The document describes how Sketchworks helped build the Sportsality brand from the ground up when it was just a concept. They conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and flexible, visually appealing website. The website features a video player, mobile compatibility, and revenue-generating advertising like banner ads and sponsorships. As a result, Sportsality became one of the most successful websites in the sports industry.
This document provides a case study of how Sketchworks helped build the Sportsality brand from the ground up when it was initially just a concept. Sketchworks conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and website. The website was designed to be flexible, have a vibrant design, and enhance usability. A mobile version was also created. Sketchworks identified revenue streams like video/commercial advertising, sponsorships, service revenue, and banner advertising to ensure long-term profitability. An advertising media kit was developed to promote advertising opportunities on the site.
This document provides a strategic evaluation consultation document for Nike, Inc. It includes a company background, situational analysis using SWOT and PEST analyses, discussion of Nike's eMarketing strategy, and legal and ethical issues. Key points covered include Nike's strong brand image, focus on innovation, opportunities in emerging markets, and threats from currency fluctuations and failing to anticipate consumer preferences. The document analyzes Nike's business strategy and external factors.
El documento habla sobre varios rumores extraños de posibles fichajes para la próxima temporada, incluyendo que Rooney y Mata han sido ofrecidos al Barcelona por el Manchester United, que Isco podría ir al Barcelona por 150 millones, y que Thiago Motta podría ir al Real Madrid. También menciona rumores de que Falcao iría al Valencia, que Guardiola quiere llevar a Sergio Ramos al Bayern, e interés del Milan por Illarramendi.
Este documento describe y compara los paradigmas constructivista y conductista en educación. Resume los principales supuestos, problemas y metodologías de cada paradigma, incluyendo que el constructivismo se enfoca en cómo los estudiantes construyen el conocimiento a través de la interacción, mientras que el conductismo busca describir y controlar el comportamiento mediante el uso de refuerzos.
El documento habla sobre las redes sociales. Define una red social como un espacio donde un grupo de personas comparten vínculos e interactúan de forma privada o pública. Menciona que actualmente las redes sociales más prominentes son las virtuales de Internet y telefonía móvil, pero también existen redes sociales en la vida real como clubes y escuelas. No proporciona ejemplos específicos de redes sociales virtuales o la experiencia personal del autor con redes sociales.
This document provides a case study of how Sketchworks helped build the Sportsality brand from the ground up when it was initially just a concept. Sketchworks conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and website. The website was designed to be flexible, have a vibrant design, and enhance usability. A mobile version was also created. Sketchworks identified revenue streams like video/commercial advertising, sponsorships, service revenue, and banner advertising to ensure long-term profitability. An advertising media kit was developed to promote advertising opportunities on the site.
This document provides a strategic evaluation consultation document for Nike, Inc. It includes a company background, situational analysis using SWOT and PEST analyses, discussion of Nike's eMarketing strategy, and legal and ethical issues. Key points covered include Nike's strong brand image, focus on innovation, opportunities in emerging markets, and threats from currency fluctuations and failing to anticipate consumer preferences. The document analyzes Nike's business strategy and external factors.
El documento habla sobre varios rumores extraños de posibles fichajes para la próxima temporada, incluyendo que Rooney y Mata han sido ofrecidos al Barcelona por el Manchester United, que Isco podría ir al Barcelona por 150 millones, y que Thiago Motta podría ir al Real Madrid. También menciona rumores de que Falcao iría al Valencia, que Guardiola quiere llevar a Sergio Ramos al Bayern, e interés del Milan por Illarramendi.
Este documento describe y compara los paradigmas constructivista y conductista en educación. Resume los principales supuestos, problemas y metodologías de cada paradigma, incluyendo que el constructivismo se enfoca en cómo los estudiantes construyen el conocimiento a través de la interacción, mientras que el conductismo busca describir y controlar el comportamiento mediante el uso de refuerzos.
