1. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
Hello Richard,
Please allow me to introduce you to a new technology innovation that will help you achieve and even
exceed many of your energy efficiency/CO2 reduction targets. This innovation can be immediately
integrated into your trains and reduce energy consumption by 50 – 75%.
This new innovation is called Regenerative Acceleration and it is the exact flip side of regenerative braking
which is already employed in your trains which I was happy to read about last night on page 196 of your
book, “SCREW IT LET”S DO IT.”
Regenerative braking, as the name implies is a decelerating effect that the electric motors in your trains
create when they are operating as generators and sending power back to the trains batteries or grid. The
braking forces are caused by a magnetic field that is created inside the generator which produces a
counter-electromotive torque on the generator driveshaft. This counter-torque works against the direction
of rotation of the train’s wheels which are originally rotating the generator and the train decelerates as a
result. Our company discovered in 2007 - completely by accident that this internal magnetic field torque
direction can actually be reversed!
We had the original discovery validated at MIT, Ontario Hydro and the University of Ottawa although not
one PhD had any clue as to what was causing our generator to accelerate when delivering power to a load
when all conventional scientific wisdom said it ought to decelerate. The University of Ottawa then kindly
and bravely provided us with lab space from 2008 – 2010 against massive internal resistance and
university politics so that we could develop the backing theory and refine the technology, which we are
now patenting and commercializing worldwide.
The innovation developed by our company is an electric generator which reverses the generator’s induced
torque direction and produces a complementary-electromotive torque instead of a counter-electromotive
torque. The result is an electric generator which has the ability to send power back to the grid while
creating a torque which will not decelerate your trains but will actually help accelerate them instead
(again, while simultaneously sending power back to the grid). In addition, the complementary torque
created by our generator adds to the train’s original motor torque and reduces the energy consumption
accordingly.
Third party independent tests carried out by a Canadian National Research Council of Canada scientist at
the University of Ottawa have shown that the input energy reduction can be as high as 60% while the
regenerative energy returned to the grid exceeds 800% over a conventional generator under identical
operating conditions. https://www.box.com/files#/files/0/f/0/1/f_5554651590
In regenerative braking mode the conventional regenerative braking generator will eventually decelerate
your trains down to a dead stop while the regenerative output will eventually fall to nil. The regenerative
acceleration generator on the other hand will help accelerate your trains up to their full speed while the
regenerative output delivered to the grid continues to increase.
http://www.youtube.com/watch?v=IgHFhNMkDiw&list=PLkH1zLdXy1SypPD7inxAYi8MjkQk91syC&index=1

2. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
The regenerative braking system currently on your trains can only be employed under deceleration or
braking but the regenerative acceleration generator can be employed during virtually 100% of the train’s
operation, during acceleration, coasting, deceleration and braking – with or without a regenerative braking
option.
If a flywheel energy storage system (KERS) is employed the regenerative acceleration generator can
continue to send power back to the grid long after the train has been stopped – exceeding the usability
duration of the innovation to well over 100%. The only thing that will cause the generator to decelerate
while sending power to the grid while operating in flywheel mode is the generator’s bearing friction but
even this can be virtually eliminated with magnetic bearings. PDi has developed a passive conical
magnetic bearing system with this in mind which is currently now being licensed by NASA.
It is even conceivable that a regenerative acceleration flywheel system in your trains will still be sending
power back to the grid when the engineers return in the morning after the trains have been parked
overnight. In a conventional regenerative braking generator the more regenerative power delivered the
greater the breaking/decelerative effect and the higher the rate of deceleration. Whereas in the
regenerative acceleration generator the exact opposite is true, so the more power returned to the grid the
more acceleration the generator creates and slower the rate of deceleration in flywheel mode.
This innovation can be employed not only in trains, planes and automobiles but wind turbines, nuclear
power generators, hydroelectric generators, motors and so on. Virtually any electric generator or motor on
the planet and in outer space.
My wife Kim and I stopped by Virgin Green Funds New York office on our way back from the University of
Virginia ROMAC Lab (where the passive magnetic bearing design was first introduced for flywheel energy
storage systems) way back in 2006 but we didn’t get a chance to speak to anyone so I hope this letter
and the one below finds its way to you in 2013.
Love your book BTW – should finish it today!
Thanks and kind regards
Thane
Thane C. Heins
President & CEO
Potential +/- Difference Inc. R & D
"Using our potential to make a difference"
Email: thaneh@potentialdifference.ca
Cell: 613.795.1602
YOUTUBE http://www.youtube.com/user/pdicanada1
Linkedin http://www.linkedin.com/profile/view?id=107557432&trk=tab_pro

3. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
Hello Virgin Green Fund Team,
Yesterday I sent you all a "subtle" introduction to a new energy innovation.
http://www.slideshare.net/ThaneCHeins/virgin-green-fund-referral-request
Immediately after that I began reading Chapter 9 of Richard's book, "SCREW IT LET"S DO IT" and I
realized that I made an error in assuming that at least one of you would be able to deduce the secondary
message and know what to do with it, i.e. immediately forward it to Mr. Branson...
Now I feel compelled to be blunt and if my message falls flat it won't be due to lack of effort or candor on
my part. This information is important so please be a little flexible and try to refrain from telling yourself
that, "this is not my job etc," because when it comes to helping to solve the Global Warming Crisis - it's
everybody's job and I think Mr. Branson wouldn't mind me saying that he would put it the exact same
way. Obviously we are all committed to the same goal.
Now, the reason that no one is reaching for the "fire extinguisher" to put out the Global Warming Fire is
because the fire extinguisher doesn't exist yet and it costs billions of dollars to produce. There are no
shortage of ideas either and no doubt Virgin Green Fund has seen too many to count and is investing in
the best ones but they are all just temporary stopgap solutions of varying degrees.
I am sure you hear this everyday but our company has created the Global Warming Fire Extinguisher and
we are not the ones saying it (a quick glance below will confirm this). Nor are we saying it now to try to
get money from VGF either since the technology is already developed and is privately funded. We just
want Mr. Branson to be aware of it today and you people are our best hope of making that happen.
http://www.slideshare.net/ThaneCHeins/us-air-force-nasa-and-caas-letters
Third party test data (by a Canadian National Research Council of Canada scientist at the University of
Ottawa) shows that this innovation has the proven capacity to deliver over 876% more power over any
conventional generator used today and it does so with 62% less input
energy. https://www.box.com/files#/files/0/f/0/1/f_5554651590
A rough translation means that this innovation will increase the energy output of any electrical generating
system by well over 1000%. Electric vehicle range will be increased to levels previously considered
impossible. http://www.slideshare.net/ThaneCHeins/pdi-regenx-innovation-commercialization-report
This "too good to be true" fact eventually scares the initial enthusiasm right out of virtually everyone who
comes in contact with this innovation or tends to impede the commercialization process.
That being said our company is being featured in a 3-D movie by a LA film company and the producers are
trying to set up a technology demo for you and Prince Charles so the tide is changing slowly.
3-D Movie Teaser: http://www.youtube.com/user/PDiCanada1?feature=mhee
Thank you for taking the time to read this letter.
Kind regards
Thane
Thane C. Heins
President & CEO
Potential +/- Difference Inc. R & D
"Nothing is too wonderful to be true" ~ Michael Faraday

4. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
Alberta Tar Sands Project
a
Sanity Test: Anyone who can view the above progression of 1/3 of Alberta and not conclude that this is insane – is insane.
Now there is a solution to this madness… imagine for a moment
if you could take the waste exhaust from your car's engine and
process it in such a way that it could be reconverted back into
gasoline and returned to your gas tank as you drove down the
road?
Now, imagine if you could use this process to double or even
triple the range of your car and all fossil fuel powered vehicles in
the entire world – while simultaneously cutting the green house
gas emissions in half?
Can you imagine the value an
innovation like this would have
on the world energy stage –
or on the environment?
Now of course this can't be done with a gas powered engine but
it can and is being done right now with electric vehicles motors
by an Ottawa based company called Potential Difference Inc. (PDi)
and the innovation doesn't just work with electric vehicle
generators but all types of electric generators.
Independent testing provided by a National Research Council
of Canada scientist showed over 200% energy output gain
with 40% less energy input – effectively tripling the efficiency
of ANY electricity generating method.
At their satellite lab at the University of Ottawa from 2008 - 2010 PDi has developed a method of
actually reconverting an electric vehicle motor's (electro-magnetic) waste into usable electric
energy and using this to recharge the EV's batteries. This innovation now allows all electric
vehicles to partially recharge themselves as they drive. Electric vehicle (2X) range doubling has
already been achieved with (3X) triple range increases expected in the 2013.

5. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
EV WORLD REGENX PERFORMANCE EVALUATION http://evworld.com/blogs/index.cfm?authorid=279
As of 2012 PDi's new ReGen-X EV technology can
now double the range of any EV or Hybrid vehicle
currently on the market with range tripling
expected in 2013.
As of 2012 PDi's new ReGen-X EV technology can
now triple the electrical output of any electricity
generating facility.
PARTNERSHIPS AND INTEGRATION PROJECTS PENDING IN 2013
PDi has formed partnerships with Liberty Electric Cars (LEC)
(http://www.liberty-ecars.com/) of the UK who are in the
process of integrating the innovation into HERO Electric's
scooter line (http://www.heroelectric.in/).
LEC is currently demonstrating the innovation to
Jaguar Land-Rover and BMW with a possible Jaguar
integration in 2013. BMW Pending Test Program:
http://www.slideshare.net/ThaneCHeins/120607-bmw-re-gen-x-experiment-aufbau-mg
PDi has formed a partnership with Montreal based companies,
HTT Automobiles (http://www.httsupercar.com/) and
LITO Green Motion (http://www.litogreenmotion.com/) to
electrify the HTT Supercar using the ReGen-X innovation.
PDi is being featured in a pending LA produced 3-D movie
with a possible demonstration scheduled for Richard Branson
and Prince Charles in January 2013.
LA produced 3D movie (teaser) http://www.youtube.com/user/pdicanada1

6. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
TECHNOLOGY ENDORSEMENTS & INDUSTRY COMMENTS
"As I'm concerned this is a work of GENIUS (and a rather major one at that)."
- Les Virany BSEE MIT Former USPTO examiner and Registered Patent Agent
"As a mechanical engineer I'm here to explain how it works and why it works.
And it does work; over a dozen of us were witness to that last Monday (as well as
a film crew--filming in 3D no less!)."
-Mike Brace, Tech Editor EV World (2012)
"This is the Holy grail for generators."
-NRC Scientist Doug Hartwick at Ottawa University (2009)
"This is a freakin' game changer!"
-Mike Elwood, Chairman Electric Mobility Canada at Ottawa University (2009)
"Of course it accelerates when a load is applied...! This represents
several new chapters in physics, that is why we are consulting MIT."
-Dr. Habash, University of Ottawa (2007)
"It works and it is not something I would have expected, now I am just trying to
figure it out?"
-Dr. Marcus Zahn at MIT (2007)
"A number of your experiments are not lying in the field of Maxwellian
electrodynamics? That is fascinating! I will inform
you on any progress that i'll make along with reports."
-Dr. Evstigneev N.M., Leading Ssientist, Department of Chaotic Dynamics, Institute for
System Analysis, Russian Academy of Science (2009)
"Your claims seem to violate the law of conservation of energy
and Maxwell's equations of electro-magnetics." I will send you a
short proposal, including my plan of work, estimate of cost, etc.
Then we can sign a short agreement and proceed."
-Mehrdad (Mark) Ehsani, Ph.D., P.E., F.IEEE, F.SAE, Robert M. Kennedy
Professor & Director, Power Electronics and Motor Drives Laboratory &
Advanced Vehicle Systems Research Program, Department of Electrical
& Computer Engineering, Texas A&M University (2008)
"This is absolutely fascinating stuff you are doing!"
-Joseph Shin, Electricity and Magnetism Professor, Concordia University (2011)
"If possible would like to meet with you to discuss your approach to the
Association and of course to get a better feel about the physics behind your
invention. I would still like to see what you are doing and perhaps we can
include some of your material on our website newsletter?"
-David Mann, Canadian Association for the Advancement of Science (2009)

7. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
"Thane, Your Press Release was most interesting to me as a physicist
and an engineer. The level of technical detail was adequate to tell me
that you probably have made a very significant advance in applied
physics and in safely and successfully handling a new source of electric
power. Congratulations!"
-Dr. Stanley Townsend, University of Toronto & Former Managing Editor
of the Canadian Journal of Physics (2006)
"We are interested in using the ReGenX technology in our
LinkVolt Project to reduce roadside refueling."
-Neil Young, LincVolt Project (2011)
"The magnetics lab here at Goddard expressed some interest in having you come
down to do a colloquium."
-NASA (2008)
"We really are more interested in developing its use and application for military
power requirements."
-US Air Force (2009)
"I have asked Mr. Gilles Brassard, A/Director, Spacecraft Payload here at the
Canadian Space Agency to look at your technologies and to visit your
laboratory."
-Canadian Space Agency (2009)
"I am writing to ask you to submit what you feel would be an
appropriate document to describe your regenerative acceleration
technology for circulation to our Committee members."
-Al Cormier, Executive Director Electric Mobility Canada (2009)
"You seem to have made an interesting discovery. Our internal physics experts
review this information and have determined that it is very interesting work."
-Mike Simpson, Transportation Analyst Rocky Mountain Institute (2009)
"Would you be willing to contribute an article on this technology to the Journal for
Engineering and Public Policy?"
-Donald Wallace, Executive Director Ontario Centre for Engineering and Public Policy (2009)
"Thanks for providing technical information. If the effect of your invention is really
true, I am sure there will be strong needs in the market."
-Nissan Japan (2012)
"I would like to know why you are not the toast of the town... this technology can
be offered as a range extension option to our clients."
- CODA Automotive (2012)

8. POTENTIAL +/- DIFFERENCE INC. 01/11/2013
Regenerative Acceleration Generator Technology
Introduction to Richard Branson
"The technology looks really interesting and is revolutionary. I would like
to learn more about the technology. Is it possible to organize a demo or a
lecture in the USA?"
-Chrysler Electrified Powertrains (2012)
This sounds interesting. I'd like you to connect with our Fuel Economy Learning
Program manager, to schedule a time for you to come in and share the
technology with us. We need to know more about the Physics behind it."
-General Motors (2012)
"It would be fitting for the inventor of the automobile to be first with your
revolutionary technology and for me to play a role in that would be awesome!"
-Mercedes-Benz (2012)
"When we finally understand what Thane Heins has discovered, we likely will
have to rewrite the laws of electromagnetism."
-Mike Brace EV World Tech Editor (2010)
Happy New Year!
Thanks
Thane
Thane C. Heins
President & CEO
Potential +/- Difference Inc. R & D
"Using our potential to make a difference"
Email: thaneh@potentialdifference.ca
Cell: 613.795.1602
YOUTUBE http://www.youtube.com/user/pdicanada1
Linkedin http://www.linkedin.com/profile/view?id=107557432&trk=tab_pro