis of Rights. It identifies strengths in social media following and fan base. Weaknesses include poor promotion, interaction, and creativity. Opportunities exist in leveraging social media and quality prices. Threats are limited delivery and not standing out from larger competitors. A proposed one-month strategy includes improved content, ads, quality, prices, and delivery service to expand the

1. Market Research

Competitor Analysis
1-Fresco Fried Chicken Egypt
-Frisco offers Fried Chicken in Shubra, a strong and close competitor
He has a large following on his Facebook page
-
He has good offers and that makes him sell a lot and is popular in his area
-
-It has a tone of voice for the content in line and harmony with the target
audience and with its customers, so it reaches them.
- Using pictures of the great place to promote the restaurant well and is
what makes it attract the attention of the target audience.
weak points
He doesn't have a strong interaction, unlike the number of followers he has
-
He has too many complaints about the poor quality of the food
-
He also has complaints about the high prices
-
udience
A
arget
T
1-Class B
2-Class B+

2. 2- Rokets
Rokets offers Fried Chicken in Shubra, a strong and close competitor
-
He has a large following on his Facebook page
-
One of the strongest restaurants for fried chicken in Egypt, not only Shubra
-
He has special offers
-
It has a wonderful content and is also in harmony with the target audience
-
He has a great interaction with the target audience in the comments
-
-He also has a lot of positive comments, whether about the quality of the food or the
suitability of prices to the public
-Good and organized management of social media
udience
A
arget
T
-Class A
- Class B+
-Class B

3. 
Rights Fried chicken (Situations Analysis and SWOT)
Rights Fried Chicken offers a delivery service and fried chicken
products, and its branch is in Shubra El-Kheima
Situation Analysis
-
Right Fried Chicken has a lot of strong competitors in the area in
which it is located, and competitors in general
This field of fried chicken has become widespread, so you must be
different, whether in your shows or the locations of your branches, or
make what is called spread or infection and make the target audience
always speak your name
Your interest in offers, great food quality and reasonable prices makes
you unique in this market
Expanding the circle of the audience and not being limited to some
segments only will never make you different. You must cover many areas
and reach many segments of society
-Paying attention to social media, promotional campaigns,
advertisements, and unique content makes you reach faster and sell more
than you can imagine, and by doing so, you will compete with many
competitors that are bigger than you and more widespread.
SWOT ANALYSIS
strengths 
- large following on his Facebook page
- Large fan base on social media pages
- Their presence in the market and the presence of many offers
- Attempts to interact with the audience are like competitions

4. weaknesses 
Not marketing or promoting the services well
-
-Poor interaction with the target audience
-Lack of creativity in the content they provide
- The huge difference between the number of followers and interaction
on posts
- They do not target a lot of the target audience, for example Class A
opportunities 
-Exploiting followers on social media, their good food quality, and their
prices and offers are a good opportunity to move forward and sell a lot of
meals
Threats 
-The lack of a good staff and the lack of a delivery service to many
places, and stopping at delivery to Shubra El-Kheima only does not make
you take a big step to be unique and safe to go to your big competitors

A month's strategy for the right fried chicken
1- Having a good content suitable for the category we want to reach
and making a plan for it

5. 2-The presence of paid ads with the appropriate content to reach the
target audience faster
3- Improving the quality of catering services, setting appropriate prices
for the category, following up on your target audience (Shubra El-
Kheima customers) and analyzing their behavior, and accordingly, set the
price and quality of a product that will sell more than you imagine
4- Employing food delivery staff to improve the delivery service and
deliver it to more than one place outside (Shubra El-Kheima)
5- Put 25% discount on each meal from the smallest to the largest meal
for a month
An individual takes a meal for free, and this offer is for the family or for
many individuals
Exploitation of young age groups and university students during this
period and ages ranging from (18-25)
6- Work on a website and prepare it during the month after
expanding your spread and selling a lot of easy meals so that the customer
can reach you easily, and that this will be your front as a strong and
widespread brand
7- Trying to hit competitors in their prices this month only to sell
cheaper than them for a very limited period so that it spreads and is known
a lot in the market