El documento habla sobre las redes sociales. Define una red social como un espacio donde un grupo de personas comparten vínculos e interactúan de forma privada o pública. Menciona que actualmente las redes sociales más prominentes son las virtuales de Internet y telefonía móvil, pero también existen redes sociales en la vida real como clubes y escuelas. No proporciona ejemplos específicos de redes sociales virtuales o la experiencia personal del autor con redes sociales.
Summit Projects is a full-service digital agency that provides web design, mobile app development, social media marketing, and industrial design services. They have over 20 years of experience working with clients across multiple industries to develop compelling digital experiences through strategic analysis, user experience design, and content marketing. Their goal is to help clients identify and achieve important business objectives by partnering with them throughout the design and development process.
Zemoga is a full-service interactive agency founded in 2001 with offices in New York and Colombia. They have over 150 employees across various departments including innovation, marketing, digital solutions, and performance. Zemoga prides itself on collaboration, innovation, and partnering with clients to deliver digital solutions. They have experience across industries working with companies like Sears, IAC, Toyota, and Rodale/Men's Health.
This document provides an overview of Beckett Industries, a design, innovation and growth company. They take a human-centered approach to help companies design, innovate and grow. They have expertise in areas like startups, branding, engineering and more. They have worked with clients across various industries and have helped start and scale companies for over 15 years.
Romeo + Co. is an award-winning design firm that has worked with Fortune 500 companies and startups for over 30 years. Headed by creative director Vincent Romeo, Romeo + Co. provides full-spectrum branding, graphic design, digital, and print services. Some of their clients and projects mentioned include designing brands and websites for GIGGO, a staffing platform, Sagaponack Builders, and creating themes for Major League Baseball's 2017 Spring Training.
Corporate Graffiti is a full-service creative agency that offers services like design, marketing, advertising, and application development to companies. They created communications for clients like 20th Century Fox, Mr. Peabody & Sherman, Eden Paul Fitness, and others. The document provides examples of projects they worked on, including a solar power monitoring site for Fox, a movie style guide for Mr. Peabody & Sherman, and a mobile app and website for a law firm. It also outlines their creative process and capabilities.
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
The document outlines a presentation by Jill Grozalsky and Craig from Ecolab on their personalization proof of concept. They discuss how Ecolab wanted to overcome personalization paralysis and reach the promised land of personalization. They implemented a phased approach starting with customer research, then data and optimization, and technical integrations. For their proof of concept, they defined audiences, content, and rules for triggering personalization. They saw increased engagement metrics as a result and provided takeaways about starting small and learning from data.
This document outlines creative services for advertising campaigns, including banner ads, video ads, landing pages, and email design. The creative process involves four stages - concept, design, build, and improve. Standard ad sizes and custom sizes are supported. Landing page and confirmation page design helps optimize conversion. Email templates are created for player and partner communication. The goal is to design engaging ads and pages that increase click-through and conversions.
Choose an e-commerce Web site and assess it in terms of the eight unique
features of e-commerce technology described Which of the
features does the site implement well, and which features poorly, in your
opinion? Prepare a short memo to the president of the company you have
chosen detailing your findings and any suggestions for improvement you may
have.
Choose an e-commerce Web site and assess it in terms of the eight unique
features of e-commerce technology described Which of the
features does the site implement well, and which features poorly, in your
opinion? Prepare a short memo to the president of the company you have
chosen detailing your findings and any suggestions for improvement you may
have.
5 Winning Strategies Social Ecommerce EbookOptaros
5 Winning Strategies in Social Ecommerce is a useful guide for retailers heading into 2010 planning. Written by ecommerce bloggers Adam Michelson, Jochen Krisch and Marc Osofsky this ebook will offer 5 proven social strategies that will help retailers increase traffic, conversion rates and order size.
5 Winning Strategies - Social Ecommerce EbookMelih ÖZCANLI
This document provides an overview of trends in global ecommerce. It discusses strategies for online retailers to make their online stores destinations, publish engaging content to attract customers, integrate concise product videos, and improve return on investment through smart use of rich internet applications. The key recommendations are to offer dynamic content beyond just purchases, publish optimized blog content relevant to customers, keep product videos under 1.5 minutes, and ensure any new technologies actually enhance the customer experience and buying process.
Sachin Rekhi shares the 4 dimensions of product management (vision, strategy, design, execution), discusses where product managers fit in the R&D organization, and how product management roles differ across and within companies.
Expand your marketing department! Hire an award winning, NJ-based, creative agency. Over 40 years experience in advertising.
Creative Advertising, Web & Graphic Design Agency
An arcade business plan outlines the strategy for establishing and operating an entertainment venue featuring arcade games. It typically includes details on market analysis, target demographics, revenue streams, marketing strategies, and financial projections. The plan aims to provide a comprehensive roadmap for entrepreneurs seeking to start and manage a successful arcade business.
360 Boardshop is a nationwide retailer of extreme sports equipment and apparel. Their mission is to provide customers everything they need for boarding sports while offering excellent customer service. Their target customer segments are ages 5-11 just starting sports, 12-17 becoming more involved, and 18+ being the most important segment. Their advertising strategy initially focuses on low-cost local methods like their store signs, website, and social media. Over time, they plan to sponsor athletes and competitions for more widespread television advertising as their resources grow. They will continuously monitor performance and modify their approach.
360 Boardshop is a nationwide retailer of extreme sports equipment and apparel. Their mission is to provide customers everything they need for boarding sports while offering excellent customer service. Their target customer segments are ages 5-11 just starting sports, 12-17 becoming more involved, and 18+ being the most important segment. Their advertising strategy initially focuses on low-cost local methods like their store signs, website, and social media. Over time they plan to sponsor athletes and events for more exposure on television to reach more customers long-term.
This document provides an information architecture strategy report for Zappos.com. It includes an executive summary, background on Zappos' brand and strategy focus, an analysis of key competitors, research methods used, profiles of different customer types, and recommendations to improve the site's search, navigation, browsing and visual design to enhance the customer experience. The recommendations are intended to help Zappos maintain its leadership position in online shoe retail.
This insight report focuses on innovative marketing campaigns in sports during the summer of 2012, including the Olympics. It discusses Nike and Adidas showcasing shoe technology through interactive websites, apps to encourage exercise through games and social pressure, and brands crowdsourcing content from fans for the Olympics. It also previews visual trends like disorderly design, minimal product photography, and algorithmically generated images from sports data.
The document provides a summary and suggestions for improving Logitech's corporate website. It observes that the current site lacks consistency, excitement and fails to effectively promote Logitech's brand. Specific issues noted include inconsistent formatting, weak visuals, missing opportunities to direct users to product pages, and dead ends. Best practices from other companies are presented as examples. Suggestions focus on standardizing design, improving visuals and imagery, strengthening branding messages, and making the site more engaging to users.
The document provides guidelines for using Cisco's new corporate tag line "Empowering the Internet Generation" in marketing communications. The tag line is designed to associate Cisco with the Internet and emphasize that we are living in the Internet Generation. When using the tag line with the Cisco logo, it must be sized and positioned as specified. When standalone, the tag line should appear in all black, blue, or reversed out using the Sabon font. The correct trademarks must accompany the logo and tag line.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Summit Projects is a full-service digital agency that provides web design, mobile app development, social media marketing, and industrial design services. They have over 20 years of experience working with clients across multiple industries to develop compelling digital experiences through strategic analysis, user experience design, and content marketing. Their goal is to help clients identify and achieve important business objectives by partnering with them throughout the design and development process.
Zemoga is a full-service interactive agency founded in 2001 with offices in New York and Colombia. They have over 150 employees across various departments including innovation, marketing, digital solutions, and performance. Zemoga prides itself on collaboration, innovation, and partnering with clients to deliver digital solutions. They have experience across industries working with companies like Sears, IAC, Toyota, and Rodale/Men's Health.
This document provides an overview of Beckett Industries, a design, innovation and growth company. They take a human-centered approach to help companies design, innovate and grow. They have expertise in areas like startups, branding, engineering and more. They have worked with clients across various industries and have helped start and scale companies for over 15 years.
Romeo + Co. is an award-winning design firm that has worked with Fortune 500 companies and startups for over 30 years. Headed by creative director Vincent Romeo, Romeo + Co. provides full-spectrum branding, graphic design, digital, and print services. Some of their clients and projects mentioned include designing brands and websites for GIGGO, a staffing platform, Sagaponack Builders, and creating themes for Major League Baseball's 2017 Spring Training.
Corporate Graffiti is a full-service creative agency that offers services like design, marketing, advertising, and application development to companies. They created communications for clients like 20th Century Fox, Mr. Peabody & Sherman, Eden Paul Fitness, and others. The document provides examples of projects they worked on, including a solar power monitoring site for Fox, a movie style guide for Mr. Peabody & Sherman, and a mobile app and website for a law firm. It also outlines their creative process and capabilities.
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
The document outlines a presentation by Jill Grozalsky and Craig from Ecolab on their personalization proof of concept. They discuss how Ecolab wanted to overcome personalization paralysis and reach the promised land of personalization. They implemented a phased approach starting with customer research, then data and optimization, and technical integrations. For their proof of concept, they defined audiences, content, and rules for triggering personalization. They saw increased engagement metrics as a result and provided takeaways about starting small and learning from data.
This document outlines creative services for advertising campaigns, including banner ads, video ads, landing pages, and email design. The creative process involves four stages - concept, design, build, and improve. Standard ad sizes and custom sizes are supported. Landing page and confirmation page design helps optimize conversion. Email templates are created for player and partner communication. The goal is to design engaging ads and pages that increase click-through and conversions.
Choose an e-commerce Web site and assess it in terms of the eight unique
features of e-commerce technology described Which of the
features does the site implement well, and which features poorly, in your
opinion? Prepare a short memo to the president of the company you have
chosen detailing your findings and any suggestions for improvement you may
have.
Choose an e-commerce Web site and assess it in terms of the eight unique
features of e-commerce technology described Which of the
features does the site implement well, and which features poorly, in your
opinion? Prepare a short memo to the president of the company you have
chosen detailing your findings and any suggestions for improvement you may
have.
5 Winning Strategies Social Ecommerce EbookOptaros
5 Winning Strategies in Social Ecommerce is a useful guide for retailers heading into 2010 planning. Written by ecommerce bloggers Adam Michelson, Jochen Krisch and Marc Osofsky this ebook will offer 5 proven social strategies that will help retailers increase traffic, conversion rates and order size.
5 Winning Strategies - Social Ecommerce EbookMelih ÖZCANLI
This document provides an overview of trends in global ecommerce. It discusses strategies for online retailers to make their online stores destinations, publish engaging content to attract customers, integrate concise product videos, and improve return on investment through smart use of rich internet applications. The key recommendations are to offer dynamic content beyond just purchases, publish optimized blog content relevant to customers, keep product videos under 1.5 minutes, and ensure any new technologies actually enhance the customer experience and buying process.
Sachin Rekhi shares the 4 dimensions of product management (vision, strategy, design, execution), discusses where product managers fit in the R&D organization, and how product management roles differ across and within companies.
Expand your marketing department! Hire an award winning, NJ-based, creative agency. Over 40 years experience in advertising.
Creative Advertising, Web & Graphic Design Agency
An arcade business plan outlines the strategy for establishing and operating an entertainment venue featuring arcade games. It typically includes details on market analysis, target demographics, revenue streams, marketing strategies, and financial projections. The plan aims to provide a comprehensive roadmap for entrepreneurs seeking to start and manage a successful arcade business.
360 Boardshop is a nationwide retailer of extreme sports equipment and apparel. Their mission is to provide customers everything they need for boarding sports while offering excellent customer service. Their target customer segments are ages 5-11 just starting sports, 12-17 becoming more involved, and 18+ being the most important segment. Their advertising strategy initially focuses on low-cost local methods like their store signs, website, and social media. Over time, they plan to sponsor athletes and competitions for more widespread television advertising as their resources grow. They will continuously monitor performance and modify their approach.
360 Boardshop is a nationwide retailer of extreme sports equipment and apparel. Their mission is to provide customers everything they need for boarding sports while offering excellent customer service. Their target customer segments are ages 5-11 just starting sports, 12-17 becoming more involved, and 18+ being the most important segment. Their advertising strategy initially focuses on low-cost local methods like their store signs, website, and social media. Over time they plan to sponsor athletes and events for more exposure on television to reach more customers long-term.
This document provides an information architecture strategy report for Zappos.com. It includes an executive summary, background on Zappos' brand and strategy focus, an analysis of key competitors, research methods used, profiles of different customer types, and recommendations to improve the site's search, navigation, browsing and visual design to enhance the customer experience. The recommendations are intended to help Zappos maintain its leadership position in online shoe retail.
This insight report focuses on innovative marketing campaigns in sports during the summer of 2012, including the Olympics. It discusses Nike and Adidas showcasing shoe technology through interactive websites, apps to encourage exercise through games and social pressure, and brands crowdsourcing content from fans for the Olympics. It also previews visual trends like disorderly design, minimal product photography, and algorithmically generated images from sports data.
The document provides a summary and suggestions for improving Logitech's corporate website. It observes that the current site lacks consistency, excitement and fails to effectively promote Logitech's brand. Specific issues noted include inconsistent formatting, weak visuals, missing opportunities to direct users to product pages, and dead ends. Best practices from other companies are presented as examples. Suggestions focus on standardizing design, improving visuals and imagery, strengthening branding messages, and making the site more engaging to users.
The document provides guidelines for using Cisco's new corporate tag line "Empowering the Internet Generation" in marketing communications. The tag line is designed to associate Cisco with the Internet and emphasize that we are living in the Internet Generation. When using the tag line with the Cisco logo, it must be sized and positioned as specified. When standalone, the tag line should appear in all black, blue, or reversed out using the Sabon font. The correct trademarks must accompany the logo and tag line.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Sportsality - Case Study
1. CASE STUDY
Proprietary and Confidential.
Not for use or disclosure outside of Sketchworks except under written agreement.
2. SPORTSALITY
SKETCHWORKS CASE STUDY
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The Story
THE STORY.
ABOUT SPORTSALITY
Sportsality.com is website that gives sports fans a glimpse into the lives of their favorite
professional athletes, featuring exclusive photography, videos, and interviews.
THE PROJECT
While Sportsality may be a growing success now, when we were initially contacted to build the
brand, it was nothing more than a concept. The owner wanted to create a unique online Sports
magazine that would bring in high traffic and good profits.
With no prior data, statistics, or plan to guide us, we were presented with one of the greatest
challenges we’ve ever faced: to build a brand from the ground up. And that’s exactly what we did.
As a result of our efforts, one of the most successful websites in the Sports industry was born.
Here’s how we did it...
4. SPORTSALITY
SKETCHWORKS CASE STUDY
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Branding
CONCEPTUALIZING.
Before Sportsality existed, stakeholders needed to be sure that their business concept would be solid enough to survive the
marketplace. Using three core steps, we were able to identify how best to position the business for success.
ESTABLISH A COMPETITIVE EDGE
To definitively set Sportsality a part from all competitors, we
came up with multiple business models to position the new
company for success. We identified the pros and cons of our
ideas in addition to any risks and opportunities.
EVALUATE INDUSTRY & COMPETITION
First, we identified possible primary and secondary competitors
to get a good grasp of Sportsality’s potential in the marketplace.
Results showed that there were many small and big name
competitors, but all had similar business models and mainly
covered the same news and events. We had to make Sportsality
“different”.
DETERMINE LONG-TERM VIABILITY
Finally, we identified long-term goals that Sportsality
needed to achieve in order to stay above competition
and remain profitable.
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3
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5. SPORTSALITY
SKETCHWORKS CASE STUDY
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Branding
CHOOSING THE PERFECT NAME.
The company’s brand name wasn’t always “Sportsality”. In fact, in the beginning, they had no brand name at all. So we came
up with over 50 possible brand names for them to use. We also created the criteria below to ensure selection of a brand name
with the most potential.
MEMORABLE
UNIQUE
AVAILABLE
SIMPLE
RELEVANT
The name should be directly relevant
to the business. So when searched,
it can be easily found. Most people
should be able to easily identify what
the company is about based on the
name alone.
The more unique the name is, the less
likely to be confused with other similar-
sounding brand names.
Something significant enough for
first-timers to remember.
Easy to spell, read and pronounce.
Available as a domain name, as
a username on popular social
media and web sites, as a legal
trademark, etc.
Out of the many names we recommended, the company ultimately decided to go with “Sportsality”. Not only is it relevant to what the brand stood for, but it satisfied
all areas of our branding criteria above. Not to mention, it’s a pretty cool way to say “Sports” and “Reality” at the same time. :)
6. SPORTSALITY
SKETCHWORKS CASE STUDY
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Branding
LOGO DESIGN.
Keeping the company’s branding goals in mind, we came up with four logo variations that the
Sportsality team could choose from to represent their brand.
Being one of the more “obvious” choices, this logo
resembles the logo of a varsity or professional sports
team. The letters are strong and bold, accurately
depicting what a sports brand should be.
A “boxed” and “pixelated” logo that gives off a more
“computer-ized” look, making it futuristic and flexible
for the long-term.
In efforts to keep the brand more edgy and upbeat,
we came up with this rather curvy, but slightly boxy
style. The italicized and serif-hybrid characters make
it unique and appealing to the company’s target
audience.
We thought this look would fit a more modern-day
sports audience, which is exactly the type of crowd
Sportsality wanted to attract. Needless to say, this
logo was selected as the official Sportsality logo.
7. SPORTSALITY
SKETCHWORKS CASE STUDY
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Branding
BUSINESS CARDS.
It was time to cook up some marketing materials and business cards where on the menu. The design we created set the
foundation for all future marketing collateral.
STRONG AND DURABLE
The cards were printed on a thin, but
durable stock to for heavy handling.
SILKY SMOOTH
A spot gloss coat was used to
smooth it out and a matte-style
texture for the finish.
BOXED CORNERS
The cut-off corners bring a creative edge
to the business cards.
SLIMMER DESIGN
We also designed the card to be 3.5 by 2
inches for a slimmer, more modern look.
9. SPORTSALITY
SKETCHWORKS CASE STUDY
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Website Development
FLEXIBLE LAYOUT
We were able to code the website on
the latest technology with an “elastic”
layout. This enabled the website
to change according to the user’s
browser size.
SMART COLOR
We designed the website on a dark
metal background and used neutral
colors for all site elements, leaving the
colorization to the images and text on
the pages.
HOME PAGE BILLBOARDS
We designed the home page to include large, billboard-like image sizes
to look more like a magazine cover. This allowed featured images to be
shown prominently, making a much more compelling home page.
VIBRANT DESIGN.
It was important that we created a design that would be intuitive, appeal most to
Sportsality’s audience, and separate the brand from its competition.
10. SPORTSALITY
SKETCHWORKS CASE STUDY
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Website Development
ARCHITECTURE DESIGN.
SITE MAP & NAVIGATION
To better organize the scope of the website, we recommended the most
comprehensive and intuitive navigation design based on Sportsality’s goals.
WIREFRAMES
To give Sportsality a better visual of how the website would be
constructed, we created high-fidelity wireframes for each page to
show our recommendations of their layout and content placement.
0.0
Homepage
1.0
Sports
2.0
Philanthropy
3.0
Lifestyle
4.0
Photos
5.0
Videos
6.0
About Us
9.0
Careers
12.1
Privacy Policy
12.2
Terms Of Use
8.0
Contact Us
1.1
View A Sports
Article
2.1
View A
Philanthropy
Article
3.1
View A
Lifestyle Article
4.1
View A Photo
Gallery
5.1
View A Video
4.1.1
View A Photo
11.0
Search
7.0
From The
Editor
6.1
View An
Employee
7.1
View A From
The Editor
Article
10.0
Subscribe
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2
3
4
11. SPORTSALITY
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Website Development
ENHANCING USABILITY.
The website features powerful functionality that
makes it a lot easier for users to quickly find
what they’re looking for.
AUTO-ROTATING NEWS TICKER
An animated rotating news ticker that
transitions automatically through the
websites latest content.
SITE-WIDE SEARCH
The website features a robust search tool
so that users can find articles, images,
and video content quickly and easily.
PROMINENT NAVIGATION
The navigation items are one of the first things users
see and changes depending on the user’s interaction.
12. SPORTSALITY
SKETCHWORKS CASE STUDY
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Website Development
VIDEO PLAYER.
Unlike many of the video components today, we were able to
develop a custom video player for the Sportsality website that uses
the most advanced HTML and Flash technology. This makes it
compatible on all screens and browsers. Users could also control
playback of the videos including fast-forwarding, rewinding and
going full-screen. As an additional feature, the player can detect
your internet connection speed and display video according to your
internet connection speed so you won’t experience stopping or
skipping in the video.
13. SPORTSALITY
SKETCHWORKS CASE STUDY
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Website Development
GOIN’ MOBILE.
Sure, the website works great on a desktop computer but there are many readers who prefer to read Sportsality’s
content while “on the go”. Using the latest technology, we developed a mobile version of the website for all portable
devices (which generally have smaller screens and slightly slower internet connection speeds). This meant removing
unnecessary elements and code, creating a less cumbersome layout, and faster-loading pages so readers can
perform tasks more quickly.
Once the mobile site was launched, Sportsality’s readership boosted by nearly 74%.
15. SPORTSALITY
SKETCHWORKS CASE STUDY
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Revenue Generation
REACHING A NEW LEVEL OF PROFITABILITY.
To ensure long-term profits, we identified four areas in which the Sportsality website would make
revenue for its shareholders and investors.
Chart above displays projected data derived from preliminary Market Research.
29%
41%
7%
22%
VIDEO / COMMERCIAL ADVERTISING
Advertising sales for commercial spots in
videos published on the website
SPONSORSHIPS
Offering prominent brand positioning for
businesses and corporations
SERVICE REVENUE
Services that accomodate athletes as a
“premium” feature on the website
BANNER ADVERTISING
Sales from prominent ad spots across
the website.
16. SPORTSALITY
SKETCHWORKS CASE STUDY
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Revenue Generation
ADVERTISING.
We incorporated prominent, but unobtrusive advertising
spots throughout the website for Sportsality to sell to
capitalize on its revenue.
SIDEBAR ADS
Two large ad spaces available
for advertisers who more
visibility.
TEXT ADS
Lower cost spots for
advertisers who prefer to offer
text-only ads.
17. SPORTSALITY
SKETCHWORKS CASE STUDY
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Revenue Generation
ADVERTISING MEDIA KIT.
To give advertisers a better insight on their value added when advertising on Sportsality.com, we developed
an Advertising Media Kit in both hard-copy and interactive PDF formats. The kit includes market data, visit
counts, and a ton of useful information on Sportsality’s demographic, allowing advertisers to make a more
informed decision about purchasing.
18. GET IN TOUCH.
MARK KENNEDY
Owner and Principal
mark@sketchworkspro.com
301.399.6920
www.sketchworkspro.com